What Electa does

Electa is a 120-year-old beauty and wellness clinic headquartered in Helsingborg, Sweden, owned by the Lavré family since 1 July 1998. The company operates a single primary clinic at Stortorget 14, a sister retail location called Electa Parfymeri at Kullagatan 6, and an e-commerce storefront at electashop.se. Its service mix blends classic beauty services (facials, massage, waxing, lash and brow treatments) with clinical aesthetic procedures including Botox, fillers, CoolSculpting, Thermage CPT, Dermapen 4 microneedling, Diamond Glow, IPL skin rejuvenation, Profhilo, Sunekos, and PRP. It also retails premium skincare brands such as Sisley, Sensai, Dermalogica, ZO Skin Health, and Skinbetter Science.

The business's underlying technology stack consists entirely of third-party, FDA-approved and CE-certified medical aesthetic devices and standard e-commerce and booking infrastructure, with no proprietary R&D or AI/ML components. Services are delivered by certified skin therapists and licensed medical professionals (doctors and injection nurses), in compliance with Sweden's 2021 aesthetic injection law.

Electa's revenue model is transaction-led, with per-treatment pricing ranging from approximately 395 SEK for basic waxing to 25,000 SEK for Thermage CPT, supplemented by retail skincare sales, gift cards, and a recurring loyalty program (Bonusklubb). Customer acquisition is direct-to-consumer via the company website, Bokadirekt online booking, organic Instagram and Facebook presence, and email marketing. The clinic accepts friskvårdsbidrag payments through Epassi, Benify, and Edenred, and offers installment financing via Klarna and Medical Finance. Its customer base is exclusively individual consumers in Sweden's Skåne region.

Name

Electa

Legal name

Electa AB

Website

https://electa.se

Company type

Private

Founded year

1904

Operating status

Operating

Short description

Electa is a 120-year-old beauty and wellness clinic in Helsingborg, Sweden, offering clinical aesthetic treatments (Botox, CoolSculpting, Thermage) and classic beauty services to individual consumers. Family-owned since 1998, it also operates an e-commerce shop for premium skincare products.

Ownership category

akta.pro rank

Product category

Medical Aesthetic and Beauty Clinic Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Anti-Aging & Firming Treatments (HSALADAC)

akta.pro secondary industries

Oxygen Facials (HSALADAL), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Aesthetic clinic services
• Cosmetic dermatology treatments
• Beauty clinic services
• Skincare product retail
• Body contouring treatments

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Treatments: Revenue from advanced aesthetic treatments including injectables (Botox, Fillers), laser treatments, CoolSculpting, and other clinical procedures. Priced individually based on treatment type, with consultations starting at 495 kr and major treatments ranging from 2,500 kr to 25,000 kr.
2. Classic Beauty Treatments: Revenue from traditional beauty services including facials, waxing, massage, makeup services, and eyelash/eyebrow treatments. Priced from 395 kr for basic treatments.
3. Product Sales: Sales of skincare products from premium brands including Sisley, Sensai, Dermalogica, ZO Skin Health, Skinbetter Science, and others through the Electa shop.
4. Gift Cards: Presentkort (gift cards) sold both online and in-store, allowing customers to purchase specific treatments or monetary amounts as gifts.
5. Loyalty Program: Bonus membership program where customers earn points on treatments and products, redeemable for future purchases at Electa.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Electa provides clinical and classic beauty and wellness treatments at its Helsingborg clinic, including injectables (Botox, fillers, Profhilo, Sunekos), laser and IPL treatments, CoolSculpting body contouring, Microneedling, Thermage CPT skin tightening, facials, massage, and waxing. It also retails premium skincare brands (Sisley, Sensai, Dermalogica, ZO Skin Health) and gift cards through its online shop at electashop.se.

