What cmac t/a coach hire booking does

CMAC Group, trading as Coach Hire Booking, is a UK-headquartered managed ground transport and accommodation aggregator founded in 2006 and now operating as a subsidiary of ComfortDelGro Corporation following the 2024 acquisition. The company coordinates bookings of taxis, coaches, MPVs, wheelchair-accessible vehicles, and executive cars through a cloud-based platform that connects enterprise demand to a supply network of more than 2.5 million approved suppliers and over 7 million vehicles globally, facilitating approximately 4 million passenger transfers per year with a stated 99.7% booking success rate on its Emergency Transport & Accommodation platform. Its core technology stack comprises the CMAC Booking Portals (web self-service), the CMAC App (iOS and Android), module products Smartlink™ for rail disruption, Drawdown™ for airline disruption, Homesafe for duty-of-care tracking, and bespoke API integrations alongside integrations with 30+ rail dispatch systems and the Hotel Hoppa digital ticket system at Heathrow.

The business serves enterprise and public-sector buyers across five primary verticals: rail (TOCs and FOCs such as Northern, Freightliner, Network Rail, c2c, Colas Rail), aviation (Ryanair, Lufthansa, Aegean), corporate and business travel (Tesco, AA, Direct Line, SSE, Experian, YBS, Anchor Hanover), healthcare and NHS trusts, and public sector bodies including the Home Office and Civil Nuclear Constabulary. Go-to-market combines direct enterprise sales, Travel Management Company channel partnerships, and an online portal/app, with bespoke quote-based pricing per journey rather than fixed rates; consumer bookings carry a non-refundable 50% deposit with balance due 30 days before travel.

The group operates across the UK, Spain, Portugal, the Netherlands, and Greece via 12+ wholly-owned subsidiaries including Suntransfers, Cabfind, Cabline, Ontraccs, Minicabit, Coach and Bus Limited, and ST Services Iberia, built through a sustained M&A programme (Cabline 2020, Aircinks 2021, Suntransfers 2022, Here & Dare 2022, Netherlands 2023, coach hire 2023). Certifications include ISO 27001, 9001, 14001 and 45001, with consecutive IIC Gold customer awards through 2026, CIR Business Continuity Innovation of the Year 2026, and Aggregator of the Year for three consecutive years. Revenue, headcount, and funding history are not publicly disclosed; the company is private and consolidated within ComfortDelGro Corporation.

Name

cmac t/a coach hire booking

Legal name

CMAC Group UK Limited

Website

https://coachhirebooking.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Short description

CMAC Group is a UK-based managed ground transport and accommodation aggregator coordinating taxis, coaches, and disruption response for rail operators, airlines, corporates, NHS, and government clients across the UK and Europe, now operating as a subsidiary of ComfortDelGro Corporation.

Ownership category

akta.pro rank

Product category

Managed Ground Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Transit and Ground Passenger Transportation (485), Charter Bus Industry (48551)

SIC

Transportation Services (4700)

akta.pro primary industry

Ground Transportation & Transfers Coordination (HSACAKAD)

akta.pro secondary industries

Managed Corporate Car Rental Programs (MCMP) (THADAOAA), Rail Incident, Disruption & Emergency Management (Control Center Response) (TLAJAEAH)

Keywords

• Managed ground transport
• Corporate coach hire
• Passenger transfer services
• Rail crew transport
• Airline disruption management

Headquarters

HQ city

Accrington

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Managed Ground Transport Booking Services: CMAC facilitates bookings of taxis, coaches, MPVs, wheelchair-accessible vehicles, and executive cars through its supply network, charging clients for the transport services arranged. Pricing is quote-based per journey, influenced by vehicle type, distance, dates, and whether the request is planned or emergency.
2. Managed Accommodation Services: CMAC arranges passenger accommodation during travel disruption (e.g., airline delays, rail disruptions), managing hotel bookings as part of its integrated disruption management offering.
3. Corporate Account Management: Businesses set up corporate accounts enabling centralised booking, management, and consolidated invoicing across their organisation's ground transport needs, with payment terms subject to separate agreements.
4. Rail Crew Transport Management: Specialist crew transport coordination services for Train Operating Companies (TOCs) and Freight Operating Companies (FOCs), including integration with 30+ dispatch systems and real-time tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

