Conservation Blueprint

What Conservation Blueprint does

Conservation Blueprint is a Nebraska-based, founder-led private company that designs and sells custom pollinator and wildlife habitat seed mixes and provides vegetation management consulting services. Founded in 2017 by President Pete Berthelsen — a wildlife conservationist with prior tenure at Pheasants Forever — the company is headquartered in St. Paul, Nebraska, and operates without disclosed institutional capital or a parent entity. Its customer base spans utility-scale solar developers, private landowners and land managers, government agencies, conservation nonprofits, and beekeepers, primarily across the Midwest, Great Plains, and Western United States.

The company's core product is expert-curated seed mix design, built on a library of over 140 local ecotype plant species accumulated over more than 20 years, including hard-to-source milkweed (Asclepias spp.) critical for monarch butterfly reproduction. Five named mixes are sold — three regional Honey Bee Mixes (Midwest, Great Plains, Western States), a Mixed Grass Prairie Restoration Mix, and a Quail Paradise Mix — alongside standalone milkweed seed. Per-acre pricing ranges from $43 (Honey Bee Midwest) to $395 (Mixed Grass Prairie Restoration). Custom blends are developed to client objectives and site conditions, with seeds sourced from vendors held under 25+ year relationships. Mixes are supplemented by project design consultation (site prep, planting methods, long-term management) and vegetation management services for utility-scale solar projects, including public hearing support and post-establishment management.

Revenue is generated through direct-to-consumer sales via website order forms, phone, and email ([email protected]), and through professional-services engagements with enterprise customers such as solar developers and utilities. Minimum order is 1.0 acre (0.1-acre increments), with a $10 handling fee on orders under 10 acres; typical lead time is 6–8 days post-payment. Distribution is entirely direct, with no APIs, software platforms, or third-party resellers evident. The business relies on a multi-channel content marketing approach (YouTube, Vimeo, Facebook, LinkedIn, Twitter) and embedded partnerships with conservation coalitions — including a steering committee role at the Honey Bee Health Coalition — to generate demand and reinforce its reputational moat.

Name

Conservation Blueprint

Legal name

Conservation Blueprint

Website

https://conservationblueprint.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Conservation Blueprint is a Nebraska-based, founder-led company that designs custom pollinator and wildlife habitat seed mixes and provides vegetation management consulting for utility-scale solar developers, landowners, and conservation organizations across the U.S.

Ownership category

akta.pro rank

Product category

Environmental and Habitat Restoration Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Forest Nurseries and Gathering of Forest Products (11321)

SIC

Agricultural Services (700)

akta.pro primary industry

Native & Pollinator Garden Design/Install (HSAIABAG)

akta.pro secondary industries

Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Biodiversity & Habitat Enhancement (Pollinator Strips, Buffer Zones, Riparian Restoration) (AFAGAMAG)

Keywords

• Pollinator habitat seed mixes
• Wildlife habitat design
• Vegetation management services
• Utility-scale solar habitat
• Native prairie restoration

Headquarters

HQ city

St. Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Seed Mix Sales: Sale of pre-formulated and custom seed mixtures for pollinator and wildlife habitat projects. Seed orders include cost of mixing, bagging, and delivery. Minimum order 1.0 acre, with $10 handling fee for orders under 10 acres. Orders delivered in 6-8 days after payment.
2. Project Design and Consultation Services: Habitat project design assistance and consultation services covering site preparation, seed mixture design, planting methods, and future habitat management planning.
3. Vegetation Management Services: Vegetation management plans, public hearing support, and post-establishment management services for utility-scale solar projects and conservation programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Conservation Blueprint designs and sells custom wildflower and native grass seed mixes (Honey Bee Mixes, Mixed Grass Prairie Restoration Mix, Quail Paradise Mix, and milkweed seeds) for pollinator and wildlife habitat projects, and provides vegetation management plans and habitat consultation services for utility-scale solar developments. Seed orders include mixing, bagging, and delivery, with a 1.0-acre minimum and per-acre unit pricing, typically shipped within 6–8 days of payment.

Product overview

Conservation Blueprint is a pollinator and wildlife habitat development company operated by President Pete Berthelsen. The company offers a portfolio of five custom seed mix products (three regional Honey Bee Mixes for Midwest, Great Plains, and Western States; a Mixed Grass Prairie Restoration Mix; and a Quail Paradise Mix) supplemented by milkweed seeds for monarch butterfly habitat. These products are complemented by project design assistance and vegetation management services for utility-scale solar projects. The company sources seeds from reputable vendors with over 25 years of experience, focusing on local ecotype species critical for pollinator and wildlife habitat establishment.

Differentiator

Problem solved

Functional benefit

Products and services

• Honey Bee Mix: Midwest States Custom seed mix designed for honey bees covering Minnesota, Iowa, Wisconsin, Illinois, Indiana, Missouri, Ohio and neighboring Midwest states. Contains 10 wildflower and legume species including Anise Hyssop, Maximillian Sunflower, Alfalfa, Prairie Sainfoin, Lacy Phacelia, and multiple clover species. Seed rate: 30.58 seeds/ft². Priced at $43.00/acre.
• Honey Bee Mix: Great Plains States Custom seed mix designed for honey bees covering North Dakota, South Dakota, Nebraska, Kansas and neighboring Great Plains states. Contains 3 grass and 12 wildflower and legume species including Anise Hyssop, Canada Wildrye, Maximillian Sunflower, Alfalfa, Sweetclover, Prairie Sainfoin, and multiple clover species. Seed rate: 35.49 seeds/ft². Price not publicly disclosed.
• Honey Bee Mix: Western States Custom seed mix designed for honey bees in Western States. Contains 16 wildflower and legume species including Anise Hyssop, Deptford Pink, Birdsfoot Trefoil, Alfalfa, Sweetclover, Prairie Sainfoin, Lacy Phacelia, and multiple clover species. Seed rate: 40.13 seeds/ft². Priced at $55.00/acre.
• Mixed Grass Prairie Restoration Mix Mixture designed with hard-to-find local ecotype species sourced from EcoRegion #332, containing 5 grass and 60 wildflower species. Includes Big Bluestem, Little Bluestem, Indiangrass, leadplant, multiple milkweed species, coneflowers, sunflowers, and gayfeathers. Seed rate: 20.61 seeds/ft². Priced at $395.00/acre.
• Quail Paradise Mix Permanent wildlife food plot seed mix designed to maximize benefits for upland wildlife such as quail and pheasants. Contains 3 ragweed species with rice hulls as inert filler. Designed as a permanent stand lasting 5–10 years with proper management. Seed rate: 6.6 seeds/ft². Priced at $274.50/acre.
• Milkweed Seeds

