The DONNA Foundation
The DONNA Foundation is a 501(c)(3) nonprofit that provides breast cancer patients with financial assistance through The DONNA CareLine and funds breast cancer research, sustained primarily by its flagship 26.2 with DONNA National Marathon to Finish Breast Cancer and a year-round portfolio of endurance events and fundraising programs.
- Company typePrivate
- Founded2003
- HeadquartersAtlantic Beach, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The DONNA Foundation does
The DONNA Foundation is a 501(c)(3) public charity founded in June 2003 by three-time breast cancer survivor and award-winning journalist Donna Deegan, headquartered in Atlantic Beach, Florida. The organization delivers financial assistance and emotional support to families living with breast cancer through The DONNA CareLine, funds breast cancer research ($3.3M+ disbursed historically), and operates a year-round portfolio of endurance events anchored by 26.2 with DONNA, The National Marathon to Finish Breast Cancer. The foundation's event platform spans the February Marathon Weekend (marathon, half marathon, 5K, Ultra Marathon, GORUCK challenge, Booby Trap Challenge, virtual races) and the Fearless Series of year-round branded races, supported by a Health & Wellness Expo with Mayo Clinic and Baptist MD Anderson clinical partnerships.
The technology backbone consists of third-party event infrastructure: RunSignUp for registration and peer-to-peer fundraising page creation, the RaceJoy mobile app for GPS-based live runner tracking, Marathon Photos for race-day photography, and a DONNA Virtual Expo for remote participant engagement. The business model blends transaction-based race registration fees, corporate sponsorship packages (starting at $1,500, with multi-year presenting-level deals from Genentech, Daiichi Sankyo, and the Jacksonville Jaguars), individual donations (including a monthly giving society and matching gift programs), merchandise sales, and peer-to-peer fundraising through the Move Love Forward platform. The foundation reports serving 20,000+ families through the CareLine, 150,000+ cumulative finish-line athletes, and 20,000-25,000 annual Marathon Weekend participants from all 50 states and 20+ countries, with Charity Navigator Four-Star nonprofit status.
The DONNA Foundation firmographics
Firmographics- Name
- The DONNA Foundation
- Legal name
- The DONNA Foundation, Inc.
- Website
- https://breastcancermarathon.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- The DONNA Foundation is a 501(c)(3) nonprofit that provides breast cancer patients with financial assistance through The DONNA CareLine and funds breast cancer research, sustained primarily by its flagship 26.2 with DONNA National Marathon to Finish Breast Cancer and a year-round portfolio of endurance events and fundraising programs.
- Ownership category
- akta.pro rank
The DONNA Foundation industry classification
Industry- Product category
- Nonprofit Breast Cancer Support Services
- NAICS
- Voluntary Health Organizations (813212), Emergency and Other Relief Services (624230)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industries
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
Keywords
Where The DONNA Foundation is headquartered
LocationHeadquarters
- HQ city
- Atlantic Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The DONNA Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Race Registration Fees: Participants pay registration fees to enter various race events including marathon, half marathon, 5K, Ultra Marathon, and virtual races. Registration is managed through RunSignUp platform.
- Individual & Corporate Donations: Donations from individuals and corporations supporting the foundation's mission. Includes matching gift programs where employers double employee donations.
- Corporate Sponsorships: Sponsorship packages beginning at $1,500 with benefits including logo placement, expo exhibit space, race entries, and digital advertising
- Merchandise Sales: The DONNA Foundation Shop sells official merchandise including apparel and the memoir 'Through Rose Colored Glasses'. All proceeds benefit the foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Race Registration - Individual Events |
| Subscription | Multi-year contract | Sponsorship Packages |
| Transaction based/ take rate | Pay-as-you-go | Expo Exhibitor & Advertising |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
The DONNA Foundation product offering
Product offeringCore offering
The DONNA Foundation operates a portfolio of charitable endurance race events anchored by 26.2 with DONNA, the only marathon in the United States dedicated exclusively to finishing breast cancer, accompanied by a half marathon, 5K, ultra marathon, and virtual race options. The foundation delivers direct financial assistance, debt relief, and peer support to families living with breast cancer through The DONNA CareLine, and funds breast cancer research, having disbursed over $3.3 million to research initiatives and secured more than $6.5 million in financial services and debt relief over two decades.
