YOLO Wellbeing

What YOLO Wellbeing does

YOLO Wellbeing Ltd. is a privately held UK workplace wellbeing services company founded in 2019 by Cheryle Britton and headquartered in Preston, Lancashire. The company delivers on-site massage, guided breathing, and visual meditation to corporate clients through a proprietary mobile delivery platform branded the "YOLO Calm Space" — a custom-built sensory van equipped with heated pads, massage chairs, and pre-recorded nature-based meditation videos. The core service, the YOLO Experience, is a 15-minute, fully-clothed chair massage combined with guided breathing and visualisation; up to 18 appointments are delivered per van-day at client premises within a 35-mile radius of Preston, with travel surcharges beyond that range.

The business operates a B2B go-to-market focused on direct enterprise and mid-market sales across North West England, supplemented by event-driven bookings and occasional public drop-in days. Revenue is generated through one-off day bookings, recurring subscription plans (monthly, quarterly, or annual), hybrid digital services for remote workers (delivered via Teams or Zoom), corporate workshops on topics including ergonomics and stress management, and a referral rewards programme. Customer logos span NHS trusts, professional services firms, IT, retail, recruitment, energy, and telecoms, with NHS/healthcare as a notably deep vertical supported by an academic validation partnership with the University of Central Lancashire (UCLan) via the ERDF-funded Lancashire Health Matters Programme.

Operationally, the company is founder-led and bootstrapped (no disclosed funding rounds, UK private limited company, registration 13481542). The team includes the founder/MD plus a small group of named therapists, a movement expert, a nutritionist, strategic advisors, and Diploma tutors credentialing the proprietary YOLO Experience Therapy method. Reported outcome metrics include 70%+ client return rate, 96% of employees reporting improved performance after a YOLO Experience (NHS survey, base 57), and 100% mood improvement across an NHS pilot of 290 sessions over six months at University Hospitals of Morecambe Bay.

Name

YOLO Wellbeing

Legal name

YOLO Wellbeing Ltd.

Website

https://yolowellbeing.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Short description

YOLO Wellbeing is a UK-based mobile workplace wellbeing services provider delivering on-site chair massage, guided meditation, and wellness classes via a custom-built sensory van to corporate and NHS clients across North West England.

Ownership category

akta.pro rank

NAICS

Personal Care Services (8121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Workplace massage services
• Corporate wellbeing programs
• On-site meditation sessions
• Employee wellness workshops
• Hybrid workforce wellbeing

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Day Bookings: Full day bookings include up to 18 fifteen-minute express massage and visual meditation appointments delivered on client premises via mobile van. Price is set per day within 35 miles of registered address.
2. Subscription Plans: Ongoing agreements where customers pay regular fees (monthly, quarterly, or annually) for access to services. Plan continues until cancelled with 90 days notice required. Includes Quarterly Plan with regular scheduled visits.
3. Hybrid Wellbeing Services: Online and in-person classes and workshops delivered to hybrid workforces. Includes YOLO Relaxation & Mobilisation, YOLO FIT, Food to Make You Happy workshops.
4. Referral Rewards: Credits awarded for successful client referrals that can be redeemed for wellbeing treatments and spa experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

YOLO Wellbeing delivers on-site workplace massage and meditation services to UK employers via a custom-built mobile sensory calm van (YOLO Calm Space). Its core YOLO Experience is a 15-minute one-to-one session combining head, neck and shoulder chair massage with guided breathing, visualisation and visual meditation, administered fully clothed. The portfolio is extended with live YOLO Classes, hybrid digital services, ergonomics/DSE training, and corporate wellbeing workshops targeting UK employers, NHS trusts and event organisers.

Product overview

YOLO Wellbeing operates as a workplace wellbeing services company offering a portfolio of in-person and digital services centred on the YOLO Experience—a 15-minute chair massage and guided meditation session delivered in their mobile 'YOLO Calm Space' van. The core YOLO Experience is complemented by hybrid wellbeing services, online YOLO Classes (relaxation, fitness, nutrition), ergonomics training, DSE assessments, and corporate wellbeing workshops. Services are available as one-off bookings, quarterly/monthly subscription plans, or through a rewards-for-referrals programme. The company also runs an NHS support initiative donating appointments. The portfolio ranges from B2B workplace interventions to public drop-in days, with hybrid delivery options for remote/hybrid workforces.

