diabetes digital

What diabetes digital does

Diabetes Digital is a clinician-owned, woman-founded telehealth nutrition counseling practice that delivers one-on-one virtual care to individuals with diabetes, prediabetes, polycystic ovarian syndrome (PCOS/PMOS), gestational diabetes, and related metabolic conditions. The practice is co-led by Registered Dietitians Wendy Lopez and Jess Jones, both holding MS degrees and Certified Diabetes Care and Education Specialist (CDCES) credentials, and it claims a culturally diverse patient base with 80% of patients identifying as BIPOC. Services are structured around weekly 53-minute virtual sessions with a Health At Every Size (HAES) framework and culturally responsive nutrition counseling that incorporates ethnic foods, with over 50% of dietitians offering sessions in Spanish or other languages.

The underlying technology is a third-party telehealth stack rather than proprietary infrastructure. Patient scheduling, video consultations, electronic health records, and secure messaging run on Practice Better, exposed to patients via diabetesdigital.practicebetter.io. Note-taking software used during sessions carries SOC 2 Type 2 and ISO 27001 certifications, and HIPAA compliance governs all protected health information. Payment processing runs through Stripe via the Healthie platform, and Microsoft Clarity supports website analytics. The product surface includes the core nutrition counseling program, a structured Lower A1C 12-Week Program, and add-on modules for GLP-1 medication support (Ozempic, Mounjaro, Wegovy, Zepbound), PMOS/PCOS, gestational diabetes, and Spanish-language care. The company reports 1,500+ lifetime patients and 15,000+ completed visits, with 12,000+ visits delivered since 2024 and an average 1% A1C reduction for Type 2 diabetes clients at the six-month mark.

The business model is a hybrid of insurance reimbursement and self-pay. The primary revenue stream is in-network billing to major commercial insurers (Aetna, Anthem, Blue Cross Blue Shield, Cigna, Health Net, United, Oxford) and Medicare, with a standard insurance-billed rate of $250 per 53-minute session — 95% of patients pay $0 out-of-pocket. A secondary $150-per-session self-pay rate and a $299-per-month membership (two sessions, unlimited messaging, quarterly lab testing) cover uninsured or out-of-network patients. The company is in-network in 41 US states with stated intent to reach nationwide coverage, and it operates from a San Francisco headquarters with a Portland, Oregon office. No external funding rounds, headcount figures, or revenue disclosures are available; the company appears to be bootstrapped and founder-controlled.

Name

diabetes digital

Legal name

Diabetes Digital Corp

Website

https://diabetesdigital.co

Company type

Private

Operating status

Operating

Short description

Diabetes Digital is a clinician-owned telehealth nutrition counseling platform serving patients with diabetes, prediabetes, PCOS, and metabolic conditions across 41 US states, delivering insurance-covered virtual sessions with a culturally diverse, bilingual team of registered dietitians.

Ownership category

akta.pro rank

Product category

Telehealth Diabetes Nutrition Counseling

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Diabetes (General) (HLAKADAA), Type 2 Diabetes Care (HLAKADAC)

Keywords

• Telehealth nutrition counseling
• Diabetes care services
• Virtual dietitian services
• Metabolic health nutrition
• Medical nutrition therapy

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance-Billed Nutrition Counseling: The majority of revenue comes from billing insurance companies directly for nutrition counseling sessions. The standard fee for a 53-minute session billed to insurance is $250. 95% of patients pay $0 out of pocket with insurance coverage. The company is in-network with major PPO plans including Aetna, Anthem, Blue Cross Blue Shield, Cigna, Health Net, Medicare, United, Oxford, and others.
2. Self-Pay Membership: Monthly membership option at $299/month for patients without insurance coverage or out-of-network plans. Includes two 1-on-1 sessions per month, weekly educational materials, unlimited messaging with dietitian, and quarterly lab testing. Sessions must be used within 30-day period and do not carry over.
3. Self-Pay Cash Sessions: Discounted rate of $150 per 53-minute session for patients choosing to pay out-of-pocket directly, as an alternative to insurance billing. Available as a lower-cost option compared to the insurance-billed rate of $250.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Diabetes Digital provides virtual, 1:1 medical nutrition therapy and counseling delivered by registered dietitians specializing in diabetes, prediabetes, PCOS/PMOS, gestational diabetes, and related metabolic conditions. Sessions are conducted via a third-party telehealth platform (Practice Better), with a structured 12-week Lower A1C Program as the flagship offering, plus specialized modules for GLP-1 medication support and hormonal health. The practice accepts most major US insurance plans (95% of patients pay $0 out-of-pocket) and offers a self-pay membership at $299/month for uninsured patients.

