SmartCommerce
- Company typePrivate
- Founded2016
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
SmartCommerce firmographics
Firmographics- Name
- SmartCommerce
- Legal name
- SmartCommerce Inc.
- Website
- https://smartcommerce.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where SmartCommerce is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
SmartCommerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Cloud-based SaaS platform providing commerce enablement technology. Brands pay for access to Click2Cart technology, SmartSuite portal, and analytics.
- Commerce Transaction Fees: Takes a percentage or fee on commerce transactions facilitated through the platform - tracking cart additions, conversions, and driving measurable retail outcomes for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Unlimited flat-rate subscription with no per-campaign, per-product, per-retailer, per-user, or per-support charges. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
SmartCommerce product offering
Product offeringCore offering
SmartCommerce sells a cloud-based commerce enablement SaaS platform anchored by its Click2Cart technology, which powers one-click, direct-to-cart routing from any digital touchpoint (paid social, brand websites, programmatic display, CTV, influencer content, apps, email, SMS) directly into retailer carts. The platform combines SmartSuite self-service tooling, the SmartCommerce API for real-time retail intelligence, and machine-learning optimization (MOE and SmartSubstitution) to protect campaign performance against out-of-stocks for CPG brands, agencies, media networks, and retailers.
Product overview
SmartCommerce is a commerce intelligence platform built around its flagship Click2Cart technology, which powers one-click direct-to-cart functionality across digital media and brand touchpoints. The platform operates through SmartSuite, a client portal for managing shoppable experiences, generating links, and accessing performance analytics. Click2Cart Direct and Shopper's Choice provide different carting pathways, while SmartSite and Product Locator enable branded landing pages and retailer discovery. SmartSubstitution and MOE (Machine-learning Optimization Engine) handle inventory awareness and continuous optimization. The company connects with over 1,200 retail partners including DoorDash, Amazon, Instacart, and Ahold Delhaize brands. Integrations include Klaviyo (CRM), Ibotta (promotions), Pathformance (POS/measurement), and Attain (campaign measurement). A public API enables custom UI builds with real-time retail intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Click2Cart®: One-click carting technology that connects high-intent shoppers directly to retailer carts with proprietary inventory awareness. Core product enabling direct-to-cart across media and brand websites.
- SmartSuite
- SmartSubstitution
- MOE (Machine Optimization Engine)
Products and services
- Click2Cart Click2Cart is SmartCommerce's flagship commerce enablement technology that powers one-click, direct-to-cart routing from any digital touchpoint—paid social, brand websites, programmatic display, CTV, influencer content, apps, email, and SMS—directly into retailer carts across 1,200+ retail partners, using proprietary inventory awareness to protect campaign performance.
- SmartSuite SmartSuite is SmartCommerce's self-service client portal where customers create shoppable landing pages, generate add-to-cart links, deploy embedded code widgets, and access reporting and performance analytics; it includes SmartSuite Measure with customizable dashboards and scheduled data exports to AWS S3, Azure Blob, and SFTP.
- SmartCommerce API The SmartCommerce API is a retail intelligence layer that plugs into custom UIs and provides real-time retailer data (product info, availability, pricing, retailer logos, stock status, cart URLs, and performance data) so that brands and channel partners can build commerce-enabled experiences on top of Click2Cart.
- SmartCommerce Channel Partner Program A formalized channel partner program for agencies, media networks, ad networks, CTV, influencer, and technology platforms that embed Click2Cart direct-to-cart technology into their offerings to deliver measurable commerce outcomes for CPG brand clients.
- SmartCommerce Retailer Integration Program A retailer-side integration program that allows retailers and retail media networks to receive high-intent, retail-ready commerce demand routed from CPG media spend directly into their digital carts, with real-time inventory sync and zero-cost integration.
Quantifiable outcome
- Reduces out-of-stock exposure to 0-2% through SmartSubstitution
- +8 more outcomes
Companies that use SmartCommerce
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
SmartCommerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability13 records
Feature9 records
SmartCommerce partnerships and signals
Strategic signalPartnerships
48 partnerships are on record, tiered core and strategic.
- Ahold Delhaize USAcoreExpanded Click2Cart feature across five U.S. grocery brands: Food Lion, The GIANT Company, Giant Food, Hannaford, and Stop & Shop. Integration enables customers to add products directly from digital ads, social media, and brand-owned channels into their online cart.
- Food LioncorePart of Ahold Delhaize USA Click2Cart expansion. Enables direct-to-cart from digital advertising.
- The GIANT CompanycorePart of Ahold Delhaize USA Click2Cart expansion. Enables direct-to-cart from digital advertising.
- Giant FoodcorePart of Ahold Delhaize USA Click2Cart expansion. Enables direct-to-cart from digital advertising.
