cb-gmbh.com

What cb-gmbh.com does

corporate benefits Germany GmbH operates a two-sided B2B marketplace platform that aggregates employee discount offers from over 1,500 brand partners and delivers them through customized, co-branded web portals and native iOS/Android mobile apps to employees of subscribing companies. Founded in Berlin in 2003 by Patrick Ellenberger and Markus Rettenmaier, the company serves 47,000+ corporate clients across 11 European countries (Germany, Austria, Switzerland, Belgium, Netherlands, Italy, Spain, Portugal, Turkey, and Poland), reaching 17.7M+ registered users with up to 8M monthly active users and 18.7M monthly platform visits. The underlying platform supports online and offline offer redemption, location-based offer discovery via map functionality, mobile coupons, and a 11.7M+ subscriber newsletter channel for partner promotions.

The business model is a vendor-side marketplace commission structure: employers receive the portal and all associated services free of charge with no setup fees, no ongoing costs, and no administrative burden, while brands and vendors pay to feature exclusive offers on the platform and gain access to a curated audience of employed consumers with above-average purchasing power. Customer acquisition combines direct enterprise field sales targeting HR and benefits departments with a structured leadership team including Director-level sales roles for Germany and Europe, supplemented by digital marketing across LinkedIn, Google, and Microsoft channels.

Growth has been entirely organic and self-funded, with no disclosed venture capital or private equity backing. The company has expanded its European footprint by establishing wholly-owned regional subsidiaries rather than through acquisitions, adding roughly one new country per year since 2023. Operational scale includes 220-280+ employees across 15 office locations, a TÜViT-certified data protection program, and a 22-year operating history with long-tenured enterprise relationships including Lufthansa since 2007.

Name

cb-gmbh.com

Legal name

corporate benefits Germany GmbH

Website

https://cb-gmbh.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

NAICS

Insurance Agencies and Brokerages (524210), Insurance and Employee Benefit Funds (5251)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

International Benefits Administration & Global Benefits Brokerage (BPACAHAG), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

• Employee benefits platform
• Corporate discount programs
• Employee perks portal
• Vendor partnership marketplace
• Workforce benefits technology

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Vendor/Brand Commissions: Revenue generated from brands and vendors who pay to feature their offers on the employee benefit portal. Vendors gain access to 17.7+ million registered users and high purchasing power employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

corporate benefits operates a web- and mobile-app-based Vorteilsportal (corporate discount portal) that aggregates pre-negotiated employee offers from 1,500+ brand partners and makes them available to employees of client companies. The portal is configured to each employer's corporate design, supports online and in-store redemption via mobile coupons and a map of nearby offers, and is offered free of charge to employers while revenue is generated from brand partners paying for placement.

Product overview

corporate benefits offers a unified employee benefits platform (Vorteilsportal) that serves as a centralized portal for corporate employee discount programs. The platform aggregates exclusive offers from over 1,500 brand partners and provides access through both a responsive web portal and native mobile applications (iOS/Android). The platform operates across 11 European countries with localized versions tailored to each market. Employees can redeem discounts both online through e-commerce integrations and offline at physical retail locations using mobile coupons.

Differentiator

Problem solved

Functional benefit

Products and services

• Vorteilsportal (Corporate Benefits Platform)
• corporate benefits Mobile App
• Multi-Country Localized Benefits Portals
• Responsive Vorteilsportal with Mobile Coupons and Map

