den norske turistforening oslo og

Name

den norske turistforening oslo og

Legal name

Den Norske Turistforening Oslo og Omegn

Website

https://dntoslo.no

Company type

Private

Founded year

1868

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Tour Operators (561520), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), KOA/Chain & Franchise Campgrounds (THAMAJAG)

Keywords

• Outdoor recreation services
• Cabin accommodation
• Hiking trail networks
• Member association services
• Outdoor adventure activities

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Annual membership fees that provide access to cabin network, organized trips, courses, and member benefits. Membership follows calendar year from January 1 to December 31.
2. Cabin accommodation: Revenue from overnight stays at staffed, self-service, and unstaffed cabins. Members receive discounted rates. Youth (13-25) pay approximately 55 NOK for unstaffed cabin stays in Oslomarka and half price on mountain cabins.
3. Activity and course fees: Fees from organized trips, hiking tours, kayak courses, mountain sports courses, and other outdoor activities
4. DNT merchandise and equipment: DNT Nettbutikk (online store) selling outdoor equipment, clothing, and DNT merchandise

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

DNT Oslo og Omegn is a Norwegian non-profit outdoor recreation organization that provides members and the public with access to a network of staffed and self-service cabins throughout the Oslo region (120 cabins locally, 590+ cabins nationwide via DNT), marked hiking trails spanning more than 2,800 km in Oslomarka, organized guided trips, courses, and youth programs. Founded in 1868 and serving more than 105,000 members, it operates tour centers, an online and mobile booking platform, and volunteer-led local hiking groups (turlag).

Product overview

DNT Oslo og Omegn is a membership-based outdoor recreation organization offering a portfolio of interconnected products and services centered on hiking, cabin accommodation, and nature experiences. The core offerings include DNT membership providing access to over 600 cabins nationwide, cabin accommodations across mountain areas, Oslomarka, and the Oslo Fjord, and organized trips and courses. Supporting products include the DNT app for digital booking and payment, specialized youth and children's programs (Barnas Turlag, DNT Ung), water activities (kayaking, canoeing, fjord swimming), and DNT-hytta på hjul - a mobile cabin initiative. The organization operates tour centers providing equipment and guidance, completing a comprehensive outdoor recreation ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• DNT Oslo og Omegn: Main regional member association of the Norwegian Trekking Association serving Oslo and surrounding areas
• DNT ung Oslo
• DNT Fjellsport Oslo
• Internasjonale turer

Products and services

• DNT-medlemskap (Membership)
• DNT-hytter (Cabin Accommodation)
• Organiserte turer og aktiviteter (Organized Trips and Activities)
• Kurs og utdanning (Courses and Education)
• DNT-hytta på hjul (Cabin on Wheels)
• DNT Ung (Youth Program)
• Barnas Turlag (Children's Hiking)
• Vannaktiviteter (Water Activities)
• Internasjonale turer (International Trips)
• Tursentre (Tour Centers)

Quantifiable outcome

• Over 2800 km of blue-marked trails maintained in Oslomarka since the late 1920s
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, supporting and minor.