Product overview
The DONNA Foundation operates a multi-product nonprofit portfolio centered around its signature endurance event, 26.2 with DONNA The National Marathon to Finish Breast Cancer, and related fundraising initiatives. The core product is the National Marathon to Finish Breast Cancer (26.2 miles), accompanied by a Half Marathon, 5K, DONNA Dash, Ultra Marathon, and various challenge events. Supporting services include The DONNA CareLine for patient financial assistance, the Fearless Series of year-round races, a peer-to-peer fundraising platform (Move Love Forward), the DONNA Health & Wellness Expo with breast health education, and the Galloway Training Program. The foundation also offers the Thrive Well education program with Mayo Clinic, mobile mammography via the Buddy Bus, and merchandise through The DONNA Foundation Shop. All programs work together to provide hope, support, and financial relief to families living with breast cancer.
Differentiator
Problem solved
Functional benefit
Products and services
- 26.2 with DONNA The National Marathon to Finish Breast Cancer
- DONNA National Half Marathon to Finish Breast Cancer
- FIS DONNA 5K
- DONNA Dash presented by Dream Finders Homes
- DONNA Ultra Marathon (110 Mile)
- Pete's Bar DONNA Crawl
- Booby Trap Challenge
- Ruck DONNA Marathon Weekend (GORUCK)
- Virtual Races presented by Jacksonville Aviation Authority
- The DONNA CareLine
- Move Love Forward Fundraiser Experience
- Fearless Series
- DONNA Health & Wellness Expo
- Galloway Training Program
- Buddy Bus Mobile Mammography
- Thrive Well Education Program
- The DONNA Foundation Shop
- DONNA Monthly Giving Society
Quantifiable outcome
- 20,000+ families served through The DONNA CareLine
- +4 more outcomes
Companies that use The DONNA Foundation
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The DONNA Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The DONNA Foundation partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core, major and minor.
- Jacksonville Jaguars / Jaguars FoundationflagshipNFL team serving as presenting sponsor of the Health & Wellness Expo and 'Fearless' presenting sponsor of the Athletes' Village. Partnership includes hosting DONNA 5K and DONNA Dash events at TIAA Bank Field. The Jaguars made a $1 million commitment in 2016 to Baptist MD Anderson Cancer Center. Sponsorships have evolved from 5K presenting sponsor to major multi-year partnership.
- Abbott World Marathon MajorscoreThe DONNA Marathon is a qualifying race for the AbbottWMM Marathon Tours & Travel Age Group World Rankings program. Participants can earn ranking points toward an invitation to compete at the AbbottWMM Marathon Tours & Travel Age Group Championships. Qualifying period runs October 1, 2025 through September 30, 2026 for 2027 championships.
- Mayo Clinic FloridacoreMayo Clinic Division of Hematology/Oncology and Comprehensive Cancer Center presents Thrive Well breast health education symposium during DONNA Marathon Weekend. Sessions explore screening, prevention, treatment advances, lifestyle foundations, and survivorship, available both in-person and virtually through the DONNA Virtual Expo.
- Baptist MD Anderson Cancer CentercoreMobile mammography unit (Buddy Bus) provides 3D screening mammograms at the DONNA Expo. Baptist MD Anderson is a major healthcare partner supporting breast cancer screening and early detection initiatives at DONNA events.
- Hilton Jacksonville at Mayo ClinicflagshipOfficial host hotel and new home of the DONNA Health & Wellness Expo. Located on Mayo Clinic campus with complimentary shuttle service to beach race venues. Serves as race weekend headquarters with packet pickup, expo, and exclusive race weekend rates for participants.
- Visit JacksonvillecoreOfficial tourism partner promoting Jacksonville and the Beaches as destination for DONNA Marathon Weekend. Collaborates on sweepstakes prizes offering VIP race experiences and hotel packages.
- Jeff GallowaycoreOlympic marathon champion and DONNA Training Director. Provides Galloway Training Program for DONNA events, including Jeff Galloway Run-Walk-Run App with DONNA-specific programs. 10% of app proceeds go back to The DONNA Foundation.
- GenentechmajorPresenting sponsor of the DONNA Marathon and Half Marathon Course. Key healthcare sponsor supporting the marathon weekend with significant sponsorship investment.
- Daiichi SankyomajorPresenting sponsor of the DONNA Marathon Weekend Volunteer Program. Healthcare pharmaceutical sponsor supporting volunteer coordination.
- WQIK 99.1 / 97.9 KISS FMminorMedia sponsors providing radio coverage and promotion of DONNA Marathon Weekend events.
- SandyBoy ProductionsminorPodcast network founded by Lindsey Hein, host of I'll Have Another and Why is Everyone Yelling? podcasts featuring running and lifestyle content reaching endurance athletes.
