bs undervisning as
Lære AS (formerly BS Undervisning AS) is Norway's largest retailer of educational materials, operating a B2G e-commerce and license-management platform serving municipalities, public schools, kindergartens, and libraries with 62,000+ printed and digital products under framework agreements.
- Company typePrivate
- Founded2006
- HeadquartersOslo, Norway
- Headcount—
- GTM typeB2B
- OfferingServices
What bs undervisning as does
Lære AS (formerly BS Undervisning AS) is Norway's largest retailer of educational materials, operating a unified B2G e-commerce and license-management platform that serves public schools, municipalities, county administrations (fylkeskommuner), kindergartens, school libraries, and adult education institutions. Founded around 2006 and headquartered in Oslo at the Bibliotekenes Hus premises of its parent cooperative Biblioteksentralen SA, the company has operated for approximately 20 years and self-reports framework agreements (rammeavtaler) with a majority of Norwegian schools. The platform (formerly Pendel) consolidates procurement, license assignment, order tracking, and budget reporting across the school lifecycle, with role-based modules for school procurement staff (bestiller), school owners (skoleeier), teachers, and students.
The platform integrates with Feide, Norway's national identity provider for education, enabling single sign-on and automatic class/group synchronization for license assignment, and pulls daily catalog data from Bokbasen. It carries 62,000+ products from the majority of Norwegian publishers and supports both printed (one-time purchase, generally VAT-exempt) and digital (annual subscription, VAT-applicable) materials, with free nationwide delivery via Bring. The product catalog has expanded materially during 2025-2026 to include third-party AI-enabled tools — Skolebot (AI chatbot), Dugga (AI assessment), Graspify (AI micro-course creation), GlupusMatte (adaptive math), and Leap Learning (mini-apps) — distributed through the marketplace rather than developed in-house.
Revenue is generated through municipal framework agreements with volume-based pricing, one-time printed material sales, and recurring annual digital license subscriptions, with monthly billing and enhanced publisher discounts during May-June and November-December windows. Marketing and customer acquisition rely on presence at Norwegian and international education conferences (BETT, NKUL, Skolelederkonferansen, Sørlandsk Lærerstevne, Digg Læring, Skolemøtet for Rogaland), IKT-Norge policy participation, organic social media, and a customer newsletter. Named municipal customers include Sarpsborg, Indre Østfold, Vestland fylkeskommune, Trondheim, Karmøy, Hå, Kongsvinger, Harstad, and the FIK-samarbeidet purchasing cooperation (Vestby, Nordre Follo, Ås, Frogn, Nesodden), among others.
bs undervisning as firmographics
Firmographics- Name
- bs undervisning as
- Legal name
- Lære AS
- Website
- https://bsu.no
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Lære AS (formerly BS Undervisning AS) is Norway's largest retailer of educational materials, operating a B2G e-commerce and license-management platform serving municipalities, public schools, kindergartens, and libraries with 62,000+ printed and digital products under framework agreements.
- Ownership category
- akta.pro rank
bs undervisning as industry classification
Industry- Product category
- Educational Materials Distribution
- NAICS
- Office Supplies and Stationery Retailers (459410)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement) (EDAEAIAO)
- akta.pro secondary industries
- Office, School & Business Supplies Marketplaces (CRAFABAM), Procurement, Purchasing & Vendor Management Outsourcing (EDAEALAJ), Procurement, Vendor & Contract Administration (EDADAKAO), LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK)
Keywords
Where bs undervisning as is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
bs undervisning as business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sale of printed educational materials: Lære sells printed textbooks and learning materials to Norwegian municipalities and schools through framework agreements (rammeavtaler). Customers include primary schools, lower secondary, upper secondary, kindergartens, school libraries, and adult education. Pricing includes discounts off publishers' recommended retail prices, with enhanced discounts available in May–June and November–December periods. Books are delivered directly to school premises. Books are generally VAT-exempt in Norway; books with plastic reinforcement are non-returnable.
- Digital educational materials and licenses: Lære distributes digital learning resources including subscriptions, digital textbooks, and platform-based tools. Digital licenses are assigned through the platform and delivered to students and teachers via Feide authentication. Some digital licenses are delivered through the platform directly; others are delivered via publishers' own systems. Digital products are VAT-applicable. License renewals occur annually at the start of each school year.
