donate life wisconsin

What donate life wisconsin does

Donate Life Wisconsin is a 501(c)(3) nonprofit organization that educates Wisconsin residents and facilitates registration as organ, tissue, and eye donors. It serves as the statewide coordinating coalition whose members include Wisconsin's four recovery organizations (American Tissue Services Foundation, Lions Eye Bank of Wisconsin, UW Organ and Tissue Donation, and Versiti), multiple transplant centers (Froedtert, Advocate Aurora St. Luke's, Children's Wisconsin, and UW-Madison), and three state agencies (Department of Health Services, Department of Natural Resources, and Department of Revenue). DLW's primary product is the Wisconsin Donor Registry, accessed via DMV service centers when applying for or renewing a driver's license, the DHS-hosted online portal, hunting/fishing/trapping license purchases, and Schedule 3 of the Wisconsin state income tax form. Anyone aged 15 or older in Wisconsin is eligible to register.

The organization supports its mission through a set of education and grant programs rather than through proprietary technology. Core programs include a Living Donation Program with educational resources and donor recognition, an Innovation and Impact Grants Program ($10,000-$50,000 per project) and a Registry Mini-Grants Program (up to $5,000 per project) targeted at increasing registrations, Driver Education Classroom Resources fulfilling the state's mandated 30-minute donation education requirement, and coordination of Team Wisconsin for the Transplant Games of America. Supporting resources include downloadable factsheets, a "Say Yes" wallet card, county-level Wisconsin Donor Registry statistics, and a library of impact stories.

DLW's business model is donation-based rather than transactional. Registration is free for residents; revenue and operational funding come from individual and corporate financial donations, license plate specialty proceeds, and grant program capital. The organization does not publicly disclose revenue. Its go-to-market motion is community-led, relying on grassroots events, speaker programs for driver education and community meetings, social media (primarily Facebook), and integration with government touchpoints. Geographic scope is restricted to Wisconsin, and the organization is governed by a Board of Directors with no parent company or external equity ownership.

Name

donate life wisconsin

Legal name

Donate Life Wisconsin

Website

https://donatelifewisconsin.org

Company type

Private

Operating status

Operating

Short description

Donate Life Wisconsin is a 501(c)(3) nonprofit coalition that educates Wisconsin residents and operates the state's organ, tissue, and eye donor registry through DMV, hunting/fishing licenses, tax forms, and online sign-ups.

Ownership category

akta.pro rank

Product category

Organ and Tissue Donor Registry Services

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Organ donor registry
• Tissue donation education
• Living donor programs
• Nonprofit health advocacy
• Public awareness campaigns

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Financial Donations: Individual and corporate donations from supporters who contribute to fund public education and awareness campaigns, as well as donor family support programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Donate Life Wisconsin educates Wisconsin residents and facilitates organ, tissue, and eye donor registration through multiple touchpoints including the Wisconsin DMV, hunting/fishing licenses, state tax forms, and an online registry. It coordinates a statewide coalition of transplant centers, recovery organizations, and community partners to increase donor registration and provides grants, living donation programs, and public education campaigns.

Product overview

Donate Life Wisconsin is a nonprofit 501(c)(3) organization that operates primarily as a statewide donor registry manager and public education organization rather than a traditional software product company. The core offering is the Wisconsin Donor Registry, an online and DMV-integrated registration system for organ, tissue, and eye donation that residents can access through license renewals, hunting/fishing licenses, or tax forms. Supporting programs include Living Donation education, Innovation and Impact Grants ($10,000-$50,000) and Mini-Grants (up to $5,000) for community outreach, Driver Education Classroom Resources, Transplant Games of America Team Wisconsin participation, and specialty Donate Life License Plates. Educational resources include downloadable PDFs on donation facts, living donation, and registry statistics. The organization connects Wisconsin residents with recovery organizations (ATSF, Lions Eye Bank of Wisconsin, UW Organ and Tissue Donation, Versiti) and transplant centers rather than offering a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisconsin Donor Registry
• Living Donation Program
• Innovation and Impact Grants Program
• Registry Mini-Grants Program
• Transplant Games Team Wisconsin
• Driver Education Classroom Resources
• Donate Life License Plates
• Tax Form Registration

