What Mediaplanet Group does

Mediaplanet Group, operating through its Swedish-registered parent entity Mediaplanet International AB (#556620-9002), produces themed content marketing campaigns and operates a portfolio of business-focused digital media properties. Its flagship property is Business & Industry (businessandindustry.co.uk), a publishing platform organised around approximately 25–30 campaign verticals including Artificial Intelligence, Future of Defence, Innovations in Finance, Investing, Future of Retail, Workforce Transformation, Farming, Cybersecurity, Future of Tax, Future of Property, Manufacturing, Future of EdTech, Circular Futures, Transport, Energy Transition, Shipping & Global Trade, Power of Data, Smart Cities, Fintech, and Business Resilience. The platform combines sponsored editorial articles from brand sponsors with expert-contributed thought leadership from senior figures across corporate, governmental, and industry-association partners.

The core technology is a content publishing and campaign-management platform that aggregates sponsored articles, expert contributions, and campaign microsites on topic-specific landing pages, with organic SEO discovery as the primary audience acquisition channel. There is no disclosed proprietary technology stack, API, SDK, or AI/ML capability in the source material; the offering is fundamentally a media-and-editorial service rather than a software product.

Mediaplanet monetises through sponsored content and campaign publishing: brands and organisations pay to produce bespoke themed content campaigns that are hosted and distributed across Mediaplanet's media properties. Visible brand sponsors and contributors include Lockheed Martin, Fujitsu, BigCommerce, Planet, eToro, Island Pacific, Gowling WLG, Sport England, Farnborough International Airshow, and numerous UK and international industry associations (Investment Association, AIMA, BIRA, CryptoUK, ASCM, ADS Group, OECD, IMO, UN agencies, and WBCSD). Pricing is not publicly disclosed, and the model is bespoke per campaign. The company operates without publicly disclosed headcount, revenue, funding, or M&A activity.

Name

Mediaplanet Group

Legal name

Mediaplanet International AB

Website

https://businessandindustry.co.uk

Company type

Private

Operating status

Operating

Short description

Mediaplanet Group, via its Swedish parent Mediaplanet International AB, operates Business & Industry (businessandindustry.co.uk) — a multi-vertical B2B content marketing platform that publishes sponsored editorial campaigns across topics such as defence, finance, retail, AI, sport, and sustainability for brand sponsors and business audiences.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industries

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Content marketing services
• Sponsored editorial content
• B2B media publishing
• Themed content campaigns
• Brand-sponsored journalism

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsored Content and Campaign Publishing: Mediaplanet Group produces and publishes themed content campaigns on behalf of brand sponsors, with articles, expert contributions, and campaign microsites featured across topic-specific pages on its media properties such as Business & Industry (businessandindustry.co.uk). Sponsors and brands featured include Arcadis, Planet, Lockheed Martin, Farnborough International Airshow, Sport England, and others.

Distribution channels1 record

Marketing channels4 records

Core offering

Mediaplanet Group produces and publishes themed content marketing campaigns on behalf of corporate brand sponsors, with sponsored articles, expert contributor commentary, and topic-specific campaign pages distributed across its owned media property Business & Industry (businessandindustry.co.uk). Campaigns span business verticals including AI, Defence, Finance, Retail, Sport, Global Business, Sustainability, Cybersecurity, EdTech, Manufacturing, and Tax, targeting business decision-makers and industry professionals in the UK and European markets.

Product overview

Mediaplanet Group operates Business & Industry (businessandindustry.co.uk), a content publishing and editorial platform that produces sponsored articles, news, and industry-focused content campaigns across multiple verticals including Artificial Intelligence, Defence, Finance, Retail, Sport, Global Business, and more. The platform functions as a media network delivering industry-specific content to audiences rather than offering a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Business & Industry content publishing platform

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered minor.

