Crema

What Crema does

Crema is a privately held, bootstrapped Nordic e-commerce retailer of specialty coffee and tea products, owned and operated by the Finnish company PPL Media Ab and headquartered in Helsinki since its founding in 2007. The business sells whole beans, ground coffee, capsules/pods, loose-leaf tea, coffee machines, manual brewing equipment (moka pots, AeroPress, pour-over, French press, Chemex), grinders, barista accessories, syrups, drinkware, kitchen equipment, cleaning/maintenance supplies, water-quality products, spare parts, and gift/seasonal assortments. Crema also roasts its own coffee in small batches in Helsinki and offers an on-demand grind-to-order service, giving the company a private-label component on top of multi-brand resale of Lucaffé, Pera, Passalacqua, Mokaflor, Bialetti, Eureka, Baratza, Hario, Jura, Monin, Da Vinci, and other brands.

The company operates a direct-to-consumer model through five country/region-specific online storefronts — cremashop.se (Sweden, primary), crema.fi (Finland), cremashop.eu (EU), cremashop.dk (Denmark), and urbanfinn.com — with localized languages and currencies, customer reviews, a newsletter retention program, and worldwide shipping; the company claims 400,000+ satisfied customers. Pricing is unit-based in SEK across all categories, with no disclosed subscription or membership tier. The technology stack is a standard e-commerce platform with account management, favorites, cart, and order tracking; the input contains no evidence of proprietary technology, APIs, AI/ML features, mobile applications, or third-party platform integrations beyond standard social media channels (Instagram, YouTube, Facebook).

Revenue is not disclosed, and the company appears to be self-funded with no external venture capital, private equity, or institutional investment referenced. The customer base is almost entirely individual consumers (coffee enthusiasts, tea enthusiasts, gift buyers) with a smaller business/corporate segment served through a dedicated sales channel. The legal entity (PPL Media Ab) is a Finnish private company with no disclosed management team, no named founder, and no public financial reporting; no subsidiaries, mergers, acquisitions, leadership changes, regulatory actions, or patents are recorded in the available source material.

Name

Crema

Legal name

PPL Media Ab

Website

https://cremashop.se

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Crema is a Helsinki-based, privately held Nordic e-commerce retailer (operated by PPL Media Ab) that sells specialty coffee, tea, brewing equipment, and barista accessories to consumers across Sweden, Finland, the EU, and Denmark through multiple country-specific storefronts, with its own small-batch roasting and on-demand grinding.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Tea Retail

NAICS

Other Specialty Food Retailers (44529), Coffee and Tea Manufacturing (311920)

akta.pro industry

PRIMARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYCRAHAMAH

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale)

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

SECONDARYCRADAHAH

Single-Serve Coffee (Pods, Capsules)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Specialty coffee retail
• Tea ecommerce
• Brewing equipment
• Coffee machines
• Barista accessories

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Retail sale of coffee beans, ground coffee, coffee machines, manual brewing equipment, accessories, tea, syrups, drinkware, kitchen equipment, and related products through owned online storefronts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Crema is a direct-to-consumer specialty coffee and tea e-commerce retailer operating across the Nordic and broader European markets via country-specific online storefronts. The company sells coffee beans (whole, ground, capsules, pods), loose leaf tea, coffee machines, manual brewing equipment, grinders, barista accessories, syrups, drinkware, and kitchen equipment from third-party brands as well as its own Crema-branded coffee line, which is roasted in small batches in Helsinki.

