What feriehus does

Dansommer is a private European vacation-rental marketplace within the Awaze Group, offering more than 50,000 holiday homes, apartments, and cottages across 22 countries. It serves family vacationers, large groups, special-occasion customers, and pet owners through direct website booking, phone assistance, and service offices across Europe.

Its platform provides property search, filtering, availability, and scoring-based recommendations using factors including location, dates, star rating, photo count, and guest search parameters. Feefo provides third-party post-stay reviews, while localized sites support Danish, Norwegian, Swedish, English, German, and Dutch languages with respective currencies.

Revenue comes primarily from commissions on completed bookings, supplemented by owner-facing listing, quality-assurance, support, and payment-processing services. Pricing varies by property, season, and length of stay, with discounted miniferie options for three-to-five-night bookings made within 28 days of arrival.

Name

feriehus

Legal name

dansommer a/s

Website

https://dansommer.no

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Dansommer is a private European vacation-rental marketplace serving families, groups, and pet owners with 50,000+ homes across 22 countries, online booking, localized sites, and property-owner services under the Awaze Group.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

akta.pro secondary industries

Luxury & Estate Rentals (THAGANAF), Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

Keywords

• Vacation home rentals
• Holiday home bookings
• European vacation rentals
• Short stay rentals
• Pet-friendly accommodations

Headquarters

HQ city

Virum

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Vacation Home Rental Bookings: Transaction-based revenue from facilitating vacation home rentals across Europe. The platform connects property owners with travelers and takes commission on completed bookings.
2. Property Owner Services: Services provided to property owners including listing, quality assurance, customer support, and payment processing for their vacation rentals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

feriehus (dansommer/NOVASOL) operates an online marketplace that lists and rents more than 50,000 privately-owned holiday homes, apartments, cabins, and large estates across 22 European countries. The platform facilitates bookings between property owners and travelers, charging transaction fees, and supplements rentals with property-specific services such as miniferie short-stay discounts, pet-friendly options, activity houses, and a bundled Trygghetspakke security package.

Product overview

Dansommer (now NOVASOL) operates as a holiday home rental marketplace offering over 50,000 properties across 22 European countries. The core product is feriehusutleie (holiday home rentals), supplemented by specialized property categories including Store Landsteder (large estates for group celebrations), Aktivitetshus (activity houses with sports facilities), Dyrevennlige Feriehus (pet-friendly homes), and properties with Gratis Badeland (free water park access). The Miniferie (mini-vacation) product offers discounted short stays. A Trygghetspakke (security package) is included with all bookings. Properties span from traditional simple summer houses to luxury homes with indoor heated pools. Founded in Denmark in 1976, the company expanded to Norway (1991) and Sweden (1998) before merging with NOVASOL in 2001.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Home Rentals (Feriehusutleie) Core rental service offering access to over 50,000 holiday homes, apartments, and cabins across 22 European countries, ranging from traditional simple summer houses to modern luxury properties with indoor swimming pools. Targeted at European families and individual travelers.
• Store Landsteder (Large Estates) Large private luxury estates and exclusive holiday homes suitable for family gatherings, celebrations, and large groups, often featuring indoor swimming pools, spa, sauna, and activity halls.
• Aktivitetshus (Activity Houses) Holiday homes equipped with popular indoor activities such as table tennis, billiards, air hockey, darts, PlayStation, and outdoor sports facilities like petanque, volleyball, or badminton courts.
• Dyrevennlige Feriehus (Pet-Friendly Holiday Homes) Holiday homes that welcome pets with no extra fees, with options for up to 2 pets per stay; some properties offer pet-free guarantees with thorough cleaning.
• Gratis Badeland (Free Water Park Access) Properties offering complimentary access to nearby water parks or swimming facilities, with unlimited visits during the stay regardless of weather conditions.
• Miniferie (Mini-Vacations) Short stay packages offering 3-5 nights at discounted rates versus weekly prices, available when booked within 28 days of arrival.
• Summerhus i Danmark Holiday homes specifically in Denmark, the company's primary market since 1976, featuring properties across the Danish coastline including traditional summer houses and modern luxury homes.

Quantifiable outcome

• 6,868,744 average monthly active service recipients in EU
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Awaze GroupcoreStrategic or Co-development Partner · 1 January 2001Awaze Group is the parent company of Dansommer. In 2001, Dansommer was sold and merged with NOVASOL to form Europe's largest vacation rental company under the Awaze umbrella. Awaze manages the consolidated platform and group operations.
• FacebookminorGTM or Marketing PartnerSocial media platform used for marketing activities and sharing content from the website.
• YouTubeminorGTM or Marketing PartnerVideo platform hosting company videos with cookies for marketing targeting.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• NOVASOL: Sister brand within Awaze Group, with which Dansommer merged in 2001. NOVASOL is the consolidated European holiday home platform that Dansommer is now being rebranded into — directly comparable inventory, model, and customer base.
• Awaze Group: Parent company and Europe's largest vacation rental operator. Owns NOVASOL, Dansommer, and other regional brands across Europe. Directly comparable as the consolidator of the same inventory and platform.
• HomeToGo: Berlin-based vacation rental meta-search and marketplace operator with strong European coverage. Closely comparable in business model (aggregator of holiday homes), geography (pan-European), and customer segment (leisure family travelers).
• Vacasa: US-listed full-service vacation rental manager that combines marketplace and property management services. Comparable in offering property owner services and professionally managed inventory, though primarily US-focused.
• Landal GreenParks: Dutch-owned European holiday park operator with extensive vacation home inventory across Northern Europe. Direct competitor in the family vacation and Denmark/Netherlands/Germany markets where Dansommer is strong.

Broad incumbents

• Airbnb: Global short-term rental marketplace with millions of European listings. Competes with Dansommer for travelers and property owners across all 22 of its markets, though Airbnb operates at vastly greater scale and brand recognition.
• Vrbo (Expedia Group): Major whole-home vacation rental marketplace and a core Expedia brand. Competes with Dansommer's whole-home focus across European destinations and shares the family/group traveler segment.
• Booking.com: World's largest accommodation platform with significant vacation rental inventory in addition to hotels. Competes directly with Dansommer for European leisure travelers and offers similar self-service booking with multi-language support.
• Tripadvisor (vacation rentals): Global travel platform with significant vacation rental listings and strong destination-content flywheel. Competes for discovery and booking of European vacation rentals and overlaps with Dansommer on SEO-led acquisition.

Regional players

• Hoseasons (Sykes Cottages parent): UK-focused holiday cottage and lodge rental marketplace under Sykes Cottages. Comparable in cottage/family-vacation category but primarily serves UK travelers rather than European destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about feriehus