What ecool does

Ecool is a Spanish multi-brand fashion retailer operated by LOIX SPORT S.L., selling branded clothing, footwear, and accessories through an omnichannel combination of e-commerce (ecool.es) and five physical stores located in Benidorm, Finestrat, Ondara, Castellón, and Murcia. The company curates a catalog of over 40 international premium brands, including Armani, Calvin Klein, Tommy Hilfiger, Lacoste, Levi's, New Balance, Boss, Hugo, Guess, and Ralph Lauren, with the men's category alone listing over 2,000 articles. Ecool targets Spanish fashion-conscious men and women seeking premium casual and urban apparel, as well as value-conscious shoppers drawn to its dedicated REBAJAS (sale) section with discounts up to 50%.

The business operates on a direct-to-consumer retail model with one-time transactional revenue at the SKU level; there is no subscription or recurring component. Pricing varies by category and brand, with t-shirts in the €20-70 range, footwear from €50 to over €200, and premium jackets reaching €379. Ecool offers free standard shipping on Peninsula orders exceeding €50, a 20-day return window (extending beyond Spain's 14-day legal minimum), and flexible installment payments via seQura up to 12 months. Payment options include BBVA card processing, PayPal, and Bizum mobile payments, with NACEX handling last-mile delivery. The company emphasizes personal customer service through WhatsApp, phone, and email channels.

The underlying technology is described as a standard e-commerce platform with integrated inventory management, order processing, and customer relationship management, with no proprietary technology or AI/ML capabilities disclosed. Ecool is privately held, appears to be founder or family-owned under the Spanish Sociedad Limitada structure, and has no disclosed external investors, funding rounds, or institutional backing. The company confines its online sales to Spain (Peninsula and Balearic Islands), explicitly excluding the Canary Islands, Ceuta, and Melilla, while maintaining an editorial blog as a content marketing and SEO engine.

Name

ecool

Legal name

LOIX SPORT S.L

Website

https://ecool.es

Company type

Private

Operating status

Operating

Short description

Ecool is a Spanish multi-brand fashion retailer selling branded clothing, footwear, and accessories from 40+ premium brands through ecool.es and five physical stores across eastern Spain, targeting fashion-conscious and value-seeking Spanish consumers.

Ownership category

akta.pro rank

Product category

Multi-brand Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Multi-brand fashion retail
• Premium casual clothing
• Footwear retail stores
• Fashion accessories online
• Spanish fashion retailer

Headquarters

HQ city

Benidorm

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Ecool generates revenue through direct retail sales of branded clothing, footwear, and accessories. Customers purchase products at listed prices through the e-commerce website or in physical stores. The company acts as an authorized retailer for premium fashion brands including Armani, Calvin Klein, Lacoste, Tommy Hilfiger, Levi's, New Balance, and others. Revenue is realized through one-time transactions with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ecool is a multi-brand fashion retailer operating an e-commerce store (ecool.es) and five physical stores in Spain, selling premium branded clothing, footwear, and accessories. The assortment spans over 40 brands including Armani, Calvin Klein, Lacoste, Tommy Hilfiger, Levi's, and New Balance, targeting Spanish consumers seeking premium casual and urban fashion.

Product overview

Ecool is a Spanish multi-brand online fashion retailer operated by Loix Sport S.L., offering a curated selection of premium casual and urban clothing for men and women. The platform functions as a multi-brand e-commerce store featuring over 40 international fashion brands including Armani, Calvin Klein, Tommy Hilfiger, Hugo, Boss, Lacoste, Guess, Levi's, New Balance, Vans, Converse, and Ellesse. The core product portfolio consists of men's and women's clothing categories (t-shirts, shirts, polos, sweatshirts, jackets, trousers, jeans, swimwear, underwear), footwear/sneakers, and accessories (bags, caps, belts, wallets). The company operates both online and through physical retail stores across Spain, with services including free shipping over €50, installment payments via seQura, and personalized customer support via WhatsApp.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing (Ropa de Hombre) Curated assortment of premium branded men's clothing from over 40 brands including Armani, Calvin Klein, Lacoste, Tommy Hilfiger, and Levi's, sold to Spanish male consumers via e-commerce and physical stores.
• Women's Clothing (Ropa de Mujer) Curated assortment of premium branded women's clothing and apparel, sold to Spanish female consumers through ecool.es and physical stores.
• Footwear and Sneakers (Calzado / Zapatillas) Branded footwear and sneaker assortment including styles from New Balance and other premium labels, sold to fashion-conscious Spanish consumers online and in-store.
• Accessories (Complementos) Fashion accessories complementing the apparel and footwear range, sold alongside clothing purchases via the e-commerce site and physical stores.
• Outlet and Sale Items (Rebajas) Discounted premium branded apparel and footwear offered with reductions of up to 50% during sale events, available to value-conscious Spanish consumers across online and physical channels.
• Summer Collection (Verano) Seasonal summer assortment of premium branded clothing and footwear, curated for warm-weather use and sold via ecool.es and physical stores.

