SandyBoy Productions
SandyBoy Productions is an Indianapolis-based podcast network founded in 2019 by Lindsey Hein, operating eight running, parenting, and lifestyle shows including flagship I'll Have Another, monetized via podcast advertising, DTC merchandise, Patreon subscriptions, and production services.
- Company typePrivate
- Founded2019
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SandyBoy Productions does
SandyBoy Productions is a privately-held podcast production and distribution company founded in 2019 by Lindsey Hein and based in Indianapolis, Indiana. The company operates a network of eight active audio shows spanning running, trail and ultra running, mother runners, parenting, and personal-growth/lifestyle categories, including flagship I'll Have Another (697+ episodes since launch), The Trail Network, Finish Lines and Milestones, Out and Back, The Mother Runners, Inspired Soles, Illuminate Podcast, and Why is Everyone Yelling?. The underlying technology is a conventional podcast stack using Blubrry hosting and RSS feeds syndicated to major podcast directories (Apple Podcasts, Spotify, YouTube, Google Podcasts, Overcast, Stitcher) with no proprietary platform, AI/ML components, or developer-facing APIs disclosed. Distribution is supplemented by show-specific newsletters, Instagram and Facebook communities, and live event recordings (e.g., 500 Festival Indy Mini Marathon, USATF 5K Championships).
The business model is multi-revenue-streamed and content-funded. The primary stream is podcast advertising sold directly to brands (Previnex, Lagoon, Cornbread Hemp, Cure Hydration, Tailwind Nutrition, Osprey, Shokz, HUUG, Amazfit, Goodr, and ~10 others), followed by direct-to-consumer merchandise sales through sandyboyproductions.com/shop (apparel and koozies priced $5-$22), recurring subscription revenue via show-specific Patreon tiers (rates undisclosed), and a small professional services arm offering consulting, voice-over, podcast editing and show-notes work. The company has no disclosed external funding and operates as part of the Lifestyle Podcast Network umbrella referenced in the site footer. Founder Lindsey Hein serves as the only named executive and primary host across multiple shows.
SandyBoy Productions firmographics
Firmographics- Name
- SandyBoy Productions
- Legal name
- SandyBoy Productions
- Website
- https://sandyboyproductions.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SandyBoy Productions is an Indianapolis-based podcast network founded in 2019 by Lindsey Hein, operating eight running, parenting, and lifestyle shows including flagship I'll Have Another, monetized via podcast advertising, DTC merchandise, Patreon subscriptions, and production services.
- Ownership category
- akta.pro rank
SandyBoy Productions industry classification
Industry- Product category
- Podcast Network
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Podcast Networks & Studio Platforms (MPAIADAC), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)
Keywords
Where SandyBoy Productions is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SandyBoy Productions business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Podcast Advertising: Custom audio ads that drive deeper connections with listeners. Unskippable audio advertisements embedded in podcast episodes. Social media advertising spots included in partnerships. Sponsors include running/fitness brands, health supplements, sleep products, and lifestyle companies.
- Merchandise Sales: E-commerce sales of branded merchandise including apparel (t-shirts, kids tees, onesies), drinkware accessories (koozies). Direct-to-consumer sales through SandyBoy Productions online shop.
- Patreon Subscriptions: Patreon membership tiers offering exclusive content, early access to episodes, community access, and patron-only benefits. Multiple shows have dedicated Patreon pages.
- Podcast Services: Professional podcasting services including podcast consulting, voice over work, podcast editing, show notes creation, and show artwork design offered to external clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Koozies - Branded drinkware accessory |
| Unit Pricing | Pay-as-you-go | Kids Onesie - I'll Have Another branded baby apparel |
| Unit Pricing | Pay-as-you-go | Kids Tee - TriBlend fabric children's shirt |
| Unit Pricing | Pay-as-you-go | Adult Tee - TriBlend fabric shirt |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SandyBoy Productions product offering
Product offeringCore offering
SandyBoy Productions operates a network of eight lifestyle podcast shows distributed through major podcast directories, with content focused on running, wellness, mother runners, and parenting. The company monetizes its audience through host-read advertising, branded merchandise sales, Patreon subscriptions, and professional podcast services (advertising sales, editing, voice-over, and consulting) offered to external brands and creators.
Product overview
SandyBoy Productions is a podcast network founded by Lindsey Hein in 2019 that operates as a platform hosting eight distinct podcast shows spanning running, parenting, and lifestyle content. The core product portfolio includes running-focused podcasts (I'll Have Another, The Trail Network, Finish Lines and Milestones, Out and Back, The Mother Runners, Inspired Soles), a general lifestyle/inspirational podcast (Illuminate), and a parenting podcast (Why is Everyone Yelling?). The network has achieved over 15 million all-time downloads and offers supplementary services including podcast advertising, social media advertising, voice over work, consulting, and editing services. Additionally, the company sells branded merchandise including apparel (t-shirts, onesies) and accessories (koozies) through its online shop.
