What custom installation services does

Custom Installation Services (CIS), founded in 2008 and headquartered in Matthews, North Carolina, is a residential and light-commercial low-voltage integration contractor serving the Charlotte metropolitan area and surrounding North Carolina communities. The firm designs and installs home theater systems, whole-house audio/video distribution, lighting control and home automation, structured cabling, and central vacuum systems under the direction of President Don Miller, with a small technical team that includes Kevin Avant and Dave Fike.

CIS generates revenue through project-based installation contracts, billed against equipment, labor, and integration services. Its go-to-market relies on direct homeowner relationships, referral partnerships with custom home builders (notably DV Wise Custom Homes), and selective commercial engagements (including Post 390 sports bar and Lance Inc.). The company is an authorized dealer for a portfolio of premium and specialty brands — Bose, Polk Audio, Martin Logan, Marantz, SunBriteTV, Lutron, HAI, SpeakerCraft, ZEE-VEE, and Panamax — which it leverages as both a sourcing channel and a credibility signal in the custom-installation segment.

The business model is services-led rather than product-led: the firm earns margin on design consultation, pre-wire construction-phase work, equipment procurement through dealer channels, installation labor, and post-installation support. Ancillary services such as TV recycling, network setup, and home theater tune-up extend the revenue base beyond large capital projects. As a privately held local services firm, CIS does not disclose financial metrics publicly.

Name

custom installation services

Legal name

Custom Installation Services, LLC

Website

https://cis-nc.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Custom Installation Services is a Matthews, NC-based low-voltage integrator serving Charlotte-area homeowners, custom home builders, and select commercial clients with home theater, whole-house A/V, lighting control, structured cabling, and central vacuum installations.

Ownership category

akta.pro rank

Product category

Residential AV Installation Services

NAICS

Other Personal and Household Goods Repair and Maintenance (811490), Interior Design Services (54141)

SIC

Household Audio & Video Equipment (3651), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industry

Smart Home Installation Kits & Bundles Retail (CRACAGAL)

Keywords

• Home theater installation
• Residential audio video
• Home automation services
• Structured cabling
• Lighting control systems

Headquarters

HQ city

Matthews

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Installation Services: Professional installation of home theater, audio/video, automation, lighting control, structured cabling, and central vacuum systems. Revenue generated through labor and service fees for custom integration projects.
2. Product Sales: Sales of electronics equipment including TVs, speakers, receivers, automation components, and related accessories through authorized dealer relationships with Bose, Polk Audio, Martin Logan, Marantz, SunBriteTV, Lutron, and other brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Custom Installation Services provides custom design, installation, and after-sale support of residential and commercial electronics systems. Core services include home theater/media room installation, whole-house audio/video distribution, Lutron-based lighting control and home automation, structured low-voltage cabling, central vacuum installation, and outdoor TV setup, supported by consultation, network setup, and home theater tune-up services. The company also resells premium consumer electronics brands as an authorized dealer across the Charlotte, North Carolina metropolitan area.

Product overview

Custom Installation Services (CIS) is a residential electronics contractor offering a portfolio of installation services centered on home entertainment, audio/video distribution, and home automation. The core offering consists of design and installation services for home theaters, media rooms, whole-house audio/video systems, lighting control (Lutron Radio Ra II), structured cabling, and central vacuum systems. CIS also resells and installs major consumer electronics brands including Bose (SoundTouch, Lifestyle), Polk Audio, Martin Logan, SpeakerCraft, Marantz, and SunBriteTV outdoor TVs, complemented by power management products (Panamax) and network infrastructure solutions. The company provides consultation, design, installation, and maintenance services primarily for homeowners, custom home builders, and some commercial clients in the Charlotte, NC metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Theater / Media Room Installation Custom design, equipment procurement, and professional installation of home theater systems and dedicated media rooms for residential clients.
• Whole-House Audio/Video Distribution Multi-room audio and video distribution systems that centralize entertainment sources and enable control of audio/video throughout the home.
• Lighting Control / Home Automation Design and installation of Lutron Radio Ra II wireless lighting control and broader home automation systems, including occupancy/daylight sensing and iPad/iPhone control, for residential properties.
• Structured Cabling Installation Installation of low-voltage wiring infrastructure including cable, satellite, phone, network, and data cabling for new construction and retrofit residential projects.
• Central Vacuum System Installation Installation of built-in central vacuum systems for residential homes.
• Consultation and System Design Services Professional assessment and custom system design for home electronics projects, supporting new construction, upgrades, and integration of existing equipment within client budgets.
• Outdoor TV Installation Installation of outdoor television setups including weatherproof SunBriteTV outdoor TV systems for patios, covered porches, and outdoor living spaces.
• Network Setup Services Home network installation including wired Ethernet (Cat6, Cat6a, 10GBaseT), wireless Wi-Fi (802.11n, 802.11ac), MoCA coax networking, and HomePlug AV powerline solutions.
• Home Theater Tune-Up Services Maintenance and calibration services for existing home theater systems including audio tuning, settings adjustment, projector recalibration, and firmware updates.
• TV Recycling Services Old television recycling and disposal services provided to customers who purchase new HDTVs from the company.
• Bose Audio Products (Authorized Dealer) Resale and installation of Bose home audio products including SoundTouch wireless speakers, Wave music systems, and Lifestyle home theater systems, with CIS as the #1 Authorized Bose Dealer in the region.
• Polk Audio Speakers (Authorized Dealer) Resale and installation of Polk Audio loudspeakers including floor-standing, bookshelf, in-wall, in-ceiling, SurroundBar, and Wireless Surround F/X models for home theater and whole-house audio.
• Martin Logan Speakers (Authorized Dealer) Resale and installation of high-end Martin Logan electrostatic and hybrid speakers for audiophile-grade home audio systems.
• SpeakerCraft Products (Authorized Dealer) Resale and installation of SpeakerCraft in-ceiling and in-wall speakers plus the FloBox multi-source audio system with iPod/iPhone/iPad docking.
• Marantz Electronics (Authorized Dealer) Resale and installation of Marantz 3D-ready universal Blu-ray players (UD5005, UD7005) and AV receivers supporting CD, DVD, DVD-Audio, SACD, and Blu-ray playback.
• Lutron Radio Ra II Lighting Control (Authorized Retailer/Installer) Resale and installation of Lutron Radio Ra II wireless lighting control system with daylight sensing, occupancy sensing, automated shading, and iPad/iPhone integration for whole-house energy management.
• ZEE-VEE HD Modulators (Authorized Dealer) Resale and installation of ZEE-VEE high-definition video modulators that enable 1080p distribution over existing coax cable and combine signals to existing channels, primarily for commercial applications.
• Panamax Power Management (Authorized Dealer) Resale and installation of Panamax MX5102 UPS battery backup and voltage monitoring units, surge protectors, and line conditioners for home theater protection.
• Commercial Audio/Video Installation Professional installation of multi-zone audio, video distribution, and automation systems for commercial establishments including sports bars, restaurants, and corporate offices.

