BOGER

Name

BOGER

Legal name

Boger GmbH Bad & Heizung Der Wasserladen

Website

https://boger-gmbh.de

Company type

Private

Founded year

1900

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Ostfildern-Kemnat

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Installation and Construction Services: Revenue generated from full bathroom renovations (Komplettrenovierung), partial renovations (Teilsanierung), heating system installations, plumbing repairs, and related construction work. Services are quoted on a project basis and delivered by in-house tradespeople (tilers, gas/water installers, sanitary/heating engineers, electricians).
2. Maintenance and Service Contracts: Ongoing revenue from heating system maintenance contracts. Customers can schedule recurring maintenance visits; the company contacts customers when service is due. Also covers ad-hoc repairs, part replacements, and troubleshooting for both heating and sanitary systems.
3. Water Filtration and Kitchen Products: Sales of CARBONIT drinking water filters (undersink and countertop models) and Quooker kitchen faucets (boiling, chilled sparkling water). Products are sold as part of installation projects or standalone through the company's 'Wasserladen' showroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BOGER GMBH is a specialized German trade company (Fachbetrieb) that provides complete bathroom renovation services (Komplettrenovierung and Teilsanierung), heating system installation (boilers, condensing technology, heat pumps, solar), plumbing repairs and maintenance, recurring heating service contracts, and water filtration products (CARBONIT drinking water filters and Quooker kitchen faucets) sold through its in-house Wasserladen showroom. All services are delivered on-site by an in-house multi-trade team of tilers, gas/water installers, sanitary/heating engineers, and electricians in the Stuttgart/Ostfildern region.

Product overview

BOGER GMBH is a plumbing and heating contractor offering integrated bathroom and heating services in the Stuttgart area. The core offering consists of bathroom planning and renovation services (Bad-Planung, Badsanierung) combined with heating system installation (Heizungssysteme). Supporting services include maintenance contracts (Heizungswartung) and plumbing repairs (Sanitärkundendienst). The product portfolio extends to water treatment products through the 'Wasserladen' (water shop) concept, featuring CARBONIT Premium drinking water filters and Quooker kitchen faucet systems. The company differentiates through 3D bathroom planning with Virtual Reality technology and digital heating exhibitions, positioning as a full-service provider from design through installation and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Bad-Planung / Badsanierung (Bathroom Planning and Renovation) Comprehensive bathroom design, planning, and renovation service for residential homeowners, including consultation, 3D visualization, VR walkthroughs via VR headsets, complete bathroom overhauls (Komplettrenovierung), partial renovations (Teilsanierung), shower conversions, bathtub replacements, tiling, plumbing, and electrical work performed by in-house specialists.
• Heizungssysteme (Heating System Installation) Heating system installation and consulting service covering oil/gas/pellet/solar/wood chip/heat pump boilers, condensing technology, renewable energy systems including solar and heat pumps, combination heating systems, underfloor heating, and wall heating solutions, for residential and commercial properties.
• Heizungswartung (Heating Maintenance Contracts) Regular maintenance services for heating systems including oil, gas, pellet, solar, wood chip, and heat pump boilers, with optional annual maintenance contracts, scheduled inspection visits, and proactive customer outreach when service is due.
• Sanitärkundendienst (Plumbing Repair Service) Plumbing repair and maintenance service for residential and commercial customers, including fixing leaky faucets, running toilets, water damage, clogged drains, pipe repairs, fixture replacements, and emergency plumbing response.
• CARBONIT Premium Drinking Water Filters Patented drinking water filtration systems including under-sink filters (VARIO HP), countertop filters (SANUNO), and travel filters (GO), designed to remove contaminants, pharmaceutical residues, and heavy metals, TÜV-certified for performance and hygiene; available with installation through the Wasserladen or as part of bathroom renovation projects.
• Quooker Kitchen Faucet Systems Kitchen faucet system providing boiling, cold, and optionally chilled sparkling and still water, including the CUBE accessory for carbonated water; installed by BOGER as a local Quooker specialist as part of kitchen modernization or standalone sales through the Wasserladen showroom.

