BlueRock
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
BlueRock firmographics
Firmographics- Name
- BlueRock
- Legal name
- BlueRock 3030 Pty Ltd
- Website
- https://bluerock.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
BlueRock industry classification
Industry- Product category
- Professional Services
- NAICS
- Other Accounting Services (541219), Administrative Management and General Management Consulting Services (541611)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- SME Accounting, Bookkeeping & Close Automation (FSAGAJAH)
- akta.pro secondary industries
- Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK), Private Banking & UHNW Wealth Advisory (FSAEABAC), Corporate Foundations & CSR Grantmaking (BPAGAKAC)
Keywords
Where BlueRock is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
BlueRock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Accounting & Tax: BlueRock provides accounting, tax advisory, business accounting, complex tax advisory, international tax, and expatriate services on a fixed-fee subscription or per-engagement basis.
- Outsourced Payroll Services: Outsourced payroll delivered as a simple fixed-fee subscription, covering STP2-compliant onboarding, payment processing, award interpretation, leave management, expense reimbursements, rostering and clock-in/clock-out tracking.
- Outsourced Bookkeeping: Flexible fixed-fee outsourced bookkeeping services with transparent monthly costs covering bookkeeping, payroll, reporting and compliance. Scale up/down or cancel at any time.
- Wealth Management & Financial Planning: Private wealth advisory covering strategic advice, investment management, superannuation, insurance, and inheritance/wealth transfer planning.
- Philanthropy Advisory: Philanthropy consulting and management of the Be BlueRock Foundation, including Named Giving Funds with minimum $50,000 donation requirement.
- Digital Services: Digital consulting, business systems automation, websites and eCommerce, marketing and growth strategy, paid media advertising, and creative services. Delivered as project-based engagements and ongoing retainers.
- Legal Services: BlueRock Law provides corporate and commercial law, property law, wills and estates, and insolvency and restructuring services.
- Business Advisory: Business planning, business restructuring, monthly meetings, and employee share scheme advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible Bookkeeping Packages |
| Subscription | Monthly | Outsourced Payroll Subscription |
| Subscription | Annual | Named Giving Fund |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BlueRock product offering
Product offeringCore offering
BlueRock is an Australian professional services firm based in Melbourne that delivers integrated, multidisciplinary advisory across accounting, tax, legal, wealth management, business advisory, digital transformation, and philanthropy. The firm serves entrepreneurs, SMEs, and high-net-worth individuals, combining traditional accounting services with modern digital tools and AI-enabled advisory delivery.
Product overview
BlueRock is a multi-disciplinary professional services firm offering an integrated portfolio of services spanning accounting, business advisory, digital technology, wealth management, law, and philanthropy. The firm's digital division (BlueRock Digital) provides a suite of technology services including CRM consulting (HubSpot), inventory management (Cin7, MRPeasy), accounting software (Xero), project management (WorkflowMax), and eCommerce solutions (Shopify, Webflow, CoreDNA). The wealth management division offers financial planning, investment management, and philanthropy advisory with the Be BlueRock Foundation as a structured giving vehicle. Core business services include outsourced bookkeeping, payroll processing, cash flow management, business planning, and AML/CTF compliance. The firm operates as a unified platform where cross-disciplinary expertise is shared across divisions to provide holistic solutions to entrepreneurial clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Accounting and Tax Integrated accounting and tax compliance and advisory services for SMEs, entrepreneurs, and high-net-worth individuals in Australia, delivered through fixed-fee engagement models.
- Wealth Management Wealth advisory and financial planning services for high-net-worth individuals, business owners, and families, including investment, retirement, and intergenerational wealth structuring.
- Legal Services Commercial legal services spanning business structuring, contracts, employment law, and related advisory delivered alongside the firm's accounting and tax practice.
- Business Advisory
- Digital Transformation Services Digital advisory and technology enablement services helping clients adopt platforms, AI tools, and automation to modernize finance, operations, and advisory delivery.
- Philanthropy Services
Quantifiable outcome
- Klay Tiles: Order processing time reduced from 23 minutes to under 5 minutes after inventory management system implementation
- +5 more outcomes
Companies that use BlueRock
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
BlueRock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature3 records
BlueRock partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- HubSpotcoreBlueRock Digital is a HubSpot implementation partner, providing CRM consulting, setup, and integration services to clients. HubSpot is a core platform in BlueRock's digital systems service offerings for streamlining sales, marketing, and customer retention.
- Cin7coreCin7 is an inventory management software partner used by BlueRock for implementing inventory management, order processing, and supply chain solutions for clients in manufacturing and retail. BlueRock's digital team helps clients select and implement Cin7 as part of their business systems.
- MRPeasycoreBlueRock's digital team are authorised MRPeasy consultants who help food and goods manufacturers implement the MRPeasy platform for inventory management, production scheduling, and traceability. MRPeasy integrates with Xero, QuickBooks, and Shopify.
- QuickFeecoreQuickFee provides BlueRock's client payment processing for both BlueRock Accounting and BlueRock Law. Clients can pay invoices through QuickFee's secure payment portal.
