craftsman roofing

What craftsman roofing does

Craftsman Roofing Services Inc. is a privately held, family-owned roofing contractor headquartered in Madison Heights, Virginia, founded in 2000. The company delivers roof repair, replacement, installation, inspections, and ancillary services (gutters, chimney, skylight, soffit/fascia, waterproofing, ice dam removal) through licensed and insured field crews. It claims nationwide service across all 50 states and 26,094 cities, supported by state-specific landing pages and a unified toll-free number (866-846-9224), with material supplier partnerships with Owens Corning, GAF, and CertainTeed providing warranty-backed products of up to 50 years. Operational scale metrics include 15,000+ roofs completed, 20,000+ homeowners served, 30,000+ five-star reviews, a 4.8-star average rating, and 250+ years of combined crew experience, though the breadth of these claims relative to the single disclosed headquarters is not independently verified in the source material.

The business model is direct-to-consumer and project-based, with quote-based pricing initiated through a free, no-obligation 21-point roof inspection that functions as the primary lead-generation funnel. Revenue streams break into roof repair, roof replacement (including commercial), gutter and accessory services, and ongoing maintenance/inspection revenue — all categorized as professional services performed by in-house or affiliated crews. Marketing and acquisition channels are conventional for the trade: a website with state/city SEO pages, Google Business Profile, Yelp, Facebook, Instagram, and a high-touch phone sales line. There is no disclosed software platform, no AI/automation layer, no external funding, and no M&A activity in the input data; ownership appears to remain with founders or family.

Strategically, the company is pursuing a marketing-led national footprint atop a Virginia-rooted operational base, differentiated by a "craftsmanship pledge" that matches workmanship warranty length to material warranty length and by 24/7 emergency storm-response capability targeting insurance-driven demand. The gap between the nationwide marketing surface and the verifiable single-state operational footprint is the central diligence question for any prospective investor.

Name

craftsman roofing

Legal name

Craftsman Roofing Services Inc.

Website

https://craftsmanroofingva.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Craftsman Roofing Services Inc. is a privately held, Virginia-based roofing contractor delivering repair, replacement, inspection, gutter, and emergency roofing services to residential and commercial customers across all 50 states through licensed field crews and direct-to-consumer lead generation.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYHSAPAKAA

Roof Installation & Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAKAB

Roof Repair & Leak Remediation

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAGAKAH

Roof Inspection, Preventive Maintenance & Tune-Ups

Home & Personal Services/Home Repair, Maintenance & Handyman/Roof Repair & Maintenance

SECONDARYHSAGAKAL

Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related)

Home & Personal Services/Home Repair, Maintenance & Handyman/Roof Repair & Maintenance

SECONDARYHSAPAKAH

Soffit, Fascia & Eaves Repair/Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

Keywords

• Residential roofing services
• Roof repair replacement
• Storm damage repair
• Gutter services
• Roof inspection services

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roof Repair Services: One-time service revenue from roof repair including leak repairs, storm damage repairs, hail damage repairs, wind damage repairs, emergency repairs, and specialized repairs for metal, slate, asphalt, and shingle roofs.
2. Roof Replacement Services: One-time service revenue from complete roof replacement and installation, including commercial roof services.
3. Gutter and Accessories Services: Revenue from gutter repair, cleaning, guard installation, and related accessory services including soffit, fascia, and skylight repairs.
4. Roof Maintenance Services: Ongoing services including roof inspection and assessment, roof coating, waterproofing, and ice dam removal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Craftsman Roofing provides professional residential and commercial roofing services across all 50 U.S. states, including roof repair, full roof replacement, storm and hail damage repair, emergency leak response, roof inspections, and complementary gutter, chimney, soffit, fascia, and skylight services. Every engagement begins with a no-obligation 21-point roof inspection that produces a transparent written estimate, and work is performed by licensed and insured crews using premium materials from Owens Corning, GAF, and CertainTeed.