- Framework agreement commissions / volume-based pricing: Lære operates under framework agreements (rammeavtaler) with Norwegian municipalities and county administrations. Pricing includes volume-based discounts and agreement-period pricing that remains fixed during the contract term, while publishers may adjust recommended retail prices. Billing is monthly. The company offers free shipping throughout Norway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Printed materials — framework agreement pricing with volume discounts |
| Subscription | Annual | Digital licenses — annual subscription per seat or site license |
| Unit Pricing | Pay-as-you-go | Return fees for customer-initiated returns |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
bs undervisning as product offering
Product offeringCore offering
BS Undervisning AS (now operating as Lære AS) runs Norway's largest unified e-commerce and license management platform for educational materials, serving as a single marketplace where schools, municipalities, and county administrations can discover, purchase, and manage printed and digital learning resources from the majority of Norwegian publishers. The platform handles the complete procurement lifecycle — framework agreement pricing, ordering, Feide-integrated digital license assignment, school-wide budget analytics, and direct delivery of printed materials to school premises throughout Norway.
Product overview
Lære is Norway's largest retailer of educational materials, operating as a unified platform-plus-marketplace model. The core product is the Lære purchasing platform (formerly Pendel and BS Undervisning), which provides a centralized marketplace for printed and digital learning materials, license management, and order administration. The platform serves schools through role-based modules for school administrators (Bestiller), school owners (Skoleeier), teachers (Lærer), and students (Elev). The portfolio includes various AI-powered add-on products such as Skolebot (AI chatbot), Dugga (AI assessment), GlupusMatte (adaptive math), and Graspify (AI course creation), as well as supplementary educational tools like Book Creator, Lærevikaren, Langory, and Vandrere. All products are accessible through the integrated online store containing over 62,000 items from Norwegian publishers.
Differentiator
Problem solved
Functional benefit
Brands
- Pendel: The procurement platform for ordering and managing educational materials, now integrated as part of Lære's platform.
Products and services
- Lære Platform Unified purchasing and administration platform for educational materials serving Norwegian schools, providing a marketplace for printed and digital learning resources, license management, order tracking, and inventory oversight with role-based access for school administrators, teachers, and students.
- Online Store (Nettbutikk) Open online marketplace containing over 62,000 products for use in schools, including printed and digital educational materials from Norwegian publishers. Accessible to browse without login; agreement prices shown to logged-in users.
- License Management Module (Skolens lisenser) Module within the Lære platform for managing digital licenses. Administrators can view purchased licenses, assign them to students and classes, track usage, and renew licenses as needed, with Feide group integration for automatic class population.
- Digital Bookshelf (Digitale bokhylle) Personal digital bookshelf for students and teachers showing all assigned licenses and learning materials. Students access assigned materials directly from the platform and can mark favorites.
- Skolebot Norwegian-developed AI service for schools with chatbots helping students across subjects (math, art and crafts), generating images, illustrations, timelines, and mind maps. Teachers can prepare quizzes, crosswords, flashcards, and answer emails using the tool.
- Dugga AI-driven digital assessment platform for primary, secondary, and higher education enabling secure, flexible testing and exam administration with built-in cheating prevention features.
- Leap Learning Collection of over 500 educational mini-apps for foundational literacy, math, logic, and entrepreneurship. Students can explore apps based on their own skill level and pace.
- GlupusMatte AI-powered mathematics learning tool for primary and secondary school that uses smart algorithms to provide personalized practice and adapt to each student's needs and learning level.
- Book Creator Simple and inclusive content creation tool supporting text, images, videos, audio recordings, and music. Can be used across all subjects and grade levels for creating multimodal learning content.
- Tidsreise Sápmi Interdisciplinary learning resource for primary school covering Sámi culture and history through text, audio, animations, music, and interactive tasks.
- Lærerenvikaren Ready-to-use substitute teacher lesson plans covering all subjects for grades 1–10, developed and quality-assured by educators.
- Langory Digital reading platform that personalizes learning content for each student by distributing personalized interactive stories tailored to individual learning goals.
- Vandrere Research-based multiplayer cooperative learning game for upper secondary school (VGS) and adult education that promotes collaboration and dialogue about different cultures.
- Graspify Education AI-powered micro-course platform where teachers and students can create three-minute learning modules (graspers) with AI assistance, for rapid content creation across subjects.
Quantifiable outcome
- Majority of Norwegian schools hold framework agreements with Lære
- +2 more outcomes
Companies that use bs undervisning as
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
bs undervisning as technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature5 records
bs undervisning as partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor, core and flagship / core.