Differentiator
Problem solved
Functional benefit
Brands
- Lifestyle Podcast Network: Parent network brand mentioned in footer copyright: 'Copyright © 2026 Lifestyle Podcast Network | All Rights Reserved'
Products and services
- I'll Have Another Podcast A running and lifestyle podcast hosted by 16x marathoner Lindsey Hein featuring conversations with Olympians, elite runners, and everyday athletes. Produced as a flagship podcast of the SandyBoy network with over 690 episodes.
- The Trail Network Podcast A multi-host trail running podcast featuring ultra runners Leah Yingling, Rachel Drake, Katie Asmuth, and Hilary Yang that brings untold stories of magical moments among trail runners to life.
- Finish Lines and Milestones Podcast A podcast hosted by Ally Brettnacher that celebrates the everyday runner, sharing stories from seasoned marathoners, ultra-marathoners, and beginners alike.
- Out and Back Podcast A podcast hosted by professional marathoners Rory Linkletter and Jacob Thomson featuring behind-the-scenes stories of the marathon lifestyle, training talk, and conversations with athletes.
- The Mother Runners Podcast (Miles with Moms) A podcast for moms who run, by moms who run, hosted by Whitney Heins. The show aims to ensure mother runners never feel alone in their mom life struggles or journey to accomplishing big goals.
- Inspired Soles Podcast A running podcast hosted by former physiotherapist and certified running coach Carolyn Coffin featuring conversations with coaches, Olympians, industry experts, and everyday runners about the art and science of running.
- Illuminate Podcast A podcast rooted in friendship hosted by multiple hosts (Kristin Srour, Emma Benner, Lindsey Hein, Emily Burch, Mariam Muzaffar) sharing perspectives of those working to spread light in their communities, families, and the world.
- Why is Everyone Yelling? Podcast A parenting podcast hosted by mother of four Lindsey Hein, joined weekly by fellow parents to provide encouragement and inspiration for the week ahead.
- Podcast Production Services (Editing, Voice-Over, Consulting) Professional podcasting services offered to external clients, including podcast consulting, voice-over work, podcast editing, show notes creation, and show artwork design.
- Podcast & Social Media Advertising Services Custom, unskippable audio ads and social media advertising spots delivered through the SandyBoy network to connect brands with its engaged community of running, wellness, and parenting listeners.
- SandyBoy Branded Koozies Branded drinkware accessory sold at $5 per unit through the SandyBoy Productions online shop.
- I'll Have Another Kids Onesie Branded children's apparel featuring the I'll Have Another podcast branding, priced at $20, made of 100% Airlume combed and ring-spun cotton jersey, available in 3-6 Months and 12-18 Months sizes.
- I'll Have Another Kids Tee TriBlend children's t-shirt featuring podcast branding, available in sizes 2T-5T, Small, Medium, and Large, priced at $20.
- I'll Have Another Adult Tee Adult TriBlend t-shirt featuring podcast branding, priced at $22, available in sizes Small, Medium, Large, and XL.
Quantifiable outcome
- 15+ million all-time podcast downloads
- +2 more outcomes
Companies that use SandyBoy Productions
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
SandyBoy Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SandyBoy Productions partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- PrevinexcoreHealth supplement brand offering Gut & Green Superfoods, Sleep Health Plus, and Muscle Health Plus. Provides exclusive discount codes ('another' for 15% off) for podcast listeners. Active sponsor of I'll Have Another podcast.
- LagooncoreSleep product company offering customizable pillows including Cooling Otter Pillow. Discount code 'Lindsey' for 15% off. Active sponsor with dedicated landing pages on podcast website.
- Cornbread HempminorCBD and hemp product brand. Discount code 'another' for 30% off. Mentioned in podcast sponsorships.
- Cure HydrationminorElectrolyte hydration brand. Discount code 'another' for 15% off. Sponsors I'll Have Another podcast.
- Tailwind NutritioncoreEndurance fuel and hydration products for runners and ultra runners. Discount code 'ANOTHER20' for 20% off first order. Active sponsor of The Trail Network podcast and I'll Have Another.
- Relay ActiveminorAthletic apparel brand. Discount code 'Lindsey15' for 15% off.
- ShokzminorSports headphone/audio brand. Discount code 'another' for discount.
- OspreyminorOutdoor and trail running gear brand. Mentioned as sponsor for The Trail Network podcast.
- HUUGcoreBra and underwear brand marketed as comfortable, wire-free options for everyday wear and running. Discount code 'Lindsey' for 15% off. Featured in multiple episode sponsorships.
