designyourwall.com

What designyourwall.com does

Astek Home, operating across the domains designyourwall.com, astekhome.com, and the trade portal astek.com, is a US-based direct-to-consumer and trade retailer of wallpaper, wall murals, and custom wallcoverings founded in 1993 and headquartered in Van Nuys, Los Angeles, California. The company's catalog spans more than 2,000 designs, including named collections developed in collaboration with designer Jill Malek (Ascend), artist Fiona Howard (Block & Ink), and a flagship line with Terry Crews, alongside internal collections such as Regency and Resonance, and extensions into Self-Adhesive and Specialty categories. Underlying operations rely on digital printing technology to support on-demand production of custom murals alongside stocked wallpaper lines, enabling a broad SKU count without large-batch inventory commitments. The business serves two primary customer segments — residential consumers purchasing via the DTC sites and interior designers/trade buyers served through astek.com — with per-roll and per-mural pricing and US-only shipping. The company has received recognition including NYCxDesign, Hospitality Design, and Interior Design's Best of Year awards, and its wallcoverings have appeared in productions on Netflix, HBO, HGTV, Hulu, and Magnolia Network. No external funding rounds, acquisitions, or leadership transitions are disclosed in the available record.

Name

designyourwall.com

Legal name

Astek Home

Website

https://designyourwall.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Astek Home is a 1993-founded US wallcovering retailer selling 2,000+ wallpaper and mural designs directly to residential consumers via astekhome.com and designyourwall.com and to interior designers via trade portal astek.com, using digital printing for on-demand custom murals.

Ownership category

akta.pro rank

Product category

Wallcoverings & Home Decor

NAICS

Paint and Wallpaper Retailers (44412)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industries

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ), Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ)

Keywords

• Wallpaper products
• Wall murals
• Custom wallcoverings
• Designer wallpaper
• Home decor wallcoverings

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Wallpaper and Wallcovering Product Sales: One-time purchase of wallpaper products including digital prints, naturals (cork, grasscloth, metal leaf, mica), specialty wallcoverings (flocked, paintable), and self-adhesive options
2. Custom Wallpaper Orders: Bespoke custom wallpaper design and production services working with customer specifications and design teams
3. Mural Products: Art and photography murals sold as custom wallcoverings
4. Gift Cards: Gift card products for the wallpaper store

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Astek Home is a wallcovering studio and retailer that designs, produces, and sells wallpaper, wall murals, and custom wallcoverings through its direct-to-consumer e-commerce site (astekhome.com) and a separate trade/designers portal (astek.com). The company offers a 2,000+ design library across digital, naturals (cork, grasscloth, metal leaf, mica, textiles), specialty (flocked, paintable), and self-adhesive wallcoverings, alongside bespoke custom wallpaper design services delivered by in-house designers and production teams.