- Norsk Bibliotektransport (NBT)minorNBT was a logistics partner within the Biblioteksentralen group, handling book returns and complaints processing. NBT declared bankruptcy in April 2026. A new distributor was arranged, and logistics returned to normal. Impact on Lære's customers was minimal — ordinary orders continued via Bring.
- Aschehoug (forlag)coreMajor Norwegian publisher whose educational materials are sold through Lære's platform. In April 2026, Aschehoug moved its entire book warehouse to a new distribution center, consolidating distribution for Aschehoug Litteratur, Aschehoug Utdanning, Oktober forlag, Universitetsforlaget, and Scandinavian University Press. Lære informed customers of potential minor delivery delays during the transition.
- Vigmostad & Bjørke / Fagbokforlaget / BladkompanietcoreMajor Norwegian publishers distributed through Lære's platform. Their distribution operations were also consolidated in 2026, potentially causing minor delivery delays during the transition period.
- Cappelen DammcoreMajor Norwegian educational publisher whose Matematikk 1A won BELMA Gold in 2025 — distributed by Lære. Their updated math series (Matematikk 1–4) is a key product in Lære's catalog.
- GyldendalcoreMajor Norwegian educational publisher offering the Multi series (1–3), updated in 2026. Sold through Lære's platform to Norwegian schools.
- Biblioteksentralen SAflagship / coreBiblioteksentralen SA is the parent company of Lære AS (a wholly-owned subsidiary). Biblioteksentralen SA is a Norwegian cooperative operating in the library and educational materials sector. Lære benefits from Biblioteksentralen's public sector anchoring, national distribution infrastructure, and publisher relationships. The companies share premises at Bibliotekenes Hus in Oslo.
- Bring (Norsk Bibliotektransport / NBT successor)coreBring handles physical distribution and logistics for Lære's book deliveries throughout Norway, providing direct delivery to school premises. Following NBT's bankruptcy in 2026, Bring was retained as the primary logistics partner. NBT had previously handled returns and complaints processing.
- Feide (Samband)coreFeide is Norway's national identity provider for the education sector, used by students and teachers to authenticate across educational platforms. Lære's platform uses Feide for login and group/class mappings. Teachers authenticate via Feide to assign licenses; students access materials via Feide accounts. Feide's extended group API allows automatic population of school groups in the Lære platform.
- Forlag og leverandører (publishers and suppliers)coreLære works with the majority of Norwegian publishers and suppliers to make their educational materials available through the platform. New suppliers are regularly added (e.g., Vandrere from Studio Svaberg, Langory, Book Creator). The company collaborates closely with publishers on product knowledge, availability, and updates.
- Studio SvabergminorDeveloper of Vandrere, a research-based cooperative learning game for secondary school, VGS, and adult education. Listed as a new product supplier in Lære's webshop, expanding the platform's catalog of interactive learning tools.
- LangoryminorDigital reading platform that personalizes learning content for each student. Added as a new supplier to Lære's platform, representing the platform's expansion into adaptive learning tools.
- Book CreatorminorPopular content creation tool for all ages and subjects. Made available in Lære's webshop, offering teachers and students a tool to create multimodal learning content.
- Skolebot (AI tool)minorNorwegian-developed AI service for schools, designed to support both students and teachers. Supported by Innovasjon Norge. Listed in Lære's shop as an AI tool for education.
- DuggaminorAI-powered digital assessment platform used in over 100 countries, recommended by Microsoft Education and a Google Education specialist partner. Available in Lære's platform for schools to conduct secure assessments.
- Leap LearningminorCollection of 500+ educational mini-apps for foundational literacy, math, logic, and entrepreneurship. Used in over 200 schools. Available through Lære's platform.
- ČálliidLágádus – Forfatternes forlag (Sámi publisher)minorSámi publisher that collaborated with ablemagic AS to develop Tidsreise Sápmi — a cross-disciplinary educational resource for primary and middle school. Available in Lære's catalog, supporting indigenous language and cultural education.
- ablemagic ASminorDeveloper of Tidsreise Sápmi in collaboration with ČálliidLágádus. Available through Lære's platform.
- IKT-NorgeminorIndustry association for ICT companies in Norway. Lære participates in IKT-Norge organized debates and panel discussions on digitalization in schools (e.g., Ctrl+Alt+Delete skjermdebatten, IKT-Norge panel on digital school challenges), positioning itself as a thought leader in EdTech policy.
