college swimming coaches association of america

What college swimming coaches association of america does

The College Swimming and Diving Coaches Association of America (CSCAA), founded in 1922 and chartered as a 501(c)(3) non-profit in Florida on December 14, 1967, is the nation's first professional coaching association for intercollegiate athletics. Its principal office is in Richmond, Virginia (P.O. Box 8570, Richmond, VA 23226), and it represents approximately 2,000 member coaches across NCAA Divisions I, II, and III, NAIA, NJCAA, and CCCAA institutions. The association's mandate centers on advocacy to the NCAA and campus leadership, professional development for coaches, awards recognition for athletes and programs, and expanded championship access.

The CSCAA's product portfolio spans three event properties (the multi-day Annual Meetings; the post-season National Invitational Championship at the FAST Facility in Ocala, FL; the Open Water Championship at Nathan Benderson Park, Sarasota, FL; and the four-team Dual Meet Challenge launched in November 2025), a certification program (Coach Academy, priced at $199 for Annual Meetings attendees), and an extensive awards stack including All-America, Scholar All-America, Coach/Athlete of the Year, Division III Hall of Fame, the Jean Freeman Scholarship (six awarded annually), and five major association awards (National Collegiate and Scholastic Trophy, Steadman, McCaffree, Ben Franklin, Lifetime Achievement). Member resources include the Mentoring Network, Program Health Index (40-question vulnerability assessment), Contract & Risk Management through KHG, Winter Training coordination since 1933, and access to the Collegiate Swimming Officials Association (CSOA), an established CSCAA subsidiary. Technology usage is standard and non-proprietary: Whova for the Annual Meetings app, SwimCloud Simulator for Top 25 ranking inputs, Salesforce for membership management, and Shopify for merchandise and award sales.

Revenue is generated from four streams: institutional membership dues tiered by division and gender ($275-$650 per institution annually, July 1-June 30 cycle with a $150 late fee after December 15), event registration fees ($100-$450), merchandise sales, and corporate sponsorships led by PoolCorp (presenting sponsor for Annual Meetings), TYR (NIC presenting), Fitter & Faster (Scholar All-America presenting), and Speedo (Women's Advisory Committee). Go-to-market is membership-led and relationship-driven, with renewal cycles anchored by championship eligibility. Governance rests on an elected Board of Directors plus a lean executive team of four staff: Executive Director Samantha Barany, Chief Operations Officer Maureen Palchak, Senior Director of Marketing Jamie Greer, and Director of Membership Edie Ashman.

Name

college swimming coaches association of america

Legal name

College Swimming Coaches Association of America, Inc.

Website

https://cscaa.org

Company type

Private

Founded year

1922

Operating status

Operating

Short description

The College Swimming and Diving Coaches Association of America (CSCAA) is a 501(c)(3) professional association representing approximately 2,000 collegiate swimming and diving coaches across NCAA, NAIA, NJCAA, and CCCAA institutions via membership dues, championships, awards, and advocacy programs.

Ownership category

akta.pro rank

Product category

Professional Coaching Association Services

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

akta.pro secondary industries

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

Keywords

• Collegiate swimming association
• Swimming coaches membership
• Swimming awards recognition
• Swimming championship events
• Coaching professional development

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Institutional Membership Dues: Annual membership fees charged to colleges and universities based on division (NCAA DI, DII, DIII, NAIA, NJCAA, CCCAA). Institutional memberships run from July 1 through June 30 and include all coaching staff members at the institution.
2. Event Registration Fees: Registration fees for the Annual Meetings ($450 first coach, $350 additional coaches) and banquet tickets ($100 each). Coach Academy available to Annual Meetings attendees for $199.
3. Merchandise Sales: Sale of awards, merchandise, and apparel through the CSCAA Shopify store (cscaa.myshopify.com) and merchandise at events like the National Invitational Championship.
4. Corporate Sponsorships: Sponsorships from companies including PoolCorp (presenting sponsor), TYR (NIC presenting sponsor), Fitter & Faster (Scholar All-America sponsor), Speedo (Women's Advisory Committee sponsor), and others. Sponsors receive visibility at events and association communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The College Swimming and Diving Coaches Association of America operates as a non-profit professional association serving nearly 2,000 collegiate swimming and diving coaches through institutional memberships, organized championships, awards recognition programs, and professional development resources. Its core offerings include tiered institutional memberships, the National Invitational Championship, Dual Meet Challenge, Open Water Championship, Coach Academy certification, and major awards programs such as All-America and Scholar All-America recognition. The association provides advocacy, networking, and resources across NCAA Divisions I, II, III, NAIA, NJCAA, and CCCAA.

