What Plumm does

Plumm Ltd is a London-headquartered SaaS company that sells an all-in-one HR platform built around a central employee record, with HRIS, performance management, learning (LMS with 600+ courses), hiring (ATS with AI CV screening), HMRC-recognised payroll, attendance, whistleblowing (Trustline), and managed services delivered as modular add-ons. Its distinguishing positioning is that employee mental health and wellbeing — therapy and coaching access, mood tracking, meditations, and an AI wellbeing assistant called Emma AI — are embedded as a native layer of the platform rather than offered as a separate point solution. The product is offered in three size tiers: Small Teams (2–50), Growing Companies (51–500), and Global Enterprises (500+), and is sold primarily through a sales-led motion with demo requests, supplemented by self-serve onboarding, mobile apps on iOS and Android, a partner portal for HR referrers and therapy providers, and SEO-driven comparison pages against established HRIS competitors.

The platform is hosted on Microsoft Azure with UK-based redundancy, holds ISO 27001, Cyber Essentials, Cyber Essentials Plus, ICO registration, UK GDPR and HIPAA-aligned certifications, and integrates with LinkedIn, Indeed, Totaljobs, Stripe, GoCardless, Okta, Microsoft Entra ID, Zoom, HubSpot, Slack, and Microsoft/Google productivity suites. AI capability is delivered through two named products: Emma AI, a mental wellbeing assistant powered by OpenAI via private/enterprise instances with wellbeing-specific safeguards and human escalation; and Plumm AI (and a broader AI Agent module), an HR-side assistant powered by Google Gemini that supports HR queries, drafting, recruitment and payroll workflows, with explicit human-in-the-loop approval before actions are executed. AI CV screening is also embedded in the ATS.

The business model is modular monthly or annual SaaS subscription, tiered by company size and modules enabled, with therapy/coaching sessions available depending on package — pricing is not publicly disclosed. Plumm has raised roughly £2.2M in seed funding from IW Capital in November 2023, plus earlier Crowdcube and other rounds, and is led by founder and CEO Asim Amin alongside co-founder and COO Nabil Ismail and CTO Ramiz Khan. Its current operating footprint is primarily the UK, with stated expansion plans into the EU, Middle East, and US.

Name

Plumm

Legal name

Plumm Ltd

Website

https://heyplumm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Plumm is a London-based SaaS company selling an all-in-one HR platform — HRIS, ATS, LMS, payroll, performance, attendance, and whistleblowing — with integrated mental wellbeing (therapy, coaching, and Emma AI). It serves UK SMEs through global enterprises and is expanding into the EU, Middle East, and US.

Ownership category

akta.pro rank

Product category

HR Software

NAICS

Human Resources Consulting Services (541612), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), HR Policy, Forms & Case Management (Ticketing/Workflows) (BPAAAIAJ)

Keywords

• HR software platform
• Employee wellbeing software
• HRIS and payroll
• Learning management system
• Applicant tracking system

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Plumm operates as a subscription-based SaaS platform with modular packages for different company sizes. Pricing varies by package and modules enabled, with plans for Small Teams (2-50), Growing Companies (51-500), and Global Enterprises (500+).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Plumm provides an all-in-one HR platform built on a modular architecture with a central employee record, offering HRIS (people management, documents, workflows, time off, eSignatures), ATS with AI CV screening, LMS with 600+ courses, performance management, HMRC-recognised payroll, attendance tracking, whistleblowing, and integrated employee wellbeing (therapy, coaching, mood tracking, meditations, and the Emma AI wellbeing assistant). The platform is sold via modular subscription packages tailored to company size (Small Teams 2-50, Growing Companies 51-500, Global Enterprises 500+).

Product overview

Plumm is an all-in-one HR platform built on a modular architecture where a core HR system serves as the central employee record, with optional add-on modules that connect to this central record. The core products include HR Core (managing people, documents, workflows, time off, analytics, eSignatures), Performance Management (goals, KPIs, reviews, surveys), Wellbeing including Emma AI (therapy, coaching, AI wellbeing support, mood tracking), Learning/LMS (600+ courses, compliance training), Hiring/ATS (candidate tracking, AI CV screening, onboarding), Payroll/Money (HMRC-recognised payroll), Attendance (time tracking, rotas), Trustline whistleblowing, Managed Services (managed wellbeing, managed payroll, fractional HR), and AI Agent (HR AI assistant, workflow automation). Available in three solution tiers for Small Teams (2-50), Growing Companies (51-500), and Global Enterprises (500+). The platform is positioned as an HRIS and all-in-one HR software with wellbeing built in as a supported layer.

Differentiator

Problem solved

Functional benefit

Brands

• Emma AI: AI-powered mental wellbeing support assistant for employee reflection and signposting
• TrustLine
• Plumm AI