Quantifiable outcome

• Households with a CARBONIT drinking water filter can save over €500 per year by eliminating the need to purchase bottled mineral water

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• BuderuscoreTechnology or Integration · 1 January 2018Buderus (a leading heating manufacturer, part of Bosch Thermotechnik) is BOGER's primary heating supplier. Buderus collaborated with BOGER and immersight GmbH on a pilot project to develop a digital heating exhibition (Digitale Heizungsausstellung), which was showcased at the ISH 2019 trade fair. Buderus supported the project initiated by BOGER and provided strategic backing for the digital showroom concept.
• immersight GmbHcoreStrategic or Co-development Partner · 1 January 2018BOGER partnered with immersight GmbH (founded by Fabian K.O. Weiss) to develop a digital heating exhibition (Digitale Heizungsausstellung) solution. BOGER's junior manager Joshua Fruhmann initiated the project, which resulted in a joint pilot and was subsequently showcased at ISH 2019 at both immersight's and Buderus's stands. immersight had previously equipped nearly 200 SHK trade businesses with virtual bathroom exhibitions.
• GeberitcoreOthersBOGER operates as a specialist partner for Geberit bathroom products, offering premium bathroom ceramics and installation systems as part of its bathroom renovation services.
• HansgrohecoreOthersBOGER is an authorized specialist partner for Hansgrohe faucets and bathroom fixtures, providing high-quality bathroom taps and shower systems within renovation projects.
• KeramagcoreOthersBOGER offers Keramag bathroom ceramics as part of its premium bathroom renovation services, serving as a specialist partner for this brand.
• CARBONITcoreTechnology or IntegrationBOGER is a specialized dealer for CARBONIT patented drinking water filters (trinkwasserfilter), including undersink filters (VARIO HP), countertop filters (SANUNO), and travel filters (GO). BOGER offers installation, maintenance, and product sales for CARBONIT systems and promotes the brand through its Wasserladen showroom. CARBONIT filters are independently verified and TÜV-certified.
• QuookercoreTechnology or IntegrationBOGER is a local Quooker specialist (Quooker-Spezialist vor Ort), selling and installing Quooker kitchen faucets that provide boiling, chilled sparkling, and still water. The company integrates Quooker products into kitchen modernization projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thermondo: Berlin-based German heating installer that uses a tech-enabled, scaled-up model to install and service residential heating systems. Directly comparable to BOGER as a German SHK contractor serving residential heating customers, though operating at much larger scale and with a digital platform approach.

Emerging players

• Enpal: German residential energy installer offering solar systems and increasingly heat pumps with a financing/leasing model. Comparable to BOGER as a residential energy-systems installer targeting German homeowners, but focused on renewable technology and operating at national rather than regional level.
• 1Komma5°: German energy-services company installing heat pumps, solar, and dynamic electricity tariffs for homeowners. Comparable to BOGER in the residential heating-installation category, especially around heat-pump and renewable heating systems where BOGER also operates.

Broad incumbents

• Viessmann: Leading German manufacturer of heating, industrial, and refrigeration systems. Comparable to BOGER in that BOGER installs Viessmann-family heating products, and Viessmann shapes the supplier landscape in which SHK contractors like BOGER operate, though Viessmann is upstream as a manufacturer.
• Buderus: Bosch Thermotechnik's German heating-systems brand and BOGER's primary heating supplier. Comparable as a broad incumbent shaping the heating market in which BOGER competes, even though Buderus is a manufacturer while BOGER is an installer-partner.
• Stiebel Eltron: German manufacturer of heating, hot-water, and heat-pump technology. Comparable to BOGER as a broad incumbent in the same heating category where BOGER installs and services systems, including the heat-pump segment BOGER also offers.
• Daikin Germany: Global HVAC manufacturer's German subsidiary producing heating, cooling, and air-conditioning systems. Comparable to BOGER in the broader climate-control installation space, including heat pumps and air-conditioning equipment that overlap with BOGER's heating portfolio.
• ENGIE Deutschland: German arm of the global energy and facility-services group, offering building technology, HVAC, and energy management. Comparable to BOGER in the German building-equipment contracting space, but serving a much broader customer base including commercial and industrial facilities.
• Wisag: Large German facility-services provider for technical building services, including HVAC and energy management. Comparable to BOGER in the German building-equipment contracting category, though operating at much larger scale and primarily on the commercial/industrial side.
• Gegenbauer: German building-services and technical facility-management group offering HVAC, electrical, and energy services. Comparable to BOGER as a German building-equipment services provider, though much larger in scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/boger_gmbh
• LinkedInlinkedin.com/company/boger-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOGER