ddx fitness
- Company typePrivate
- Founded-
- HeadquartersMoscow, Russia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
ddx fitness firmographics
Firmographics- Name
- ddx fitness
- Legal name
- ООО «ИЛОН»
- Website
- https://ddxfitness.ru
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
ddx fitness industry classification
Industry- Product category
- Fitness Club Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where ddx fitness is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
ddx fitness business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fitness Membership Subscriptions: Monthly subscription-based revenue from tiered membership plans (Light, Smart, Infinity, Infinity Plus). Members pay monthly fees with optional annual prepayment. Entry fee (2,500-3,000 RUB) charged once upon enrollment.
- Personal Training Sessions: Additional revenue from personal training sessions with certified fitness coaches. Pricing varies by region and trainer experience level.
- Additional Services (Locker Rental, Spa, Massage): Extra charges for long-term locker rental, extended locker access, massage services, solarium, and other ancillary services not included in base membership.
- DDX Action Video Service Subscription: Separate subscription for video training service providing 130+ video workouts and lectures, with monthly auto-renewal billing.
- Corporate B2B Training Services: Revenue from corporate fitness programs and employee wellness services sold to business clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Light - Basic single-club access with gym and locker |
| Subscription | Monthly | Smart - Light + group classes |
| Subscription | Monthly | Infinity Plus - Full access with AI coach and video library |
| Subscription | Monthly | Infinity - Premium unlimited access with SPA |
| Subscription | Monthly | Reactivation Discount |
| Subscription | Monthly | Autumn Preparation Discount |
| Subscription | Monthly | Guest Visit Conversion Discount |
| Subscription | Monthly | Birthday Discount |
| Subscription | Monthly | Friend Referral Discount |
| Subscription | Monthly | Online Purchase Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ddx fitness product offering
Product offeringCore offering
DDX Fitness operates a network of more than 100 fitness clubs across Russia, selling recurring access to gym facilities and paid fitness services. Its offering includes group classes, personal training, body-composition analysis, SPA and recovery amenities, corporate wellness programs, and the DDX Action video-training subscription.
Product overview
DDX Fitness operates as a network of premium fitness clubs across Russia, offering a tiered membership model with four tariff plans: Light (gym-only), Smart (adds group classes), Infinity (adds all clubs, SPA, family/guest access), and Infinity Plus (premium with AI Coach, Training Diary, extended InBody analytics, and DDX Action video library). The ecosystem includes a cross-platform mobile app (iOS/Android/HarmonyOS), the DDX Action video workout subscription (130+ videos, 19 directions), InBody body composition analysis, Smart Start introductory sessions, SPA facilities, DDX Academy trainer certification, and DDX Fitness B2B corporate services. Infinity Plus integrates an AI Coach that generates personalized 8-week programs and adapts to user progress.
Differentiator
Problem solved
Functional benefit
Brands
- DDX Action: Video training service offering 130+ workout videos across 19 categories, accessible via mobile app
- DDX Academy
- DDX Fitness B2B
Products and services
- DDX Action A standalone video-workout subscription providing more than 130 recorded workouts and lectures across 19 fitness directions, accessible through the DDX Fitness mobile application on iOS, Android, and HarmonyOS.
- DDX Fitness B2B Corporate fitness, training, and employee-wellness services offered as a separate business-client product line.
- DDX Academy Fitness-trainer education and certification course offered by DDX Fitness.
- Personal Training Sessions Additional paid coaching sessions with certified fitness trainers, with pricing varying by region and trainer experience.
- Additional Wellness and Club Services Fee-based ancillary club and recovery services that are not included in the base membership, including locker rental, extended locker access, massage, and solarium.
Quantifiable outcome
- 29 parameters measured by InBody body composition analysis
- +3 more outcomes
Companies that use ddx fitness
Customer profileSegments2 records
Ideal customer profiles2 records
ddx fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature6 records
ddx fitness partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- TechnogymcoreEquipment supplier providing professional fitness equipment for training zones. Technogym equipment features excellent ergonomics and premium quality for powerful workouts.
- MatrixcoreEquipment supplier providing professional fitness equipment across the club network. Matrix equipment complements Technogym for comprehensive training facilities.
