aseel app

What aseel app does

Aseel Technology Corporation, operating as Aseel app, is a Delaware-incorporated private technology company founded in 2018 and headquartered in Arlington, Virginia. The company operates a three-sided digital platform combining humanitarian aid delivery (Do Good), an ethical e-commerce marketplace for artisans from developing regions (Buy Good), and an enterprise aid management system for NGOs (AidOS). The platform is accessible via web, iOS, and Android applications and is supported by proprietary infrastructure including the Omid ID digital beneficiary identification system, the Atalan volunteer delivery network operating across 34 Afghan provinces, and direct-aid transfer systems with photo and video proof of delivery. Aseel serves individual global donors, NGOs and humanitarian institutions, and artisan producers, with current operational footprint spanning the United States, Afghanistan, Turkey, and Palestine.

The company pivoted in August 2021 from a pure artisan marketplace into a humanitarian platform following the Taliban takeover in Afghanistan. Core technology components include Omid ID for digital beneficiary identification, AidOS for institutional aid management, the Atalan Network for last-mile delivery, and DirectAid for transparent donor-to-recipient transfers. The platform integrates with Stripe and PayPal for global payments and with HesabPay for Afghanistan-specific transactions. Aseel's tech stack also includes Next.js/React-based web architecture, Firebase backend services, and Mapsly for geospatial delivery tracking.

Aseel's revenue model is multi-stream but volume-thin: it charges a $7 per-package Atalan delivery fee that is retained entirely by delivery heroes (not Aseel), retains marketplace commissions on Buy Good artisan sales, and charges subscriptions for AidOS enterprise customers. The company explicitly maintains a 0% service fee on aid packages, with payment processing fees (2.9% + $0.30) passing through to Stripe and PayPal. Go-to-market combines self-service mobile/web acquisition for individual donors, enterprise sales for AidOS B2G/B2B contracts, and curated onboarding for artisan producers.

Name

aseel app

Legal name

Aseel Technology Corporation

Website

https://aseel.xyz

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Aseel Technology Corporation operates a three-sided digital platform combining humanitarian aid delivery (Do Good), an artisan e-commerce marketplace (Buy Good), and an enterprise aid management system (AidOS). Founded in 2018 and headquartered in Arlington, Virginia, the company serves individual donors, NGOs, and artisans across Afghanistan, Turkey, the United States, and Palestine via web and mobile applications.

Ownership category

akta.pro rank

Product category

Humanitarian Technology Platform

NAICS

Community Food Services (624210), Computer Systems Design and Related Services (54151)

SIC

Services-Social Services (8300), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Cash Assistance & Social Safety Net Delivery for Displaced Populations (BPADAHAH)

Keywords

• Humanitarian aid platform
• Artisan e-commerce marketplace
• Transparent charity platform
• Aid management software
• Decentralized aid delivery

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Aid Delivery Fee: Aseel charges a $7 Atalan delivery fee per package, paid directly to the Atalan delivery service. This is the only fee retained by Aseel for aid delivery services.
2. Payment Processing: Transaction fees of 2.9% + $0.30 are charged by third-party payment processors (Stripe, PayPal). These fees do not go to Aseel.
3. E-commerce Sales (Buy Good): Marketplace sales of handmade artisan products from Afghanistan and Turkey. Sellers list products and buyers purchase directly through the platform. Revenue appears to come from transaction fees on marketplace sales.
4. Campaign+ Fundraising: Individuals and organizations can create crowdfunding campaigns for humanitarian causes. Platform likely earns fees on funds raised through Campaign+ initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Aseel operates a three-sided digital platform combining humanitarian aid delivery (Do Good), a global handmade-goods marketplace (Buy Good), and enterprise aid-management software (AidOS) for NGOs and government entities. The platform connects individual donors with verified beneficiaries via an Omid ID digital identity system, routes last-mile delivery through a volunteer Atalan Network spanning all 34 provinces of Afghanistan, and produces photo/video proof of delivery for every transaction.