Product overview

Crema is a multi-brand e-commerce platform specializing in coffee and tea products, operating primarily in the Nordic and European markets. The company operates as a comprehensive specialty coffee retailer offering over 400,000 products across multiple categories. The core offering consists of coffee (whole beans, ground, and capsules) from brands like Lucaffé, Pera, Passalacqua, Mokaflor, and Crema's own private label, as well as tea varieties. Key product lines include: (1) Coffee and Tea - the primary categories featuring beans, ground coffee, capsules, and loose leaf teas; (2) Brewing Equipment - manual coffee makers (moka pots, AeroPress, French press, pour-over including Hario V60), coffee machines (automatic and espresso), and coffee grinders (electric and manual); (3) Accessories - barista equipment, coffee accessories, drinkware, tea accessories, and kitchen equipment; (4) Consumables and Supplies - flavored syrups, cleaning products, water filters, spare parts; (5) Own-Brand Products - Crema House Blend, Crema Tasting Packs, and Crema Outdoor Coffee Sets. The company was founded in Helsinki, Finland in 2007 and has served customers for 19 years, shipping to over 400,000 satisfied customers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee (Whole Beans and Ground) Whole coffee beans and pre-ground coffee in various roast levels, origins, and blends including espresso beans, filter coffee beans, and beans ground to order. Brands include Lucaffé, Pera, Passalacqua, Mokaflor, and Crema's own brand.
• Tea Loose leaf tea including black, green, oolong, white, rooibos, herbal, and matcha varieties. Features Crema's own tea line as well as sourced teas from various suppliers.
• Coffee Machines Automated and semi-automated coffee machines including fully automatic coffee makers (e.g., Witt), espresso machines (semi-automatic, capsule, ESE pod, manual/lever), and drip coffee makers.
• Manual Coffee Brewers Manual brewing equipment including moka pots (e.g., Bialetti Moka Express, Venus), French press, AeroPress, pour-over drippers (Hario V60), Chemex, vacuum coffee makers, and Wacaco portable brewers.
• Coffee Grinders Both manual and electric coffee bean grinders. Electric grinders include models for espresso (e.g., Eureka Mignon, Baratza Sette, Baratza Forté) and drip coffee. Manual hand grinders also available.
• Coffee Accessories and Barista Equipment Accessories for espresso preparation including dosing tools, filter baskets, knock boxes, portafilters, tamping mats, tampers, milk frothing equipment (pitchers, frothers, thermometers), scales, timers, servers, and storage containers.
• Flavored Syrups and Drinks Flavored syrups from brands including Da Vinci, Maison Routin 1883, Monin, Torani, and Nexus. Also includes sauces, hot chocolate powder, bubble tea supplies, drink concentrates, fruit purees, chai latte, and ready-to-drink beverages.
• Cleaning and Maintenance Products Cleaning agents, descaling products, water filters (Jura Claris), milk system cleaners, brushes, cloths, and grinder cleaning products for coffee equipment maintenance.
• Water Quality Products Water filters for coffee machines, water filter containers, water conditioning products, and in-line water filters to improve water quality for brewing.
• Drinkware Coffee and tea cups including espresso cups, cappuccino cups, latte cups, coffee glasses, mugs, travel mugs, thermoses, and tea cups.
• Tea Accessories Tea preparation accessories including tea pots, teapot warmers, tea filters, matcha accessories, tea timers, and tea appliances.
• Kitchen Equipment Kitchen appliances including air fryers, blenders, toasters, ice cream makers, ice makers, stand mixers, kitchen scales, food smokers, countertop ovens, waffle irons, cookware, knives, bar accessories, and storage.
• Spare Parts Replacement parts for coffee equipment and kitchen appliances from brands including 1Zpresso, 9Barista, AeroPress, Alessi, Bialetti, Bodum, Cafelat, Eureka, Flair, Moccamaster, Toddy, and Wilfa.
• Coffee Capsules and Pods Single-serve coffee capsules and espresso pods compatible with Dolce Gusto, Lavazza Espresso Point, Nespresso, and E.S.E. pod systems.
• Gifts and Seasonal Products Gift sets, seasonal items including Christmas, Easter, Valentine's Day, Waffle Day, Pumpkin Spice products, advent calendars, and Crema merchandise including apparel and accessories.
• Delicacies Gourmet food items including cookies, chocolate, sweets (including licorice and salmiakki), dessert bars, spreads, and ice pops.

Quantifiable outcome

• 400,000+ satisfied customers served

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seattle Coffee Gear: Online specialty retailer of espresso machines, grinders, and brewing equipment with strong content and review-driven merchandising. Highly comparable to Crema's equipment-heavy catalog and enthusiast focus.
• Clive Coffee: US online retailer specializing in premium espresso machines, grinders, and specialty coffee with curated bundles and education content. Directly comparable to Crema's combined equipment-plus-beans proposition aimed at enthusiast home brewers.
• Sweet Maria's: US-based online specialty coffee and home-roasting equipment retailer offering green coffee, brewing gear, and educational content. Closely comparable to Crema as a multi-category specialty coffee e-commerce destination combining beans, equipment, and expertise.
• Prima Coffee Equipment: Specialty online retailer of coffee equipment and accessories with deep technical content. Comparable to Crema as an e-commerce-led specialty store combining premium equipment with educational buying guides.
• Bean Box: Subscription-driven specialty coffee retailer delivering curated roaster selections. Comparable to Crema in specialty coffee focus and customer segments, with the additional subscription layer Crema currently lacks.
• Trade Coffee: Online specialty coffee subscription service matching customers with curated beans from independent roasters. Comparable target market (enthusiast home brewers) and coffee category positioning as Crema.
• Coffee For Less: Long-established US online coffee and equipment retailer carrying multiple brands. Comparable as a multi-brand specialty coffee and equipment e-commerce store with a similar assortment-driven model.

Broad incumbents

• Blue Bottle Coffee: Large specialty coffee roaster and retailer with cafés and direct online sales of beans, equipment, and subscriptions. Overlaps with Crema in specialty coffee retail and equipment, but operates at much larger scale with physical retail and a broader geographic footprint.

Regional players

• Löfbergs: Major Nordic coffee roaster selling own-brand coffee through retail and online channels across Scandinavia. Comparable in Nordic coffee focus and own-brand roasting model, but at substantially larger scale with B2B foodservice exposure.
• Kaffekapslen: Danish online coffee retailer specializing in capsules, pods, and beans serving the Nordic market. Comparable regional Nordic online coffee retail focus, overlapping with Crema's Denmark storefront.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cremashopeu
• Facebookfacebook.com/cremashop.eu
• Instagraminstagram.com/crema_store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crema