Product overview

Astek Home operates as a wallcovering studio and retailer offering a diverse portfolio of wallpaper products and custom design services. The core offerings include digitally printed wallpapers across multiple collections (Studio, Featured Designers, Murals, Vintage), natural material wallcoverings (Cork, Grasscloth, Metal Leaf, Mica, Textiles), specialty wallpapers (Flocked, Paintable), and self-adhesive/contact paper products. Key named collections include Block & Ink, Regency, Ascend, and Resonance mural collections. The company also provides custom wallpaper design services enabling customers to create bespoke wallcoverings working directly with their in-house design and production teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Block & Ink Collection Fine wallcoverings translating artist Fiona Howard's handcrafted block prints into wallpaper patterns inspired by the English countryside and the Arts & Crafts movement; targeted at residential homeowners and interior designers seeking distinctive, art-driven wallpaper.
• Regency Collection European decorative wallcovering collection featuring curated regal damask motifs inspired by aristocratic salons, château interiors, and historic textiles; aimed at customers seeking a traditional luxury aesthetic.
• Ascend Mural Collection Mountain-themed mural collection by designer Jill Malek using detailed linework and soft color transitions to evoke rock formations and mountainous peaks; targeted at residential and hospitality spaces seeking statement walls.
• Resonance Collection Mural collection created using fluid brushstrokes designed to add artistry and calm to interiors; targeted at residential and design-trade customers seeking soft, painterly murals.
• Digital Wallpaper Collection Digitally printed wallpaper category encompassing Studio, Featured Designers, Murals, Vintage, and Capsule Collections; for residential homeowners and designers seeking digitally printed, design-forward wallpapers.
• Naturals Wallpaper Natural-material wallcovering category including Cork, Grasscloth, Metal Leaf, Mica, and Textile wallpapers; targeted at customers seeking organic, textured wall finishes.
• Specialty Wallpaper Specialty wallcovering category including Exclusive Lines, Flocked Wallpaper, and Paintable Wallpaper; targeted at customers seeking distinctive textures such as flocked finishes or paintable wall surfaces.
• Self-Adhesive Wallpaper Peel-and-stick wallcovering category including Contact Paper, Peel & Stick Wallpaper, and Window Film; for renters, DIY decorators, and quick-install residential applications.
• Custom Wallpaper Design Service Bespoke custom wallpaper design and production service allowing customers to work side-by-side with Astek Home's in-house design and production teams to create custom patterns and murals for any space; aimed at residential, hospitality, and trade customers needing fully personalized wallcoverings.

Quantifiable outcome

• 2000+ designs available to customers
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Terry CrewsflagshipStrategic or Co-development PartnerModern Renaissance man collaboration paying homage to his diverse talents and multifaceted career. This wallcovering collaboration recognizes figures that have inspired Terry Crews along the way. Featured on the Astek Home blog and website.
• Fiona HowardcoreStrategic or Co-development PartnerCreative partnership with artist Fiona Howard for the Block & Ink collection. Translates the pattern maker's handcrafted block prints into fine wallcoverings inspired by the English countryside and Arts & Crafts movement.
• Jill MalekcoreStrategic or Co-development PartnerDesigner Jill Malek created the Ascend mural collection, employing detailed linework and soft color transitions to evoke rock formations and mountainous peaks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brewster Home Fashions: Wallpaper manufacturer and distributor with both branded collections and licensed designs, serving retail and trade channels. Comparable on the manufacturer/wholesaler side of the wallcovering value chain.
• York Wallcoverings: Long-established North American wallpaper manufacturer and brand owner (York, Patton, Fresh Prep). Overlaps with Astek Home on residential and commercial wallpaper collections distributed through retailers and trade channels.
• Murals Wallpaper: Large online wallpaper and mural retailer selling photo-based murals and custom wallcoverings to consumers and trade. Closely comparable DTC model, custom mural focus, and design-library-led positioning.
• Walls Republic: Online-first wallpaper retailer offering murals, traditional patterns, and peel-and-stick options to consumers and trade. Competes head-to-head with Astek Home on selection breadth and price in e-commerce.
• Graham & Brown: UK-headquartered wallpaper and wallcovering brand with global e-commerce presence and designer collaborations. Directly comparable designer-led wallpaper brand targeting consumers and trade.
• F. Schumacher: Premium fabric and wallpaper brand with designer collaborations and trade-only distribution. Comparable on the trade/design professional channel and high-end wallcovering positioning.
• Spoonflower: Online marketplace and printing platform for custom wallpaper, fabric, and home decor. Direct overlap with Astek Home on digitally printed, made-to-order wallpaper sold through e-commerce to consumers and designers.
• Tempaper Designs: Specialist in peel-and-stick, self-adhesive wallpaper sold through DTC e-commerce. Direct overlap with Astek Home's Self-Adhesive category and online consumer buyer.

Emerging players

• Society6: Online marketplace for artist-designed wallpaper, art prints, and home goods. Comparable on artist-licensed wallcoverings sold via e-commerce, though as a marketplace model rather than an owned studio.

Broad incumbents

• Anthropologie Home: Broader home decor retailer with a curated wallpaper assortment sold alongside furniture and accessories. Overlaps with Astek Home on designer-leaning wallcoverings purchased as part of a wider home decor basket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about designyourwall.com