coca cola greece
Coca-Cola Greece is the local marketing and operating entity for The Coca-Cola Company across Greece, Cyprus, and Malta, distributing carbonated soft drinks, sports drinks, and ready-to-drink teas through retail, HORECA, and the Coca-Cola App digital platform.
- Company typePublic
- Founded1886
- HeadquartersAthens, Greece
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What coca cola greece does
Coca-Cola Greece operates as the local marketing, operating, and brand entity for The Coca-Cola Company (NYSE: KO) across Greece, Cyprus, and Malta, functioning alongside two core operating subsidiaries: Coca-Cola Hellas (which manages marketing, sustainability, and corporate affairs) and Coca-Cola Τρία Έψιλον (Coca-Cola 3Epsylon, the bottling and distribution partner). Manufacturing is anchored by the Schimatari production facility (400+ workers, including a water treatment plant) and the Heraklion, Crete facility (operational for 18 years). The company sells a portfolio of seven brands — Coca-Cola (including Zero Sugar and Caffeine-Free variants), Fanta, Sprite, Schweppes, Powerade, and FuzeTea — across regular and zero-sugar SKUs, with the most recent portfolio additions being Fanta Orange Zero, Powerade Zero Mountain Blast, and FuzeTea Watermelon Mint No Sugar in 2023, plus the February 2026 relaunch of Coca-Cola Zero Caffeine-Free.
The business reaches consumers through three primary channels: retail (supermarkets, minimarkets, kiosks, convenience stores), the HORECA sector (hotels, restaurants, cafes — over 100,000 establishments in Greece, with 3,200+ participating in the Zero Waste HORECA sustainability program), and digital via the Coca-Cola App (iOS/Android), which supports registration, code scanning, points/gems rewards, and promotional contests. Packaging innovation is a material operational dimension: KeelClip FSC-certified paper-handle packaging replaced plastic shrink wrap on multi-packs in 2024, and Sprite transitioned to clear PET bottles in 2024 to improve recyclability.
Revenue is generated through branded beverage product sales; pricing is determined by retail and HORECA partners rather than published by Coca-Cola Greece, and no segment revenue is separately disclosed. Sustainability programs are central to the operating model and brand positioning: Zero Drop (water management, executed with GWP-Med since 2006, expanded in 2022–2025 to 38 islands/cities serving 212,000+ residents), Zero Waste HORECA (since 2018, with 3,200+ member businesses and documented outcomes of 3,197 tonnes of waste avoided, 24 GWh energy saved, and 4,800 tonnes CO2 reduced), and partnerships with the Hellenic Red Cross, Hellenic Ministry of Environment and Energy, and Special Olympics. Leadership includes Stavros Mourelatos (General Director, Coca-Cola Hellas for Greece, Cyprus, and Malta), Svetoslav Atanasov (General Director, Coca-Cola 3Epsylon for Greece & Cyprus), Maria Tzelepe (Director Corporate Affairs, Communications & Sustainability), and Athina Popov (Frontline Marketing Director for Greece, Cyprus, and Malta).
coca cola greece firmographics
Firmographics- Name
- coca cola greece
- Legal name
- The Coca-Cola Company
- Website
- https://cocacola.gr
- Company type
- Public
- Founded year
- 1886
- Operating status
- Operating
- Short description
- Coca-Cola Greece is the local marketing and operating entity for The Coca-Cola Company across Greece, Cyprus, and Malta, distributing carbonated soft drinks, sports drinks, and ready-to-drink teas through retail, HORECA, and the Coca-Cola App digital platform.
- Ownership category
- akta.pro rank
coca cola greece industry classification
Industry- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
- akta.pro secondary industries
- Sports Drinks & Hydration Beverages (CRADAHAK), Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)
Keywords
Where coca cola greece is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices3 records
Markets served
coca cola greece business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Beverage Product Sales: Sale of Coca-Cola branded beverages including Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Schweppes, Powerade, and Fuze Tea through retail, HORECA, and distribution channels across Greece.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer beverage products available across retail and HORECA channels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
coca cola greece product offering
Product offeringCore offering
Coca-Cola Greece manufactures, distributes, and markets a multi-brand portfolio of non-alcoholic beverages in Greece, Cyprus, and Malta through its local bottler Coca-Cola 3Epsylon and operating entity Coca-Cola Hellas. The portfolio spans carbonated soft drinks (Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Schweppes), sports drinks (Powerade), and ready-to-drink iced teas (FuzeTea). Beverages are sold via retail stores and the HORECA (hotels, restaurants, cafes) channel, with production based at facilities in Schimatari and Heraklion, Crete.
