bookme australia

What bookme australia does

Bookme Australia Pty Ltd (ABN 39 155 958 679) operates bookme.com.au, an online marketplace that aggregates discounted tours, activities, attractions, dining, accommodation, campervan rentals, and rental cars from local Australian tourism operators. The platform is positioned as Australia's #1 deal site for experiences, with operators uploading their own deals and managing pricing and availability in real time through a self-serve Operator Portal. Consumers discover and book directly through the website, with no booking fees added on top of operator-set prices; a free My Bookme account supports booking management, wishlists, and email deal alerts.

Underlying technology consists of an operator-facing dashboard for real-time listing, pricing, and inventory management; a consumer-facing discovery and booking interface; and secure payment processing via the DPS Payment Express gateway with SSL encryption. The platform has accumulated 20,000+ verified reviews from authenticated booking customers and was voted Best Travel Agent at the 2024 Adventure Tourism Awards.

The business operates on a commission-based marketplace model: operators are onboarded at no setup cost, and Bookme earns a commission only on completed sales. Distribution is primarily direct-to-consumer via the website, supplemented by organic social channels (Facebook, Instagram), email/newsletter deal alerts, and minor cross-promotional partnerships with Air New Zealand, BNZ, and One NZ. The company is part of the broader Bookme network under parent entity Bookme Limited, which also operates Bookme New Zealand and Bookme Fiji, giving the group multi-country Pacific-region reach.

Name

bookme australia

Legal name

Bookme Australia Pty Ltd

Website

https://bookme.com.au

Company type

Private

Operating status

Operating

Short description

Bookme Australia operates an online marketplace that connects travelers with local Australian tour, activity, dining, and accommodation operators offering real-time discounted deals. It earns commission on completed bookings via a self-serve platform spanning 20+ Australian destinations.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission on Completed Sales: Bookme operates on a commission-based model where operators pay a commission fee only on completed sales. There are no set-up fees for operators to list their products on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bookme Australia operates an online marketplace where travelers discover and book discounted tours, activities, attractions, dining, accommodation, camper van rentals, and rental cars across Australia. Local tourism operators upload their own deals and manage availability and pricing in real-time through an approved operator portal, with customers booking directly through the website.

Product overview

Bookme Australia operates a multi-category travel marketplace platform connecting consumers with verified local operators across Australia. The core offering is the deal aggregation and booking platform, which aggregates tours, activities, attractions, restaurant dining, accommodation, campervan rentals, and rental cars. Operators manage their own listings directly through the Operator Portal, uploading real-time availability and exclusive discounts. Consumers access deals through the main platform or via their My Bookme account management system. The platform covers destinations across Australia including Gold Coast, Cairns, Port Douglas, Great Barrier Reef, Sydney, Melbourne, and numerous regional areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour and Activity Deals
• Restaurant Deals
• Accommodation Booking
• Camper Van Rentals
• Rental Cars
• Theme Park Deals
• Operator Portal
• My Bookme

Quantifiable outcome

• 20,000+ verified customer reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• BNZ (Bank of New Zealand)minorOthersBNZ appears as a partner on Bookme Australia's website. Nature of partnership appears to be promotional or referral-based.
• Air New Zealand (Air NZ)minorOthersAir NZ appears as a partner, potentially for cross-promotional deals or travel packages combining flights with activities.
• One NZminorOthersOne NZ appears as a partner, potentially for promotional voucher redemption programs.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Viator: Tripadvisor-owned global marketplace for tours, activities, and attractions. Most direct competitor to Bookme in the experiences booking category, with similar commission-based operator model and global supply coverage.
• GetYourGuide: Global OTA for tours, activities, and experiences. Direct competitor with overlapping supply (operators), marketplace commission model, and broad destination coverage that competes head-on in APAC.
• Klook: Asia-Pacific-focused activities and travel services platform. Directly comparable in geography and category, offering tours, attractions, transport, and rentals in Australia and the broader APAC region Bookme serves.
• RedBalloon Australia: Australian experience marketplace focused on experience gifts and activities. Closely comparable on geography and category (Australian experiences) with a similar operator-supply model and consumer-facing deal positioning.
• Adrenaline: Australian adventure and experience booking site. Comparable as a domestic Australian competitor in the tours and activities category, particularly in adventure experiences that align with Bookme's award-winning adventure tourism positioning.

Emerging players

• Airbnb Experiences: Airbnb's hosted experiences marketplace overlaps with Bookme's tours and activities category and is expanding into broader experiences globally. Comparable supply-side (host/operator) and demand-side (traveller) model.
• Headout: Curated experiences marketplace with strong APAC presence. Comparable as an OTA-style marketplace for tours, attractions, and experiences with similar operator-supply dynamics and discount-led positioning.

Broad incumbents

• Booking.com: Global travel incumbent with an expanding attractions and experiences vertical alongside its core accommodation business. Comparable as a broad incumbent that competes for both operator supply and consumer mindshare in Australia.
• Expedia: Global online travel incumbent with activities, tours, and packages alongside its core OTA business. Comparable as a broad incumbent with overlapping experiences inventory and a much larger paid acquisition budget.

Regional players

• Wotif (Trip.com Group): Australian-focused OTA brand under Trip.com Group offering accommodation, flights, and packages. Comparable as a regional incumbent operating in the same Australian travel market with overlapping booking categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BookmeAustralia
• Instagraminstagram.com/bookme.com.au
• LinkedInlinkedin.com/company/bookme-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bookme australia