What compagniadellabellezza.com does

Compagnia Della Bellezza S.r.l. is an Italian hairdressing franchise network founded in 1997 by Salvo Filetti, headquartered in Catania, Italy, and operating over 200 affiliated salons across Italy and abroad. The company serves individual women consumers seeking personalized haircuts, coloring, styling, and hair-care treatments, with a particular focus on a "sartorial" approach to hairstyling centered on Filetti's proprietary "Chi Vuol Esser Bella Sia!" method. Its core technical assets are branded methodologies and product lines — Face Design (consultation based on facial analysis), Italian Velvet Cut (bespoke cutting), Hairfit Velvet Palette (chromatic consultation), JoyàColor Plus and Wellness Color (color services with 92% and 100% natural-origin ingredients), Piega Gloss / LuceCromia (signature blow-dry and dual-personalization treatments), and highlight techniques including Sunshine Framher, Sunny Framher, LuceSunshine, LuceVelvet, and SuperVelvet. The business operates a four-stream revenue model: recurring franchise fees and royalties from over 200 affiliated salons, direct revenue from hair services, sale of professional hair-care products through affiliated salons and the lucetherapy.eu e-commerce shop, and professional training services delivered through two academies in Milan and Catania. Go-to-market combines franchise-led distribution with brand-building via seasonal collections, TV appearances of the founder on RAI-2 Detto Fatto, industry event presence (YOU Hair & Beauty Show, Rome Fashion White, Taobuk Book Festival), press coverage in Italian fashion media, and community events such as the Salotto Beauty Letterario at the flagship CDB Concept Salon in Milan.

Pricing is set locally at the individual salon level rather than centrally, and customers are fragmented across the franchise network with no disclosed enterprise contracts. The company maintains a wholly-owned academy and concept-salon structure, is privately held with no institutional investment or public listing, and continues to roll out new collections and services annually through at least the 2026 cycle.

Name

compagniadellabellezza.com

Legal name

Compagnia della Bellezza S.r.l.

Website

https://compagniadellabellezza.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Compagnia Della Bellezza is an Italian hairdressing franchise network founded in 1997, operating over 200 affiliated salons across Italy and abroad that offer personalized haircuts, coloring, styling, and proprietary hair-care treatments under founder Salvo Filetti's "Hair Made by Italy" methodology.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetology and Barber Schools (611511)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Hair Styling & Cutting (EDAOALAB)

Keywords

• Hair salon services
• Professional hair care
• Hair coloring services
• Hair styling services
• Salon franchise network

Headquarters

HQ city

Catania

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise fees and royalties: Network of over 200 franchised salons in Italy and abroad paying fees and royalties for brand usage, training, methodology and artistic direction
2. Hair services: Direct revenue from hair styling, coloring, treatments and related services at affiliated salons
3. Professional products: Sale of professional hair care products through affiliated salons and shop (lucetherapy.eu)
4. Training and academy services: Continuous training programs at two academies in Milan and Catania for affiliated salon professionals

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Compagnia della Bellezza operates a franchise network of over 200 hair salons in Italy and abroad, delivering personalized hair cutting, coloring, treatments, and styling services through Salvo Filetti's "Chi Vuol Esser Bella Sia!" methodology. The company also runs two continuing-training academies in Milan and Catania and distributes professional hair care products through its affiliated salons and the lucetherapy.eu shop.

Product overview

Compagnia della Bellezza is an Italian hairdressing franchise network operating approximately 200 salons in Italy and abroad, with two training academies in Milan and Catania. The company offers a comprehensive range of hair services organized around the 'Hair Made by Italy' vision, centered on Salvo Filetti's artistic method. Core offerings include signature services such as Piega Gloss (the brand's flagship blow-dry), Face Design (customized haircut consultation), and Hairfit Velvet Palette (color consultation), supported by specialized color services (JoyàColor Plus, Wellness Color, Glossing), highlight techniques (LuceSunshine, LuceVelvet, SuperVelvet, Sunshine Framher, Sunny Framher), treatment services (LuceCromia, LuceCromia Hair Spa), and styling (Italian Velvet Cut, Luxury Styling). The network is distinguished by seasonal hair collections signed by Salvo Filetti, continuous training through the Compagnia della Bellezza Academy, and exclusive events at CDB Concept Salon locations.

Differentiator

Problem solved

Functional benefit

Brands

• JoyàColor Plus: Professional hair colorization with 92% natural origin ingredients, enriched with herbal dyes and Colori Dolci.
• Wellness Color
• Piega Gloss
• Sunshine Framher
• Sunny Framher
• LuceCromia
• Hairfit Velvet Palette
• Italian Velvet Cut
• Face Design