Product overview
Coca-Cola Greece operates as a multi-brand beverage company offering carbonated soft drinks (Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Schweppes), sports drinks (Powerade), and ready-to-drink teas (FuzeTea). The portfolio spans regular and zero-sugar variants across most brands. Complementing the physical product portfolio is the Coca-Cola App, a mobile application that enables consumers to register for exclusive content, participate in promotional contests, scan product codes to earn points and gems, and redeem digital or physical rewards. The company also markets numerous promotional campaigns and offerings tied to its brands.
Differentiator
Problem solved
Functional benefit
Brands
- Coca-Cola: Flagship brand of Coca-Cola beverages including original taste and zero sugar variants
- Coca-Cola Zero Sugar
- Fanta
- Powerade
- Sprite
- Schweppes
- Fuze Tea
Quantifiable outcome
- 80+ water projects benefiting 212,000+ residents
- +5 more outcomes
Companies that use coca cola greece
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
coca cola greece technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
coca cola greece partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Global Water Partnership – Mediterranean (GWP-Med)core19-year partnership implementing water conservation and management programs across Greece. GWP-Med executes technical interventions for Zero Drop water program, including infrastructure improvements for water treatment and distribution. Programs have covered 38 islands and cities with 80+ projects benefiting 212,000+ residents.
- Hellenic Red CrosscoreAnnual partnership supporting vulnerable populations across Greece. Coca-Cola provides financial support to help 500 families in 7 Greek cities and employees volunteer for homeless support initiatives.
- Οικολογική Εταιρεία Ανακύκλωσης (Ecological Recycling Company)coreImplementation partner for Zero Waste HORECA program, providing expertise in waste management and recycling best practices for the hospitality sector. Program has over 3,200 member businesses.
- Athens University of Economics and Business (ΟΠΑ)minorAcademic partner conducting consumer research on sustainability preferences in HORECA sector. Funded by Coca-Cola Greece, the nationwide survey of 1,000+ participants examined environmental responsibility impact on consumer trust.
- Bodossaki Foundation (Ίδρυμα Μποδοσάκη)minorPartner in fire relief efforts receiving $250,000 from The Coca-Cola Foundation. Implements relief program through Doctors of the World (Γιατροί του Κόσμου) supporting fire-affected communities in Patras-Achaia region.
- Special Olympics InternationalcoreGlobal partnership since 1968 making Coca-Cola the exclusive global founding partner. Supports athletes with intellectual and physical disabilities through financial contributions, volunteering, and awareness marketing campaigns.
- Coca-Cola Three EpsyloncorePrimary bottler and distributor for Coca-Cola products in Greece. Operates manufacturing facilities in Schimatari and Heraklion (Crete), employs 400+ workers, and distributes products across all of Greece.
- Coca-Cola HellascoreOperating entity for Coca-Cola in Greece with responsibility for Greece, Cyprus, and Malta. Manages local operations, sustainability programs, and brand marketing activities.
- Hellenic Ministry of Environment and Energy (Υπουργείο Περιβάλλοντος και Ενέργειας)corePatronage of Zero Waste HORECA program and partner in Zero Drop water initiatives. Government support for sustainability programs targeting HORECA sector and water conservation.
- National Recycling Authority (Εθνικός Οργανισμός Ανακύκλωσης)minorGovernment body participating in Zero Waste HORECA independent evaluation committee for awarding distinctions to HORECA businesses.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
coca cola greece competitors and assessment
Company assessmentDirect peers
- PepsiCo Greece (Pepsi-Lipton JV bottler): Direct competitor in the Greek carbonated soft drink, sports drink, and ready-to-drink tea categories. PepsiCo's portfolio (Pepsi, 7Up, Lipton, Gatorade) competes head-to-head with Coca-Cola, Fanta, Sprite, Schweppes, Powerade and FuzeTea across the same retail and HORECA channels in Greece.
- Red Bull Hellas: Energy and functional beverage brand distributed in Greece. Directly competes with Coca-Cola Greece's Powerade in on-premise and impulse channels and increasingly competes for the same evening/active-occasion consumer occasions targeted by Coca-Cola Zero Caffeine-Free and Schweppes.
- Monster Beverage (Hellas): Energy drink brand sold in Greek retail and HORECA. Competes with Coca-Cola Greece's functional/sports portfolio (Powerade) and increasingly with Coca-Cola Zero for younger adult consumers, distributed through overlapping convenience and on-premise accounts.