- First Place SportsminorRunning specialty retailer hosting Galloway DONNA Kick-Off Training Event and serving as training location partner for DONNA Foundation events.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The DONNA Foundation competitors and assessment
Company assessmentBroad incumbents
- Susan G. Komen: Largest U.S. breast cancer nonprofit; comparable mission (breast cancer research, patient support, awareness) and historically ran the largest breast-cancer-themed race series (Race for the Cure). Direct strategic peer in donor mindshare and corporate partnership competition.
- American Cancer Society: Largest U.S. cancer nonprofit operating Making Strides Against Breast Cancer walks and Relay For Life events. Overlapping mission, much larger infrastructure, and same donor and corporate sponsor pool.
- Leukemia & Lymphoma Society (Team in Training): Disease-specific nonprofit running Team in Training endurance events (marathons, half marathons, triathlons). Identical model of endurance-sport fundraising for cancer research and patient support; comparable fundraising economics and peer-to-peer platform.
- St. Jude Walk/Run: ALSAC/St. Jude Children's Research Hospital's nationwide Walk/Run series. Similar event-series model with multi-city footprint, peer-to-peer fundraising, and major corporate sponsorship structure — relevant scaling benchmark.
- V Foundation for Cancer Research: Cancer research grantmaking foundation funded by corporate sponsors, individual donors, and signature fundraising events. Comparable grantmaking scale (millions annually to research) and similar nonprofit/donor economics.
Direct peers
- National Breast Cancer Foundation: U.S. nonprofit providing breast cancer early detection, education, and patient navigation services. Closest direct peer in scope — both combine patient support services with awareness/educational programming and rely on individual donors and corporate sponsors.
- Breast Cancer Research Foundation: Disease-specific research foundation funding breast cancer research grants. Comparable grantmaking model with $3.3M+ research disbursement by DONNA, and competes for the same institutional and major-gift donor pool.
- Living Beyond Breast Cancer: Smaller breast cancer nonprofit providing patient education, peer support, and survivorship programming. Similar size tier and mission focus; competes for survivorship community engagement and breast cancer-specific grants.
- Pan-Massachusetts Challenge: Charity cycling event raising $70M+ annually for Dana-Farber Cancer Institute. Closest comparable model: signature endurance event + disease-specific beneficiary + multi-day event weekend + large volunteer base. Directly comparable event-driven fundraising economics.
Emerging players
- Bright Pink: Smaller breast and ovarian cancer prevention nonprofit focused on early detection and risk-reduction education for young women. Comparable age band of survivorship community and education-driven programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The DONNA Foundation social profiles
Digital presenceThe DONNA Foundation compliance and trust
Trust signalCompliance3 records
The DONNA Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The DONNA Foundation leadership team
Management profileNumber of profiles
Profiles2 records
The DONNA Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The DONNA Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The DONNA Foundation
What does The DONNA Foundation do?
The DONNA Foundation operates a portfolio of charitable endurance race events anchored by 26.2 with DONNA, the only marathon in the United States dedicated exclusively to finishing breast cancer, accompanied by a half marathon, 5K, ultra marathon, and virtual race options. The foundation delivers direct financial assistance, debt relief, and peer support to families living with breast cancer through The DONNA CareLine, and funds breast cancer research, having disbursed over $3.3 million to research initiatives and secured more than $6.5 million in financial services and debt relief over two decades.
Is The DONNA Foundation a public or private company?
The DONNA Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The DONNA Foundation founded?
The DONNA Foundation was founded in 2003.
Where is The DONNA Foundation based?
The DONNA Foundation is headquartered in Atlantic Beach, United States, in the North America region.
How does The DONNA Foundation make money?
Four revenue lines are on record. Race Registration Fees are the primary driver. The others are individual & Corporate Donations, corporate Sponsorships and merchandise Sales.
Who are The DONNA Foundation's main competitors?
Broad incumbents on record are Susan G. Komen, American Cancer Society, Leukemia & Lymphoma Society (Team in Training), St. Jude Walk/Run and V Foundation for Cancer Research. Direct peers are National Breast Cancer Foundation, Breast Cancer Research Foundation, Living Beyond Breast Cancer and Pan-Massachusetts Challenge. Bright Pink is listed as an emerging player.
Does The DONNA Foundation have an API?
No public API is recorded for The DONNA Foundation.
What industry is The DONNA Foundation in?
The DONNA Foundation's product category is Nonprofit Breast Cancer Support Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 813212 and its SIC code is 7948.