boomer

What boomer does

Boomer (legal entity: BOOMER GESTAO DE TRAFEGO ONLINE LTDA, CNPJ 37.719.505/0001-10) is a Brazilian digital performance marketing agency headquartered in Uberlândia, Minas Gerais. The company delivers paid media management, conversion rate optimization (CRO), UX/UI analysis, communication strategy (design and copy), and business intelligence services to mid-market and enterprise brands primarily in Southeast Brazil. Its service is built around a proprietary four-stage methodology called "Método Boomer" — START UP (immersion and setup), TAKE OFF (launch), ROUTE-SETS (execution adjustments), and BOOMER UP (sustained growth optimization) — delivered through dedicated cross-functional squads comprising operation heads, project managers, media analysts, designers, copywriters, and web developers assigned per client.

The underlying technology stack is relatively conventional: Pipedrive for CRM, Google Cloud Platform for data infrastructure, and Scribo for digital form intake. The agency operates real-time performance dashboards and conducts periodic strategic alignment meetings as its primary data-driven differentiator. Pricing is not publicly disclosed; the company's website intake form segments prospects by monthly paid media investment (from under R$1,000 to above R$50,000) and monthly company revenue, indicating customized service tiers determined through consultation. Documented enterprise clients include JBS (Leather Labs), GE Beauty, Mamma Jamma, Mota Machado, Rock The Mountain, Live, Gringa, Dobro, and DeBetti, spanning e-commerce, food/restaurant, construction, events, fashion, and streaming verticals. The company holds Google Partner certification and operates with 11-50 employees as a private, bootstrapped entity with no disclosed outside investment.

Name

boomer

Legal name

BOOMER GESTAO DE TRAFEGO ONLINE LTDA

Website

https://boomer.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boomer is a Brazilian digital performance marketing agency serving mid-market and enterprise brands across e-commerce, food service, events, and construction with paid media management, conversion optimization, and business intelligence delivered via squad-based teams using its proprietary Método Boomer methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Digital marketing services
• Performance marketing agency
• Paid media management
• Conversion rate optimization
• Marketing business intelligence

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance Marketing Services: Full-service digital performance marketing including paid media planning and execution, communication strategy (design and copy), conversion rate optimization (CRO), UX/UI analysis, and business intelligence services. Revenue generated through service retainers or project-based engagements with measurable ROI outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Boomer is a Brazilian digital performance marketing agency that plans and executes the full digital marketing journey for brands. It delivers end-to-end services—paid media planning and buying, communication strategy (design and copy), conversion rate optimization (CRO), UX/UI auditing, and business intelligence—through a proprietary four-stage methodology called Método Boomer. Services are delivered by dedicated cross-functional squads covering operations, media analysis, design, copywriting, and web development, with real-time performance dashboards driving data-based decisions.

Product overview

Boomer is a digital marketing performance agency that operates as a single, unified service offering rather than a modular platform. Their core offering is the Método Boomer (Boomer Method), a structured four-phase methodology combining paid media management, communication design, conversion rate optimization (CRO), and business intelligence. Services are delivered through dedicated squads composed of operations heads, project managers, media analysts, designers, copywriters, and web developers. Boomer also offers client dashboard reporting with real-time performance monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Método Boomer (Boomer Method) A proprietary four-phase consulting and execution methodology for digital marketing performance comprising START UP (diagnosis, immersion, structure setup, action plan and communication strategy definition), TAKE OFF (paid media campaign launch), ROUTE-SETS (route adjustments and optimization), and BOOMER UP (sustained performance and growth). Delivered to brand clients seeking full-funnel digital growth.

Quantifiable outcome

• +80% ROI growth for GE Beauty in 3 months
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PipedrivecoreTechnology or IntegrationCRM platform used by Boomer for customer relationship management. Pipedrive is listed as a data processor in Boomer's privacy policy, indicating regular operational use for managing client relationships and sales processes.
• GooglecoreTechnology or IntegrationGoogle provides cloud infrastructure for data processing and storage, potentially involving international data transfers. Boomer holds Google Partner status indicating certified expertise in Google advertising platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conversion: Brazilian digital performance marketing agency offering paid media, CRO, and analytics services to e-commerce and enterprise clients — directly comparable in service mix and methodology.
• Rock Content: Brazil-founded marketing services and content platform that combines content production, lead generation, and performance marketing; overlaps with Boomer in demand-gen and paid media execution.
• Resultados Digitais (RD Station): Major Brazilian martech and services group built around marketing automation, lead generation, and inbound — competes for the same mid-market demand-gen budgets as Boomer.

Broad incumbents

• Ogilvy Brazil: Brazilian arm of global network Ogilvy with full performance, creative, and media capabilities; competes for the same enterprise performance marketing RFPs Boomer enters.
• VML Brazil: Global digital/network agency with strong e-commerce and CX capabilities in Brazil; competes for enterprise performance marketing mandates in retail and consumer brands.
• Publicis Brazil: Brazilian operations of Publicis network with significant paid media and performance practices; competes for the same enterprise e-commerce and brand-comms clients as Boomer.
• dentsu Brazil: Brazilian operations of dentsu network; long-standing media planning/buying and performance practices that overlap with Boomer's paid-media-led model.
• WPP (Brazil operations): Global advertising services group with deep Brazil presence; competes broadly for enterprise media and performance mandates and operates the kind of squad-based delivery Boomer offers.
• Accenture Song Brazil: Brazilian operations of Accenture's experience/performance practice, working with large enterprises on marketing transformation and performance — competes for the upper end of Boomer's pipeline.

Emerging players

• Leadster: Brazilian martech firm focused on lead capture and conversion intelligence via chat/automation; adjacent to Boomer's CRO and BI offerings for SMB/mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boomerconsultinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about boomer