callective energy

What callective energy does

Callective Energy is a privately held natural gas marketing company that purchases natural gas from producers and resells it to residential and commercial customers in California's deregulated energy market. Founded in May 2019 and legally registered as United Energy Trading, LLC (a Colorado LLC doing business as Callective), the company is headquartered at 225 Union Boulevard, Suite 200, Lakewood. Callective distributes exclusively through Pacific Gas & Electric Company's pipeline and consolidated billing infrastructure, meaning Callective handles customer acquisition, rate-setting, and green-gas marketing while PG&E owns the physical distribution and emergency response.

The company's product portfolio is anchored on three residential plans — Carbon Neutral Green Gas (Green-e Climate certified, 100% offset), Fixed Rate at $0.79/therm, and Flat Charge at $28.50/month — plus parallel commercial offerings and a standalone Carbon Offset Credits product that allows customers to offset emissions beyond their gas usage. All plans are billed month-to-month with a 12-month initial term. Green-e Energy and Green-e Climate certifications from the Center for Resource Solutions provide the principal technical/quality credentials, and the company differentiates further through environmental cause partnerships with 4Ocean (ocean cleanup), Plant-It 2021, and One Tree Planted (reforestation), with over 30,000 trees planted to date.

Commercially, Callective is sales-led: customers sign up directly via callectiveenergy.com, with a Refer-A-Friend program driving bottom-of-funnel acquisition and environmental-cause partnerships providing top-of-funnel word-of-mouth. Revenue is generated through recurring subscription fees on gas procurement, transaction-based fees on carbon credit sales, and referral rewards. The company is independently operated with no disclosed venture capital, private equity, or parent-company ownership; leadership is Managing Director Mike Huggins. There is no publicly disclosed revenue, headcount, funding, or M&A activity in the available source material.

Name

callective energy

Legal name

United Energy Trading, LLC d/b/a Callective

Website

https://callectiveenergy.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Callective Energy is a privately held natural gas marketer that resells natural gas to California residential and commercial customers through fixed-rate and flat-charge subscription plans, distinguished by Green-e certified carbon-neutral offerings and environmental-cause partnerships.

Ownership category

akta.pro rank

Product category

Natural Gas Marketing & Retail Energy Supply

NAICS

Natural Gas Distribution (2212), Natural Gas Distribution (221210)

SIC

Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE)

akta.pro secondary industries

Green Gas / RNG Retail Programs & Claims Marketing (EUAAADAG), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK), REC/GO Claims, Labeling & Consumer Programs (Green Claims, Eco-labels) (EUAMAKAK)

Keywords

• Natural gas marketing
• Residential gas supply
• Commercial gas procurement
• Carbon offset programs
• Green energy certification

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Natural Gas Sales: Callective purchases natural gas from energy producers and marketers and sells it to California consumers through residential and commercial plans with fixed rates or flat charges
2. Carbon Credits: Sale of carbon offset credits to customers wanting to offset their carbon footprint beyond just their gas usage, with calculators available for home, business, and travel offsetting
3. Referral Program: Referral rewards where both referrer and referred customer receive rewards after the referred customer completes two full billing cycles

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Callective Energy is a natural gas marketing company that purchases natural gas from producers and marketers and resells it to California residential and commercial customers under California's deregulated energy market. It offers Fixed Rate plans (~$0.79/therm) and Flat Charge plans (~$28.50/month) plus Green-e Climate certified carbon-neutral gas options, with PG&E handling physical delivery and consolidated billing. The company also sells standalone Carbon Offset Credits and operates a Refer-A-Friend acquisition program tied to environmental partnerships.