Quantifiable outcome

• Professional installation with focus on getting the job done correctly, on time, the first time

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DV Wise Custom HomescoreStrategic or Co-development PartnerDV Wise Custom Homes is a Lake Norman custom home builder partner that refers clients to CIS for electronics installation in new construction projects. This partnership provides a steady stream of pre-wiring and installation opportunities for new custom homes.
• CleanX CorpminorStrategic or Co-development PartnerCleanX Corp is a Charlotte professional cleaners and disaster recovery services company listed as a partner on CIS website.
• SunBriteTVcoreTechnology or IntegrationCIS is an authorized SunBriteTV dealer in Charlotte, NC and surrounding areas. SunBriteTV manufactures outdoor televisions, which aligns with CIS's outdoor TV installation services.
• BosecoreTechnology or IntegrationCIS is an authorized Bose dealer offering Bose products including SoundTouch wireless speakers, Wave music systems, and Lifestyle systems. The company emphasizes being '#1 Authorized Bose Dealer' in the region.
• Polk AudiocoreTechnology or IntegrationCIS is Charlotte, NC's #1 Authorized Polk Audio Speaker Dealer. Offers Polk Audio speakers including SurroundBar and Wireless Surround F/X products.
• Martin LogancoreTechnology or IntegrationCIS is #1 Martin Logan Authorized Dealer in the Carolinas, offering high-end electrostatic speakers.
• MarantzcoreTechnology or IntegrationCIS is Charlotte NC's First Choice For Sales & Installation of Quality Electronics From Marantz, offering Blu-ray players and audio equipment.
• LutroncoreTechnology or IntegrationCIS is the Carolina's #1 Authorized Retailer/Installer of Lutron & HAI Energy Saving Devices, including RadioRa2 lighting control systems and automated shading.
• HAIcoreTechnology or IntegrationCIS is the Carolina's #1 Authorized Retailer/Installer of HAI Energy Saving Devices, home automation and energy management products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Audio Advice: Raleigh/Durham, NC-based custom home theater, smart home, and A/V integrator operating a similar design-led, dealer-of-premium-brands model — the closest geographic and business-model comparable to CIS.
• Bethesda Systems: Washington, D.C. area residential A/V and smart-home custom installer offering home theater design, lighting control, and whole-house audio — same custom-integration services and customer profile as CIS.
• HiFi House: Philadelphia-area custom audio/video retailer and installer carrying premium speaker and automation brands — comparable dealer-led custom integration business targeting discerning residential clients.
• Audio Video Experience: New Jersey-based residential custom A/V and home automation installer offering design, installation, and after-sale support — directly comparable service model and customer mix to CIS.
• Sound Image: California custom A/V and smart-home integrator serving luxury residential clients — comparable premium brand dealer relationships with similar project types and pricing tier.

Broad incumbents

• Magnolia (Best Buy): Best Buy's premium custom-installation division offers nationwide home theater, A/V, and smart-home services at scale — broad incumbent competing with CIS on both project scope and brand portfolio.
• Control4: SnapAV/Control4 provides smart-home automation platforms sold through a national dealer network — CIS effectively operates as a downstream channel for similar Lutron/HAI automation ecosystems.
• Geek Squad (Best Buy): National installation and support arm of Best Buy — competes with CIS for entry- and mid-tier home theater, networking, and TV-mounting jobs across the same geographic footprint.
• Vivint: National smart-home and security provider offering professionally installed automation systems — overlaps with CIS on home automation, lighting, and integrated-control categories at greater scale.
• ADT: Large incumbent in residential security and home automation with national installation coverage — competes for the smart-home and monitoring wallet share that CIS addresses through Lutron/HAI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Matthews-NC/Custom-Installation-Services/123135567737222
• LinkedInlinkedin.com/company/custom-installation-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about custom installation services