debutante design & designer wallpaper

Name

debutante design & designer wallpaper

Legal name

Debutante Design

Website

https://debutantedesign.ca

Company type

Private

Founded year

2003

Operating status

Operating

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Paint and Wallpaper Retailers (44412)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Residential design
• Show home design
• Wallpaper installation
• Space planning

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Design Services & Consultation: Hourly consultation fees ($150/hour for initial house call) plus flat fee design proposals for full project scope. Includes discovery calls, in-home consultations, design presentations with samples, floor plans and specifications.
2. Product Sales: Sale of interior design products including custom framed art, pre-made art, upholstery, beds, drapery, toss pillows, area rugs, case goods, lamps, accessories, wallpaper, custom wall murals, and architectural screens. Products ordered through trade partners with general delivery times of 3-4 weeks.
3. Show Home Package Services: Complete show home interior design packages from concept to completion, serving home builders and developers in Calgary and area.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Debutante Design is a Calgary-based interior design firm offering end-to-end residential and show home design services including art selection, custom wall murals and faux finishing, fabric and furniture selection, interior and exterior colour consultations, room set-up, space planning, wallpaper sourcing and installation, and custom window treatments. The firm also delivers complete show home design packages from concept through final installation for home builders, alongside sale of curated interior products such as custom framed art, drapery, toss pillows, area rugs, lamps, accessories, wallpaper, and custom wall murals.

Product overview

Debutante Design is a Calgary-based interior design firm offering a comprehensive suite of design services for residential properties and show homes. Their service portfolio includes art selection, custom wall murals and faux finishing, fabric and furniture selection, interior/exterior colour consultations, room set-up, space planning, wallpaper sourcing and installation, and window treatments. The company specializes in complete show home packages from concept to completion, serving Calgary and surrounding areas for over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Selection Professional curation and selection of artwork for residential and show home interior spaces.
• Custom Wall Murals and Faux Finishing

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CCCminorOthersCCC (Creative Communications) is referenced as a website development partner in the footer of the website. This appears to be a web development/design agency partnership for website maintenance rather than a core business partnership.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Havenly: Online interior design platform matching consumers with designers for room-by-room and full-home projects. Represents the digital-native alternative to Debutante's appointment-based model — comparable end customer, very different delivery mechanism.
• Modsy: Online interior design service using 3D rendering and designer consultations, now part of Havenly. Represents the technology-enabled interior design delivery model that could disrupt traditional appointment-based Calgary firms.
• Decorilla: Online interior design marketplace providing multiple designer concepts and virtual consultations. Adjacent business model competing for the same affluent consumer design dollar via a lower-friction, tech-enabled delivery channel.

Broad incumbents

• House & Home: Canadian home design media brand covering interior design, decor, and builder showcases. Not a direct design services competitor, but a comparator for the press-led, brand-driven acquisition model Debutante has historically leveraged.
• Magnolia (Joanna Gaines): Broad home and lifestyle brand offering interior design services, retail, and media at massive scale. Demonstrates the upper-bound trajectory of a design-led brand with consumer product extension, though operating well beyond a single design firm.

Direct peers

• Studio McGee: Utah-based full-service interior design firm offering residential design packages with show home and new-build expertise, an integrated product line, and a strong press-driven brand. Highly comparable business model — concept-to-completion residential design with media-led acquisition — but at materially larger scale.
• Sarah Richardson Design: Canadian interior design firm led by Sarah Richardson with a show home and new-build specialization and a strong media brand across HGTV and Canadian shelter publications. Directly comparable offering for affluent Canadian residential and builder-driven projects.
• Alykhan Velji Design: Calgary-based interior designer with show home and residential portfolio serving the same metro and home-builder ecosystem. Most direct local geographic peer for the affluent Calgary residential and model-home market.
• Jane Lockhart Interior Design: Established Canadian interior designer with builder partnerships and show home work, brand exposure through Canadian media. Comparable target client (high-end residential and builder showcase) and similar full-service offering.

Others

• California Closets (and other custom millwork/built-in providers): Custom built-in storage and millwork provider that often partners with interior designers on residential projects. Adjacent ecosystem participant that intersects with Debutante's space planning and built-in feature scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/debutantedesignyyc
• LinkedInlinkedin.com/company/debutante-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about debutante design & designer wallpaper