CMAC manages and brokers passenger ground transport through a broad supply network, arranging taxis, coaches, MPVs, wheelchair-accessible vehicles, and executive cars for planned and emergency travel. It also coordinates passenger accommodation, rail crew logistics, corporate travel, and disruption response through booking portals, mobile applications, APIs, and 24/7 operational support.

Product overview

CMAC Group operates a portfolio-based ground transport and accommodation management platform, not a single monolithic product. At its core is the CMAC Booking Portals platform, which coordinates millions of bookings annually across taxis, coaches, shuttles, MPVs, and wheelchair-accessible vehicles. The platform is supplemented by specialised module products — Smartlink™ (rail crew and passenger disruption management), Drawdown™ (airline disruption management), Homesafe (duty-of-care tracking), and First and Last Mile (transit leg coverage) — as well as The CMAC App for mobile booking. The portfolio is augmented by acquired brands Ontraccs and Cabfind, which expand vehicle network coverage and supply chain reach. CMAC facilitates both planned and demand-responsive transport across the UK, Europe, and globally, with 24/7 operational support and integration with Travel Management Company platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Great British Rail Replacement: Specialist rail replacement transport services covering the entire UK rail network
• Smartlink
• Drawdown
• Homesafe
• Suntransfers
• Cabfind
• Ontraccs

Products and services

• CMAC Booking Portals Digital booking platform enabling clients to book, amend, cancel, and manage ground transport in real time, with journey tracking and consolidated invoicing.
• The CMAC App Mobile application for iOS and Android that enables travellers and coordinators to book, manage, and track ground transport on the go.
• Coach Hire Tailored coach-hire service for events, group transfers, conferences, school travel, university travel, and other group journeys, with flexible vehicle choice.
• Managed Ground Transport Booking Services Booking and coordination of taxis, coaches, MPVs, wheelchair-accessible vehicles, and executive cars through CMAC's supply network, priced per journey.
• Managed Accommodation Services Hotel booking and accommodation coordination for passengers during airline, rail, or other travel disruption.
• Rail Crew Transport Management Managed crew, employee, and passenger transport for Train Operating Companies and Freight Operating Companies, integrating with more than 30 dispatch systems and providing real-time tracking.
• Corporate Account Management Corporate account setup and centralized booking, management, and consolidated invoicing for an organization's ground-transport requirements, with separately agreed payment terms.
• Emergency Transport & Accommodation Emergency disruption service using the Emergency Transport and Accommodation platform to coordinate transport, hotels, and accommodation at scale during incidents.
• Great British Rail Replacement Specialist rail-replacement transport service covering the United Kingdom rail network.

