Executive Home Care

What Executive Home Care does

Executive Home Care is a U.S.-based senior home care franchise founded in 2004 and headquartered in Scottsdale, Arizona, operating under the Evive Brands portfolio. The company delivers non-medical in-home care services through 83 independently owned and operated franchise locations across more than 20 states, serving seniors, individuals with dementia or Alzheimer's, post-hospital transition patients, and families seeking respite from caregiving duties. Service offerings span Personal Care, Companion Care, Live-In Care, Transitional Care, Dementia Care, Respite Care (with specialized programs for Parkinson's, stroke recovery, and cancer), End of Life Care, Fall Prevention, Skilled Nursing Care, and Homemaker Services, alongside participation in the GUIDE Program for dementia care.

The underlying operational backbone is the proprietary 360° Caregiver Onboarding program, which combines advanced training, screening, and evaluation prior to placement, with caregivers hired internally (not subcontracted), bonded, and insured. There is no proprietary technology platform, mobile app, or AI-enabled system referenced in the available data; service delivery relies on standard franchise operational practices, location-specific websites, phone-based intake (888-963-9133), healthcare provider referrals, and a corporate content marketing presence via the Care Corner Blog.

Revenue is generated via two streams: service fees paid by clients and families for in-home care, and franchise fees (initial fees plus ongoing royalties and advertising contributions) collected from the 83 franchisees. Pricing is quote-based and determined through free in-home assessments, with monthly billing cadence. The company is led by Brand President Jeanette Weinz and is part of the Evive Brands family of franchise brands, with no disclosed venture capital or private equity funding.

Name

Executive Home Care

Legal name

Executive Home Care

Website

https://executivehomecare.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Executive Home Care is a U.S. senior home care franchise, founded in 2004, operating 83 independently owned locations across 20+ states. It delivers non-medical in-home care services (personal, companion, live-in, dementia, respite, and transitional care) to seniors and their families under the Evive Brands portfolio.

Ownership category

akta.pro rank

Product category

Senior In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHSABAMAJ

Home Care Franchise Network Staffing & Placement

Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services

SECONDARYHSABAHAB

Live-In Care (Single Caregiver, 24-Hour Presence)

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAC

Alzheimer’s Specialized Care (Mid/Late-Stage)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Senior home care
• In-home care services
• Non-medical care
• Dementia care
• Respite care

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Home Care Services: Fees charged for in-home care services provided to clients. Services include personal care, companion care, live-in care, dementia care, respite care, transitional care, specialized care services, end of life care, and fall prevention. Revenue is generated through service fees paid by clients or their families, potentially including long-term care insurance reimbursement.
2. Franchise Fees: Revenue generated from franchisees who pay fees to operate Executive Home Care locations. The company operates 83 franchise locations nationwide as of 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Executive Home Care is a franchise network providing non-medical in-home care services to seniors and disabled individuals across the United States. Services include personal care, companion care, live-in care, dementia care, respite care, transitional care, end-of-life care, fall prevention, and homemaker support, delivered in clients' own homes through locally owned franchise locations. Caregivers are hired and trained internally through a proprietary 360° onboarding program.

