craig sole designs

What craig sole designs does

Craig Sole Designs, Inc. operates a single-location, full-service floral design studio at 7928 Conser in Overland Park, Kansas, serving the Kansas City metropolitan area since 1982. The company designs custom floral arrangements for four primary use cases: weddings (bridal bouquets, bridesmaid bouquets, boutonnieres, corsages, ceremony and reception décor including arches and chuppahs), events and parties, daily fresh and silk arrangements for home and office, and memorial or sympathy occasions. The underlying technology is a traditional custom floral studio workflow — hand-crafted designs using fresh flowers and silk materials — paired with a consultative sales process conducted by phone (913-649-9299), email, and in-person visits; the studio does not accept online payment and requires 24-hour notice for delivery or pick-up, available Monday through Friday only.

The business model is a one-time-purchase retail and event-services revenue stream. Daily designs are sold as named arrangements at unit prices ranging from $60 to $225 (for example, Aerin at $75, Fall Festival at $200, She's Worth It at $225), with payment required before delivery. Wedding work is full-service and includes complimentary consultation; pricing for weddings is not publicly listed. The primary customer segment is engaged couples planning Kansas City weddings, supplemented by individuals purchasing daily arrangements, special-occasion gifts, and memorial tributes. Distribution is exclusively direct (retail storefront, phone, local delivery within the Kansas City metro), with lead generation supported by featured vendor listings on The Knot, WeddingWire, Style Me Pretty, Borrowed and Blue, and Carats & Cake, and earned media in regional lifestyle publications.

Founder and owner Craig Sole, an Accredited Member of AIFD and CFD, has operated the studio for over 40 years. The company holds Best of Weddings and Couple's Choice recognition from The Knot, Bride's Choice and Couple's Choice from WeddingWire, Best of Borrowed and Blue, and has been featured in Style Me Pretty and regional lifestyle outlets. The legal entity is Craig Sole Designs, Inc., a privately held Kansas corporation with no disclosed subsidiaries, funding, or M&A activity.

Name

craig sole designs

Legal name

Craig Sole Designs, Inc.

Website

https://craigsoledesigns.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Craig Sole Designs is a single-location, full-service floral studio in Overland Park, Kansas, designing custom fresh and silk arrangements for weddings, events, daily orders, and memorials in the Kansas City metro area since 1982.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (459310)

akta.pro primary industry

Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)

Keywords

• Custom floral arrangements
• Wedding floral design
• Event flower services
• Daily flower delivery
• Memorial floral tributes

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Floral Arrangements: One-time purchase of custom-designed floral arrangements. Individual arrangements range from $60 to $225. Delivery and pick-up available with 24-hour notice required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Craig Sole Designs is a custom floral design studio that creates and sells hand-arranged floral products for daily occasions, weddings, special events, and memorial services. The studio sells a menu of named arrangement SKUs at fixed prices (e.g., $60–$225 range) and provides bespoke floral design services for weddings and events priced via consultation. Customers order by phone, email, or in-person at the Overland Park, Kansas studio, with pickup or local delivery available Monday through Friday on at least 24 hours' notice.

Product overview

Craig Sole Designs is a single-location floral design studio offering a unified suite of services rather than a modular product platform. The core offering centers on custom fresh floral arrangements and silk designs available through their Daily Designs collection (20+ named arrangements priced from $60-$225). Wedding services form a significant business segment, providing complete floral design including bridal bouquets, boutonnieres, corsages, and ceremonydecorations through dedicated product categories. Beyond weddings, the studio serves events, parties, home/office decoration, and memorial services. All offerings are delivered as custom studio work, with designers collaborating with customers to create arrangements tailored to their style and budget.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Floral Arrangements

Quantifiable outcome

• 40+ years in business with dedicated customer base returning for services

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• The KnotcoreGTM or Marketing PartnerFeatured vendor listing on The Knot wedding planning platform. Vendor profile includes Couple's Choice award and Best of Weddings recognition. Platform drives customer referrals for weddings and events in the Kansas City market.
• WeddingWirecoreGTM or Marketing PartnerFeatured vendor listing on WeddingWire platform with Bride's Choice and Couple's Choice awards. Platform serves as lead generation and customer referral source for wedding floristry services.
• Style Me PrettyminorGTM or Marketing PartnerWedding designs featured in Style Me Pretty vault/gallery. Provides visibility to design portfolio and generates wedding inquiries.
• Borrowed and BlueminorGTM or Marketing PartnerKansas City wedding florist featured listings. Multiple wedding features on the platform. Provides regional visibility and lead generation.
• American Institute of Floral Designers (AIFD)coreStrategic or Co-development PartnerProfessional floral design association. Owner Craig Sole is an Accredited Member of AIFD. Provides industry credibility, professional development, and networking opportunities within the floral design industry.
• Carats & CakeminorGTM or Marketing PartnerWedding planning platform featuring vendor profiles. Provides additional wedding industry visibility and customer referrals.
• Helzberg DiamondsminorGTM or Marketing PartnerPartnership on Helzberg's 'We Propose' marketing campaign featuring proposal ideas and vendor collaborations.
• Adrienne Maples Photography StudiosminorOthersPhotography studio credited in company materials. Collaborative relationship for wedding documentation.
• Kansas City Wedding GuideminorGTM or Marketing PartnerRegional wedding vendor directory listing.
• Bridal AssociationminorStrategic or Co-development PartnerProfessional wedding industry association membership providing credibility and industry resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wild Hill Floral: Kansas City-area floral designer focused on weddings, events, and everyday arrangements with custom design consultations. Overlaps directly with Craig Sole on wedding floral services, customer profile, and delivery area.
• Trapp & Company: Long-established Kansas City florist offering full-service wedding, event, and daily floral design with a similar premium, custom-design positioning and metro-wide delivery. Directly competes for the same KC wedding couple and event budgets.
• Good Earth Floral Design Studio: Kansas City floral design studio specializing in weddings, events, and custom arrangements for the local metro. Comparable product mix, target customer (KC brides and event planners), and full-service consultative sales motion.
• Something Special Florist: KC-area florist offering wedding florals, event décor, and daily arrangements with a comparable custom-design, consultative sales approach. Competes for the same local wedding and corporate event budgets.
• Botanica Kansas City: Kansas City-based floral and event design studio offering custom wedding florals and event installations. Direct overlap on premium wedding work and the local KC market.

Broad incumbents

• 1-800-Flowers.com: Large publicly listed floral and gifting retailer operating a multi-brand portfolio (including local florist fulfillment). Overlaps with Craig Sole on gifting, sympathy, and occasion-based floral demand at national scale.
• Teleflora: National floral wire-service network connecting local florists to orders. Operates in the same retail florist space at much greater scale, offering delivery across the U.S. for occasions Craig Sole also serves locally.

Others

• BloomNation: Online marketplace that connects consumers to local florists and provides e-commerce storefronts for independent shops. Relevant as an enabling platform that competes with or could complement Craig Sole's lack of in-house online ordering.

Emerging players

• UrbanStems: Digital-first floral brand offering same-day online delivery in select metros with a modern, design-forward aesthetic. Adjacent competitor for daily and gifting arrangements, particularly with younger urban consumers.
• The Bouqs Co. Online direct-to-consumer floral company that ships farm-fresh bouquets nationwide. Different delivery model, but competes for the same end consumer's floral spend on gifts, occasions, and simpler arrangements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/234379648596
• Instagraminstagram.com/craigsoledesigns
• Pinterestpinterest.com/craigsole
• LinkedInlinkedin.com/company/craig-sole-designs

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about craig sole designs