What devon mind does

Devon Mind is a Plymouth-headquartered mental health charity and company limited by guarantee (registered charity no. 1181767; company no. 10281020), operating continuously since 1984 as an independent local Mind affiliated with the national Mind federation. It serves individuals across Devon with a portfolio of mental health services including one-to-one counselling, peer support groups, structured courses and workshops, wellbeing activities such as walking and mindfulness, and Mental Health First Aid (MHFA) certified training delivered to both individuals and organisations.

Its service line was extended in 2026 with two new offerings: The Anchor Project, providing counselling for parents and guardians of children experiencing emotional or mental health difficulties, and Mental Health & Recovery Drop-in Spaces, a low-barrier walk-in channel for people in mental health distress. The organisation co-founded the Devon Mental Health Alliance in April 2022 and is integrated into the NHS Community Mental Health Framework across four Devon localities, anchoring it in a multi-agency statutory-and-third-sector delivery model.

Devon Mind operates a mixed income model with no disclosed single revenue figure. Income is generated from individual donations, community fundraising events (e.g., Plymouth Harbour Runs), a portfolio of small grants from sources including Sport England (£15,000 in August 2024) and the Hospital Saturday Fund (£4,000 in April 2026), corporate partnerships, low-fee training income (MHFA at £95 per person), and modest service fees. Operations are supported by 11-50 employees, and in March 2025 the organisation relocated to Plymouth Science Park to accommodate expanded delivery capacity.

Name

devon mind

Legal name

Devon Mind

Website

https://devonmind.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Devon Mind is a Plymouth-based mental health charity, operating since 1984 as an independent local Mind, that delivers counselling, peer support, wellbeing activities, and Mental Health First Aid training to individuals and organisations across Devon, funded through donations, grants, and training fees.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

Keywords

• Mental health services
• Counselling support
• Wellbeing programmes
• Mental health training
• Community mental health

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Fundraising: Individual donations, regular giving, and fundraising activities constitute a core revenue stream. The charity runs multiple fundraising events including runs, firewalks, and community challenges. Corporate donations and matched giving are also part of this stream.
2. Training Programme Fees: Revenue generated from delivering accredited and bespoke mental health training courses to organisations and individuals, including Mental Health First Aid (MHFA), workplace mental health training, and awareness courses.
3. Grants and Trusts: Funding received from grant-making bodies and trusts including National Lottery/Sport England (£15,000), The Hospital Saturday Fund (£4,000), and other institutional funders to support specific projects and services.
4. Corporate Partnerships: Corporate partners (e.g. Hoburne Devon Bay, BLOCK Plymouth, Cattewater Harbour Commissioners, RGB Building Supplies) provide financial and in-kind support through charity of the year partnerships, sponsorship, and employee fundraising.
5. Service Fees (Low-cost courses): Some courses and workshops carry a small registration fee (e.g. £5 for Understanding Emotions course, £20 for Mindful Movement yoga course) to support sustainability while keeping services accessible.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Devon Mind is a registered mental health charity that delivers one-to-one counselling, wellbeing activities and courses, peer support groups, and self-help resources to individuals experiencing mental health difficulties in Devon. It also provides workplace mental health training and consultancy to employers and organisations. Operating as an affiliate of national Mind, the charity combines direct service delivery with advocacy and fundraising activities.

Product overview

Devon Mind is a charitable organization providing mental health services across Devon, UK. The organization operates as a portfolio of interconnected services rather than a unified software product. Its core offerings include: (1) Find Help Services — a suite of support options encompassing counselling, courses and workshops, wellbeing activities, 1:1 emotional support, and peer support groups (including OCD, Bipolar, Anxiety & Depression, and Men's groups); (2) Mental Health Training — accredited programmes including Mental Health First Aid (MHFA), MHFA Refresher, MHFA Champion, Mental Health Aware, and bespoke organizational training; (3) Fundraising Events — flagship events such as Plymouth Harbour Runs (10K and Half Marathon) and Firewalk; and (4) Partnership Initiatives — notably the Devon Mental Health Alliance delivering NHS Community Mental Health Framework services. The portfolio also includes specific wellbeing activities like Mindful Plodders (Couch to 5K), Chill the Mind (cold-water swimming), Mindful Movement (yoga), and support groups for various mental health conditions. Devon Mind is affiliated with the national Mind federation.

Differentiator

Problem solved

Functional benefit

Brands

• Tom Windsor Memorial Fund: A campaign dedicated to supporting young men at risk of suicide with bespoke mental health information, advice, and services.
• Devon Mental Health Alliance (DMHA)