Differentiator

Problem solved

Functional benefit

Brands

• YOLO Calm Space: The mobile sensory calm space - a customised van used to deliver the YOLO Experience therapy on client premises.
• YOLO Experience
• YOLO Classes
• YOLO FIT
• YOLO Remote

Quantifiable outcome

• 96% of employees reported improved performance following YOLO Experience (NHS survey, base 57)
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• University of Central Lancashire (UCLan)coreStrategic or Co-development Partner · 1 March 2024UCLan researchers conducted real-world validation assessment of YOLO Experience Therapy using Maslach burnout inventory. Found 25% reduction in stress levels among NHS staff participants. Partnership established via Lancashire Health Matters Programme funded by ERDF.
• GreenarcminorGTM or Marketing Partner · 1 October 2023Greenarc gifted YOLO Experience to East Lancashire Hospice staff as part of CSR initiative. YOLO Wellbeing delivered the service. Demonstrates community support and corporate social responsibility partnership.
• Fresh Perspective RecruitmentminorChannel Partner/ Reseller/ DistributorReferred Cogent Hire to YOLO Wellbeing. Demonstrates referral network for client acquisition.
• The Beazley GroupminorOthersInsurance provider requiring client data retention for 10 years. Personal health data kept confidential and not shared with client companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blys: Blys (formerly Urban Massage) is an on-demand mobile massage platform operating in the UK and Australia, directly comparable to YOLO Wellbeing's mobile, on-site workplace massage delivery model. Both serve corporate and individual customers with chair and table massage brought to the client's location.
• Peppy: Peppy is a UK-based digital workplace wellbeing platform providing specialist support across fertility, menopause, mental health, and family care via B2B contracts with employers. It is a direct peer as a UK workplace wellbeing vendor selling into HR teams, though focused on digital specialist support rather than on-site massage.

Broad incumbents

• Treatwell: Treatwell is a UK-based beauty and wellness booking marketplace that aggregates salons, spas, and mobile therapists. While much broader than YOLO, Treatwell is a comparable UK channel for workplace and consumer wellness services and overlaps in the corporate wellbeing booking space.
• Spabreaks.com: Spabreaks.com is a UK spa and wellness experience marketplace offering corporate wellbeing packages, day spa breaks, and retreats — overlapping with YOLO's corporate events and away-days use case for differentiated workplace wellness experiences.
• Health Assured: Health Assured is one of the UK's largest employee assistance programme (EAP) providers, offering counselling, wellbeing content, and structured workplace wellbeing support to enterprise HR teams. Comparable to YOLO as a UK-based B2B workplace wellbeing supplier, though operating at much larger scale via digital channels.
• Headspace for Work: Headspace for Work is the B2B arm of Headspace, selling guided meditation and mindfulness subscriptions to employers. Directly comparable to YOLO's mindfulness, breathing, and guided visualisation offerings, but delivered via a scalable digital app rather than on-site therapists.
• Calm Business: Calm Business is the corporate arm of the Calm meditation and sleep app, offering enterprise subscriptions for guided meditation, breathing, and sleep content. Comparable to YOLO's meditation and deep relaxation components, competing for the same HR wellbeing budget via a digital-only delivery model.
• Sodexo (Workplace Wellbeing): Sodexo's Workplace Wellbeing division provides large-scale corporate wellness, EAP, and on-site health services to enterprise clients globally. A broad incumbent comparable to YOLO's enterprise and NHS contracts, with overlapping on-site service offerings but vastly greater geographic and operational scale.

Emerging players

• Plumm: Plumm is a UK-based workplace mental wellbeing platform offering therapy, coaching, and digital content to employees via B2B subscriptions. Comparable to YOLO as a UK workplace wellbeing vendor, with partial overlap in mental health and stress-reduction services.
• Champion Health: Champion Health is a UK workplace mental health platform combining an insights SaaS dashboard with therapy access for employees. Directly comparable to YOLO's NHS/enterprise customer base and stress-management outcomes (96% performance improvement, 95% stress reduction per source), but delivered digitally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YOLO-Wellbeing-115719136469516
• LinkedInlinkedin.com/company/yolo-wellbeing
• Instagraminstagram.com/yolowellbeing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOLO Wellbeing