NUM'AXES

What NUM'AXES does

NUM'AXES is a privately held French family business headquartered in Olivet, France, that designs, manufactures, and sells electronic and technological products for pet care and outdoor activities. The company operates four sub-brands — NUM'AXES Protection (surveillance cameras, infrared and thermal vision), NUM'AXES Nature (hearing protection, walkie-talkies, laser rangefinders, binoculars, flashlights), NUM'AXES Education (bark control collars, pet fencing systems, remote training devices, GPS trackers, beepers), and EYENIMAL (pet bowls, feeders, fountains, grooming tools, toys) — with a catalog of 159+ SKUs priced between €4.90 and €1,190.

The company's core technologies include proprietary bark detection algorithms in the CANICALM collar line, GPS collar-based tracking under the CANICOM GPS family, wireless pet containment via CANIFUGUE, and 4G/Wi-Fi-enabled trail cameras (PIE series) with MMS, email, and live streaming dispatch. Higher-end products integrate thermal imaging with rangefinding (VIS1059, VIS1060) and full-color night vision (NOC1300). Recent additions include PTZ 360° Wi-Fi/4G security cameras (CAM1071, CAM1200), extending into property surveillance. The technology stack is electronics- and embedded-systems-oriented with cellular telemetry rather than AI/ML-driven.

Revenue is generated entirely through hardware unit sales with no disclosed subscription component. Distribution is direct-to-consumer via a multilingual e-commerce storefront (numaxes.com) with free mainland France delivery above €70, supplemented by a reseller/VAR network for international reach. Customer segments split between individual pet owners (dogs and cats), nature/outdoor enthusiasts, and property/asset surveillance users (farmers, beekeepers, equestrian operators). The business is founder-family-owned with no external venture capital disclosed and no public revenue figures.

Name

NUM'AXES

Legal name

NUM'AXES

Website

https://numaxes.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

NUM'AXES is a French family-owned designer and seller of electronic products for pet care and outdoor activities, operating four sub-brands across surveillance cameras, nature gear, pet training and tracking collars, and pet care accessories, sold via DTC e-commerce and reseller networks.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Pet and Outdoor)

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)

Keywords

• Pet training electronics
• Pet containment systems
• Dog GPS tracking
• Trail cameras
• Thermal imaging optics

Headquarters

HQ city

Olivet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: NUM'AXES generates revenue primarily through the sale of physical products including pet training devices (bark collars, fencing systems, GPS trackers), pet care products (feeders, fountains, toys), outdoor/nature equipment (trail cameras, night vision, walkie-talkies), and accessories (batteries, straps, replacement parts). Products are sold as one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

NUM'AXES designs, industrializes, produces, and sells electronic devices for pets (bark-control collars, wireless pet-fence systems, GPS tracking collars) and for nature/outdoor surveillance (trail cameras, security cameras, thermal and night-vision monoculars, laser rangefinders, bird-launching systems). Products are offered under four specialist brands — NUM'AXES Education, NUM'AXES Protection, NUM'AXES Nature, and EYENIMAL — and sold online and via an international distributor network, with after-sales repair and spare-parts support.

Product overview

NUM'AXES is a French family business with over 30 years of experience developing technological products for pets and nature activities. The company operates under four distinct brands: NUM'AXES Protection offers camera traps, security cameras, infrared night vision, and thermal vision equipment; NUM'AXES Nature provides hearing protection, walkie-talkies, laser rangefinders, binoculars, and flashlights; NUM'AXES Education supplies barking control collars, pet fencing systems, remote training collars, GPS tracking devices, and beeper collars; and EYENIMAL delivers pet care products including food bowls, feeders, water fountains, grooming tools, and interactive toys. The product portfolio spans 159+ products across these four brands, serving pet owners and nature enthusiasts with technology-focused solutions for animal welfare, training, and outdoor surveillance.

Differentiator

Problem solved

Functional benefit

Brands

• NUM'AXES Protection: Camera traps, cameras, infrared night vision, and thermal vision products for surveillance needs (forests, equestrian centres, farms, beehives, private homes).
• NUM'AXES Nature
• NUM'AXES Education
• EYENIMAL