Quantifiable outcome

• Over 90% of MHFA course attendees would recommend the course to someone else
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Devon Mental Health Alliance (DMHA)coreStrategic or Co-development Partner · 12 April 2022Devon Mind leads the Devon Mental Health Alliance, a partnership with CoLab Exeter, Improving Lives Plymouth, Rethink Mental Illness, Shekinah, and Step One Charity. The Alliance works in partnership with Devon Partnership NHS Trust and Livewell Southwest as part of the NHS Community Mental Health Framework, delivering coordinated mental health services across four localities in Devon.
• Devon Partnership NHS TrustcoreStrategic or Co-development PartnerLead statutory partner in the Devon Mental Health Alliance, collaborating on the Community Mental Health Framework to transform community mental health services for people with serious mental health problems across Devon.
• Livewell SouthwestcoreStrategic or Co-development PartnerLead statutory partner alongside Devon Partnership NHS Trust in the Devon Mental Health Alliance, providing integrated statutory mental health services in Plymouth.
• CoLab ExetercoreStrategic or Co-development PartnerMember of the Devon Mental Health Alliance, contributing expertise in hyper-localised service delivery across Devon's different localities.
• Improving Lives PlymouthcoreStrategic or Co-development PartnerAlliance partner within the Devon Mental Health Alliance, working to improve mental health services and access for Plymouth residents.
• Rethink Mental IllnesscoreStrategic or Co-development PartnerAlliance partner contributing to the Devon Mental Health Alliance's mission to improve access to mental health services across Devon.
• ShekinahcoreStrategic or Co-development PartnerAlliance partner contributing to the Devon Mental Health Alliance's coordinated community mental health services across Devon.
• Step One CharitycoreStrategic or Co-development PartnerAlliance partner in the Devon Mental Health Alliance, supporting the delivery of community mental health services across Devon.
• Hoburne Devon BayminorGTM or Marketing PartnerPaignton holiday park selected Devon Mind as its Charity of the Year for 2022/23, fundraising at least £5,000 through staff and visitor activities.
• Cattewater Harbour CommissionersminorGTM or Marketing PartnerHeadline sponsor of the Plymouth Harbour 10K, supporting Devon Mind's flagship annual running event.
• BLOCK PlymouthminorGTM or Marketing PartnerCo-working space at Royal William Yard selected Devon Mind as Charity of the Year for 2023, raising £1,000 in donations and providing discounted room space.
• Pentillie Castle & EstateminorGTM or Marketing PartnerHosts fundraising events for Devon Mind including Open Garden Day and Firewalk Challenge, with proceeds split between Devon Mind and Cornwall Mind.
• Adult Young Carers (Improving Lives Plymouth)minorStrategic or Co-development PartnerDevon Mind trained Adult Young Carers staff to deliver SPEED-You-UP modules to young carers aged 15-25, supporting their employability and mental wellbeing through the Interreg SPEED-You-UP project.
• Chill South DevonminorStrategic or Co-development PartnerPartner for the Chill the Mind 8-week cold-water swimming programme at Bigbury-on-Sea, delivering therapeutic wellbeing activities.
• Life on the EdgeminorStrategic or Co-development PartnerPartner for Creative & Social Spaces workshops including painting, mosaic, and percussion sessions delivered at Kingsbridge.
• RGB Building SuppliesminorGTM or Marketing PartnerRaised £1,610 for Devon Mind through the Well Built Builders Bum 2022 calendar alongside Cornwall Mind and Mind in Somerset.
• Mount Batten Watersports & Activities CentreminorStrategic or Co-development PartnerPartner for The Mindful Paddle event, providing stand-up paddle boarding sessions infused with mindfulness exercises for Devon Mind clients.
• Discovery Surf School (Bigbury-on-Sea)minorStrategic or Co-development PartnerPartner for The Mindful Paddle event, hosting SUP sessions combined with mindfulness exercises as part of the Great British Week of Sport.
• Time4ChangeminorImplementation/ SI/ Consulting PartnerFirewalking training and events provider that safely guides participants over hot coals. Run the Firewalk 2026 event for Devon Mind with instructor Cliff Mann.
• Cornwall MindminorStrategic or Co-development PartnerJoint fundraising partner for the Firewalk 2026 event at Pentillie Castle and Open Garden Day, splitting proceeds to support mental health across Devon and Cornwall.
• Skydive BuzzminorGTM or Marketing PartnerSkydiving provider partnered with Devon Mind for Mental Health Awareness Week events, offering free jumps for fundraisers who raise minimum sponsorship.

Scale indicators17 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cornwall Mind: Fellow independent local Mind charity serving Cornwall, directly comparable in service portfolio (counselling, peer support, MHFA training, fundraising events) and operating model. Devon Mind and Cornwall Mind even jointly run the Pentillie Castle Firewalk event.
• Rethink Mental Illness: National mental health charity operating support groups, advice services, and community programmes across the UK, including as a Devon Mental Health Alliance partner alongside Devon Mind. Comparable in service delivery model and target beneficiaries.
• Step One Charity: Devon-based mental health support charity and Devon Mental Health Alliance partner alongside Devon Mind. Provides overlapping community mental health services in Devon, directly competing for local donor and grant funding.
• CoLab Exeter: Devon-based community organisation and Devon Mental Health Alliance partner. Provides hyper-localised service delivery across Devon, comparable to Devon Mind's localised model and operating in overlapping geographies.
• Shekinah: South West charity supporting people facing homelessness and disadvantage, and a Devon Mental Health Alliance partner. Comparable as a Devon-based social services charity targeting overlapping vulnerable populations.
• Improving Lives Plymouth: Plymouth-based charity and Devon Mental Health Alliance partner, including the Adult Young Carers programme delivered in collaboration with Devon Mind. Operates overlapping services for Plymouth residents and shares the same local mental health ecosystem.

Broad incumbents

• Mind (national federation): The national UK mental health charity federation of which Devon Mind is an affiliated local member. Operates as a broad incumbent providing national policy, brand, and resources while local Minds like Devon Mind deliver regional services.
• Samaritans: UK-wide charity providing emotional support and crisis intervention, comparable to Devon Mind in mental health charity positioning and donor base, though focused on crisis helpline rather than ongoing counselling.
• Mental Health Foundation: UK charity focused on mental health research, prevention, and public education. Comparable in mission scope and fundraising approach, though operating at national scale rather than regionally.

Emerging players

• YoungMinds: UK charity focused on children and young people's mental health. Comparable to Devon Mind's Anchor Project and young carers work, with overlap in the youth mental health service category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MindDevon
• Facebookfacebook.com/MindDevon
• LinkedInlinkedin.com/company/devonmind
• Instagraminstagram.com/MindDevon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about devon mind