- Lavazza Hellas: Coffee and ready-to-drink coffee competitor with presence in Greek HORECA. Directly competes with Coca-Cola Greece for HORECA account share and increasingly for the out-of-home beverage occasion, particularly through QSR and café channels that Coca-Cola targets via its QSR combos and Coca-Cola App promotions.
Broad incumbents
- Coca-Cola HBC (Coca-Cola Hellenic Bottling Company): The London-listed parent of Coca-Cola 3Epsylon, Coca-Cola Greece's core bottling and distribution partner across Greece, Cyprus, and Malta. Comparable as the broader bottling franchise operator behind Coca-Cola Greece's production, logistics, and HORECA coverage.
- Britvic (Soft Drinks): UK-listed soft drinks producer (Pepsi, 7Up, Robinsons, Tango) exporting across Europe. Comparable as a multi-brand CPG non-alcoholic beverage competitor with overlapping categories (carbonates, juice, sports) and a similar bottling/co-manufacturing operating model to Coca-Cola Greece.
Emerging players
- Nestlé Waters Greece (Nestlé Hellas): Bottled water and broader beverage competitor in Greece. Comparable as a non-alcoholic beverage producer operating in the same retail and HORECA channels, and a natural peer in the packaging-recyclability and water-stewardship space where Coca-Cola Greece runs its Zero Drop and KeelClip programs.
- Diageo Hellas: Premium spirits and ready-to-drink cocktail producer active in Greek HORECA. Adjacent competitor for on-premise account share and for the evening consumption occasion Coca-Cola targets through Schweppes mixers and Coca-Cola Zero Caffeine-Free.
- ION Hellas / Three Cents: Greece-based premium mixer brand (Three Cents) and broader craft beverage producers. Comparable as local/regional soft drink and mixer brands selling into the same HORECA on-premise accounts that Coca-Cola Greece's Schweppes and Sprite compete for, and a credible niche competitor in mixology-led outlets.
Regional players
- Starbucks Greece (Everest): Master franchisee operating Starbucks stores across Greece. Competes with Coca-Cola Greece for HORECA beverage occasions and out-of-home share-of-throat, particularly relevant given Coca-Cola Greece's Coca-Cola App Scan Your Glass and QSR combo activations targeting Greek cafés.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
coca cola greece social profiles
Digital presencecoca cola greece compliance and trust
Trust signalCompliance5 records
coca cola greece financial estimates
Financial estimateRevenue estimate
Valuation estimate
coca cola greece leadership team
Management profileNumber of profiles
Profiles4 records
coca cola greece subsidiaries and ownership
Company hierarchySubsidiaries3 records
coca cola greece funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
coca cola greece M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about coca cola greece
What does coca cola greece do?
Coca-Cola Greece manufactures, distributes, and markets a multi-brand portfolio of non-alcoholic beverages in Greece, Cyprus, and Malta through its local bottler Coca-Cola 3Epsylon and operating entity Coca-Cola Hellas. The portfolio spans carbonated soft drinks (Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Schweppes), sports drinks (Powerade), and ready-to-drink iced teas (FuzeTea). Beverages are sold via retail stores and the HORECA (hotels, restaurants, cafes) channel, with production based at facilities in Schimatari and Heraklion, Crete.
Is coca cola greece a public or private company?
coca cola greece is a public company. It is classified as public and is currently operating.
When was coca cola greece founded?
coca cola greece was founded in 1886.
Where is coca cola greece based?
coca cola greece is headquartered in Athens, Greece, in the Europe region.
How does coca cola greece make money?
One revenue line is on record: beverage Product Sales.
Who are coca cola greece's main competitors?
Direct peers on record are PepsiCo Greece (Pepsi-Lipton JV bottler), Red Bull Hellas, Monster Beverage (Hellas) and Lavazza Hellas. Broad incumbents are Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) and Britvic (Soft Drinks). Emerging players are Nestlé Waters Greece (Nestlé Hellas), Diageo Hellas and ION Hellas / Three Cents. Starbucks Greece (Everest) is listed as a regional player.
Does coca cola greece have an API?
No public API is recorded for coca cola greece.
What industry is coca cola greece in?
Its primary akta.pro industry code is AFAFAGAA, Soft Drink & Carbonated Beverage Syrups, with a secondary code of CRADAHAK, Sports Drinks & Hydration Beverages. Its NAICS code is 312111 and its SIC code is 2086.