bailey's marine
Bailey's Marine Fuels Australia is a specialist marine fuel distributor and port infrastructure operator supplying refined fuels, lubricants, and bunkering services to commercial, government, and offshore marine customers through 21+ fixed facilities across Australia, operating as a subsidiary of Ampol.
- Company typePrivate
- Founded1986
- HeadquartersFremantle, Australia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What bailey's marine does
Bailey's Marine Fuels Australia (legal entity Graham Bailey Pty Ltd) is a specialist marine fuel distributor, infrastructure developer, and port service provider operating nationally from its headquarters in Fremantle, Western Australia, with regional offices in Darwin and Gladstone. Established in 1986 and now operating as a subsidiary of Ampol Australia (ASX-listed), the company runs a network of over 21 fixed fuelling facilities throughout Australia alongside mobile bunkering operations, including high-capacity pipeline facilities at Darwin East Arm capable of loading rates up to 95 tonnes per hour. It is the largest independent marine fuel supplier in Australia, supplying refined fuels (Diesel, Unleaded, Premium Unleaded) sourced primarily from Ampol, marine lubricants from major suppliers including Mobil, and complementary products such as greases, coolants, spill kits, and emergency response equipment.
The company's core commercial platform is the BMFA Fuel Card, which provides 24-hour self-serve access to fixed facilities nationwide and serves as the on-ramp for a mandatory six-part online refuelling induction program covering safety, spill management, and fire prevention. Sector-specific service lines target Commercial, Transport, Government (20+ departments), Oil & Gas, Fishing, Cruise & Charter, Super Yacht, and Recreational segments, with tailored offerings ranging from high-speed bunker and pipeline facilities for offshore vessels to remote fuelling and voyage planning support for super yachts, and purpose-built recreational berths with sullage pump-out. Revenue is generated primarily through volume-based per-litre transaction fees across fuel and lubricant sales, supplemented by managed services for third-party marine facility design, construction, and operation, and recurring account-based credit services with flexible invoicing.
The business model is anchored in account-based enterprise sales supported by a self-serve card channel for smaller commercial and recreational customers. Go-to-market combines dedicated account managers (National Sales Manager coordinating bunker operations alongside site managers available 24/7) with mandatory online onboarding. Bailey's Marine is the first fuel company in Australia to achieve ISO 14001 Environmental Management System certification (valid through August 2026), and all facilities are designed and built to AS1940 standards. The company is positioned as a reliable, compliance-grade supplier for safety-sensitive marine and government customers, leveraging its national buying power, integrated Ampol supply backbone, and four-decade operational track record.
bailey's marine firmographics
Firmographics- Name
- bailey's marine
- Legal name
- Graham Bailey Pty Ltd trading as Baileys Marine Fuels Australia
- Website
- https://baileysmarine.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Short description
- Bailey's Marine Fuels Australia is a specialist marine fuel distributor and port infrastructure operator supplying refined fuels, lubricants, and bunkering services to commercial, government, and offshore marine customers through 21+ fixed facilities across Australia, operating as a subsidiary of Ampol.
- Ownership category
- akta.pro rank
bailey's marine industry classification
Industry- Product category
- Marine Fuel Services
- NAICS
- Other Support Activities for Water Transportation (48839)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO) (TLAHAKAA)
- akta.pro secondary industries
- Marine Bunkering & Port Fuel Supply (EUALAIAG), Marine Lubricants Supply & Services (Cylinder/System Oils) (TLAHAKAJ), Bunkering Equipment, Systems & Maintenance (Hoses, Couplings, Metering, Vapour Return) (TLAHAKAK)
Keywords
Where bailey's marine is headquartered
LocationHeadquarters
- HQ city
- Fremantle
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
bailey's marine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Marine Fuel Sales: Sale of Diesel, Unleaded, Premium Unleaded fuels to marine vessels through fixed facilities and mobile bunkering operations across Australia. Revenue generated through volume-based pricing per litre.
- Lubricant Sales: Sale of lubricants from all major suppliers including Mobil Lubricants, plus complementary products such as greases, coolants, spill kits and emergency response equipment.
- Marine Facility Management: Design, construction, operation and management of marine refuelling facilities for third parties. Includes lay down and temporary berthing facilities.
- Account-Based Credit Services: Credit accounts for commercial customers with flexible invoicing options (daily, weekly, monthly), direct debit or credit card payments. Account fees apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Account - Recreational boaters |
| Transaction based/ take rate | Pay-as-you-go | Business Account - Commercial operators |
| Unit Pricing | Pay-as-you-go | Bulk Supply - Fixed Facilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
bailey's marine product offering
Product offeringCore offering
Bailey's Marine Fuels Australia distributes marine fuels (Diesel, Unleaded, Premium Unleaded) and lubricants to commercial, government, and recreational vessels across Australia through a network of over 21 fixed fuelling facilities and mobile bunkering operations. The company provides end-to-end refuelling solutions including a BMFA Fuel Card system for 24-hour self-serve access, dedicated bunkering services with high-speed pipeline deliveries, and design, construction, and management of marine refuelling facilities for third parties.
Product overview
Bailey's Marine Fuels Australia operates a comprehensive marine fuel distribution network offering a unified service portfolio centered on its core BMFA Fuel Card platform. The product suite includes marine fuels (Diesel, Unleaded, Premium Unleaded) and lubricants sourced from Ampol Australia, complemented by bunkering services with bulk pipeline deliveries and 24/7 operations in key ports. Sector-specific service offerings for Commercial, Transport, Government, Oil & Gas, Fishing, Cruise & Charter, Super Yacht, and Recreational segments provide tailored solutions. The mandatory Online Refuelling Induction Program supports the fuel card system, while additional services include sullage pump-out, marine facility development, and management. The company operates over 21 fixed fuelling facilities nationwide with 24-hour card access.
Differentiator
Problem solved
Functional benefit
Products and services
- BMFA Fuel Card
- Marine Fuels (Diesel, Unleaded, Premium Unleaded)
- Marine Lubricants
- Bunkering Services
- Sullage Pump Out
- Marine Facility Development and Management
Quantifiable outcome
- 40 years of industry experience
- +3 more outcomes
Companies that use bailey's marine
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles7 records
bailey's marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
bailey's marine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Agility Global Integrated LogisticscoreBase operators for Onslow Marine Supply Base (OMSB). OMSB officially opened by WA Minister for Planning and Infrastructure on October 20, 2017. Bailey's Marine operates the fuel facility at this base.
- Ampol AustraliacoreMajor supplier of refined fuels (Diesel/ULP/PULP) to Bailey's Marine. Ensures highest standard of product quality and compliance as well as security of supply. Bailey's major supplier relationship provides national supply backbone.
- Super Yacht Base AustraliacoreFounding member of Super Yacht Base Australia. Collaboration supporting the super yacht market with personalised service, reliability, flexibility and voyage planning support.
- MG Kailis (Exmouth)minorMG Kailis facility in Exmouth provides 24/7 card access for Bailey's Marine Fuel Card holders. Bailey's Marine cards accepted at this third-party facility.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
bailey's marine competitors and assessment
Company assessmentDirect peers
- World Fuel Services: World Fuel Services is one of the world's largest independent marine fuel and lubricant distributors, supplying bunker fuels and related services across global ports — directly comparable to Bailey's Marine's marine fuel distribution and bunkering model.
- Bunker Holding: Bunker Holding is a major independent bunker trader and physical supplier operating across global bunker hubs, with a similar business model of physical fuel supply, port logistics, and credit/account services to marine customers.
- Peninsula Petroleum: Peninsula Petroleum is a global independent marine fuel supplier focused on physical bunker delivery, lubricants, and credit services — closely matching Bailey's core offering of marine fuels, lubricants, and credit-based account services.
- KPI OceanConnect: KPI OceanConnect is a global bunker trader and physical supplier offering marine fuels, lubricants, and credit services. Comparable as an independent marine fuel specialist with a multi-port physical supply model.
Broad incumbents
- BP Marine: BP Marine is the marine fuels division of BP, supplying conventional and lower-carbon marine fuels globally at scale via major bunker hubs — comparable as an integrated oil major competing for the same oil & gas and commercial marine fuel customers.
- Shell Marine Products: Shell Marine Products supplies marine fuels and lubricants globally through Shell's integrated downstream network. Comparable as a major oil company competitor in marine bunker fuel sales and lubricants, especially for offshore and commercial customers.
- ExxonMobil Marine Fuels & Lubricants: ExxonMobil's marine business supplies fuels, lubricants, and cylinder oils globally via an integrated refinery-to-bunker network. Comparable as a major integrated supplier competing in the same marine fuel and lubricants categories as Bailey's.
- TotalEnergies Marine Fuels: TotalEnergies Marine Fuels supplies conventional and alternative marine fuels globally. Comparable as a major oil major offering bunkering, lubricants, and increasingly LNG/methanol solutions overlapping Bailey's diesel, lubricants, and bunkering portfolio.
Regional players
- Sing Fuels: Sing Fuels is a Singapore-based independent bunker trader and physical supplier focused on Asia-Pacific ports. Comparable as an independent marine fuel specialist, though regionally concentrated in Singapore rather than Australia.
Others
- Vopak Terminals: Vopak operates bulk liquid storage terminals globally including marine fuel and chemical storage. Adjacent rather than directly competitive — Vopak provides the upstream storage/terminal infrastructure that marine fuel distributors like Bailey's draw upon, but does not itself sell bunker fuel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
bailey's marine social profiles
Digital presencebailey's marine compliance and trust
Trust signalCompliance2 records
bailey's marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
bailey's marine leadership team
Management profileNumber of profiles
Profiles6 records
bailey's marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bailey's marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bailey's marine
What does bailey's marine do?
Bailey's Marine Fuels Australia distributes marine fuels (Diesel, Unleaded, Premium Unleaded) and lubricants to commercial, government, and recreational vessels across Australia through a network of over 21 fixed fuelling facilities and mobile bunkering operations. The company provides end-to-end refuelling solutions including a BMFA Fuel Card system for 24-hour self-serve access, dedicated bunkering services with high-speed pipeline deliveries, and design, construction, and management of marine refuelling facilities for third parties.
Is bailey's marine a public or private company?
bailey's marine is a private company. It is classified as corporate owned and is currently operating.
When was bailey's marine founded?
bailey's marine was founded in 1986.
Where is bailey's marine based?
bailey's marine is headquartered in Fremantle, Australia, in the Oceania region.
How does bailey's marine make money?
Four revenue lines are on record. Marine Fuel Sales are the primary driver. The others are lubricant Sales, marine Facility Management and account-Based Credit Services.
Who are bailey's marine's main competitors?
Direct peers on record are World Fuel Services, Bunker Holding, Peninsula Petroleum and KPI OceanConnect. Broad incumbents are BP Marine, Shell Marine Products, ExxonMobil Marine Fuels & Lubricants and TotalEnergies Marine Fuels. Sing Fuels is listed as a regional player. Vopak Terminals is listed as an others.
Does bailey's marine have an API?
No public API is recorded for bailey's marine.
What industry is bailey's marine in?
bailey's marine's product category is Marine Fuel Services. Its primary akta.pro industry code is TLAHAKAA, Conventional Marine Fuel Bunkering (HFO/VLSFO/MGO/ULSFO), with a secondary code of EUALAIAG, Marine Bunkering & Port Fuel Supply. Its NAICS code is 48839 and its SIC code is 5171.