- GoodrminorAthletic sunglasses brand. $10 off first order with code 'another'. Active sponsor of I'll Have Another.
- BatchminorWisconsin-based wellness brand creating small-batch CBD and THC products. Code 'Another' for 30% off.
- Noogs NutritionminorRunning fuel and electrolyte products. Discount code 'Another15' for 15% off.
- AmazfitminorGPS watch brand with 150+ features. Code 'Another' for 10% off.
- Anderson's Pure FuelminorMaple syrup/fuel products for endurance athletes. Discount code 'Fuel20' for 20% off.
- BitchstickminorLifestyle/product brand. Discount code 'Lindsey' for 15% off.
- Alethia RunminorRunning form analysis service that helps athletes enhance performance and reduce injury risk.
- Foot LevelersminorCustom orthotics provider. Featured in podcast sponsorships.
- Kava HavenminorWellness brand mentioned as podcast sponsor.
- Mount to CoastminorPerformance trail running footwear brand. Connected athlete Canyon Woodward for Western States coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SandyBoy Productions competitors and assessment
Company assessmentBroad incumbents
- iHeartPodcasts: Major podcast publisher and distributor from iHeartMedia, hosting hundreds of shows across lifestyle, fitness, and wellness verticals. Comparable distribution model but backed by broadcast-radio scale and advertising infrastructure.
- Audacy: Major audio broadcaster and podcast publisher with hundreds of shows across lifestyle and entertainment verticals. Comparable in podcast-publishing model and advertiser base, with substantially larger scale.
- Wondery: Large-scale podcast network (owned by Amazon) producing high-volume audio content across multiple genres. Comparable as a multi-show podcast publisher but operates at vastly greater scale with deeper capital and platform integration.
- Gimlet Media: Podcast studio (now part of Spotify) producing narrative and lifestyle audio content. Comparable as a multi-show podcast publisher with established sponsor relationships and platform-distribution model.
- Pushkin Industries: Podcast production company (Malcolm Gladwell, Jacob Weisberg) producing narrative nonfiction and lifestyle audio. Comparable multi-show podcast business with premium advertiser relationships and high production value.
Direct peers
- Audioboom: Podcast hosting and advertising network representing independent podcast creators. Comparable as a podcast-network intermediary monetizing shows through advertising sales and distribution partnerships.
- The Running Channel: Running-focused digital media brand producing podcasts, videos, and editorial content for runners. Directly comparable to SandyBoy's running niche and shares the same advertiser base (footwear, nutrition, GPS brands).
- Pineapple Street Studios: Independent podcast network producing narrative and lifestyle content, recently acquired by Audacy. Comparable as a multi-show niche podcast studio reliant on advertising and sponsor relationships.
- Lemonada Media: Independent podcast network producing lifestyle, wellness, and personal-story content across multiple shows. Comparable to SandyBoy as a multi-show niche podcast network monetized through advertising, with a similar emphasis on compassionate storytelling.
Emerging players
- Headspace Studios: Wellness brand extending into podcast and audio content as a content-marketing layer. Comparable as a wellness-adjacent audio publisher targeting lifestyle/wellness audiences with overlapping sponsor categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SandyBoy Productions social profiles
Digital presenceSandyBoy Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
SandyBoy Productions leadership team
Management profileNumber of profiles
Profiles1 record
SandyBoy Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SandyBoy Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SandyBoy Productions
What does SandyBoy Productions do?
SandyBoy Productions operates a network of eight lifestyle podcast shows distributed through major podcast directories, with content focused on running, wellness, mother runners, and parenting. The company monetizes its audience through host-read advertising, branded merchandise sales, Patreon subscriptions, and professional podcast services (advertising sales, editing, voice-over, and consulting) offered to external brands and creators.
Is SandyBoy Productions a public or private company?
SandyBoy Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SandyBoy Productions founded?
SandyBoy Productions was founded in 2019. It employs 1 to 10 people.
Where is SandyBoy Productions based?
SandyBoy Productions is headquartered in Raleigh, United States, in the North America region.
How does SandyBoy Productions make money?
Four revenue lines are on record. Podcast Advertising is the primary driver. The others are merchandise Sales, patreon Subscriptions and podcast Services.
Who are SandyBoy Productions's main competitors?
Broad incumbents on record are iHeartPodcasts, Audacy, Wondery, Gimlet Media and Pushkin Industries. Direct peers are Audioboom, The Running Channel, Pineapple Street Studios and Lemonada Media. Headspace Studios is listed as an emerging player.
Does SandyBoy Productions have an API?
No public API is recorded for SandyBoy Productions.
What industry is SandyBoy Productions in?
SandyBoy Productions's product category is Podcast Network. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of MPAIADAC, Podcast Networks & Studio Platforms. Its NAICS code is 51621 and its SIC code is 7310.