Quantifiable outcome

• Up to 8.0 million Monthly Active Users
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• The Generation ForestminorOthers · 1 May 2026Sustainability partnership for reforestation of tropical mixed forests in Panama. Supports climate protection, biodiversity, and creates social perspectives for local communities.
• SkycoreGTM or Marketing PartnerBrand partner offering employee discounts through the corporate benefits portal
• SamsungcoreGTM or Marketing PartnerBrand partner offering employee discounts through the corporate benefits portal
• ExpediacoreGTM or Marketing PartnerTravel partner offering employee discounts through the corporate benefits portal
• SIXTcoreGTM or Marketing PartnerMobility partner offering employee discounts through the corporate benefits portal
• JBLcoreGTM or Marketing PartnerAudio brand partner offering employee discounts through the corporate benefits portal
• PhilipscoreGTM or Marketing PartnerConsumer electronics partner offering employee discounts through the corporate benefits portal
• CliniquecoreGTM or Marketing PartnerBeauty brand partner offering employee discounts through the corporate benefits portal
• Home24coreGTM or Marketing PartnerFurniture brand partner offering employee discounts through the corporate benefits portal
• Kinder- und Jugendhilfe Ruanda (Happy Kids School)minorOthersCharity partnership supporting education for children in Rwanda. Funding school buildings, teachers, and educational materials for disadvantaged children.
• Salesforce (Marketing Cloud Next)coreTechnology or IntegrationMarketing automation technology used for website analytics, business inquiry tracking, and automated newsletters to customers and prospects
• Google Ireland Limited (Google Analytics, Google Ads, Google Campaign Manager)coreTechnology or IntegrationWeb analytics and advertising technology for tracking user interactions, analyzing marketing campaigns, and serving targeted advertisements
• Microsoft Corporation (Microsoft Advertising/Bing Ads)coreTechnology or IntegrationAdvertising technology with Universal Event Tracking for conversion measurement and campaign performance analysis
• LinkedIn Ireland Unlimited Company (LinkedIn Ads, LinkedIn Insight Tag)coreTechnology or IntegrationSocial advertising and retargeting technology for brand awareness and engagement campaigns targeting professionals

Scale indicators12 records

Recent moves16 records

Expansion highlights4 records

Direct peers

• Probonio: Germany-based corporate benefits provider operating mitarbeiterangebote.de with a near-identical three-sided marketplace model (employers, employees, brand vendors). Closest direct competitor in the German employee discount portal segment with comparable employer-customer focus.
• Reward Gateway: UK-headquartered employee engagement and benefits platform serving enterprise employers with discount portals, wellbeing, and recognition programs across Europe. Closely comparable product offering, customer base, and B2B SaaS/marketplace hybrid business model.
• Perkbox: UK employee benefits platform offering discounts, perks, and wellbeing to enterprise employers via a SaaS subscription model. Comparable employee benefits platform with overlapping target customers and feature set.
• BenefitHub: US-based employee discount and voluntary benefits platform connecting employers with brand partners for corporate discounts. Closely comparable marketplace model and employee benefits administration offering, though primarily serving the US market.
• Benefex: UK employee benefits and engagement platform serving enterprise clients with discount programs, benefits, and total rewards tooling. Comparable platform model targeting HR and benefits buyers in European headquartered enterprises.

Broad incumbents

• Edenred: France-headquartered global leader in employee benefits (meal vouchers, gift/incentive cards, mobility) with ~€2B revenue. Much larger incumbent with a broader benefits portfolio that increasingly overlaps corporate discount offerings.
• Pluxee: Sodexo spin-off (Feb 2024) focused on employee benefits and engagement with meal vouchers, gift cards, and public benefits across Europe, Latin America, and Asia. Established incumbent competing in adjacent corporate benefits space with comparable vendor relationships.
• Sodexo: Global benefits and food services giant with broad corporate benefits offerings (now including Pluxee). Much larger player with deeper enterprise relationships, but overlapping in corporate benefits administration and employee engagement.
• Blackhawk Network: US/global prepaid and gift card network with significant employee incentive and corporate benefits programs. Comparable in branded payment products and corporate incentive distribution, though primarily a payments infrastructure provider rather than a portal operator.

Emerging players

• joinboost: German employee benefits platform focused on corporate discount programs for SMEs and mid-market employers. Emerging player in the German market with overlapping product offering but smaller scale than CB's enterprise-focused footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/showcase/corporate-benefits-deutschland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cb-gmbh.com