Quantifiable outcome

• Species documented to provide most nutritious forage that honey bees want and will use
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Monarch Joint VenturecoreStrategic or Co-development PartnerConservation partner focused on monarch butterfly conservation. Wendy Caldwell, Director of Monarch Joint Venture, provides testimonial praising Pete Berthelsen's expertise and Conservation Blueprint's habitat guidance.
• The Nebraska Environmental TrustcoreStrategic or Co-development PartnerState environmental trust that has worked with Pete Berthelsen for habitat creation beneficial to wildlife including insects and pollinators. Mark Brohman, Executive Director, recommends Conservation Blueprint for pollinator projects.
• The Bee and Butterfly Habitat FundcoreStrategic or Co-development PartnerHabitat fund focused on bee and butterfly conservation. Conservation Blueprint works with the fund to support beekeeping efforts.
• Honey Bee Health CoalitioncoreStrategic or Co-development PartnerMulti-stakeholder coalition supporting honey bee health. Pete Berthelsen serves as steering committee member and helped design, launch, and oversee the Bee Integrated Demonstration Project.
• Monarch CollaborativecoreStrategic or Co-development PartnerCollaborative focused on monarch butterfly conservation in agricultural landscapes. Conservation Blueprint contributes technical expertise and habitat solutions.
• Save Our Monarchs FoundationcoreStrategic or Co-development PartnerMonarch conservation organization. Ward Johnson, Director, states Conservation Blueprint provides the best advice for growing monarch habitat and Pete Berthelsen is a foremost creator of monarch recovery initiatives.
• SyngentaminorGTM or Marketing PartnerAgricultural company with Operation Pollinator initiative. Caydee Savinelli, Pollinator and IPM Stewardship Lead, recommends Conservation Blueprint as the go-to place for wildlife habitat information.
• Monarch FlywayminorStrategic or Co-development PartnerConservation initiative focused on monarch butterfly migration corridors. Debbie Dekleva, Wild Idea Cultivator, works with Conservation Blueprint for monarch habitat projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Native American Seed: Native seed producer focused on prairie restoration and pollinator habitat mixes in the central U.S. Closely comparable to Conservation Blueprint's Mixed Grass Prairie Restoration and Honey Bee Mix product lines and Great Plains geographic focus.
• Ernst Conservation Seeds: One of the largest native seed and plant producers in the eastern U.S., offering hundreds of species of native grasses, wildflowers, and pollinator mixes. Directly comparable to Conservation Blueprint in product mix design and pollinator/habitat seed sales, though with broader geographic reach and longer corporate history.
• Prairie Moon Nursery: Mail-order nursery specializing in native plants and seeds for prairies, woodlands, and pollinator habitats. Comparable product catalog (native seed mixes, pollinator species) and similar direct-to-consumer channel, though with stronger emphasis on live plant sales.
• Applewood Seed Company: Wholesale and retail supplier of wildflower, grass, and native habitat seed mixes. Directly comparable to Conservation Blueprint's custom mix design and bulk seed fulfillment model, with similar product pricing and customer segments.
• Roundstone Native Seed LLC: Native seed company specializing in local ecotype seed production for restoration and conservation projects. Highly comparable to Conservation Blueprint's core ecotype seed mix business, with overlapping customer base among landowners, conservation programs, and habitat restoration contractors.
• Star Seed Company: Kansas-based native seed company and 25+ year supplier/partner of Conservation Blueprint. Directly comparable in native grass, wildflower, and conservation seed mix distribution, serving the same Great Plains customer base.

Emerging players

• Pheasants Forever: Wildlife habitat conservation nonprofit where Pete Berthelsen previously worked. Comparable mission (upland wildlife and pollinator habitat creation) and overlapping customer base of landowners, though structured as a nonprofit rather than commercial seed/design business.
• Xerces Society for Invertebrate Conservation: Leading invertebrate conservation organization that publishes pollinator habitat guidance and certification standards. Comparable conservation focus and influence on habitat design best practices, though not a direct commercial seed competitor.

Broad incumbents

• Syngenta (Operation Pollinator): Global agriscience company's pollinator habitat initiative offering seed mixes and grower support. Comparable customer base among landowners and conservation programs, but as a corporate-scale program with broader product portfolio and deeper marketing reach.
• BASF (Living Acres / Biodiversity Program): Multinational agriscience company with pollinator and biodiversity programs that have featured Conservation Blueprint in educational content. Overlaps with Conservation Blueprint's pollinator habitat design mission but operates at vastly greater scale and with broader crop input product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ConserBlueprint
• YouTubeyoutube.com/channel/UCAWj3BMbw5xfW4Y8vtpJfDQ
• Facebookfacebook.com/conservationblueprint
• LinkedInlinkedin.com/company/conservation-blueprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conservation Blueprint