- Bibliotekenes Hus (Bibliotekcentralen)minorThe shared premises of Biblioteksentralen SA, where Lære is headquartered. Also hosts Bokdager events (collaboration with publishers), which Lære participates in and sponsors.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
bs undervisning as competitors and assessment
Company assessmentRegional players
- Norli Libris: Norway's largest academic and general bookstore chain. Adjacent rather than direct overlap — serves higher education, professionals, and consumers rather than K-12 procurement, but competes for some school and library spending in Norway.
Direct peers
- Mackin Educational Resources: US-based K-12 educational materials distributor providing books, e-books, and digital resources to schools and districts. Operates a similar pre-K-12 procurement-and-distribution model with framework/contract-style relationships, making it the closest international analog to Lære.
- BookSource: US K-12 book distributor serving schools and libraries with curated classroom collections, processing/labeling, and direct-to-school fulfillment. Closely mirrors Lære's printed textbook distribution and school-direct logistics model.
- Perma-Bound Books: US provider of pre-bound, library-processed books to schools and libraries nationwide. Operates a similar one-stop K-12 book procurement and direct-to-school delivery model.
- OverDrive Education: Leading digital content platform for schools and libraries, distributing e-books and audiobooks via subscription-based licenses. Direct analog to Lære's growing digital license management business and Feide-integrated access workflow.
- Axiell Group: Nordic supplier of library and education sector software and content services, including catalog and resource management for schools and public libraries. Comparable to Lære's Bokbasen-integrated catalog and library/school segment.
- Bibliotheca Group: Global provider of library and education technology including RFID, self-service, and digital media solutions. Operates adjacent to Lære's ecosystem as a sister service within the broader Biblioteksentralen parent network's library/school market.
Others
- Cappelen Damm Utdanning: Norway's largest educational publisher and core Lære catalog supplier. Also sells directly to schools and operates its own distribution — a channel partner that could increasingly compete with Lære on direct relationships.
- Gyldendal Norsk Forlag: Major Norwegian educational publisher (Multi series, etc.) distributing through Lære but also with direct sales channels. Comparable as a key content supplier that overlaps with Lære's distribution role for parts of its catalog.
Broad incumbents
- Atea ASA: Leading Nordic IT infrastructure and public-sector technology provider. Comparable as a broad B2G platform serving Norwegian municipalities with framework agreements — overlapping customer base and procurement model, though focused on IT rather than educational content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
bs undervisning as social profiles
Digital presencebs undervisning as compliance and trust
Trust signalCompliance1 record
bs undervisning as financial estimates
Financial estimateRevenue estimate
Valuation estimate
bs undervisning as leadership team
Management profileNumber of profiles
bs undervisning as funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bs undervisning as M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bs undervisning as
What does bs undervisning as do?
BS Undervisning AS (now operating as Lære AS) runs Norway's largest unified e-commerce and license management platform for educational materials, serving as a single marketplace where schools, municipalities, and county administrations can discover, purchase, and manage printed and digital learning resources from the majority of Norwegian publishers. The platform handles the complete procurement lifecycle — framework agreement pricing, ordering, Feide-integrated digital license assignment, school-wide budget analytics, and direct delivery of printed materials to school premises throughout Norway.
Is bs undervisning as a public or private company?
bs undervisning as is a private company. It is classified as corporate owned and is currently operating.
When was bs undervisning as founded?
bs undervisning as was founded in 2006.
Where is bs undervisning as based?
bs undervisning as is headquartered in Oslo, Norway, in the Europe region.
How does bs undervisning as make money?
Three revenue lines are on record. Sale of printed educational materials are the primary driver. The others are digital educational materials and licenses and framework agreement commissions / volume-based pricing.
Who are bs undervisning as's main competitors?
Norli Libris is listed as a regional player. Direct peers are Mackin Educational Resources, BookSource, Perma-Bound Books, OverDrive Education, Axiell Group and Bibliotheca Group. Others are Cappelen Damm Utdanning and Gyldendal Norsk Forlag. Atea ASA is listed as a broad incumbent.
Does bs undervisning as have an API?
No public API is recorded for bs undervisning as.
What industry is bs undervisning as in?
bs undervisning as's product category is Educational Materials Distribution. Its primary akta.pro industry code is EDAEAIAO, Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement), with a secondary code of CRAFABAM, Office, School & Business Supplies Marketplaces. Its NAICS code is 459410 and its SIC code is 5110.