fdsea51

What fdsea51 does

FDSEA de la Marne (operating as GROUPE FDSEA 51) is a non-profit departmental agricultural union founded in 1945 and headquartered in Reims, France, representing approximately 4,300 farmer members across the Marne department. Its operations are organized around four functional pillars — advocacy, member accompaniment, representation, and promotion — and it holds 88.5% of seats in Chambres d'agriculture elections, making it the dominant representative body for agricultural employers in the department. The union is affiliated with the national FNSEA federation and is led by a newly elected bureau (President Laurent Champenois, Secretary General Sébastien Delanery) installed in March 2026 for the 2026-2029 mandate.

Its core products and services include the Carte Moisson membership privilege card (accepted by 400+ local and 5,000+ national partners, with 170,000 card holders nationally), the Dynamique Projets project-facilitation service with seven thematic Clubs, and a portfolio of administrative-support services covering PAC dossiers, farm inspections, land matters, and labor law. Distribution runs through a network of 470 elected officials, 17 specialized sections, and 10 wholly-owned subsidiaries (FDSEA Conseil, AS Entreprises, La Marne Agricole, La Marne Viticole, TER'Informatique, Farman Communication, La CAMDA Hygiène/Energie, Terre de Projet, Les Editions de l'Effervescence) that extend the union into consulting, IT, energy, publishing, and communications.

Revenue is generated from annual membership dues (not publicly disclosed), professional services delivered through subsidiaries, and Carte Moisson partner commissions, with a community-led go-to-market model in which member recruitment is driven by advocacy wins, electoral success, and tangible member benefits rather than traditional sales motion. Technology footprint is modest: a WordPress-based website, a weekly newsletter, and a free mobile application launched in early 2025 that provides a private member channel alongside a public news feed.

Name

fdsea51

Legal name

FDSEA de la Marne

Website

https://fdsea51.fr

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

FDSEA de la Marne is a non-profit departmental agricultural union founded in 1945, representing approximately 4,300 farmer members in the Marne department of France through advocacy, administrative support services, the Carte Moisson discount program, and a network of 10 service subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Revenue generated from member subscriptions. Members pay annual dues which fund the union's activities including advocacy, representation, and member services.
2. Member Services and Consulting: Services including PAC dossier assistance, farm inspection support, land management advisory, labor law assistance, and training programs for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FDSEA de la Marne is a departmental agricultural union that represents and defends the interests of 4,300 farmers in the Marne department of France. It provides collective advocacy, individual administrative support (PAC dossiers, farm inspections, land matters, labor law), training programs, and member benefits including the Carte Moisson discount card accepted by 400+ local and 5,000+ national partners. The organization also offers project facilitation through the Dynamique Projets service and operates a mobile application for direct member communications.

Product overview

FDSEA de la Marne operates as an agricultural union offering a portfolio of services including its flagship Carte Moisson membership card program providing member discounts with partner businesses, the Dynamique Projets project support initiative, and the Ma FDSEA en direct mobile application for member communications. Additional services include PAC file assistance, farm inspection support, land/tenancy services, labor/HR advisory, and retired farmer support.

Differentiator

Problem solved

Functional benefit

Brands

• Ma FDSEA en direct: Private channel within the FDSEA mobile app for members to receive important information
• Le fil actu FDSEA
• Carte Moisson
• Dynamique Projets

Products and services

• Carte Moisson Membership privilege card for FDSEA members providing discounts and benefits with over 400 local partners in Marne and 5,000+ national partners. Functions as both an ID card and discount card with personalized annual editions, providing savings on agricultural inputs, equipment, and consumer services.
• Dynamique Projets Project support service implementing the union's 'project unionism' strategy, providing collective and individual support to help farmers concretize their agricultural projects through 7 specialized clubs covering different agricultural sectors and themes.
• Ma FDSEA en direct (Mobile Application) Private channel within the FDSEA mobile application for members to receive important information directly to their phones quickly, without waiting for the weekly actum@rne newsletter. Available on iOS and Android.
• Le fil actu FDSEA Public news channel available to anyone interested in FDSEA Marne news, without requiring membership, distributing only public information through the FDSEA mobile application.
• Dossier PAC Service Assistance service for farmers with their CAP (Common Agricultural Policy) PAC payment file procedures, providing guidance through the complex administrative process.
• Accompagnement Contrôles Support service for farmers facing farm inspections, providing guidance and assistance throughout the control process including preparation, presence during inspection, and follow-up.
• Foncier Service Service addressing questions about land and tenancy matters for farmers, fermiers (tenant farmers), and rural property owners, providing advisory on land tenure, rental agreements, and property rights.
• Main d'œuvre Service Service for agricultural employers addressing labor law, hiring, workforce management, and employee relations questions specific to the agricultural sector.
• Anciens Exploitants Service Support service for retired farmers addressing their specific needs, pension equity issues, recognition of career contributions, and continued representation of their interests.

