Budz Serviços Pet Ltda.

What Budz Serviços Pet Ltda. does

Budz Serviços Pet Ltda. (legal entity Budz Participações Ltda., CNPJ 50.773.105/0001-51) is a Brazilian pet-care technology company headquartered in São Paulo, founded by three pet owners — Jaimes Almeida Neto, Rafael Rojas, and Rodrigo Gomes — who identified gaps in qualified information and simple tools available to Brazilian pet tutors (tutores). The company operates a mobile-first platform (iOS and Android) serving Brazilian pet owners through a freemium model that combines veterinary telemedicine, AI-powered guidance, structured training content, health management tools, and an exclusive discount club with pet-brand partners. The platform integrates with TopMed for 24-hour veterinary teleconsultation via anonymized access tokens and is LGPD-aligned under Brazil's data protection law (Law 13,709/2018).

The core product is the Budz App, supported by six sub-products: Buddy IA, an AI-powered virtual assistant that processes text and voice queries (with automatic speech-to-text transcription) to provide 24/7 personalized pet care guidance; Telemedicina Veterinária 24h, the telemedicine service delivered in partnership with TopMed; Clube Budz, an exclusive discount club for premium users; Trilhas de Adestramento, a proprietary training methodology library developed by specialists for dogs and cats; Gestão de Saúde, a health management suite with digital vaccination records, medication reminders, weight tracking, and a health diary; and Budz B2B (Benefício Pet Corporativo), the corporate pet benefits product for enterprise employers.

Revenue is generated through three streams: a freemium-to-premium consumer subscription billed monthly or annually via App Store and Google Play (payment by credit card only), enterprise subscriptions sold directly to corporate employers for use as employee benefits, and partnership-driven distribution through benefits platforms such as Caju. The company reports 150,000+ pet tutors, 160,000+ app downloads, 100,000+ registered pets, and 140,000+ completed training paths, with app store ratings of 4.8/5.0 (App Store) and 4.7/5.0 (Google Play). Enterprise clients include Hapvida NotreDame Intermédica, Grupo Carrefour, Sams Club, Bradesco Seguros, TIM, Siemens, JBS, Caju, and Grupo Marista, with a reported 70% adoption rate among corporate benefit program users.

Name

Budz Serviços Pet Ltda.

Legal name

Budz Participações Ltda.

Website

https://budz.app.br

Company type

Private

Operating status

Operating

Short description

Budz (Budz Serviços Pet Ltda.) is a São Paulo-based pet-care mobile platform offering veterinary telemedicine, AI-powered guidance (Buddy IA), training content, and health management to Brazilian pet owners via freemium subscriptions and to employers via B2B corporate pet benefits.

Ownership category

akta.pro rank

Product category

Pet Care Software

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

akta.pro secondary industries

Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA), Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Pet care software
• Veterinary telemedicine
• AI pet assistant
• Pet training platform
• Corporate pet benefits

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Monthly and annual subscription model providing full access to all features including telemedicine, complete training paths, health management tools, and exclusive discounts club. The subscription costs less than a single training session based on Brazilian market averages.
2. Freemium Model: Free tier provides basic access to training content, Buddy AI interactions, and pet care information. Premium features require paid subscription.
3. B2B Corporate Subscriptions: Enterprise companies can purchase bulk subscriptions for employees as part of employee benefit programs, providing premium access to their workforce.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Budz operates a mobile application that provides Brazilian pet owners with 24/7 veterinary telemedicine, an AI-powered virtual assistant (Buddy IA) for pet care guidance, structured dog and cat training methodologies, digital health record management (vaccines, medications, weight), and an exclusive discount club. The platform is delivered as a freemium consumer app and also as a corporate employee benefit offering.