- HannafordcorePart of Ahold Delhaize USA Click2Cart expansion. Enables direct-to-cart from digital advertising.
- Stop & ShopcorePart of Ahold Delhaize USA Click2Cart expansion. Enables direct-to-cart from digital advertising.
- KargocoreArchitected and executed CTV campaign for Mondelez supported by SmartCommerce technology and Attain measurement. Delivered 10X higher conversions, 12% more new buyers, 2X ROAS.
- AttaincoreMeasurement partner for Mondelez CTV campaign. Provided clear visibility into how each tactic drove sales outcomes.
- MetacoreMajor media platform partner enabling commerce-powered campaigns. SmartCommerce technology integrates with Meta advertising environments.
- GooglecoreMajor media platform partner. SmartCommerce integrates with Google advertising and commerce environments.
- PinterestcoreVisual social commerce platform partner enabling shoppable content. Reaches 400 million people who discover and buy products.
- TikTokcoreShort-form video platform partner for brand storytelling and shoppable content integration.
- WalmartcoreMajor retail partner with 1,200+ partner network. Connects brand demand to Walmart digital storefronts at no cost.
- AmazoncoreMajor retail partner. Part of 1,200+ retailer network enabling direct-to-cart functionality.
- DoorDashcoreQuick commerce and delivery platform partner. Part of 1,200+ retailer network enabling direct-to-cart.
- InstacartcoreGrocery delivery platform partner. Part of 1,200+ retailer network enabling direct-to-cart.
- TargetcoreMajor retail partner. Part of 1,200+ retailer network with direct-to-cart integration.
- TeadscoreEnd-to-end advertising platform partner powered by AI-driven optimization. Delivers full-funnel outcome-oriented advertising.
- A2 InfluencecoreInfluencer marketing platform partner. Drove 80,000 products to cart worth $785,000 in beauty brand campaign using Click2Cart technology.
- InfluentialcoreAI-powered influencer marketing platform that matches brands with creators to drive business impact. CTO Anj Yamsani previously served as SVP of Engineering & Product at Influential.
- PēqcoreAI-powered incremental ROAS measurement partner. Measuring all marketing activations with goal of driving topline revenue. Partnered for beverage brand case study showing 6% ROAS lift.
- CatalinacoreShopper intelligence and targeted in-store/digital media partner personalizing shopper journey.
- Horizon MediacoreFull-service media agency partner providing brand strategy and activation across all channels.
- GroundTruthcoreLocation-based media company turning real-world behavior into marketing that delivers business results.
- PathformancecoreStrategic partnership for real-time independent commerce media performance measurement. Links programmatic media to in-store purchase behavior.
- IbottastrategicLoyalty and promotions platform partner integrated with SmartCommerce for promotions and incentives. Part of OmniCommerce strategy expansion.
- MealmestrategicRestaurant delivery aggregation partner. Part of OmniCommerce strategy expansion with new partners and products.
- TransUnionstrategicData and analytics partner. Part of OmniCommerce strategy expansion bringing additional data capabilities.
- NextdoorstrategicHyperlocal social network partner. Part of OmniCommerce strategy expansion for local commerce activation.
- KargocoreOmnichannel advertising solutions partner across mobile, video, and social. Delivered award-winning CTV campaign with SmartCommerce.
- Captiv8coreInfluencer marketing platform partner amplifying brand campaigns by identifying creators and optimizing content.
- InMarketcoreData-driven marketing platform for building targeted audiences and activating omni-channel marketing programs.
- InmarcoreData science and technology partner making it easier for brands/retailers to meet personalized consumer needs.
- GumGumcoreContextual-first digital ad platform capturing attention without personal data.
- OgurycorePersonified advertising partner delivering targeting based on personas rather than user identities.
- Neptune Retail SolutionscoreOmni-channel network guiding consumers from shopping to buying.
- PerioncoreCross-display, video, CTV, and DOOH advertising partner creating memorable ad experiences.
- Soapbox InfluencecoreInfluencer marketing partner connecting brands to authentic creator conversations.
- Acorn InfluencecoreInfluencer marketing platform creating campaigns with data-vetted influencers relevant to brands.
- shespeakscoreWomen-owned influencer marketing company crafting insight-driven, high-performing programs.
- LinqiacoreFull-service tech-enabled influencer platform for Fortune 500 brands from creator selection to campaign strategy.
- BrandSharecoreOmnichannel product sampling through curated subscription boxes, loyalty programs, and e-commerce sampling with digital connectivity.
- Breaktime MediacoreEngagement specialists using bite-sized digital content helping shoppers decide what to buy and where.
- RRDcoreMarketing, packaging, print, and supply chain solutions partner.
- Twitter/XcoreSocial media platform partner for short messages and multimedia content with global audience.
- YahoocoreGlobal media and tech company partner for web search, email, and news.