Products and services

• Italian Velvet Cut A bespoke cutting method designed to enhance facial features and adapt to personal style, providing a personalized look that accentuates natural beauty. Delivered at franchised CDB salons for women seeking tailored haircuts.
• Piega Gloss (Gloss Blow-Dry) Signature blow-dry service providing personalized, modern, and long-lasting styling with a polishing effect that enhances hair color and makes it visibly healthier, using CUORICROMIA line products.
• Face Design Innovative consultation method by Salvo Filetti to create a customized haircut based on facial analysis, evaluating proportions, features, natural hair movement, personal style, and client desires.
• Hairfit Velvet Palette Chromatic consultation service to determine the most suitable hair color for one's face, complexion, eyes, and personal style, helping identify harmonious and flattering shades.
• JoyàColor Plus An innovative color service with an enhanced formula enriched with herbal dyes and gentle colors, offering 92% natural origin ingredients, combining professional performance with respect for hair health.
• Wellness Color A 100% natural color service enriched with henna, walnut hull, and cassia extracts, providing deep nourishment and natural splendor while respecting hair health.
• Glossing A toning technique that delicately refreshes hair nuances, providing a fresh, luminous look that is always impeccable, ideal for enhancing color and providing brilliance.
• LuceSunshine Natural highlights creating a 'sun-kissed' effect that gives light and movement to hair, without requiring continuous maintenance, for a summer look year-round.
• LuceVelvet A sophisticated highlighting technique that enhances hair with velvety chiaroscuro effects, harmonized with colorimetry to maximize natural beauty.
• SuperVelvet An advanced highlighting technique for intense, vibrant blonde, offering deep lightening that transforms hair into a cascade of light and luminosity.
• Sunshine Framher A premium face-framing highlighting technique that illuminates the face without covering the hair base, revolutionizing how highlights are perceived.
• Sunny Framher The dynamic alter ego of Sunshine Framher with contrasting effects, where face-framing highlights extend to the nape of the neck like a unique light signature.
• LuceCromia A unique hair treatment offering double personalization: specific nourishment for a healthy, regenerated mane, and customized pigmented light to enhance natural or treated color.
• LuceCromia Hair Spa A relaxation and care ritual offering triple personalization: regenerated and purified scalp, rebuilt and plumped hair with velvety texture, and specific pigmented light to enhance hair color.
• Luxury Styling e Raccolto Expert styling and updos for special occasions, creating personalized hairstyles that reflect unique style, ensuring elegance and confidence at important events.
• CDB Concept Salon Premium concept salon offering an exclusive experience combining beauty, style, and culture through events like Salotto Beauty Letterario, hosting the full range of CDB services.
• Professional Hair Care Products (lucetherapy.eu) Sale of professional hair care products through the CDB-affiliated salons and the dedicated online shop at lucetherapy.eu.

Quantifiable outcome

• Over 200 franchised salons in Italy and abroad
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered minor and core.

• L'Oréal ProfessionnelminorOthersL'Oréal Professionnel products (Curl Expression line for curly hair, Absolut Repair Molecular Bi-Phase Oil) are recommended in hair care articles on the CDB website, indicating a product usage relationship.
• Rome Fashion WhitecoreGTM or Marketing PartnerCDB was privileged partner for hairstyles and headdresses at Rome Fashion White 2015, a prestigious high fashion wedding event. The CDB Hair Fashion Team styled models during the show.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jean Louis David: Large European hair salon franchise network with a strong presence in Italy and continental Europe, operating under a shared methodology and brand. Mirrors CDB's franchise-driven, methodology-centric model and overlapping customer base of women seeking personalized haircuts and color.
• Franck Provost: Major French-origin hair salon franchise group with hundreds of European salons offering cut, color and treatment services. Comparable business model (franchise + proprietary protocols) and a directly overlapping premium urban women customer base.
• Toni&Guy: Global hairdressing franchise founded on a named artistic methodology and a label-driven academy system. Directly comparable to CDB on the methodology-plus-academy-plus-franchise operating model.
• Dessange: French-headquartered international hair salon franchise with a strong European footprint and a luxury positioning in cuts and color. Overlaps with CDB on premium women-focused hair services delivered through franchised locations.

Regional players

• Aldo Coppola: Iconic Italian luxury hair salon brand with a domestic salon network and namesake artistic methodology — a same-market, same-customer comparator that illustrates how a founded-artist brand can scale within Italy.

Emerging players

• Rossano Ferretti Hair Spa: Italy-based premium salon concept with an internationally recognized proprietary cutting method ('The Method'). A useful peer for assessing how a named-artist cutting technique can be commercialized and exported.

Broad incumbents

• Regis Corporation: Largest owner-operator of hair salons in the world (parent of Supercuts, SmartStyle, Cost Cutters and salon brands in Europe). Useful as a benchmark for franchise economics, training infrastructure and multi-brand portfolio scale relevant to CDB's growth path.
• Great Clips: Largest hair salon franchise in North America (>4,000 salons) with centralized training and brand standards. Illustrates the upper bound of a salon-franchise model in terms of network scale, training systems and operational centralization.

Others

• L'Oréal Professionnel: Professional hair care division of L'Oréal and an existing product partner of CDB's franchise stylists. Relevant not as a competitor but as the dominant upstream supplier whose terms, innovation pipeline and brand campaigns shape CDB's go-to-market surface.
• Wella (Professional division): Major global professional hair color and care brand, historically linked to hairdresser education (Wella Professionals). Adjacent enabler to CDB's network through education programs and salon product supply shaping industry standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/compagniabellezza
• Facebookfacebook.com/compagniadellabellezza
• LinkedInlinkedin.com/company/compagnia-della-bellezza
• Pinterestit.pinterest.com/cdbparrucchieri

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about compagniadellabellezza.com