Quantifiable outcome

• 4 million passenger transfers facilitated per year
• +7 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SuntransferscoreStrategic or Co-development PartnerCMAC acquired Suntransfers, expanding its global footprint in international ground transport and destination management services. Suntransfers operates across multiple countries providing airport transfers and ground transport.
• Coach Hire ComparisonminorGTM or Marketing PartnerCMAC has a partnership with Coach Hire Comparison, a platform for comparing coach hire options, driving lead generation for CMAC's coach hire services.
• CheckedSafecoreTechnology or IntegrationCMAC partners with CheckedSafe to enhance its client proposition and add value to its supply chain through compliance and safety checking technology for vehicles and drivers.
• Nexus Vehicle RentalcoreStrategic or Co-development PartnerCMAC announced a new partnership with Nexus Vehicle Rental to expand its vehicle supply network and enhance availability for clients.
• Nexus Travel TechnologiescoreTechnology or IntegrationCMAC partnered with Nexus Travel Technologies to enhance growth across Europe and beyond through technology integration.
• CablinecoreStrategic or Co-development PartnerCMAC acquired Cabline, bolstering vehicle network coverage and availability as part of its UK and international supply network expansion.
• Aircinks SolutionsminorStrategic or Co-development PartnerCMAC acquired Spanish-based Aircinks Solutions, expanding its capabilities in the Spanish market for aviation ground transport.
• Here & DareminorStrategic or Co-development PartnerCMAC acquired Here & Dare, expanding its capabilities in ground transport management.
• Community Rail NetworkminorStrategic or Co-development PartnerCMAC announced a corporate charity partnership with Community Rail Network, committing to supporting Community Rail Week in Lancashire and broader community rail initiatives.
• Trees4TravelminorStrategic or Co-development PartnerCMAC partnered with Trees4Travel as a mindful travel partner, supporting environmental sustainability initiatives.
• Foreign Airlines AssociationcoreStrategic or Co-development PartnerCMAC partnered with the Foreign Airlines Association to mitigate industry disruption across member airlines.
• Travel Management Companies (TMCs)coreChannel Partner/ Reseller/ DistributorCMAC enables TMCs to offer CMAC's ground transport supply network to their clients, ensuring continuity of existing services and frictionless travel. Many clients access CMAC through their TMC.
• Hotel HoppacoreTechnology or IntegrationHotel Hoppa digital bus tickets are integrated into CMAC's aviation portal, enabling airlines operating at Heathrow to book Hotel Hoppa transport for disrupted passengers alongside hotel bookings. Services run from Terminal 2, Terminal 3, and Terminal 5 with 200+ daily services to 20+ hotels.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Karhoo: Global ground transport aggregator platform connecting enterprises with taxi and private hire supply. Closely comparable business model to CMAC's aggregator approach, though with different geographic concentration and execution trajectory.
• GoGoCharter: UK coach hire comparison and booking platform aggregating multiple coach operators. Directly comparable to CMAC's coach hire aggregation service, though with narrower vertical focus and consumer-led GTM.
• Trainline: UK and European rail booking platform serving consumer and business travellers. Adjacent peer given CMAC's rail disruption and crew transport work, though Trainline focuses on ticketing rather than physical ground transport coordination.

Regional players

• National Express: UK's largest coach operator with extensive scheduled coach network and coach hire services. Comparable to CMAC's coach hire segment and rail replacement work, though operates its own fleet rather than aggregating third-party suppliers.

Broad incumbents

• Bolt: European mobility platform offering ride-hailing, scooters, and food delivery with growing enterprise ground transport services. Competes with CMAC in European markets and overlaps in taxi/ride aggregation for business customers.
• Uber for Business: Global rideshare platform with a dedicated enterprise offering for managed ground transport, expense integration, and corporate accounts. Competes with CMAC in the same enterprise mobility space with much greater scale but less specialisation in rail crew and aviation disruption.
• Careem: Middle East and North Africa super-app for rides, deliveries, and payments. Comparable as a multi-service mobility aggregator targeting enterprise and consumer customers, though with a different geographic focus.

Direct peers

• FreeNow: European multi-mobility super-app aggregating taxis, private hire vehicles, and other ground transport across multiple European cities. Closely comparable to CMAC in aggregator business model, target market (enterprise + consumer), and multi-country European footprint.
• Addison Lee: Major UK private hire and corporate ground transport operator serving enterprise clients with managed account programmes. Directly competes with CMAC in the UK corporate ground transport market with similar quote-based booking and account management model.
• Blacklane: Global chauffeur and ground transport service operating across 50+ countries, serving enterprise and high-end consumer clients. Highly comparable to CMAC's executive car and cross-border transfer offerings with a similar asset-light aggregator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coach-hire-booking

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cmac t/a coach hire booking