Product overview

The College Swimming and Diving Coaches Association of America (CSCAA) operates as a membership-based professional association offering a comprehensive suite of programs and services for intercollegiate swimming and diving coaches. The core offerings center on competitive events (National Invitational Championship, Dual Meet Challenge, Open Water Championship), professional development (Coach Academy certification, Annual Meetings, Mentoring Network), awards and recognition (All-America, Scholar All-America, Coach/Athlete of the Year, Division III Hall of Fame), and member resources (Program Health Index, Contract & Risk Management, Winter Training coordination). The association serves nearly 2,000 members across NCAA Divisions I, II, III, NAIA, NJCAA, and CCCAA through advocacy, education, and promotion of collegiate swimming and diving.

Differentiator

Problem solved

Functional benefit

Brands

• CSCAA National Invitational Championship: A post-season championship event for Division I swimmers and divers who have achieved qualifying standards but are not selected for the NCAA Division I Championships.
• CSCAA Open Water Championship
• CSCAA Dual Meet Challenge
• CSCAA Mentoring Network
• CSCAA Coach Academy
• CSCAA Women's Advisory Committee

Products and services

• CSCAA Institutional Membership Annual institutional membership for colleges and universities with collegiate swimming and diving programs. Includes all coaching staff at the institution and provides access to All-America, Scholar All-America, Coach Academy, Mentoring Network, Annual Meetings, Program Health Index, and championship events. Priced by division and program structure.
• CSCAA Legacy Membership Annual membership for retired collegiate swimming and diving coaches with approximately 20 years of coaching experience. Priced at $25 per year. Provides continued connection to the coaching community, ability to nominate award winners, and access to newsletters and Annual Meetings.
• CSCAA Annual Meetings Annual three-day conference bringing together coaches, vendors, and industry leaders for education, networking, decision-making, and awards celebration across all collegiate divisions. Open to CSCAA members. Registration at $450 for first coach and $350 for additional coaches from the same institution.
• CSCAA Coach Academy Premier certification program designed to prepare coaches for collegiate athletics with education on leadership, recruiting, fundraising, contract negotiation, and administrative collaboration. Priced at $199 for Annual Meetings attendees.
• CSCAA National Invitational Championship Post-season championship for Division I swimmers and divers who achieved qualifying standards but were not selected for NCAA Championships. Hosted at the FAST Facility in Ocala, Florida.
• CSCAA Dual Meet Challenge Four-team double-elimination tournament showcasing top collegiate programs in a head-to-head championship format at the Allan Jones Aquatic Center, University of Tennessee.
• CSCAA Open Water Championship Annual open water championship event held at Nathan Benderson Park in Sarasota, Florida. Serves as a USA Swimming-approved qualifying event for the 5K Open Water Championships. Entry fee of $100 per individual.
• CSCAA Awards Banquet Ticket Ticketed entry to the Annual Awards Celebration held during Annual Meetings, priced at $100 per person.
• CSCAA Merchandise Sale of awards, merchandise, and apparel through the CSCAA Shopify store (cscaa.myshopify.com) and merchandise at events like the National Invitational Championship.

