empathylab
Empathylab is a bootstrapped, remote-first creative agency based in Lima, Peru, founded in 2021 by two co-founders with 11+ years of agency experience. It provides branding, social media, advertising, content production, and consulting services to 36+ small businesses and solo entrepreneurs worldwide.
- Company typePrivate
- Founded2021
- HeadquartersLima, Peru
- Headcount—
- GTM typeB2B
- OfferingServices
What empathylab does
EmpathyLab is a creative agency founded in 2021 and headquartered in Lima, Peru, operating as a remote-first two-person firm led by co-founders Natalia and Celia, each with 11+ years of prior experience at established advertising and media organizations including Havas and McCann. The firm offers an integrated service portfolio covering branding, social media management, advertising and communication strategy, content production, event coverage, media planning, and brand consulting — packaged as a single agency engagement rather than discrete SKUs.
The company's customer base consists of 36+ brand clients, skewed heavily toward small and medium-sized businesses and solo entrepreneurs, with an explicit positioning around sustainability, conscious business, and purpose-driven branding. Go-to-market is direct, project- or retainer-based, with no public pricing, no enterprise tier, and no disclosed agency-of-record relationships. The remote-first model is used to position EmpathyLab as available to clients worldwide, though concrete non-Peruvian client wins are not documented in the available data.
EmpathyLab is bootstrapped and privately held, with no outside funding, no disclosed revenue, no patents or certifications, and no strategic partnerships. The operating model is consistent with a lifestyle creative boutique rather than a venture-scale agency, and all observable signals point to a small, founder-led operation serving long-tail SMB demand in the Peruvian market with optionality to serve clients internationally.
empathylab firmographics
Firmographics- Name
- empathylab
- Legal name
- EmpathyLab
- Website
- https://empathylab.pe
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Empathylab is a bootstrapped, remote-first creative agency based in Lima, Peru, founded in 2021 by two co-founders with 11+ years of agency experience. It provides branding, social media, advertising, content production, and consulting services to 36+ small businesses and solo entrepreneurs worldwide.
- Ownership category
- akta.pro rank
empathylab industry classification
Industry- Product category
- Creative Branding Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where empathylab is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
empathylab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Revenue generated through professional creative services including branding, social media management, strategy consulting, event coverage, ads, and content production. Likely project-based or retainer arrangements given the consulting and agency nature of the business.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
empathylab product offering
Product offeringCore offering
EmpathyLab is a remote creative lab that co-creates sustainable brands through an integrated suite of professional creative services, including branding, social media management, strategy, event coverage, advertising, consulting, and audiovisual content production. The firm is founded and operated by two co-founders (Natalia and Celia) with over 11 years of combined experience in advertising and production, serving clients primarily in Peru with worldwide availability.
Product overview
EmpathyLab is a creative agency offering a unified suite of branding and marketing services rather than a software platform. The company provides branding, social media management, strategy, event coverage, advertising, consulting, and content production services, all focused on co-creating sustainable brands that convey meaningful messages through ethics and purpose. The services are delivered as an integrated offering by a two-person founding team with over 11 years of expertise in advertising and production, serving clients across Peru.
Differentiator
Problem solved
Functional benefit
Companies that use empathylab
Customer profileNamed customers33 records
Segments3 records
Ideal customer profiles2 records
empathylab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
empathylab partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
empathylab competitors and assessment
Company assessmentEmerging players
- ManyPixels: ManyPixels offers graphic design subscriptions for SMBs and startups. It competes for the same budget-conscious SMB branding and social media design spend that EmpathyLab targets.
- Kimp: Kimp is a subscription-based unlimited design service targeting SMBs globally. It overlaps with EmpathyLab on branding and social media design but delivers through a tech-enabled subscription model rather than a boutique agency.
Direct peers
- Mucca: Mucca is an independent creative agency in Santiago, Chile offering branding, packaging, and digital creative services. Its boutique scale and full-service creative model closely mirror EmpathyLab's structure and SMB client focus.
- 99designs by Vista: 99designs is a global online design marketplace and agency that connects SMBs with freelance designers for branding and creative projects. It overlaps directly with EmpathyLab's SMB branding offering but competes via a platform/marketplace model.
- Basso Design & Build: Basso is an Argentina-based independent design agency focused on brand identity and packaging. It is comparable as a small, founder-led Latin American creative shop serving similar SMB and consumer-brand clients.
- Anagrama: Anagrama is a boutique branding and design agency based in Mexico serving similar small and mid-sized clients across Latin America. Like EmpathyLab, it operates as a focused creative studio built on the founders' craft, making it the closest geographic and size peer.
Broad incumbents
- Lippincott: Lippincott is a global brand strategy and design consultancy working with large enterprises. It is comparable to EmpathyLab on the brand identity and strategy side but operates at a much larger scale and enterprise tier.
- Mother Design: Mother Design is the design arm of the global Mother network of creative agencies. It offers integrated creative services in categories similar to EmpathyLab but as part of a much larger international agency network.
- Pentagram: Pentagram is one of the world's largest independently-owned design agencies, offering branding, identity, and creative services. It represents the upper-scale independent agency model that EmpathyLab could evolve toward as it lands larger clients.
- Mekanism: Mekanism is an independent full-service creative agency offering branding, advertising, and content production. It is comparable as a broader full-service creative competitor with similar service categories to EmpathyLab.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
empathylab social profiles
Digital presenceempathylab financial estimates
Financial estimateRevenue estimate
Valuation estimate
empathylab leadership team
Management profileNumber of profiles
Profiles2 records
empathylab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
empathylab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about empathylab
What does empathylab do?
EmpathyLab is a remote creative lab that co-creates sustainable brands through an integrated suite of professional creative services, including branding, social media management, strategy, event coverage, advertising, consulting, and audiovisual content production. The firm is founded and operated by two co-founders (Natalia and Celia) with over 11 years of combined experience in advertising and production, serving clients primarily in Peru with worldwide availability.
Is empathylab a public or private company?
empathylab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was empathylab founded?
empathylab was founded in 2021.
Where is empathylab based?
empathylab is headquartered in Lima, Peru, in the Latin America region.
How does empathylab make money?
One revenue line is on record: creative Agency Services.
Who are empathylab's main competitors?
Emerging players on record are ManyPixels and Kimp. Direct peers are Mucca, 99designs by Vista, Basso Design & Build and Anagrama. Broad incumbents are Lippincott, Mother Design, Pentagram and Mekanism.
Does empathylab have an API?
No public API is recorded for empathylab.
What industry is empathylab in?
empathylab's product category is Creative Branding Services. Its primary akta.pro industry code is MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.