Products and services

• CANICALM Bark Control Collar An anti-bark electronic collar for dogs that detects barking and delivers graduated corrective signals (beeps, vibrations, or stimulations). Targeted at dog owners seeking to manage nuisance barking without external professional training.
• CANIFUGUE FUG1034 Wireless Pet Containment System A wireless pet-fence kit using a base transmitter and a receiver collar to define a customizable circular containment area; the collar emits a warning beep then stimulation when the dog crosses the boundary. Designed for property owners who want a non-physical fence to keep dogs within their yard.
• CANICOM GPS 2 Multi-Dog Tracking System A handheld GPS tracking system that locates and monitors up to three dogs in real time using cellular connectivity and a smartphone app. Aimed at hunters and dog owners who need to locate their dogs over long distances.
• CANICOM GPS MINI Tracking System (with and without stimulation) A compact GPS dog-tracking collar plus handheld device using cellular connectivity and a mobile app, available with or without remote training (stimulation) functions, for hunters and active dog owners.
• Security Trail Camera PIE1076 A standalone motion-activated photo/video trail camera that records wildlife or intruders to an SD card, for use in rural surveillance and wildlife monitoring.
• Cellular Trail Camera PIE1046 4G A 4G cellular trail camera that sends motion-triggered photos to a phone or email without requiring on-site Wi-Fi, designed for remote surveillance of rural, agricultural, or hunting sites.
• Cellular Trail Camera PIE1152 4G (Solar-compatible) A latest-generation 4G cellular trail camera for unattended outdoor monitoring, with optional solar power for autonomous deployment in areas without mains electricity.
• PTZ Security Camera CAM1200 (Wi-Fi and 4G) A pan-tilt-zoom security camera with Wi-Fi and 4G connectivity for property and premises surveillance, controllable remotely via mobile app.
• Thermal Vision Monocular VIS1059 / VIS1060 A handheld thermal-imaging monocular that detects heat signatures of animals, people, or objects for night observation, hunting, and security use.
• Full Color Night Vision Monocular NOC1300 A handheld full-color night-vision monocular for low-light observation of wildlife, terrain, and outdoor environments.
• CANIFLY 1500 PRO Bird Launching System A remote-controlled bird-launching system for training pointing and bird dogs, releasing captive pigeons or quail at distance via a transmitter.
• EYENIMAL Smart Tiny Pet Feeder A Wi-Fi-connected automatic pet feeder with smartphone-app scheduling and portion control for cats and small dogs left alone for portions of the day.
• EYENIMAL Smart Bloom Pet Fountain A connected pet drinking fountain app-controlled and filter-equipped, aimed at cat and dog owners wanting continuous filtered water.
• Bluetooth Earplugs ORE1068 Wireless Bluetooth earplugs that combine hearing protection with mobile audio streaming, marketed to hunters, shooters, and outdoor users.
• Laser Rangefinder TEL1800 A handheld laser rangefinder that measures distances to targets for hunting, golf, hiking, and outdoor planning.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radio Systems (PetSafe): The largest direct competitor in electronic pet containment, bark control, and training collars globally. Both companies compete head-to-head in fencing systems and bark collars, with very similar product functionality and target customers.
• Garmin (Alpha / Astro): Garmin's Astro and Alpha lines are the leading GPS dog tracking and training collar systems. Direct overlap with NUM'AXES' CANICOM GPS on functionality (dog location, training) and on the hunting/outdoor enthusiast customer segment.
• Dogtra: Specialist in remote training collars and GPS e-collar systems for hunting and sporting dogs. Same product category as NUM'AXES' CANICOM GPS MINI and education/training collars, with shared hunting-dog customer base.
• Tractive: DTC GPS pet tracker with a subscription model. Directly comparable to NUM'AXES' CANICOM GPS line on product (dog/cat GPS) and target customer, and contrasts the hardware-only approach with subscription-based monetization.
• Petkit: Direct competitor for smart pet feeders, water fountains, and connected pet care products under NUM'AXES' EYENIMAL brand. Same product categories (auto feeders, water fountains) with similar connected/app features.
• Spypoint: Specialist in cellular trail cameras and surveillance products. Directly comparable to NUM'AXES' PIE series trail cameras and NUM'AXES Protection brand, with similar 4G/MMS functionality and hunting/security use cases.
• Bushnell (Trophy Cam / Core): Market-leading trail camera brand (Trophy Cam) and a major optics brand. Overlaps with NUM'AXES' PIE trail cameras and Nature/Protection brands in hunting and outdoor observation.
• Pulsar (thermal/optical devices): Leading provider of thermal imaging monoculars and binoculars for hunting and outdoor use. Directly comparable to NUM'AXES' VIS series thermal vision monoculars with rangefinder (VIS1059, VIS1060).

Emerging players

• Whistle (Mars Petcare): Subscription-based smart GPS pet tracker and health monitor. Overlaps with NUM'AXES' CANICOM GPS line in pet location tracking with a heavier health-and-app focus.
• Furbo: Smart pet camera with treat dispenser for dog owners. Adjacent but comparable to NUM'AXES EYENIMAL Smart Tiny Pet Feeder with built-in camera, addressing the same connected pet monitoring use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/NUMAXES
• YouTubeyoutube.com/channel/UC99YJqVlaCCKmMTTBhscl3A
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/eyenimal-europe
• Instagraminstagram.com/num_axes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUM'AXES