Quantifiable outcome

• Free shipping threshold of €50 drives basket size and conversion
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered supporting.

• seQurasupportingGTM or Marketing PartnerseQura provides flexible payment solutions allowing Ecool customers to pay in installments (up to 12 months). This partnership enables customers to spread costs of purchases over time, potentially increasing average order value and conversion rates. seQura offers instant approval with no paperwork required.
• NACEXsupportingGTM or Marketing PartnerNACEX is the primary courier and delivery partner for Ecool's online orders. They handle home deliveries throughout Spain (Peninsula and Balearic Islands) with a delivery window of 08:00-18:00 on business days. Order tracking is provided via NACEX.
• BBVAsupportingTechnology or IntegrationBBVA provides secure payment gateway services for Ecool's online transactions. Credit/debit card payments are processed through BBVA's secure virtual payment terminal, protecting customer financial data during checkout.
• PayPalsupportingGTM or Marketing PartnerPayPal serves as an alternative payment method, allowing customers to pay directly from their PayPal account without sharing financial details. This provides additional checkout flexibility and security for users who prefer PayPal over card payments.
• BizumsupportingGTM or Marketing PartnerBizum is offered as a mobile payment option, enabling customers to pay using their registered phone number through their banking app. This taps into the growing mobile payment market in Spain.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• El Corte Inglés: Spain's dominant department store chain with a vast multi-brand premium apparel and footwear assortment plus strong omnichannel infrastructure. Comparable to Ecool as a Spanish multi-brand premium fashion retailer, but at vastly larger scale and breadth.
• JD Sports: Global multi-brand sportswear and sneaker retailer with a Spanish storefront. Comparable to Ecool's sneaker-led assortment (New Balance, Hoka, Nike, adidas partners) but at much larger scale and stronger brand bargaining power.
• Foot Locker: Global multi-brand athletic footwear retailer with operations in Spain. Comparable to Ecool in multi-brand sneaker retail, though focused narrowly on footwear versus Ecool's broader apparel-plus-accessories mix.
• Mango: Spanish-headquartered global fashion retailer with both own-brand and multi-brand offerings and a strong physical-plus-digital presence across Spain. Comparable to Ecool in Spanish premium-customer targeting and omnichannel execution, though Mango controls its own brand and supply chain.

Direct peers

• Zalando: Europe's leading multi-brand online fashion platform offering premium and casual brands with free shipping, returns, and installment payment options. Directly comparable to Ecool in multi-brand premium apparel/footwear e-commerce, though at pan-European scale.
• Sprinter: Spanish multi-brand sports and casual footwear/apparel retailer operating both online and through physical stores across Spain. Comparable to Ecool in the multi-brand sneaker and casual fashion segment and similar Spain-focused omnichannel positioning.
• Deporvillage: Spain-based online multi-brand sports retailer carrying Nike, New Balance, Hoka, adidas and similar premium athletic brands. Directly comparable to Ecool's sneaker and active-lifestyle assortment, with a similar Spain-focused e-commerce orientation.
• About You: European multi-brand online fashion retailer with strong premium and casual brand assortment and personalization-driven shopping experience. Comparable to Ecool as a curated multi-brand fashion e-commerce destination targeting style-conscious shoppers.
• BrandAlley: European online private-sales platform for premium and designer fashion brands. Comparable to Ecool's premium-brand outlet positioning (Rebajas section, multi-brand Levi's, Lacoste, Tommy Hilfiger discounted) but with a pure-play flash-sale model.

Regional players

• Pull&Bear: Inditex-owned youth casual fashion retailer with extensive Spanish retail footprint and strong e-commerce. Comparable to Ecool in targeting style-conscious shoppers seeking branded casual wear at accessible price points, though operating a proprietary brand rather than a multi-brand reseller model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• TikToktiktok.com/@ecool.es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecool