chocolate wonderland

What chocolate wonderland does

Chocolate Wonderland is a privately-held, for-profit small business based in Lexington, United States, that produces custom chocolates, cakes, and baking supplies. Its customer base consists of individual consumers placing direct orders and customers placing event-based orders, indicating a focus on bespoke confectionery products and small-batch production for occasions such as celebrations and gatherings.

The company's product surface spans three related categories — custom chocolates, custom cakes, and baking supplies — which together cover both finished bespoke goods and inputs for customer or partner baking activity. No proprietary technology stack is documented; the company's online presence is hosted through Weebly (a website builder owned by Square), accessed via the subdomain chocolatewonderlandsc.weebly.com, indicating reliance on third-party SaaS rather than internally developed digital infrastructure.

There is no disclosed information on production capacity, headcount, distribution channels beyond direct/event orders, pricing structure, or any external capital raised. The business model therefore appears to be a local, order-driven custom confectionery operation without documented wholesale, e-commerce scale, or franchise presence. As a result, Chocolate Wonderland should be characterized as a small, locally-embedded artisan food business whose strategic and financial profile cannot be expanded beyond the basic firmographic description given available evidence.

Name

chocolate wonderland

Legal name

Weebly, Inc.

Website

https://weebly.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Chocolate Wonderland is a Lexington, United States-based small business that produces custom chocolates, cakes, and baking supplies for individual consumers and event orders.

Ownership category

akta.pro rank

Product category

Confectionery & Bakery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Cake Shops & Custom Celebration Cakes (THAFAFAC), Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Custom chocolates
• Custom cakes
• Baking supplies
• Dessert products
• Event catering

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Subscription Plans: Four-tier subscription model ranging from free to $32/month. Paid tiers offer custom domains, advanced features, SSL security, and removal of Square ads.
2. Square Integration Revenue: Weebly is part of Square's commerce offering, enabling seamless in-person and online selling through Square payments

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Chocolate Wonderland makes custom chocolates, cakes, and baking supplies for individual consumers and event orders. The business produces made-to-order confections and baked goods sold through its own website, with no separate enterprise or wholesale product line evidenced in the input.

Product overview

Weebly is a unified website building and eCommerce platform offered by Square. The core product is the Weebly Website Builder featuring a drag-and-drop editor, complemented by the Weebly Online Store/eCommerce Platform for selling products online. Additional offerings include Weebly Promote for email marketing, the Weebly App Center with 200+ third-party integrations, and Weebly Themes for design customization. Since being acquired by Square in 2018, Weebly integrates natively with Square's payment processing, point-of-sale, and commerce ecosystem, enabling merchants to sell both online and in-person. The platform includes integrated hosting, SSL security, domain management, and SEO tools. Weebly also provides a developer API for third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Chocolates Handcrafted, made-to-order chocolates produced by Chocolate Wonderland for individual customers and for event occasions such as celebrations and gatherings.
• Custom Cakes Made-to-order custom cakes produced by Chocolate Wonderland for individual customers and for events such as weddings, birthdays, and other celebrations.
• Baking Supplies Baking supplies sold by Chocolate Wonderland to individual customers and event buyers as part of its custom dessert and baking product line.

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

One partnership is on record.

• SquarecoreTechnology or Integration · 1 May 2018Square acquired Weebly in May 2018. Weebly is now part of Square's commerce offering, enabling seamless integration between Weebly websites/stores and Square's payment and point-of-sale systems. This integration allows merchants to sell both online and in-person through a unified commerce platform.

Scale indicators5 records

Broad incumbents

• Godiva Chocolatier: Global premium chocolate brand with broad retail and gifting/event distribution. Comparable on premium chocolate positioning and occasion-based gifting, though at vastly larger scale and brand recognition.
• See's Candies: Established national chocolate and confectionery retailer with strong event/celebration gifting channel. Comparable on chocolate product focus and gift/occasion ordering, though much larger and broadly distributed.
• Rocky Mountain Chocolate Factory: Franchise-based chocolate retailer offering custom chocolate assortments and gifts with a wide retail footprint. Comparable product mix (chocolates, confections, gifts) and retail/event ordering model, but at national scale.
• Edible Arrangements: National franchise specializing in chocolate-covered fruit arrangements and gift products for celebrations and events. Comparable on chocolate-based gifting and event-driven demand, though operating at significantly larger scale.
• Mrs. Fields: National cookie and baked-treat brand with retail and gift/event channels. Comparable on sweet baked-goods portfolio and gift/celebration ordering, though broader and more standardized than Chocolate Wonderland's custom focus.
• Dairy Queen: National chain with ice cream cakes and celebratory dessert offerings as a core event-order category. Comparable on custom celebratory dessert products (especially cakes) for events and individual orders, though at mass-market scale.

Direct peers

• Magnolia Bakery: Specialty bakery famous for custom cakes, cupcakes, and desserts with strong event and individual-order channels. Directly comparable to Chocolate Wonderland on product mix (cakes + sweets), custom positioning, and B2C/event customer base.
• Carlo's Bakery: Custom cake and pastry shop with a heavy event-order orientation (weddings, celebrations, shipped gifts). Closely aligned with Chocolate Wonderland on custom celebratory cake and dessert positioning.
• Sprinkles Cupcakes: Specialty cupcake and custom dessert brand with both retail and event-order channels. Comparable to Chocolate Wonderland on premium sweet-treat positioning and individual + occasion-based ordering.
• Nothing Bundt Cakes: Franchise-based specialty cake retailer with strong event-order business (parties, weddings, corporate). Comparable on custom cake offerings, event channel focus, and multi-unit retail footprint model.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights4 records

Customer concentration

• GitHubgithub.com/weebly
• Facebookfacebook.com/weebly
• LinkedInlinkedin.com/company/weebly
• Instagraminstagram.com/weebly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chocolate wonderland