dock 86
DOCK86 is a Coon Rapids, MN-based discount furniture and home furnishings retailer, operating as a subsidiary of HOM Furniture Inc. It serves value-conscious consumers in the Minneapolis–St. Paul market and online via a single showroom and e-commerce site, offering up to 70% off retail across furniture, mattresses, decor, rugs, and outdoor furnishings.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What dock 86 does
DOCK86 is a furniture and home furnishings retailer operating as a subsidiary of HOM Furniture Inc. out of Coon Rapids, Minnesota. It sells furniture, mattresses, home decor, area rugs, and outdoor furnishings directly to consumers through a brick-and-mortar showroom and an e-commerce platform, targeting value-oriented shoppers in the Minneapolis–St. Paul region and beyond. Its model is built around an explicit "86 cost" philosophy that eliminates high overhead, high-pressure sales tactics, and extended operating hours so the retailer can pass savings through at up to 70% off typical retail prices.
The technology stack supporting the storefront is modest but consumer-facing: a "See It In My Room" 3D visualization tool for in-home product preview, wishlist and mood-board functionality, online scheduling for design appointments, and a Synchrony Financial-powered branded credit card with promotional financing. Marketing is distributed across Facebook, X, Instagram, Pinterest, email newsletter, and a content hub of buying guides and current store ads. Trust signals include BBB Accreditation, a 120-night mattress guarantee, protection plans, and white-glove delivery options — collectively positioning DOCK86 as a discount-friendly but service-anchored alternative within the HOM Furniture portfolio.
dock 86 firmographics
Firmographics- Name
- dock 86
- Legal name
- DOCK86
- Website
- https://dock86.com
- Company type
- Private
- Operating status
- Operating
- Short description
- DOCK86 is a Coon Rapids, MN-based discount furniture and home furnishings retailer, operating as a subsidiary of HOM Furniture Inc. It serves value-conscious consumers in the Minneapolis–St. Paul market and online via a single showroom and e-commerce site, offering up to 70% off retail across furniture, mattresses, decor, rugs, and outdoor furnishings.
- Ownership category
- akta.pro rank
dock 86 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture Retail Sales: Direct retail sales of home furnishings including furniture and mattresses through physical stores and e-commerce platform. Revenue generated from one-time product purchases at discounted prices.
- Financing Services: Partnership with Synchrony Financial offering promotional financing and credit card services for customers. Revenue includes interchange fees and promotional financing terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Discount home furnishings at competitive prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
dock 86 product offering
Product offeringCore offering
DOCK86 is a discount furniture and home furnishings retailer selling furniture, mattresses, home decor, area rugs, and outdoor furnishings at prices advertised up to 70% off traditional retail. The company operates a single primary showroom in Coon Rapids, Minnesota, complemented by an e-commerce storefront, design appointment services, 3D product visualization, and Synchrony Financial-backed promotional credit card financing. It functions as a low-overhead subsidiary of HOM Furniture Inc.
Product overview
DOCK86 is a brick-and-mortar furniture and home furnishings retail chain, operating as a subsidiary of HOM Furniture Inc. The company operates on a low-overhead business model, eliminating high costs to pass savings of up to 70% off to consumers. The core offering is discounted furniture and home goods, supplemented by digital tools including 3D visualization (See It In My Room), Wishlist & Mood Boards, and Design Appointment Scheduling. Additional services include proprietary credit card financing, mattress guarantee, warranty & furniture protection plans, delivery/pickup logistics, and buying guides. The company operates physical retail locations and maintains an online presence for browsing and purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- DOCK86 Furniture and Home Furnishings Discounted retail assortment of furniture, mattresses, home decor, area rugs, and outdoor furnishings sold through a Coon Rapids, Minnesota showroom and the dock86.com e-commerce storefront, priced up to 70% below traditional retail.
- DOCK86 Credit Card Co-branded credit card offering special promotional financing and exclusive in-store offers, issued through Synchrony Financial and usable for DOCK86 furniture and mattress purchases.
- Design Appointment Scheduling In-store and online scheduled design consultation service with DOCK86 design professionals to assist customers with furniture selection and room planning.