Product overview

Callective Energy is a natural gas marketing company that operates in California's deregulated energy market. The company offers multiple natural gas plans including Carbon Neutral Green Gas (Green-e Climate certified), Fixed Rate plans ($0.79/therm), and Flat Charge plans ($28.50/month), available for both residential and commercial customers. All plans are billed through PG&E's consolidated billing system. The product portfolio also includes direct carbon offset credit purchases and a Refer-A-Friend referral program. Callective Energy focuses on sustainable energy solutions with carbon offset partnerships and environmental cause support.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Neutral Green Gas Green-e Climate certified natural gas plan that offsets 100% of greenhouse gas emissions associated with a customer's natural gas consumption using certified carbon offsets; targeted at California residential and commercial customers who want to reduce the carbon footprint of their gas usage.
• Residential Fixed Rate Plan Residential natural gas plan with a fixed rate of $0.79/therm, billed month-to-month on a 12-month initial term; supplies Green-e Energy certified natural gas to California residents and is delivered and billed through PG&E.
• Residential Flat Charge Plan Residential natural gas plan at a flat monthly charge of $28.50/month plus PG&E distribution charges, billed month-to-month on a 12-month initial term; includes carbon offset purchases on behalf of the customer and is delivered through PG&E.
• Commercial Carbon Neutral Green Plan Commercial natural gas plan that offsets carbon emissions for California business customers and provides consolidated billing through PG&E, intended for businesses with corporate sustainability or carbon-neutrality goals.
• Commercial Fixed Rate Plan Commercial natural gas plan with fixed-rate pricing and consolidated PG&E billing for California business customers seeking predictable commercial gas costs.
• Carbon Offset Credits Direct carbon credit purchasing offering that lets customers offset their full carbon footprint beyond natural gas usage, supported by calculators that estimate offset needs for home, business, travel, and other activities.

Quantifiable outcome

• 100% of greenhouse gas emissions offset with Green-e Climate certified carbon offsets for Carbon Neutral Green Gas customers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• 4OceancoreStrategic or Co-development Partner4Ocean is dedicated to ending the ocean plastic pollution crisis. Callective supports their ocean cleanup efforts with donations for customer sign-ups. A donation on behalf of customers is automatically sent when they become a Callective customer, helping clean coastlines.
• Plant-It 2021coreStrategic or Co-development PartnerPlant-It 2021 is a non-profit foundation that performs worldwide tree-planting. Through their partnership, Callective has planted over 30,000 trees on behalf of green gas customers, supporting reforestation efforts.
• One Tree PlantedcoreStrategic or Co-development PartnerOne Tree Planted is a non-profit dedicated to reforestation. Through Callective's partnership with them, thousands of trees have been planted in multiple locations in North America for new green customers.
• Green-e (Center for Resource Solutions)coreStrategic or Co-development PartnerGreen-e is a certification program that verifies Callective's carbon offsets meet the most rigorous standards for quality in the industry. Callective's Carbon Offset Green Gas and Renewable Energy Certificates are Green-e certified.
• Pacific Gas & Electric Company (PG&E)coreChannel Partner/ Reseller/ DistributorPG&E is the utility regulated by the CPUC that distributes natural gas on behalf of Callective and other marketers. They maintain the gas pipeline system, respond to leaks and emergencies, and provide consolidated billing for Callective customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shell Energy North America: Major retail electricity and natural gas supplier serving commercial and industrial customers in California and other deregulated U.S. markets. Competes directly with Callective in commercial gas procurement, though at much larger scale.
• Constellation Energy: Large competitive retail energy supplier offering natural gas and electricity to residential, commercial, and industrial customers across multiple U.S. deregulated states including California. Closely comparable business model of marketing energy supply at fixed or variable rates.
• CleanChoice Energy: Retail renewable electricity supplier serving residential and commercial customers in multiple U.S. states, with a strong community-impact and ESG marketing angle similar to Callective's positioning, though focused on electricity rather than natural gas.
• Direct Energy: A retail electricity and natural gas supplier (subsidiary of NRG Energy) operating in U.S. deregulated markets including California. Offers fixed-rate and variable residential and commercial gas plans with similar procurement-and-resell model.

Broad incumbents

• EDF Trading: Wholesale and retail energy marketing arm of EDF Group, with significant California gas marketing activity and renewable product overlap. Operates at much larger scale and broader scope than Callective.
• Southern California Gas Company: Largest natural gas distribution utility in the United States, serving Southern California. Although not in Callective's primary territory, it is the dominant gas utility benchmark and competitive reference for California gas marketers.
• Pacific Gas & Electric Company: California's largest combined electric and natural gas utility, providing the physical distribution network and consolidated billing that Callective depends on. The default supplier against which all California gas marketers compete.
• BP Energy Company: Wholesale and retail natural gas marketing arm active in California's deregulated market. Competes for commercial and industrial gas customers with the scale and capital access of an integrated oil major.

Emerging players

• Arcadia: Clean energy platform enabling households and businesses to access renewable energy, community solar, and carbon accounting tools. Comparable green/ESG value proposition and residential focus, though technology-platform model differs from gas marketing.

Regional players

• Pilot Power Group: California-focused retail energy marketer supplying electricity and natural gas to commercial and industrial customers in the state. Closely comparable regional focus and customer mix, with a commercial-heavy orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/callective-energy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about callective energy