• NorgesGruppencoreGTM or Marketing PartnerNorgesGruppen is a Turpartner (main partner) of DNT. Together they work to promote healthy food, active outdoor life, and nature conservation as central elements of Norwegian public health. NorgesGruppen supports DNT's mission to make nature accessible to more people.
• Norsk TippingcoreGTM or Marketing PartnerNorsk Tipping is a Turpartner of DNT. Their social mission includes supporting DNT with gambling proceeds that fund cabin construction and maintenance, trail marking (over 1300 trails received 340+ million NOK), and inclusive outdoor activities for children and youth. In 2024, DNT received over 2.6 million NOK from Grasrotandelen.
• GjensidigecoreGTM or Marketing PartnerGjensidige is a Turpartner offering DNT members exclusive insurance benefits including up to 26% discount on travel insurance, reduced rates on home contents and car insurance, and special DNT Tour Package Plus. DNT members receive preferential pricing on comprehensive insurance coverage.
• BerganscoreGTM or Marketing PartnerBergans is a Samarbeidspartner (cooperation partner) of DNT. Their goal is to get more people outdoors and they focus on supporting DNT's mountain sports activities. Bergans provides products to DNT staff, elected officials, trip leaders, and volunteers, and has a dedicated clothing collection for DNT mountain sports.
• DevoldcoreGTM or Marketing PartnerDevold is a Samarbeidspartner passionate about inspiring nature use and promoting proper clothing from inner to outer layers. With premium merino wool quality and focus on wool base layers and socks, Devold supports DNT's trip leaders with quality products and knowledge about wool's natural properties.
• AlfacoreGTM or Marketing PartnerAlfa is a Norwegian family-owned outdoor brand existing for 90 years with a vision to contribute to better hiking experiences through an unmatched combination of quality and comfort through pure, honest, and user-centered product development.
• AteasupportingTechnology or IntegrationAtea is DNT's Teknologipartner (technology partner) and supports work to promote public health. With over 50 years of building IT infrastructure across Norway, Atea focuses on sustainable IT and contributes GoITloop solutions that address both environment and innovation.
• XL-byggsupportingGTM or Marketing PartnerXL-bygg is Scandinavia's largest building materials chain and DNT's first Hyttepartner (cabin partner). They support DNT cabin maintenance and construction projects, owned by Mestergruppen AS which works continuously to integrate sustainability into their operations.
• BravidasupportingGTM or Marketing PartnerBravida is one of the Nordic region's leading suppliers of complete technical solutions for service and installation of electricity, heating, ventilation, and other technical functions in buildings. Through well-functioning and energy-efficient buildings, they help customers transition to a more sustainable society.
• Kvikk Lunsj (Mondelez)supportingGTM or Marketing PartnerKvikk Lunsj and DNT have entered an exciting cooperation to promote hiking joy in Norway. This collaboration includes summer cabin openings and activities related to relevant hikes and autumn activities. The goal is to engage more Norwegians in outdoor activities during summer and autumn months.
• Sparebank 1 Lom og Skjåk (Fjellbanken)supportingGTM or Marketing PartnerSparebank 1 Lom og Skjåk supports DNT Oslo og Omegn's work with developing staffed DNT cabins in their local area. The bank offers their best mortgage rates to DNT members and has an office on Karl Johans gate in Oslo.
• Celine Tyssen WalstadsupportingOthersPartner manager at DNT responsible for partnership relations. Contact: [email protected], Mobile: 408 85 980
• Oslo SportslagerminorGTM or Marketing PartnerDNT members receive 10-15% discount on all products in store and online at Oslo Sportslager. Valid for items marked with black price in web store. Not valid for electronics, bikes, or items not in web store. Free shipping on purchases over 1000 NOK.
• LøplabbetminorGTM or Marketing PartnerDNT members receive 10% discount at Løplabbet's stores in Oslo city center, Majorstua, and Ullevål Stadion. Not valid in web store. Members must present valid membership card.
• Fokus NordicminorGTM or Marketing PartnerStrategic cooperation partner of DNT Oslo og Omegn
• FS (FinnSkog)minorGTM or Marketing PartnerStrategic cooperation partner of DNT Oslo og Omegn
• K5minorGTM or Marketing PartnerStrategic cooperation partner of DNT Oslo og Omegn
• PQminorGTM or Marketing PartnerStrategic cooperation partner of DNT Oslo og Omegn

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Svenska Turistföreningen (STF): Swedish national hiking association with the closest comparable operating model to DNT: membership-based, maintains a large cabin network across Swedish mountains, organizes guided trips, and operates as a non-profit. Directly comparable on revenue model, cabin network structure, and volunteer-led trail maintenance.
• Norges Jeger- og Fiskerforbund (NJFF): Norwegian hunting and fishing association with a similar non-profit, membership-driven model focused on outdoor recreation, organized activities, courses, and advocacy. Operates analogous structure with regional chapters and youth programming.
• DNT Bergen: Another regional member association of DNT operating its own cabin network and activities in Western Norway. Direct sibling association within the same federation, sharing business model, branding, and member-benefit infrastructure with DNT Oslo og Omegn.
• Friluftsfrämjandet: Swedish outdoor recreation association focused on organized activities, courses, and local group-led outdoor experiences. Similar member-driven, volunteer-led model to DNT Oslo og Omegn though smaller cabin network footprint.

Broad incumbents

• Den Norske Turistforening (DNT national): The parent federation that DNT Oslo og Omegn operates within; oversees 53 member associations and the full 600+ cabin network nationwide. Operates broader portfolio of services and geographic reach than the Oslo regional association.

Others

• Norsk Friluftsliv: Umbrella organization for Norwegian outdoor recreation groups. Not a direct operator but coordinates advocacy, lobbying, and joint initiatives across member organizations including DNT. Relevant as ecosystem participant shaping policy and funding.
• Visit Norway (Innovasjon Norge): Norway's national tourism marketing organization. Adjacent in promoting Norwegian outdoor and nature-based tourism, though operates at the destination-marketing level rather than running cabin/trail infrastructure.
• Bergans of Norway: Norwegian outdoor equipment brand and DNT cooperation partner (Samarbeidspartner). Provides gear to DNT staff and trip leaders; relevant as an ecosystem participant and supplier rather than direct competitor.
• Norrøna: Norwegian premium outdoor brand serving the same active-outdoor customer base as DNT. Operates as a commercial peer in adjacent product category (gear) rather than competing on membership or cabin stays.

Emerging players

• Visit Sørengkaia / Oslo Fjord outdoor operators: Small commercial operators offering kayaking and fjord activities around Oslo, partially overlapping with DNT's water activities at Friluftshuset Sørenga. Emerging commercial competition in the same geography and category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DNTOO
• Facebookfacebook.com/dntoslo
• LinkedInlinkedin.com/company/dnt-oslo-og-omegn
• Instagraminstagram.com/dntoslo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about den norske turistforening oslo og