Product overview

Electa is a beauty and wellness clinic in Helsingborg, Sweden, operating as a comprehensive service provider offering both clinical and classic beauty treatments. The company operates across three main channels: Electa Parfymeri (perfume/beauty retail), Klinik (clinical treatments), and E-commerce (Electa Webshop). The treatment portfolio spans facial treatments (Ansiktsbehandling, Microneedling, IPL Skinrejuvenation, Kemisk peeling, PRX-T33, Oxygenbehandling, Diamond Glow, Thermage CPT, Softlift), injectables (Botox, Fillers, Profhilo, Sunekos, MicroGold, PRP), body treatments (CoolSculpting, M-Tone, LPG Endermologie, IPL Hårborttagning, Sklerosering), hair treatments (Hair Filler, Fransar & Bryn), and wellness services (Massage, Makeup, Vaxning, Tandblekning). The company also retails an extensive range of skincare and perfume brands including Dermalogica, Sisley, Sensai, SKINBETTER SCIENCE, ZO Skin, and luxury fashion fragrances. Services are bookable through the clinic or via the integrated Bokadirekt platform, with payment options including Klarna, Medical Finance, Swish, and wellness benefit providers (Epassi, Benify, Edenred).

Differentiator

Problem solved

Functional benefit

Brands

• Electa Shop: Online webshop for beauty products and gift cards
• Electa House of Beauty

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• EpassiminorChannel Partner/ Reseller/ DistributorEpassi is a fringe benefits provider that allows employees to use their wellness allowance for treatments at Electa, expanding payment options for customers.
• BenifyminorChannel Partner/ Reseller/ DistributorBenify is an employee benefits platform that integrates with Electas wellness services, enabling customers to pay for treatments using their friskvardsbidrag.
• EdenredminorChannel Partner/ Reseller/ DistributorEdenred provides employee benefit solutions that can be used at Electa for wellness and health treatments.
• BokadirektcoreTechnology or IntegrationOnline booking system used by Electa for appointment scheduling. Customers book treatments through bokadirekt.se integration on the Electa website.
• KlarnacoreTechnology or IntegrationPayment provider offering interest-free installment plans for Electa treatments, making higher-cost clinical treatments more accessible to customers.
• Medical FinancecoreTechnology or IntegrationMedical financing partner providing interest-free payment plans for treatments at Electa.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Hudoteket: Swedish skin care clinic chain offering injectables, laser treatments, and advanced facials. Direct competitor to Electa's clinical and classic treatment offerings, with multi-location footprint and similar premium positioning.
• Stor & Liten: Swedish beauty clinic offering aesthetic injectables, skin treatments, and wellness services. Comparable to Electa as a mid-sized clinic operator serving similar consumer needs, with online booking and physician-led injection services.
• Akademikliniken: The largest aesthetic clinic chain in the Nordics, offering injectables, laser, body contouring, and skincare across multiple Swedish cities. Direct overlap with Electa's clinical service portfolio and target customer base, but at meaningfully greater scale.

Broad incumbents

• Kicks: Major Nordic beauty specialty retailer with extensive product assortment across skincare, makeup, and fragrance. Comparable to Electa's retail product mix and target customer base, though primarily a retail operator without clinical aesthetic treatments.
• Lyko: Leading Nordic beauty and hair e-commerce retailer with salons. Overlaps with Electa's product retail and treatment offering through its Lyko Studios, but operates at much greater scale across Sweden and the broader Nordics.
• Sephora: Global multi-brand beauty retailer operating in Sweden with curated skincare and makeup brands. Competes with Electa's retail product portfolio (Sisley, Dermalogica, etc.) but lacks clinical treatment services.
• NordicFeel: Swedish online beauty retailer offering a broad assortment of premium skincare, fragrance, and haircare products. Comparable to Electa's e-commerce shop channel as a Nordic-focused beauty DTC retailer.

Regional players

• SkinCity: Nordic-focused online skincare retailer offering premium brands and treatment products. Comparable to Electa's online retail assortment but primarily serves other Nordic markets and lacks physical clinic services.
• Reformklinikken: Norwegian aesthetic clinic chain offering injectables, laser, and body treatments. Operates a similar clinical beauty service model to Electa, but geographically focused on Norway rather than Sweden.

Emerging players

• Cocoon Beauty: Emerging Swedish beauty clinic concept offering skin treatments and aesthetic services. Comparable to Electa's clinical beauty offerings as a younger brand targeting similar consumer segments with a more limited service menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/electa.se
• Instagraminstagram.com/electa.se
• LinkedInlinkedin.com/company/electa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electa