Quantifiable outcome

• One organ donor can save 8 lives and heal 75+ people
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• American Tissue Services Foundation (ATSF)coreTechnology or IntegrationRecovery organization member of Donate Life Wisconsin. ATSF handles tissue recovery services. Contact: Jeanette Potts ([email protected]) for volunteer opportunities.
• Lions Eye Bank of WisconsincoreTechnology or IntegrationRecovery organization member handling eye and cornea donation. Located in Madison, WI. Contact: [email protected] for volunteer opportunities.
• UW Organ and Tissue DonationcoreTechnology or IntegrationRecovery organization member and transplant center. Located in Madison, WI. Contact: [email protected] or Tracie Cook ([email protected]) for volunteer opportunities.
• VersiticoreTechnology or IntegrationRecovery organization member handling organ and tissue donation. Located in Milwaukee, WI. Contact: [email protected] or Megan Greenley ([email protected]) for volunteer opportunities.
• Advocate Aurora Health – St. Luke'scoreTechnology or IntegrationTransplant center member providing lung and other organ transplant services. Located in Milwaukee, WI.
• Children's WisconsincoreTechnology or IntegrationTransplant center member providing pediatric transplant programs. Located in Milwaukee, WI.
• Froedtert & Medical College of WisconsincoreTechnology or IntegrationTransplant center member providing comprehensive transplant services including lung and kidney. Team Wisconsin captain Leigh Anne Mixon is associated with this institution. Located in Milwaukee, WI.
• University of Wisconsin-MadisoncoreTechnology or IntegrationTransplant center member and medical school partner. Located in Madison, WI.
• Wisconsin Department of Health ServicescoreTechnology or IntegrationGovernment partner managing the Wisconsin Donor Registry. Contact: [email protected] or (608) 261-6854. Provides registry data and statistics for grant programs.
• Wisconsin Department of Natural ResourcescoreTechnology or IntegrationGovernment partner enabling donor registration through hunting, fishing, and trapping license purchases.
• Wisconsin Department of RevenuecoreTechnology or IntegrationGovernment partner enabling donor registration through Wisconsin state income tax return forms.
• National Kidney Foundation of Wisconsin (NKFW)coreStrategic or Co-development PartnerCommunity partner organization. Contact: [email protected]. Provides education and support for kidney disease and donation awareness.
• Donate Life AmericacoreStrategic or Co-development PartnerNational umbrella organization for Donate Life state organizations. Provides brand identity, national observances, and registry coordination.
• Transplant Games of AmericacoreStrategic or Co-development PartnerNational multi-sport event organization. Donate Life Wisconsin coordinates Team Wisconsin participation. Next games: 2026 in Denver, 2028 in St. Paul, MN.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Donate Life New York: New York state Donate Life affiliate with the same statewide awareness, DMV-touchpoint, and coalition-of-transplant-centers operating model as DLW.
• Donate Life California: State-level Donate Life affiliate operating the same statewide donor registry, public education, and DMV-integrated registration model in California. Closest analog to DLW given mission, coalition structure, and Donate Life America affiliation.
• Donate Life Texas: Texas Donate Life affiliate running public education and donor registration across the state, including DMV partnerships. Direct peer in mission, structure, and target population, though operating at significantly larger geographic scale.
• Donate Life Florida: Florida Donate Life organization executing the same public-facing education, registry awareness, and healthcare-system coalition model, with comparable DMV integration.
• Donate Life Pennsylvania: Pennsylvania's Donate Life affiliate performing equivalent functions in donor registration, education, and coalition coordination across the state.

Broad incumbents

• Donate Life America: National umbrella organization for state Donate Life affiliates; sets brand standards, runs national campaigns (National Donate Life Month, etc.), and provides registry coordination. Functions as DLW's national-level peer and affiliate.
• Versiti: Regional blood and organ/tissue recovery organization with major Wisconsin presence; DLW coalition member providing organ/tissue recovery logistics. Broader in scope (blood banking, plasma, cellular therapy) but overlapping in donor awareness and tissue recovery missions.

Regional players

• LifeSource: Upper Midwest organ procurement organization serving Minnesota, North Dakota, South Dakota, and parts of Wisconsin. Comparable in mission (organ/tissue recovery and donor awareness) but operates OPO infrastructure rather than DLW's registry/coalition model.
• National Kidney Foundation of Wisconsin: Wisconsin chapter of a national kidney disease/donation nonprofit, listed as a DLW community partner. Comparable in disease/awareness focus and Wisconsin geography, with overlapping living-donor education efforts but distinct from DLW's registry mission.

Others

• UW Organ and Tissue Donation: Wisconsin-based recovery organization and DLW coalition member handling organ and tissue recovery at UW Health. Functions as an operational recovery partner rather than a competing registry/awareness organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/donatelifewisconsin
• LinkedInlinkedin.com/company/donate-life-wisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about donate life wisconsin