Product overview

Diabetes Digital is a clinician-owned telehealth nutrition counseling platform that provides specialized care for diabetes, prediabetes, and related metabolic conditions. The core offering is online nutrition counseling with registered dietitians, delivered through their Practice Better telehealth platform. Their main service includes the 12-week Lower A1C Program and ongoing nutrition counseling, with specialized modules for GLP-1 medication support, PMOS/PCOS care, and gestational diabetes. The company accepts most major insurance plans with 95% of patients paying $0 out of pocket, and offers a self-pay membership option at $299/month for uninsured patients. Over half their dietitians provide Spanish-language services, reflecting their focus on culturally responsive, weight-inclusive care.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetes Digital Nutrition Counseling Online 1:1 nutrition counseling service delivered by registered dietitians for diabetes, prediabetes, PCOS, and metabolic health management. Includes personalized virtual sessions, meal planning, and ongoing support, covered by most major insurance plans.
• Lower A1C Program (12-Week Program) Structured 12-week program designed to help patients lower A1C levels through personalized dietary guidance, weekly dietitian sessions, and continuous support. Targeted at Type 1, Type 2, LADA, and prediabetes patients.
• Self-Pay Membership Monthly membership at $299/month for patients not covered by insurance or out-of-network plans. Includes two 1-on-1 sessions per month, weekly protocol and educational materials, unlimited messaging with dietitian, and quarterly lab testing.
• GLP-1 & Medication Support Specialized nutrition counseling for patients on GLP-1 medications (Ozempic, Mounjaro, Wegovy, Zepbound), metformin, and other diabetes medications. Addresses side effects, nutrition adequacy, protein needs, and sustainable eating while on these medications.
• PMOS/PCOS Nutrition Support Nutrition counseling specifically for Polyendocrine Metabolic Ovarian Syndrome (PMOS, formerly PCOS), addressing insulin resistance, metabolic health, fertility nutrition, and hormonal balance.
• Gestational Diabetes Counseling Specialized nutrition support for gestational diabetes mellitus (GDM), helping pregnant individuals manage blood sugar through personalized meal planning and dietary strategies.

Quantifiable outcome

• 1% average A1C reduction for Type 2 diabetes clients after 6 months
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Practice BettercoreTechnology or IntegrationTelehealth and practice management platform used for scheduling appointments, video consultations, electronic health records, and client communication. Patients access the platform via diabetesdigital.practicebetter.io for login and appointments.
• Provider Network (Referral Partners)coreStrategic or Co-development PartnerCurated network of vetted healthcare providers including endocrinologists, primary care physicians, women's health specialists, mental health providers, eating disorder specialists, and HAES providers available for referrals when patients need additional support alongside Diabetes Digital nutrition counseling. Includes providers like Gaudiani Clinic, Parsley Health, Paloma Health, Tia Health, Midi Health, and others.
• Healthie (via Stripe)coreTechnology or IntegrationPlatform used for credit card processing and billing. Card charges processed through Stripe via Healthie, appearing as Diabetes Digital on bank/credit card statements.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virta Health: Virta Health is a virtual diabetes reversal clinic combining telehealth physician oversight, nutrition coaching, and behavioral support to lower A1C and reduce medication dependence. It directly competes with Diabetes Digital in the payer-covered, diabetes-reversal telehealth category.
• Omada Health: Omada Health delivers the CDC-recognized National Diabetes Prevention Program (DPP) and diabetes management programs via telehealth coaching, including RD-led nutrition support covered by employers and insurers. It overlaps Diabetes Digital on payer-sponsored, virtual diabetes/prediabetes lifestyle intervention.
• Steady Health: Steady Health provides comprehensive virtual diabetes care combining endocrinologists, nurse practitioners, and diabetes educators with continuous care for Type 1 and Type 2 patients. It competes with Diabetes Digital for insured patients seeking virtual, ongoing diabetes management.
• Diathrive: Diathrive is a telehealth diabetes education and management platform staffed by registered nurses and dietitians that works with insurance to deliver virtual diabetes care. It directly competes with Diabetes Digital on insurance-billed, virtual diabetes coaching for adults with Type 2 diabetes and prediabetes.
• Calibrate: Calibrate is a metabolic health and weight management telehealth program combining clinician oversight with GLP-1 medication and lifestyle coaching. It overlaps Diabetes Digital on the metabolic-health virtual care model and increasingly on GLP-1 nutrition support.
• Form Health: Form Health is a telehealth obesity medicine practice staffed by physicians and registered dietitians that delivers weight management and metabolic care, including for patients on GLP-1s. It competes with Diabetes Digital in the virtual, RD-supported chronic metabolic condition space.
• Sequence (WeightWatchers Clinic): Sequence, now part of WeightWatchers Clinic, is a telehealth weight management and metabolic health program combining clinicians with nutrition coaching and GLP-1 prescribing. It overlaps Diabetes Digital in insurance-covered, RD-supported virtual care for diabetes-adjacent metabolic conditions.

Emerging players

• MySugr: mySugr is a consumer diabetes self-management app with coaching and educational content, owned by Roche. It overlaps with Diabetes Digital on diabetes education and behavior change but differs in being app-first rather than clinician-led nutrition counseling.

Broad incumbents

• Hims & Hers Health: Hims & Hers is a large, publicly traded telehealth platform offering primary care, mental health, and weight management (including GLP-1 prescribing). It is a broader incumbent that competes for the same consumer telehealth and chronic-condition mindshare as Diabetes Digital.
• Noom: Noom is a large consumer weight management and behavior-change platform now expanding into diabetes prevention, telehealth coaching, and GLP-1 support. It is a broad incumbent with adjacent positioning to Diabetes Digital's prediabetes and metabolic health focus.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@diabetesdigitalco
• Facebookfacebook.com/diabetesdigitalco
• LinkedInlinkedin.com/company/98759072
• Instagraminstagram.com/diabetesdigitalco
• TikToktiktok.com/@diabetesdigital.co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about diabetes digital