Quantifiable outcome

• Over 2,000 student-athletes recognized annually as Scholar All-Americans
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• PoolCorpflagshipGTM or Marketing Partner · 3 May 2026PoolCorp serves as the presenting sponsor for the CSCAA Annual Meetings (May 3-5, 2026 in Chicago). This is a flagship sponsorship providing primary visibility for the association's largest annual event.
• TYRflagshipGTM or Marketing Partner · 11 March 2026TYR is the presenting sponsor for the National Invitational Championship. The partnership provides championship naming rights and brand visibility at one of the CSCAA's premier competitive events.
• Fitter & FastercoreGTM or Marketing PartnerFitter & Faster is the exclusive presenting sponsor of CSCAA Scholar All-America honors, supporting the recognition program for academic and athletic excellence among collegiate swimmers and divers.
• SpeedocoreGTM or Marketing PartnerSpeedo sponsors and supports the CSCAA Women's Advisory Committee, which operates year-round with bi-monthly committee meetings and monthly leadership team sessions to advance women in coaching.
• WhovacoreTechnology or IntegrationWhova provides the event management platform and mobile app for the CSCAA Annual Meetings, enabling schedules, speaker information, networking, and attendee engagement.
• USA SwimmingcoreStrategic or Co-development PartnerUSA Swimming is the national governing body for competitive swimming. The CSCAA collaborates on joint committees and USA Swimming designates the Open Water Championship as an approved qualifying event for the USA Swimming 5K Open Water Championships.
• AllSports InternationalcoreChannel Partner/ Reseller/ DistributorAllSports International is the CSCAA's official travel provider, specializing in streamlined team travel with modern planning platforms and cost-effective accommodations, transportation, and facilities for winter training and events.
• KHG (KGreer & Associates)coreImplementation/ SI/ Consulting PartnerKHG provides contract and risk management guidance to CSCAA member head coaches through a confidential consultation program. Members can access initial consultation at CSCAA-provided rates with optional continued service at member-exclusive pricing.
• Knight Commission on Intercollegiate AthleticscoreStrategic or Co-development PartnerThe Knight Commission sponsors scholarships for women and racial minorities to participate in the Coach Academy program. Six scholarships cover travel, transportation, and registrations for key events within the intercollegiate swimming and diving coaching community.
• Kiefer AquaticsminorGTM or Marketing PartnerKiefer Aquatics presents the 'When Everyone Swims' documentary screening at the 2026 Annual Meetings, supporting the association's educational and outreach initiatives.
• Visit KnoxvilleminorGTM or Marketing PartnerVisit Knoxville served as a founding sponsor for the inaugural CSCAA Dual Meet Challenge held at the University of Tennessee's Allan Jones Aquatic Center, promoting tourism and community engagement.
• Sailfish Splash WaterparkminorOthersWinter training facility in Stuart, Florida offering Long Course (8 lanes), Short Course (24 lanes), dryland facilities, ice, and diving boards. CSCAA works with facilities to establish minimum standards and pricing for collegiate teams.
• NCAAcoreStrategic or Co-development PartnerThe NCAA collaborates with the CSCAA through joint committees to develop championship enhancements and advocate for intercollegiate swimming and diving. The CSCAA's recommendations have been approved by the NCAA.
• Collegiate Swimming Officials Association (CSOA)coreStrategic or Co-development PartnerThe CSOA was established by the CSCAA over two decades ago to ensure NCAA-specific swimming and diving rules could be applied accurately in the collegiate setting, representing the 'college way' of judging swimming.
• US Olympic and Paralympic CommitteeminorStrategic or Co-development PartnerThe USOPC collaborates with CSCAA through joint committees to support elite athlete development and the pathway from collegiate swimming to Olympic competition.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Football Coaches Association: The AFCA is the national coaches association for collegiate football — directly analogous to CSCAA in mission (membership services, awards, advocacy, professional development) and structure (institutional memberships, conventions, All-America recognition) — but serving football rather than swimming and diving.
• National Association of Basketball Coaches: NABC is the coaches association for men's collegiate basketball and operates with near-identical structure to CSCAA — institutional memberships, annual convention, Coach of the Year, advocacy with NCAA — making it the closest analog among revenue-sport associations.
• United Soccer Coaches: United Soccer Coaches serves collegiate and scholastic soccer coaches with memberships, awards, conventions, and advocacy — same operating model as CSCAA applied to a different sport, with similar membership tiers and revenue mix.
• American Baseball Coaches Association: ABCA is one of the largest collegiate sports coaching associations and operates the same membership/awards/convention model as CSCAA — including All-America selections and NCAA advocacy — making it a strong structural and revenue benchmark.
• National Wrestling Coaches Association: NWCA serves collegiate wrestling coaches with membership, awards (Coach of the Year, All-American), conventions, and advocacy — same operational template as CSCAA, with a comparable niche-sport scale and Olympic-sport risk profile.
• National Fastpitch Coaches Association: NFCA serves collegiate softball coaches via memberships, awards, convention, and All-America recognition — a near-mirror of CSCAA's structure applied to a comparable niche collegiate sport.
• U.S. Track & Field and Cross Country Coaches Association: USTFCCCA operates collegiate track and field/cross country coach membership, awards, and championships with the same model as CSCAA — providing a relevant benchmark for membership pricing and event revenue dynamics.
• American Volleyball Coaches Association: AVCA is the coaches association for collegiate volleyball with memberships, awards, convention, and advocacy — same structure and revenue profile as CSCAA, but for a higher-revenue collegiate sport with more institutional budgets.
• National Field Hockey Coaches Association: NFHCA serves collegiate field hockey coaches via memberships, awards, and All-America selections — a direct structural peer to CSCAA in a similarly niche collegiate sport.

Broad incumbents

• USA Swimming: USA Swimming is the national governing body for the sport of swimming and an existing CSCAA strategic partner (joint committees, Open Water Championship qualifier) — broader in scope than CSCAA (youth through elite), but directly comparable as a swimming-industry institution and overlapping in membership/advocacy roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CSCAA
• Facebookfacebook.com/cscaa1922
• LinkedInlinkedin.com/company/cscaa
• Instagraminstagram.com/cscaa1922

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about college swimming coaches association of america