• Planet (payments provider)minorStrategic or Co-development PartnerPlanet (weareplanet.com) sponsored content on the Business & Industry platform, appearing in the Retail & Ecommerce and Innovations in Finance sections with articles featuring Timpson Group and Coventry Building Society Arena case studies.
• Lockheed MartinminorStrategic or Co-development PartnerLockheed Martin sponsored content appeared in the Future of Defence campaign on Business & Industry, with an article by Dr. Dennis Göge, Chief Executive and Vice President, Europe, Lockheed Martin.
• Farnborough International AirshowminorStrategic or Co-development PartnerFarnborough International Airshow sponsored content appeared in the Future of Defence campaign, with coverage of the airshow's role as a global defence marketplace and the Defence SME Zone.
• Sport EnglandminorStrategic or Co-development PartnerSport England featured as a contributor in the Future of Sport campaign with an article by Simon Hayes, CEO, on investing in local sports facilities.
• eTorominorStrategic or Co-development PartnereToro sponsored content appeared in the Innovations in Finance section with an article profiling Dr Heloïse Greeff as a pro-investor on the platform.
• BigCommerceminorStrategic or Co-development PartnerBigCommerce sponsored content appeared in the Retail & Ecommerce section, with an article by Sharon Gee, SVP Product AI, Commerce on agentic commerce and discoverability.
• Island PacificminorStrategic or Co-development PartnerIsland Pacific sponsored content appeared in the Retail & Ecommerce section, featuring an article by Richard Gaetano, CEO, on merchandise management systems.
• IP IntegrationminorStrategic or Co-development PartnerIP Integration sponsored content appeared in the Retail & Ecommerce section with an article by Craig Farley, AI and CX Strategist, on post-purchase customer experience.
• Gowling WLGminorStrategic or Co-development PartnerGowling WLG sponsored content appeared in the Future of Defence campaign with an article on AI deployment in the defence sector by Elizabeth Williams and Michael Carter, Partners.
• FujitsuminorStrategic or Co-development PartnerFujitsu sponsored content appeared in the Future of Defence campaign with an article by Alexandra Bailey, Head of Fujitsu UK Defence and National Security Business Group, on drone technology and edge computing.
• CRFSminorStrategic or Co-development PartnerCRFS sponsored content appeared in the Future of Defence campaign with an article on tactical sensors and electronic warfare capabilities.
• Make UK DefenceminorStrategic or Co-development PartnerMake UK Defence contributed content in the Future of Defence campaign with an article by Chris Hague, Senior Policy & Comms Manager, on private investment in defence and GDP targets.
• Institute for Supply Management (ISM)minorStrategic or Co-development PartnerInstitute for Supply Management contributed content to the Global Business campaign with an article by Debbie Fogel-Monnissen, Interim CEO, on supply chain resilience.
• International Maritime Organization (IMO)minorStrategic or Co-development PartnerInternational Maritime Organization contributed content to the Global Business campaign with an article by Mr Arsenio Dominguez, Secretary General, on protecting global shipping and seafarers.
• ADS GroupminorStrategic or Co-development PartnerADS Group (via ADS Skills) contributed content to the Future of Defence campaign with an article by Paul Oxley, Director General of ADS Skills, on aerospace skills and workforce development.
• British Independent Retailer Association (BIRA)minorStrategic or Co-development PartnerBIRA contributed content to the Retail & Ecommerce section with an article by Andrew Goodacre, CEO, on retail dynamics and omnichannel trends.
• Investment AssociationminorStrategic or Co-development PartnerInvestment Association contributed content to the Innovations in Finance section with an article by Chris Cummings, Chief Executive, on changing attitudes toward investing in Britain.
• Women in SportminorStrategic or Co-development PartnerWomen in Sport contributed content to the Future of Sport campaign with an article by Stephanie Hilborne OBE, CEO, on coaching disparities in women's sport.
• Her Game ToominorStrategic or Co-development PartnerHer Game Too contributed content to the Future of Sport campaign with an article by Angharad Evans on community and inclusion in football.
• CryptoUKminorStrategic or Co-development PartnerCryptoUK contributed content to the Innovations in Finance section with an article by Nick Brooks, Policy Director, on UK crypto regulation and FCA authorisation.
• AIMA (Alternative Investments Management Association)minorStrategic or Co-development PartnerAIMA contributed content to the Innovations in Finance section with an article by Jiří Król, Deputy CEO, on private credit and retirement planning.
• Real Estate: UKminorStrategic or Co-development PartnerReal Estate: UK contributed content to the Innovations in Finance section with an article by Dominic Curran, Head of Communications, on real estate investment opportunities.
• WBCSD (World Business Council for Sustainable Development)minorStrategic or Co-development PartnerWBCSD contributed content to the Global Business campaign with an article by Fiona Watson, Vice President, on corporate resilience as a strategic advantage.
• ASCM (Association for Supply Chain Management)minorStrategic or Co-development PartnerASCM contributed content to the Global Business campaign with an article by Abe Eshkenazi, CEO, on sustainable supply chain operations and resilience.
• UN Office for Digital and Emerging TechnologiesminorStrategic or Co-development PartnerUN Office for Digital and Emerging Technologies contributed content to the Global Business campaign with an article by Dr. Mehdi Snène, Senior Advisor, on El Niño's impact on global trade policy.
• OECDminorStrategic or Co-development PartnerOECD contributed content to the Global Business campaign with an article by Marco Marchese, Policy Analyst, on technology adoption in UK SMEs.
• Reuters EventsminorStrategic or Co-development PartnerReuters Events contributed content to the Innovations in Finance section with an article by Nabil Awan, Head of Investment, on global investing trends and private markets.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Industry Dive: Industry Dive is a B2B digital publisher that produces vertical-specific industry news sites supported by sponsored content and branded editorial, closely mirroring Mediaplanet's themed campaign publishing model.
• Haymarket Media Group: Haymarket operates a portfolio of B2B media brands (e.g., Campaign, PRWeek) combining editorial coverage with sponsored and branded content, comparable to Mediaplanet's B2B sponsored-content approach.
• The Drum: The Drum is a global media brand covering the marketing and advertising industries with sponsored content, awards, and editorial campaigns, directly comparable to Mediaplanet's brand-sponsored editorial model.
• Dennis Publishing: Dennis Publishing produces specialist B2B and consumer titles that pair editorial with commercial partnerships and branded content, closely paralleling Mediaplanet's themed campaign publishing business.

Broad incumbents

• Informa: Informa operates large-scale B2B media, events, and content brands across multiple verticals globally, overlapping with Mediaplanet's multi-vertical sponsored content offering as a much larger incumbent.
• Forbes: Forbes runs an extensive native and branded content program (including Forbes BrandVoice) for enterprise sponsors, comparable to Mediaplanet's brand-sponsored editorial but at a far larger scale.
• Insider (formerly Business Insider): Insider is a major business and industry news publisher with a substantial sponsored-content and native advertising business, overlapping with Mediaplanet's B2B sponsored editorial model.
• Red Ventures: Red Ventures owns and operates a portfolio of vertical-specific content brands monetized through sponsored and affiliate content, comparable to Mediaplanet's themed vertical content publishing approach at significantly larger scale.

Emerging players

• Contently: Contently operates a content marketing platform connecting brands with freelance contributors and editorial campaigns, an adjacent but more platform-centric take on Mediaplanet's sponsored-content model.
• Skyword: Skyword is a content marketing platform producing branded editorial and thought-leadership content for enterprise clients, an adjacent emerging player in the sponsored B2B content space where Mediaplanet operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaplanet Group