- PraemiumcorePraemium provides BlueRock's wealth client reporting portal, allowing clients to view investment insights and portfolio performance through Praemium's platform.
- MyProsperitycoreMyProsperity provides BlueRock wealth clients with a holistic view of their investments across multiple platforms and assets.
- Class (SuperRoom)coreClass provides BlueRock's SMSF client portal for self-managed superannuation fund management, compliance, and reporting.
- ShopifycoreBlueRock Digital is a preferred Shopify partner with certified expertise in Shopify 2.0 for scalable, conversion-focused eCommerce stores. They have built multiple Shopify sites for clients including About Space.
- XerocoreXero is a core accounting platform recommended by BlueRock for bookkeeping, accounting, and financial management. It integrates with various business systems BlueRock implements (Cin7, MRPeasy). BlueRock runs Xero conversion campaigns and is a Xero partner.
- Be BlueRock FoundationcoreThe Be BlueRock Foundation is BlueRock's philanthropic arm established in 2020. It is a public ancillary fund (PUF) that enables individuals and organisations to establish Named Giving Funds. BlueRock manages the Foundation which supports charity partners and engages 80 employees in payroll giving.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BlueRock competitors and assessment
Company assessmentDirect peers
- Mazars Australia: International accounting, tax, and advisory firm with Australian practice focused on mid-market and SME clients. Competes with BlueRock on advisory breadth and SME/entrepreneur market segment.
- Pitcher Partners: Australian mid-tier accounting, advisory, and wealth network serving SMEs, entrepreneurs, and HNW clients. Closest direct analogue to BlueRock in scope (accounting + advisory + wealth) and SME/entrepreneur target market, although broader geographic footprint.
- RSM Australia: Mid-tier accounting, tax, and business advisory firm focused on middle-market companies and entrepreneurs. Similar SME focus and multi-disciplinary advisory positioning to BlueRock.
- Hall Chadwick: Australian accounting, wealth, and corporate advisory group serving SMEs, HNW individuals, and families. Overlaps with BlueRock on accounting, wealth, and integrated advisory services, including philanthropy-adjacent offerings.
- Crowe Australasia: Mid-tier accounting, audit, tax, and advisory network serving Australian SMEs and mid-market clients. Comparable SME entrepreneur positioning and integrated advisory service mix.
- Bentleys Australia: Network of Australian advisory firms offering accounting, business advisory, and wealth services to SMEs and family businesses. Comparable multi-disciplinary SME/owner-managed business focus.
- William Buck: Australian accounting and advisory firm serving SMEs, family groups, and HNW clients across advisory, tax, and wealth. Directly comparable in target customer and integrated professional services scope.
- HLB Mann Judd: Australian accounting and advisory network with SME and mid-market client base. Provides comparable integrated services (audit, tax, business advisory, wealth) targeting similar founder-led businesses.
- DFK Australia and New Zealand: Association of independent Australian and NZ accounting, tax, and advisory firms serving SMEs and HNW clients. Comparable multi-disciplinary offering and SME target market with similar cross-sell into wealth and advisory.
Broad incumbents
- BDO Australia: International accounting and advisory network with substantial Australian mid-market practice. Competes with BlueRock in the SME/entrepreneur advisory space but offers a much wider service portfolio and global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BlueRock social profiles
Digital presenceBlueRock compliance and trust
Trust signalCompliance6 records
BlueRock financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueRock leadership team
Management profileNumber of profiles
Profiles1 record
BlueRock subsidiaries and ownership
Company hierarchySubsidiaries2 records
BlueRock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueRock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueRock
What does BlueRock do?
BlueRock is an Australian professional services firm based in Melbourne that delivers integrated, multidisciplinary advisory across accounting, tax, legal, wealth management, business advisory, digital transformation, and philanthropy. The firm serves entrepreneurs, SMEs, and high-net-worth individuals, combining traditional accounting services with modern digital tools and AI-enabled advisory delivery.
Is BlueRock a public or private company?
BlueRock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlueRock founded?
BlueRock was founded in 2017. It employs 251 to 500 people.
Where is BlueRock based?
BlueRock is headquartered in Melbourne, Australia, in the Oceania region.
How does BlueRock make money?
Eight revenue lines are on record. Professional Services - Accounting & Tax is the primary driver. The others are outsourced Payroll Services, outsourced Bookkeeping, wealth Management & Financial Planning, philanthropy Advisory, digital Services, legal Services and business Advisory.
Who are BlueRock's main competitors?
Direct peers on record are Mazars Australia, Pitcher Partners, RSM Australia, Hall Chadwick, Crowe Australasia, Bentleys Australia, William Buck, HLB Mann Judd and DFK Australia and New Zealand. BDO Australia is listed as a broad incumbent.
Does BlueRock have an API?
No public API is recorded for BlueRock.
What industry is BlueRock in?
BlueRock's product category is Professional Services. Its primary akta.pro industry code is FSAGAJAH, SME Accounting, Bookkeeping & Close Automation, with a secondary code of FSABADAK, Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO). Its NAICS code is 541219 and its SIC code is 6282.