Product overview

Aseel is a three-sided digital platform operating across two core divisions — Do Good (humanitarian aid) and Buy Good (ethical e-commerce) — plus an enterprise solution called AidOS. Do Good enables donors to send direct aid, create fundraising campaigns (Campaign+), and track donations through proof-of-delivery, powered by the Atalan volunteer delivery network and Omid ID beneficiary identification system. Buy Good is a global marketplace connecting artisans from developing countries (primarily Afghanistan and Turkey) with global buyers, offering handcrafted carpets, ceramics, jewelry, home decor, and more, with the Sell Good portal enabling artisans to onboard and manage their shops. AidOS is the institutional B2B/B2G platform built for NGOs and government entities to manage transparent aid operations including beneficiary identification, real-time tracking, fundraising, and donor reporting. DirectAid connects Do Good donors directly to Omid ID holders for transparent package delivery. The platform is accessible via iOS/Android mobile apps and a web application, with version 2.5 (Early 2026) introducing major UI/UX improvements, free worldwide shipping, multi-currency support, and automated giving subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Do Good Humanitarian aid platform enabling donors worldwide to send aid packages directly to families in need, create fundraising campaigns (Campaign+), and track every donation with photo/video proof-of-delivery. Targets individual donors and humanitarian responders.
• Buy Good Global e-commerce marketplace connecting artisans and small businesses from Afghanistan, Turkey, and other developing regions with global consumers, offering handmade products such as carpets, ceramics, jewelry, and home decor.
• AidOS Enterprise-grade Aid Operating System for NGOs, government entities, and institutions to manage transparent aid operations, including beneficiary identification via Omid ID, real-time tracking, fundraising (Campaign+), and last-mile delivery via the Atalan network. Sold on annual subscription.
• Atalan Network Network of local volunteer heroes (Atalan) who register beneficiaries, deliver aid packages, and provide distribution reports across all 34 provinces of Afghanistan and into Turkey. Operates as a distributed last-mile delivery system with dedicated Android and iOS apps.
• Omid ID Unique identification number assigned to each family registered through Aseel's Emergency Response program, derived from the Persian word for 'hope.' Tracks location, contact information, level of need, and support history; paired with an Omid Card enabling donors to track contribution impact.
• Campaign+ Fundraising initiative empowering individuals, groups, or organizations to raise funds globally to address emergencies, urgent financial needs, and humanitarian causes, with Atalan Network last-mile delivery for transparency.
• DirectAid Next-generation humanitarian support system enabling donors to send cash or aid packages to Omid ID holders with delivery within 48 hours, real-time tracking, and photo/video proof of delivery.
• Aseel Mobile App Native iOS (App Store) and Android (Google Play) mobile application enabling users to send aid, create campaigns, shop handmade goods, track donations, and access all platform features from mobile devices. Package id: com.aseel.
• Sell Good Free seller portal enabling artisans and small businesses to create shops, list handmade products, and manage inventory on the Buy Good marketplace; sellers email products for approval and listing.
• eGift Card Digital gift cards allowing recipients to choose between purchasing handmade goods through Buy Good or supporting humanitarian causes through Do Good.