- InBodycoreBody composition analysis technology provider. InBody devices used for 29-parameter body analysis including fat, fluid, muscle, and bone mass measurements. Available across all club locations for member health tracking.
- DDX Academy (ddxacademy.ru)supportingFitness trainer certification and education program developed by DDX Fitness to train and certify fitness professionals. Creates pipeline of qualified trainers for the network.
Scale indicators5 records
Recent moves1 record
ddx fitness competitors and assessment
Company assessmentBroad incumbents
- Basic-Fit: Basic-Fit is Europe's largest low-cost fitness operator with 1,000+ clubs across Europe. It is a comparable benchmark for club network economics, subscription conversion, and multi-country rollout, though it operates in a different geography than DDX.
- Life Time Fitness: Life Time Group Holdings operates premium, large-format (up to ~25,000+ sq ft) fitness clubs in the US with SPA, group training, and family amenities — analogous to DDX's premium positioning and large club footprint, although at materially larger scale.
- Equinox: Equinox operates premium urban fitness clubs globally with SPA, group classes, and high-end amenities. It benchmarks the upper end of premium club positioning and pricing power relevant to DDX's Infinity and Infinity Plus tiers.
- Planet Fitness: Planet Fitness is the largest global low-cost fitness club operator with thousands of franchised locations. It is a broad incumbent benchmark for subscription gym unit economics and national rollouts relevant to DDX's expansion model, though it operates at a lower price point.
Direct peers
- Alex Fitness: Alex Fitness operates a large multi-city network of mid-market fitness clubs across Russia with a subscription-based model. It is a direct competitor to DDX at the lower-priced tier and competes on geographic coverage and price.
- X-Fit: X-Fit is a Russian multi-club fitness chain offering memberships, group programs, and personal training across multiple cities. It competes directly with DDX Fitness for Russian members across tiered membership plans.
- Fitness House: Fitness House is a St. Petersburg-headquartered fitness club chain operating across multiple Russian cities with subscription-based memberships. It competes with DDX in the mid-market segment with comparable facility sizes and service offerings.
- World Class: World Class is Russia's largest premium fitness club operator with multi-club presence in Moscow, St. Petersburg and other major cities. It is the most direct competitor to DDX Fitness in terms of premium positioning, club amenities (SPA/pool), and tiered membership offerings.
Others
- Technogym: Technogym is a global premium fitness equipment manufacturer and a stated supplier to DDX Fitness. It is an adjacent ecosystem participant — equipment and connected-fitness technology provider — and represents a potential strategic partner or acquirer of integrated fitness content.
- Les Mills: Les Mills is a global provider of group fitness programming and content, licenced to thousands of clubs worldwide. It is comparable to DDX Action as an adjacent content/OTT fitness provider and a potential competitor for video workout subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
ddx fitness social profiles
Digital presenceddx fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
ddx fitness leadership team
Management profileNumber of profiles
Profiles1 record
ddx fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ddx fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ddx fitness
What does ddx fitness do?
DDX Fitness operates a network of more than 100 fitness clubs across Russia, selling recurring access to gym facilities and paid fitness services. Its offering includes group classes, personal training, body-composition analysis, SPA and recovery amenities, corporate wellness programs, and the DDX Action video-training subscription.
Is ddx fitness a public or private company?
ddx fitness is a private company. It is classified as unknown and is currently operating.
When was ddx fitness founded?
ddx fitness was founded in -1.
Where is ddx fitness based?
ddx fitness is headquartered in Moscow, Russia, in the Europe region.
How does ddx fitness make money?
Five revenue lines are on record. Fitness Membership Subscriptions are the primary driver. The others are personal Training Sessions, additional Services (Locker Rental, Spa, Massage), DDX Action Video Service Subscription and corporate B2B Training Services.
Who are ddx fitness's main competitors?
Broad incumbents on record are Basic-Fit, Life Time Fitness, Equinox and Planet Fitness. Direct peers are Alex Fitness, X-Fit, Fitness House and World Class. Others are Technogym and Les Mills.
Does ddx fitness have an API?
No public API is recorded for ddx fitness.
What industry is ddx fitness in?
ddx fitness's product category is Fitness Club Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394 and its SIC code is 7997.