Products and services

• HR Core Central HR module managing people records, documents, admin settings, tasks and workflows, time off and absence, automations, reports and insights, eSignatures, and 1:1 meetings. Sold to UK SMEs, mid-market, and enterprise customers as the core of the Plumm platform.
• Performance Management Module for setting and aligning team goals, defining and tracking KPIs, running structured performance reviews, and collecting employee feedback through surveys. For HR teams and managers needing to formalise performance cycles.
• Wellbeing Employee wellbeing module providing access to therapy and coaching sessions, the Emma AI wellbeing assistant, mood tracking, guided meditations and soundscapes, and wellbeing events and resources. Sold to organisations that want mental health support integrated into their HR platform.
• Learning (LMS) Learning management system with 600+ expert-led courses, clinician-led programmes, leadership training, MHFA and CPD-certified training, and compliance training. HR-connected so learning follows the employee record. For L&D teams and HR managers building structured learning programmes.
• Hiring (ATS) Applicant tracking system with candidate CRM, job board and LinkedIn integration, careers page builder, AI CV screening, and onboarding workflows that connect to the central HR record. For in-house recruiters and hiring managers.
• Payroll (Money) HMRC-recognised UK payroll module handling digital payslips, expenses and claims, invoicing, and benefits management, connected to HR data for approvals and reporting. For UK employers needing compliant payroll integrated with their HRIS.
• Attendance Time and attendance tracking module with clock in/out, rota management, attendance monitoring, and project-based timesheets. For shift-based and hourly workforces needing to track time and hours worked.
• Trustline Whistleblowing Anonymous reporting and case management module for safe and confidential whistleblowing with full employer visibility and control. For compliance and HR teams managing employee relations cases and protected disclosures.
• Managed Services White-glove service offering that bundles managed wellbeing programmes, fully managed payroll delivery, and on-demand fractional HR expertise for organisations needing outsourced support alongside the Plumm platform.
• AI Agent (Plumm AI) AI HR assistant that turns HR requests into tasks, answers, and workflows automatically, with human-in-the-loop approval before actions execute. Includes workflow automation, task delegation, insights and reporting, and custom AI tailored to the organisation. For HR teams seeking to automate routine people-ops work.
• Tech Management Device and asset management, app management, and integration module for connecting existing workplace tools into the Plumm environment. For IT and operations teams needing to manage hardware, software, and connected apps alongside HR data.

Quantifiable outcome

• 48-hour implementation timeline for teams to get up and running
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability7 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Microsoft AzurecoreTechnology or IntegrationCloud hosting, infrastructure, storage, backup and security services. Primary hosting region is the United Kingdom with UK-based redundancy across multiple sites.
• OpenAIcoreTechnology or IntegrationAI-powered mental wellbeing support through Emma AI via enterprise/private-instance arrangements. Data passed to AI providers is used for processing only.
• Google GeminicoreTechnology or IntegrationAI-powered HR-side assistance through Plumm AI via enterprise/private-instance arrangements.
• OktamajorTechnology or IntegrationSingle sign-on, identity management and authentication. Part of SSO integration ecosystem.
• StripemajorTechnology or IntegrationCard payment processing and subscription billing services.
• GoCardlessmajorTechnology or IntegrationDirect debit payment processing services for UK and EU billing.
• LinkedInmajorTechnology or IntegrationJob posting, recruitment distribution and candidate sourcing through ATS integration.
• ZoommajorTechnology or IntegrationVideo conferencing and interview functionality for hiring workflows.
• Microsoft TeamsmajorTechnology or IntegrationCollaboration, notifications and meeting workflow support integration.
• HubSpotmajorTechnology or IntegrationCRM, customer communications, live chat and customer relationship management.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Personio: Personio is a well-funded European HRIS competitor for SMB and mid-market customers, named by Plumm as a comparison target. Both compete for European SME/mid-market HR platform consolidation deals, particularly in the UK and DACH regions.
• Access PeopleHR: Access PeopleHR is a UK SMB HR platform from The Access Group named as a direct Plumm competitor. Both serve UK SMEs seeking consolidated people management with HR, absence, and reporting features.
• HiBob: HiBob is a UK/Israel-headquartered mid-market HRIS platform directly named by Plumm as a comparison target. It offers a similar modular HR platform for growing and enterprise customers and competes head-to-head for the same SME/mid-market deals in EMEA and increasingly the US.
• BreatheHR: BreatheHR is a UK SMB-focused HR platform and named Plumm comparison target. It targets the same 2–50 employee UK SME segment with cloud-based people management, absence tracking, and document storage.
• CharlieHR: CharlieHR is a UK SMB-focused HR platform named as a direct Plumm competitor. Both target small UK teams with simplified HR, onboarding, and document management features, with CharlieHR positioned slightly downmarket.
• Employment Hero: Employment Hero is an Australia-headquartered HR, payroll, and benefits platform explicitly named by Plumm as a comparison target. Both compete for SMB/mid-market HR consolidation, with Employment Hero particularly strong in APAC and expanding in the UK.
• BambooHR: BambooHR is a leading SMB-focused HRIS platform explicitly listed in Plumm's SEO comparison strategy. Both target the SME/lower-mid-market HR consolidation use case with people management, hiring, onboarding, and performance modules.
• FactorialHR: FactorialHR is a Barcelona-based SMB HRIS platform named as a Plumm comparison competitor. Both target growing European SMEs with HR, time tracking, document management, and analytics modules.

Broad incumbents

• Sage HR: Sage HR is the HRIS offering from Sage Group, a UK-based incumbent in accounting and payroll software. Named as a Plumm comparison target, Sage HR benefits from Sage's large installed payroll customer base and broad SMB reach, making it a well-resourced incumbent rather than a pure-play peer.

Emerging players

• Zelt: Zelt is an emerging UK SMB-focused HR and IT management platform named as a Plumm comparison target. It overlaps with Plumm on HR Core functionality (people, documents, time off) and adds IT/device management, positioning it as an emerging competitor in the UK SME segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plumm