- Delivery and Pickup Services Logistics services offering delivery and pickup options for purchased furniture and home furnishings, with order tracking available on the DOCK86 website.
Quantifiable outcome
- Customers can save up to 70% on home furnishings compared to traditional retail
Companies that use dock 86
Customer profileSegments1 record
Ideal customer profiles1 record
dock 86 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
dock 86 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Better Business Bureau (BBB)minorDOCK86 holds BBB Accreditation, demonstrating the company's commitment to ethical business practices and customer service standards. Located in Coon Rapids, Minnesota.
Scale indicators1 record
Recent moves3 records
Expansion highlights5 records
dock 86 competitors and assessment
Company assessmentOthers
- HOM Furniture: DOCK86's parent company and regional furniture retailer in the Twin Cities. Not a peer in the competitive sense but the operating parent that shares back-office, marketing, and distribution infrastructure with DOCK86.
Direct peers
- Value City Furniture: Mid-Atlantic and Midwest discount furniture retailer with showrooms and an online store, targeting value-conscious shoppers with a broad home furnishings assortment — directly comparable to DOCK86.
- Mor Furniture for Less: West Coast and Western U.S. discount furniture retailer selling brand-name furniture, mattresses, and home goods at promotional prices via showrooms — a direct regional-comparable discount format.
- Rooms To Go: Discount-focused furniture retailer operating showrooms plus e-commerce across the U.S., emphasizing value room packages — directly comparable in category, channel mix, and value-conscious customer target.
- Bob's Discount Furniture: National discount furniture retailer offering brand-name furniture, mattresses, and home goods at below-traditional-retail prices via showrooms and e-commerce — the closest direct comparable to DOCK86's discount-led, no-pressure positioning.
- Havertys: Multi-state U.S. furniture retailer operating showrooms plus e-commerce with a mid-market price positioning; comparable regional-store-and-online model, though more weighted to higher price tiers than DOCK86.
- Overstock (now Bed Bath & Beyond brand): Online discount home furnishings retailer with deep-discount pricing on furniture, rugs, and decor — directly comparable to DOCK86 on digital channel and value-oriented customer.
Broad incumbents
- Wayfair: Largest U.S. online-only home goods and furniture marketplace with millions of SKUs; directly competes with DOCK86's e-commerce channel and exerts consistent pricing pressure across the category.
- Crate & Barrel: National multi-channel home furnishings retailer spanning furniture, decor, and rugs at moderate-to-premium price points. Competes with DOCK86 in adjacent home decor and rugs rather than core discount furniture.
- Ashley HomeStore: Largest U.S. furniture manufacturer-retailer with a vast network of franchised stores and a strong e-commerce site; competes with DOCK86 across the full furniture assortment at mid-to-discount price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
dock 86 social profiles
Digital presencedock 86 financial estimates
Financial estimateRevenue estimate
Valuation estimate
dock 86 leadership team
Management profileNumber of profiles
dock 86 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dock 86 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dock 86
What does dock 86 do?
DOCK86 is a discount furniture and home furnishings retailer selling furniture, mattresses, home decor, area rugs, and outdoor furnishings at prices advertised up to 70% off traditional retail. The company operates a single primary showroom in Coon Rapids, Minnesota, complemented by an e-commerce storefront, design appointment services, 3D product visualization, and Synchrony Financial-backed promotional credit card financing. It functions as a low-overhead subsidiary of HOM Furniture Inc.
Is dock 86 a public or private company?
dock 86 is a private company. It is classified as corporate owned and is currently operating.
When was dock 86 founded?
dock 86 was founded in -1.
How does dock 86 make money?
Two revenue lines are on record. Furniture Retail Sales are the primary driver. The others are financing Services.
Who are dock 86's main competitors?
HOM Furniture is listed as an others. Direct peers are Value City Furniture, Mor Furniture for Less, Rooms To Go, Bob's Discount Furniture, Havertys and Overstock (now Bed Bath & Beyond brand). Broad incumbents are Wayfair, Crate & Barrel and Ashley HomeStore.
Does dock 86 have an API?
No public API is recorded for dock 86.