optiplan gmbh daten & druck karlsruhe

What optiplan gmbh daten & druck karlsruhe does

optiplan GmbH Daten & Druck Karlsruhe is a privately held German commercial printing and advertising technology company founded in 1980 and headquartered in Karlsruhe, with a secondary customer-facing location in Stuttgart. The company delivers a broad portfolio of digital printing services — including business stationery, mailings, flyers, event cards, booklets, brochures, posters, and stickers — alongside in-house finishing capabilities such as foil embossing, spot and special color printing, laser die-cutting, laminating, cellophaning, and coating. Beyond core print production, optiplan operates a Werbetechnik (advertising technology) line covering large-format banners, signage, window films, vehicle wrapping, and interior/exterior design with measurement and installation services, as well as CAD plotting, large-format copying, scanning, vectorizing, and digitization/archiving services.

Underlying the service offering is a set of four proprietary web-to-print portals: PrintSmart.Solutions (individualized customized webshops), Druck-Späti (a 24/7 self-service print pickup point in Stuttgart), optiplot/speedplot (plotting and large-format ordering), and Digitaler Planraum (digital plan storage and access). These portals allow customers to upload print data and place orders online around the clock, while more complex advertising-technology projects are handled through direct sales engagement with consultation, measurement, and installation. The technology footprint combines digital printing presses, large-format plotters, scanners, laser die-cutters, and laminating equipment with the proprietary web-to-print software layer.

The business serves primarily B2B customers in the Baden-Württemberg region and broader German market — split across SMEs, larger enterprises, startup founders, and event/trade show organizers — with a horizontal segmentation approach. Revenue is generated through per-job transactional printing fees, subscription access to e-print portals, professional services for Hausdruckerei (in-house printing outsourcing) engagements, and transactional kitting/shipping fees; pricing is quote-based and not publicly disclosed. Marketing is conducted through the company website and a customer newsletter. Headcount, revenue figures, ownership, and management details are not publicly disclosed, and the company operates as an independently held German GmbH with no public listing, no disclosed funding rounds, no subsidiaries, no partnerships, and no disclosed awards or patents.

Name

optiplan gmbh daten & druck karlsruhe

Legal name

optiplan Digitaldruckerei und Datenservice GmbH

Website

https://datenunddruck.de

Company type

Private

Founded year

1980

Operating status

Operating

Short description

optiplan GmbH Daten & Druck Karlsruhe is a German digital printing and advertising technology company, founded in 1980, serving B2B customers with printing, finishing, large-format advertising, CAD/scanning, and document digitization services delivered via proprietary web-to-print portals.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Direct Mail Advertising (541860)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

Keywords

• Commercial printing services
• Advertising technology services
• Web-to-print portals
• CAD plotting services
• Document digitization services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Digital Printing Services: Revenue generated from digital printing services including business stationery, business cards, mailings, flyers, event cards, booklets, brochures, posters, placards, and stickers. Services include typesetting, design, digital refinements, spot/special colors, laser die-cutting, laminating, cellophaning, and kaschieren.
2. Advertising Technology / Werbetechnik: Large format printing and installation services including banners, banners/signs/posters, interior design, signage, exterior design, window films, vehicle wrapping, and measurement and assembly services.
3. CAD and Scan Services: CAD plots, large format copying, scanning, vectorization, and archiving services.
4. E-Print Portal Subscriptions: Ongoing access to web-to-print portals and individualized webshops for customers, generating recurring portal-related revenue.
5. Outsourcing / Hausdruckerei Services: In-house printing outsourcing partner services for businesses.
6. Konfektionierung und Versandservice: Confectioning and shipping services including pickup and delivery services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

optiplan provides commercial digital printing services including business stationery, business cards, mailings, flyers, event cards, booklets, brochures, posters, and stickers, plus print finishing services (foil embossing, spot and special colors, laser die-cutting, laminating, cellophaning). The company also offers large-format advertising technology services (banners, signage, vehicle wrapping, interior and exterior design with measurement and installation), CAD plotting and scanning/vectorizing, and document digitization and archiving. It operates multiple web-to-print portals — PrintSmart.Solutions, Druck-Späti (24-hour pickup in Stuttgart), optiplot/speedplot, and Digitaler Planraum — for round-the-clock online ordering and data uploads.