Product overview

Craftsman Roofing offers a unified suite of 25 specialized roofing services delivered through licensed and insured crews across all 50 states. The service portfolio centers on core offerings of roof repair, roof replacement, and storm damage repair, complemented by ancillary services including gutter maintenance, chimney repair, skylight repair, and emergency response. All services are backed by manufacturer warranties from Owens Corning, GAF, and CertainTeed, with workmanship warranties matching material warranty lengths. The company operates without a modular software platform; rather, it provides direct service delivery through field crews in 26,094 cities nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Repair
• Roof Replacement
• Storm Damage Roof Repair
• Commercial Roof Services
• Roof Inspection and Assessment
• Emergency Roof Repair
• Gutter Services
• Roof Coating and Waterproofing
• Chimney Repair Chimney repair and maintenance services including masonry work and flashing.
• Soffit and Fascia Repair Soffit and fascia repair and replacement services.
• Skylight Repair Skylight repair services including flashing and glass replacement.
• Ice Dam Removal Removal of ice dams from roof edges to prevent water backup and property damage.

Quantifiable outcome

• 15,000+ roofs completed successfully
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Owens CorningcoreOthersMaterial supplier partnership providing top-tier roofing products. Owens Corning materials are backed by manufacturer warranties up to 50 years. Craftsman Roofing uses Owens Corning products as part of their premium materials offering.
• GAFcoreOthersMaterial supplier partnership providing quality roofing products. GAF is one of the leading roofing material manufacturers in the industry, and Craftsman Roofing partners with them to ensure durable, long-lasting roofs.
• CertainTeedcoreOthersMaterial supplier partnership providing premium roofing materials. CertainTeed products complement the company's premium materials strategy and are backed by manufacturer warranties.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tecta America Commercial Roofing: Largest commercial roofing contractor in the U.S., serving national accounts with installation, repair, and maintenance across all major roofing systems. Comparable as a multi-state roofing services provider but skewed toward commercial/industrial rather than residential.
• Power Home Remodeling: National exterior remodeling company offering roofing, siding, windows, and gutters across multiple states. Comparable national D2C go-to-market in adjacent exterior categories; broader scope than Craftsman.
• DaBella: National home remodeling company offering roofing, siding, windows, and bath replacements through a direct sales model. Comparable nationwide D2C distribution and residential customer segment, though broader in scope.

Direct peers

• Bone Dry Roofing: Multi-state residential roofing franchise offering repair, replacement, and gutter services across the Midwest, Southeast, and beyond. Directly comparable service mix and customer segment to Craftsman, with a similar franchise-driven expansion model.
• Aspen Contracting: Nationwide residential and commercial roofing contractor with a strong storm damage and insurance restoration focus. Comparable nationwide coverage, repair/replacement mix, and direct-to-consumer GTM.
• Roofing Corp of America: PE-backed roll-up acquiring regional residential roofing operators across the U.S. Directly comparable in service offering and customer segment; represents a potential acquirer or competitor pursuing scale via M&A.
• Baker Roofing Company: Mid-sized residential and commercial roofing contractor operating across the Carolinas and Southeast. Comparable service portfolio (repair, replacement, gutters, storm damage) with a strong regional brand presence.
• Storm Guard Roofing & Construction: Franchise-based residential and commercial roofing contractor operating in 20+ states with strong storm damage and insurance restoration focus. Directly comparable service mix, franchise expansion model, and customer base.

Others

• ABC Supply Co. Largest wholesale distributor of roofing materials in the U.S., stocking Owens Corning, GAF, and CertainTeed products. Comparable as a key ecosystem partner supplying the same manufacturers Craftsman uses; relevant for supply chain dynamics.

Emerging players

• Erie Home: National direct-to-consumer home improvement company with a roofing and metal roofing focus serving 40+ states. Comparable national D2C model targeting homeowners, though with a tighter roofing product focus than Craftsman's broader service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Craftsman-Roofing-Services-Inc/100090328780655
• Instagraminstagram.com/craftsmanroofingservices
• LinkedInlinkedin.com/company/craftsman-roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about craftsman roofing