Product overview

Executive Home Care is a senior home care franchise offering a comprehensive suite of in-home care services delivered through a network of locally operated franchise locations. The core service portfolio centers on Personal Care, Companion Care, Live-In Care, and Transitional Care, supplemented by specialized offerings including Dementia Care, Respite Care (with specific programs for Parkinson's, stroke recovery, and cancer), End of Life Care, Fall Prevention, and Homemaker Services. Clinical capabilities include Skilled Nursing Care delivered by registered nurses. The company also operates the GUIDE Program for dementia care support in partnership with approved organizations. All caregivers undergo the proprietary 360° Caregiver Onboarding program. The franchise operates across multiple U.S. states through independently owned franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Assistance with daily personal activities including bathing, dressing, grooming, mobility, and hygiene to help seniors maintain dignity and independence at home.
• Companion Care Social support and companionship services to address mental health needs, including conversation, activities, and emotional support for seniors.
• Live-In Care Round-the-clock caregiver presence in the client's home to provide continuous assistance and support for seniors requiring constant care availability.
• Dementia Care Specialized in-home care for individuals with Alzheimer's and other forms of dementia, focusing on safety, routines, and cognitive support.
• Transitional Care Hospital-to-home transition support including recovery assistance, medication management, fall prevention, and coordination with healthcare providers.
• Respite Care Temporary relief for family caregivers, providing short-term care for seniors including specialized services for Parkinson's, stroke recovery, and cancer care.
• Specialized Care Services Customized care programs tailored to specific health conditions and needs beyond standard in-home care offerings.
• End of Life Care Compassionate support and care for seniors in their final stages of life, focusing on comfort and dignity.
• Fall Prevention Home safety assessments and fall risk evaluations to identify hazards and implement safety measures for seniors aging in place.
• Skilled Nursing Care In-home nursing services provided by registered nurses including assessments, medication management, wound care, diabetes care, and other skilled medical services.
• Homemaker Services Non-medical household assistance including dusting, vacuuming, mopping, deep cleaning, laundry, grocery shopping, and medication pickup.
• GUIDE Program (Guiding an Improved Dementia Experience) A national dementia support initiative that connects families with approved GUIDE organizations, providing care navigation, caregiver education, and covered respite care up to $2,500/year for eligible clients.

Quantifiable outcome

• Over 20 years of operational excellence since 2004
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Evive BrandscoreOthersExecutive Home Care is a member of the Evive Brands family. Evive Brands is the parent company or major investor that owns or controls Executive Home Care as part of its portfolio of franchise brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home Instead: Home Instead is the largest senior in-home care franchise network in the US, offering personal care, companionship, dementia care, and respite services through locally owned franchises - directly comparable to Executive Home Care's franchise model, service mix, and senior target customer.
• Comfort Keepers: Comfort Keepers is a national franchise network providing in-home personal care, companionship, and specialized dementia and Alzheimer's care to seniors. Directly comparable as a franchised in-home elder care provider with overlapping services and customer base.
• Visiting Angels: Visiting Angels is a US franchise network specializing in non-medical in-home senior care including personal care, dementia care, and respite, with locally owned and operated territories - a near-identical service model and customer segment to Executive Home Care.
• Right at Home: Right at Home is a senior in-home care franchise offering personal care, companionship, and specialized support including dementia and hospice-adjacent care. Directly comparable as a franchised provider targeting the same senior demographic with similar service lines.
• Senior Helpers: Senior Helpers is a national franchise providing in-home personal and dementia care for seniors, including specialized Alzheimer's and Parkinson's programs. Directly comparable as a franchise competitor with overlapping service offerings and customer profile.
• BrightStar Care: BrightStar Care is a franchise network providing both non-medical in-home care and skilled nursing through Joint Commission-accredited locations. Comparable to Executive Home Care as a franchise competitor, with a similar dual medical/non-medical service model.
• Synergy HomeCare: Synergy HomeCare is a fast-growing franchise network providing non-medical in-home care, personal care, and dementia support to seniors across the US. Directly comparable as a franchise-based in-home elder care provider with overlapping services.
• Griswold Home Care: Griswold Home Care is a non-medical, private-duty home care franchise serving seniors and disabled adults with personal care, homemaking, and companionship services. Comparable as a franchise competitor focused on non-medical in-home elder care.

Broad incumbents

• BAYADA Home Health Care: BAYADA is one of the largest US home health care providers, offering skilled nursing, personal care, and pediatric/adult home health services across many states. Comparable as a large incumbent operating in home-based elder care with overlapping services including skilled nursing.

Emerging players

• Honor Technology: Honor is a tech-enabled home care company combining a software platform with local care operations for seniors. Comparable as an emerging competitor bringing proprietary technology and operational scale to the same non-medical in-home senior care market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/executivehomecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Home Care