- UnivisioncoreTelevision, radio, and digital content partner for Hispanic audiences in the US.
- Quotient TechnologycoreTechnology platform partner (CTO Anj Yamsani previously served as SVP of Engineering at Quotient Technology).
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
SmartCommerce competitors and assessment
Company assessmentDirect peers
- Pacvue: Commerce acceleration and media-buying platform for Amazon, Walmart, and Instacart. Like SmartCommerce, Pacvue sits between brand/agency media spend and retailer carts; SmartCommerce differentiates on inventory-aware substitution and CTV reach, while Pacvue leans into marketplace ad-ops tooling.
- Skai: Omnichannel commerce media platform spanning paid search, social, retail media networks (Amazon, Walmart, Target, Instacart). Direct competitor for brand-side commerce-attribution dollars and one of the closest functional comparisons to SmartCommerce's Click2Cart layer.
- Marin Software: Cross-channel paid media management and optimization SaaS. Targets the same brand and agency buyer with a focus on bidding/measurement; overlaps SmartCommerce on agency-side optimization workflows, though SmartCommerce is more retail-cart-centric.
- Catalina: Shopper intelligence and targeted in-store/digital media network. SmartCommerce lists Catalina as a channel partner, but both compete for the same CPG commerce-media dollars, especially in shopper-marketing and retail-voucher activation.
- ChannelAdvisor (now CommerceIQ): Ecommerce marketplace and retail-media advertising management platform. Comparable to SmartCommerce in connecting brand spend with retailer purchases, with a heavier concentration on Amazon/Walmart marketplace optimization.
- Innovid: Adtech platform purpose-built for CTV and digital video ad serving and measurement. Direct comparator on the shoppable CTV side of SmartCommerce's offering (Mondelez/Kargo CTV win).
Broad incumbents
- Criteo: Large incumbent in commerce media and retargeting with deep retailer relationships. Competes for the same advertiser budgets SmartCommerce pursues but on a much broader retargeting-and-DSP footprint rather than a single direct-to-cart UX.
- LiveRamp: Data connectivity and identity resolution platform underpinning cross-channel measurement. Relevant analogue to the data layer behind SmartCommerce's MOE optimization and downstream-cart attribution.
- The Trade Desk: Independent omnichannel DSP with deep CTV and retail-data integrations. Competes for the same CPG/agency budget pool SmartCommerce addresses via shoppable CTV and is establishing commerce-attribution parity via its Solimar acquisition.
- Zeta Global: Data-driven marketing and identity platform combining customer data, programmatic activation, and analytics. Competes for the same enterprise CPG marketing wallet with an emphasis on people-based targeting rather than direct-to-cart UX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartCommerce social profiles
Digital presenceSmartCommerce compliance and trust
Trust signalCompliance1 record
SmartCommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartCommerce leadership team
Management profileNumber of profiles
Profiles12 records
SmartCommerce subsidiaries and ownership
Company hierarchySubsidiaries2 records
SmartCommerce funding detail
Funding detailFunding overview
Funding rounds9 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartCommerce M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartCommerce
What does SmartCommerce do?
SmartCommerce sells a cloud-based commerce enablement SaaS platform anchored by its Click2Cart technology, which powers one-click, direct-to-cart routing from any digital touchpoint (paid social, brand websites, programmatic display, CTV, influencer content, apps, email, SMS) directly into retailer carts. The platform combines SmartSuite self-service tooling, the SmartCommerce API for real-time retail intelligence, and machine-learning optimization (MOE and SmartSubstitution) to protect campaign performance against out-of-stocks for CPG brands, agencies, media networks, and retailers.
Is SmartCommerce a public or private company?
SmartCommerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was SmartCommerce founded?
SmartCommerce was founded in 2016. It employs 51 to 100 people.
Where is SmartCommerce based?
SmartCommerce is headquartered in Atlanta, United States, in the North America region.
How does SmartCommerce make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are commerce Transaction Fees.
Who are SmartCommerce's main competitors?
Direct peers on record are Pacvue, Skai, Marin Software, Catalina, ChannelAdvisor (now CommerceIQ) and Innovid. Broad incumbents are Criteo, LiveRamp, The Trade Desk and Zeta Global.
Does SmartCommerce have an API?
Yes. The SmartCommerce API is a retail intelligence layer that integrates with custom UIs, surfacing real-time retailer data including product information (family name, master product name, UPC, size, color attributes), retailer data (names, logos, stock status, cart URLs), real-time logistics (live stock status, localized pricing strings), geographic data (zip-code-based local store availability), and performance data (in-stock vs. out-of-stock offer counts). Available for brands building custom experiences and channel partners building commerce-powered campaigns for clients. Developer documentation is at www.smartcommerce.com/the-smartcommerce-api-turn-any-digital-touchpoint-into-a-path-to-cart.