Quantifiable outcome

• 543,000+ people helped since 2021 through Do Good
• +6 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Women for Afghan WomencoreStrategic or Co-development Partner · 1 August 2021Pilot I partner in decentralized aid deployment. Deployed aid reaching 52,000 people in 21 provinces in Afghanistan through emergency communication network, building foundations of nationwide decentralized aid test.
• Vital FoundationcoreStrategic or Co-development PartnerPilot II partner for decentralized aid. Supported development and testing of AidOS platform for humanitarian aid management.
• Peace DirectcoreStrategic or Co-development PartnerDo Good and AidOS partner for decentralized aid distribution, monitoring, and transparency in humanitarian response.
• Humanity FoundationmajorStrategic or Co-development PartnerDo Good partner supporting humanitarian aid initiatives and transparent aid delivery programs.
• IFC (International Finance Corporation)majorStrategic or Co-development PartnerBuy Good partner supporting Afghan artisan market development and economic opportunities for small producers.
• UNDPmajorStrategic or Co-development PartnerBuy Good partner for artisan economic development programs in Afghanistan.
• USAIDmajorStrategic or Co-development PartnerBuy Good partner supporting Afghan artisan market development and economic programs.
• JICAmajorStrategic or Co-development PartnerBuy Good partner for artisan support programs and economic development initiatives.
• ACTEDmajorStrategic or Co-development PartnerBuy Good partner for artisan programs and humanitarian aid support.
• AKDN (Aga Khan Development Network)majorStrategic or Co-development PartnerBuy Good partner for Afghan artisan economic programs and cultural preservation initiatives.
• Global GivingmajorTechnology or IntegrationAidOS partner nonprofit using the platform for aid management and transparent distribution.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• charity: water: charity: water is a major nonprofit built on the principle of 100% donation transparency with proof-of-project reporting, conceptually parallel to Aseel's proof-of-delivery model. Both brands have built trust through visible, verifiable impact storytelling.
• Etsy: Etsy is the dominant global marketplace for handmade goods and provides the broader incumbent reference point for Aseel's Buy Good. While Etsy operates at vastly greater scale, the underlying transaction model — marketplace commission on artisan sales — is shared.
• Salesforce Nonprofit Cloud: Salesforce.org / Nonprofit Cloud is the dominant CRM and program management platform for large NGOs and serves a meaningful share of the same B2B buyer as AidOS. Both Aseel and Salesforce target humanitarian and development organizations seeking case management and beneficiary tracking infrastructure.
• UN World Food Programme (WFP) Innovation Accelerator: WFP is the largest humanitarian food assistance organization globally and the named overhead-cost benchmark Aseel positions against (34%). Its innovation accelerator increasingly experiments with blockchain-based aid delivery and beneficiary identification, directly adjacent to AidOS.

Direct peers

• GiveDirectly: GiveDirectly delivers cash transfers directly to families in need with proof-of-delivery, operating in similar low-income and crisis-affected geographies. Both organizations focus on transparent direct aid bypassing traditional intermediaries — GiveDirectly in cash, Aseel in packages plus cash via DirectAid.
• Kiva: Kiva enables individuals to lend directly to underserved entrepreneurs globally with full transparency on fund usage, paralleling Aseel's transparent direct-aid model. Both platforms emphasize donor trust through verifiable impact tracking and serve vulnerable populations in the Global South.
• Novica: Novica is a global online marketplace connecting artisans from developing countries directly with international buyers, directly comparable to Aseel's Buy Good marketplace for Afghan and Turkish handmade goods. Both platforms enable economic development through artisan commerce.
• GoFundMe: GoFundMe is the dominant consumer crowdfunding platform and shares Aseel's Campaign+ model of individuals raising funds for personal or charitable causes. Both operate transaction-fee revenue models and emphasize direct donor-to-recipient giving with social proof.
• GlobalGiving: GlobalGiving is a nonprofit crowdfunding and grant distribution platform serving humanitarian causes, and is itself an AidOS partner. Both companies enable donors worldwide to fund vetted NGO projects, share transparent impact reporting, and serve grassroots humanitarian organizations.

Emerging players

• PayPal Giving Fund: PayPal Giving Fund enables charities to receive donations through the PayPal ecosystem and offers donor transparency tools, overlapping with Aseel's transparent donation flow. It is already a payment processor Aseel uses, and competes for the same digital-giving donor mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aseelapp
• YouTubeyoutube.com/@aseelapp
• Facebookfacebook.com/ASEELapp
• Instagraminstagram.com/aseelapp
• LinkedInlinkedin.com/company/aseelapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aseel app