Product overview

Budz is a unified mobile platform for pet care combining veterinary telemedicine, AI-powered assistance, training methodologies, and health management tools. The core Budz App serves as the central hub, with Buddy IA providing 24/7 AI-powered support, Telemedicina Veterinária 24h offering veterinary consultations via TopMed partnership, Clube Budz providing discount benefits, Trilhas de Adestramento delivering training content, and Gestão de Saúde enabling health record management. The platform also offers a B2B corporate pet benefit version for enterprise customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Budz App A freemium mobile application for iOS and Android that serves as the central hub for pet care in Brazil, bundling telemedicine, AI guidance, training trails, health record management, and a discount club for pet owners (tutores).
• Buddy IA An AI-powered virtual assistant available 24/7 that answers pet owner questions about care, training, nutrition, and health, providing personalized recommendations based on each pet's profile (breed, age, weight, characteristics). Supports text and voice input with automatic speech-to-text transcription.
• Telemedicina Veterinária 24h 24-hour online veterinary consultation service with generalist veterinarians available for emergencies or scheduled teleconsults, delivered in partnership with TopMed which provides the platform, veterinarian credentialing (CFMV-registered), and same-day scheduling.
• Clube Budz Exclusive discount club available to premium subscribers offering deals and special offers on pet products and services from partner brands in the Brazilian pet market.
• Trilhas de Adestramento Specialist-developed structured training modules for dogs and cats teaching commands, behavior correction, and improved coexistence, delivered through practical and efficient methods.
• Gestão de Saúde Digital pet health management tools including vaccination card digitization, medication reminders, weight tracking, health diary, and routine management; available to premium users.
• Budz B2B (Benefício Pet Corporativo) Corporate employee benefit solution that gives employees access to Budz's veterinary telemedicine, AI assistance, training content, and discount club as part of HR benefits programs, sold to enterprise HR and benefits teams.

Quantifiable outcome

• 150,000+ pet tutors actively using the platform
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• TopMedcoreTechnology or IntegrationTopMed is the exclusive technology partner providing the veterinary telemedicine platform (Telabudz). They are responsible for the interface between users and veterinary professionals, managing schedules and same-day service. TopMed is a registered entity with CFMV and provides veterinary professionals for consultations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Caju: Brazilian flexible benefits platform already partnered with Budz. Comparable as a distribution and channel partner for the B2B corporate benefit motion, illustrating the embedded channel that scales Budz's enterprise reach.

Direct peers

• DogHero: Brazilian pet services marketplace for pet sitting, dog walking, and daycare. Comparable as a Brazilian digital pet-care platform leveraging app-based distribution and a similar consumer base of urban pet owners.
• FirstVet: On-demand veterinary telemedicine service offering video consultations with licensed veterinarians. Comparable as a subscription-backed vet telemedicine offering and a relevant benchmark for international expansion.
• Vetster: Global veterinary telemedicine platform connecting pet owners with licensed veterinarians for virtual appointments. Directly comparable telemedicine-first model to Budz's TopMed-powered teleconsultation feature.
• Petlove: Brazil's largest online pet retailer and pet-tech platform offering e-commerce, subscription services, and increasingly veterinary and pet-care content. Directly comparable as a Brazilian horizontal pet platform targeting the same tutor audience with overlapping digital pet-care ambitions.
• WhiskerDocs: US-based 24/7 pet telehealth and expert advice hotline. Closely comparable to Budz's combination of always-available AI/veterinary support and pet-care guidance delivered via app.

Broad incumbents

• Cobasi: Large Brazilian pet retail chain offering products, services, and increasingly digital offerings. Comparable as a broad incumbent competing for the same Brazilian tutor wallet across physical and digital channels.
• Petz: Major Brazilian pet retail chain with growing digital services including vet clinics. Comparable as a Brazilian incumbent expanding into digital pet-care services with established tutor relationships.
• Rover: Global pet services marketplace for sitting, walking, and boarding. Comparable as a global pet-care app platform with mobile-first distribution targeting similar tutor needs around care, training, and health.

Emerging players

• PetDesk: Pet parent engagement platform with reminders, loyalty, and telehealth features for veterinary practices. Comparable as a practice-adjacent engagement and health-tracking tool that overlaps with Budz's health management and reminder features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@budz_app
• LinkedInlinkedin.com/company/budz-app
• Instagraminstagram.com/budz.app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budz Serviços Pet Ltda.