Quantifiable outcome

• Member testimonial: 45% savings on gas bill for livestock building heating
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Jeunes Agriculteurs (JA 51)coreStrategic or Co-development PartnerJoint representation alliance with young farmers organization. Combined FDSEA-JA list won 88.5% of seats in Chambres d'agriculture elections. Partners on policy advocacy, agricultural development, and representation of farming interests at national level.
• Chambre d'agriculture de la MarnecoreStrategic or Co-development PartnerRegular collaboration on agricultural policy, farmer representation, and joint initiatives including the Forum des Opportunités. FDSEA-JA-Chambre axis for agricultural development in Marne.
• FNSEAcoreStrategic or Co-development PartnerNational federation affiliation providing framework for FDSEA activities. Hervé Lapie serves as both FDSEA President and FNSEA Secretary General. Access to national advocacy resources and policy coordination.
• NUM'AXESminorGTM or Marketing PartnerPartner for Carte Moisson national purchasing operations on hunting and outdoor equipment (talkie-walkies, GPS collars, night vision). Offers 25-32% discounts to card holders.
• AS EntreprisescoreChannel Partner/ Reseller/ DistributorSubsidiary company within Groupe FDSEA 51 providing agricultural business services, farm management consulting, and professional services to members.
• Crédit Agricole du Nord EstminorGTM or Marketing PartnerBanking partner co-organizing annual agricultural conference at Foire de Châlons. Partnership for farmer financial services and economic development initiatives.
• FDSEA ConseilcoreChannel Partner/ Reseller/ DistributorAdvisory subsidiary within Groupe FDSEA 51 providing multidisciplinary consulting services to agricultural businesses.
• Agriculture cœur de nos territoires (18 partners)minorGTM or Marketing PartnerCollective of 18 partners organizing 80 animations at Foire de Châlons for 80th anniversary. Includes solidarity actions for charitable associations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FNSEA (Fédération Nationale des Syndicats d'Exploitants Agricoles): National parent federation of which FDSEA de la Marne is a departmental member. Operates the same trade-union model for French farmers at national scale, providing the umbrella political and policy-coordination structure that FDSEA Marne plugs into.
• MSA (Mutualité Sociale Agricole): France's statutory agricultural social-security operator covering farmers and farm employees. Comparable as a large-scale, member-driven service organization serving the same farmer base across France, though with mandated health/social coverage rather than voluntary union membership.

Direct peers

• Confédération Paysanne: France's second-largest agricultural union and direct competitor to FDSEA/FNSEA in farmer representation. Competes for the same farmer membership base and the same Chambres d'agriculture seats, but represents a smaller-farm, more left-leaning constituency versus FDSEA's mainstream employer-oriented stance.
• Coordination Rurale: Independent French agricultural union competing directly with FDSEA/FNSEA for farmer membership and Chambres d'agriculture representation. Targets a similar mainstream farmer base with a more confrontational policy stance on regulation and prices.
• Jeunes Agriculteurs (JA): French young farmers' union that is both FDSEA Marne's coalition partner (joint list winning 88.5% of Chambres d'agriculture seats) and a competing organization for the under-35 farmer segment. Provides specialized services and representation for new-generation farmers.

Regional players

• Chambre d'agriculture de la Marne: Statutory public body representing all farmers in Marne, where FDSEA holds 88.5% of seats. While legally distinct (chambres consulaires vs. unions), it shares the same farmer constituency in Marne and collaborates with FDSEA on joint initiatives such as the Forum des Opportunités.
• FDSEA Aisne (FDSEA 02): Sibling departmental FDSEA union in the neighboring Aisne department. Operates the same farmer-union model, service portfolio, and Carte Moisson program structure for a different geographic constituency in the same Grand Est region.

Emerging players

• MODEF (Mouvement de Défense des Exploitants Familiaux): Smaller French agricultural union defending family farms. Competes for the same farmer membership but with a narrower, family-farm-focused value proposition, representing a marginal share of Chambres d'agriculture seats.

Others

• Crédit Agricole du Nord Est: Major agricultural banking partner in Marne that co-organizes the annual agricultural conference at Foire de Châlons with FDSEA. Comparable as a French agricultural-services ecosystem player serving the same farmer base, though not a union competitor.
• La Coopération Agricole Grand Est: Regional federation of agricultural cooperatives in Grand Est, serving many of the same Marne farmers. Comparable as a parallel farmer-support organization in the same region, though focused on cooperative economic activity rather than union representation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-fdsea-51

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fdsea51