Product overview

Optiplan is a German digital printing company based in Karlsruhe with operations since 1980, offering a comprehensive portfolio of printing and finishing services. The core offering consists of Data and Print services (typesetting, business stationery, mailings, booklets, posters, stickers), Finishing and Further Processing (digital finishes, spot colors, laser die-cutting, lamination), Advertising Technology (banners, signage, vehicle wrapping, interior/exterior design), and CAD/Scan services. These are complemented by four E-Print portals (PrintSmart.Solutions for customized web-to-print shops, Druck-Späti for 24/7 pickup, optiplot/speedplot for plotting services, and Digitaler Planraum for plan data management) that enable customers to automate and manage print workflows online. The company also provides industry-specific solutions including event/trade show materials, spatial design, exterior signage, print marketing for startups, document digitization/archiving, and kitting/shipping services.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Digital Printing (Daten und Druck / Data and Print)
• Print Finishing and Post-Press Services (Veredelung und Weiterverarbeitung)
• Advertising Technology Services (Werbetechnik)
• CAD and Scan Services (CAD- und Scanservice)
• PrintSmart.Solutions (Individual Webshop Solutions)
• Druck-Späti (24/7 Print Pickup Stuttgart)
• optiplot and speedplot (Plotting Web Portal)
• Digitaler Planraum (Digital Plan Room)
• Digitization and Archiving Solutions (Digitalisierungs- und Archivierungsloesungen)
• In-House Printing Outsourcing Partner (Outsourcing-Partner Hausdruckerei)
• Event and Trade Show Solutions (Event und Messe)
• Kitting and Shipping Service (Konfektionierung und Versandservice)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cimpress (Vistaprint): Global mass-customization printing platform operating Vistaprint and numerous regional print brands. Overlaps with optiplan's web-to-print business model and SMB commercial print focus, but at vastly greater scale and geographic reach.
• Canon Production Printing: Major industrial/production printing hardware and solutions provider. Overlaps with optiplan's commercial print operations as a broad incumbent in the production printing category, including equipment likely used in optiplan's workflow.

Direct peers

• Saxoprint: German online print shop with comparable B2B focus, offering business printing, advertising materials, and finishing via web portal. Closely aligned with optiplan's service mix and direct-to-customer ordering model.
• Flyeralarm: One of Europe's largest online B2B print shops, headquartered in Würzburg. Operates a scaled web-to-print portal offering business stationery, advertising materials, and finishing — directly comparable to optiplan's core digital print and web-to-print portal offering.
• Onlineprinters: German B2B online printing platform offering business cards, flyers, brochures, and advertising materials via web portal. Directly comparable to optiplan's e-print portal model and B2B commercial print mix.
• Wir machen Druck: German online commercial printer offering B2B print products with web-to-print ordering. Comparable to optiplan in target customer (SMB/enterprise), digital ordering portal, and broad product portfolio.
• CEWE Stiftung: German printing services group with strong digital ordering infrastructure and broad print/photo product range. Closely comparable to optiplan's mix of commercial printing, finishing services, and customer-facing digital portals.

Others

• Heidelberger Druckmaschinen: Global German-headquartered manufacturer of printing presses and finishing equipment, and a likely supplier to optiplan. Related as a printing-industry ecosystem participant rather than a direct competitor.
• Kolbus: German manufacturer of bookbinding and printing finishing machinery. Ecosystem peer relevant to optiplan's finishing services (lamination, binding, foil embossing) as a likely equipment supplier rather than a competitor.

Regional players

• Druckerei Conrad: Long-established German regional commercial printer with a comparable service portfolio (business printing, advertising materials, finishing, online ordering). Comparable to optiplan in product mix and SMB/regional customer base, with similar scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/optiplan-daten-druck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about optiplan gmbh daten & druck karlsruhe