elsaada

What elsaada does

ELSAADA is a privately held Egyptian exporter of fresh and frozen fruits and vegetables, headquartered in Alexandria, Egypt, and operating a branch in Guayaquil, Ecuador. The company sources produce directly from contracted farmers and its own harvests, then handles, grades, packs, and commercializes it through dedicated in-house sales, logistics, and documentation teams. Its go-to-market is B2B export, serving international wholesale markets across multiple countries alongside a domestic wholesale channel covering all of Egypt.

The product portfolio spans three lines: fresh fruits (oranges, grapes, mangoes, lemons, grapefruit, peaches, guava, mandarin, pomegranate, strawberries, apricots, and watermelon), fresh vegetables (onion, tomato, sweet potatoes, sugar snap peas, potatoes, carrot, artichoke, pepper, spring onion, garlic, iceberg lettuce, cucumber, green peas, and green beans), and IQF frozen products (artichoke, pomegranate, broccoli, strawberry, and cauliflower). The core operational technology is a same-day processing workflow — produce moves from farm to plant to shipment within a single day to preserve freshness and avoid inventory aging — combined with manual plus electronic-caliper grading and a full farm-to-customer traceability system. Packaging and packing options are configurable to buyer specifications.

The business model is transactional B2B export sales priced per shipment based on product spec, volume, and packaging requirements; pricing is not publicly disclosed. ELSAADA holds GLOBALGAP and ISO 9001 certifications, which function as market-access credentials rather than moats in the technical sense. No revenue, headcount, funding, or ownership figures are disclosed in the available source material, and the company shows no AI, software, or digital-platform components.

Name

elsaada

Legal name

ELSAADA

Website

https://elsaada-eg.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fresh Produce Export

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAIACAH

Import / Export Produce Wholesale (Cross-Border Trading)

Agriculture & Food Production/Food Distribution & Wholesale/Produce (Fresh Fruit & Vegetable) Wholesale

SECONDARYAFAKAFAG

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends)

Agriculture & Food Production/Food Processing & Manufacturing/Fruit & Vegetable Processing (Fresh-Cut, Juices, Purees)

SECONDARYAFAIAHAE

Frozen Fruits & Vegetables Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

SECONDARYAFAIACAA

Fresh Fruit Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Produce (Fresh Fruit & Vegetable) Wholesale

SECONDARYCRAOABAB

Fresh Produce Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

Keywords

• Fresh produce export
• Frozen vegetables
• Fruit supplier
• Agricultural exports
• Wholesale produce

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Export: Export of daily fresh fruits and vegetables directly from Egyptian farms to international markets. Products are processed and shipped on the same day to maintain freshness.
2. Frozen Produce Export: Export of frozen fruits and vegetables including IQF artichoke, pomegranates, broccoli, strawberry, and cauliflower for international markets.

Go-to-market motion1 record

Distribution channels2 records

Core offering

ELSAADA handles, packs, and exports fresh and frozen fruits and vegetables sourced from Egyptian farmers and its own harvests. Products are processed at its Alexandria plant and commercialized on the same day for export, with flexible packaging options and full traceability to the final customer. The company serves domestic wholesale markets across Egypt and international export markets across several countries.

Product overview

ELSAADA is a fruits and vegetables supplier and exporter based in Egypt. The company operates three main product lines: Fresh Fruits (oranges, grapes, mangoes, lemons, grapefruit, peaches, guava, mandarin, pomegranate, strawberries, apricots, and watermelon), Fresh Vegetables (onion, tomato, sweet potatoes, sugar snap peas, potatoes, carrot, artichoke, pepper, spring onion, garlic, iceberg lettuce, cucumber, green peas, and green beans), and Frozen Products (IQF artichoke, pomegranates, broccoli, strawberry, and cauliflower). The company sources products directly from farmers and its own harvests, handling packaging and same-day commercialization to ensure freshness.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fruits Fresh export fruits including oranges (Navel, Valencia, Baladi, Sukkari, Shamouti), grapes (Early Sweet, White Esperyour, Red Flame Seedless, Black Rose, Royal Autam, Crimson), mangoes (Kent, Kit, Tommy), lemons (Adalia, Verna, Lime), grapefruit (Star Ruby), peaches (Florrida, Sweet), guava (Baladi), mandarin (Fermont, Minneola, Morket), pomegranate (F116, Wonderful), strawberries (Festival, Fortuna, Florida), apricots, and watermelon (Crimson). Sold to international wholesale buyers and domestic wholesalers.
• Fresh Vegetables Fresh export vegetables including onion (Red, Golden, White), tomato (Silika), sweet potatoes (White flesh, Orange flesh), sugar snap peas, potatoes (Spunta, Diamonda, Flora, Nicola), carrot (Yellow), artichoke (Violet, Balady), pepper (Green), spring onion (STAR RUBY), garlic (White, Red), iceberg lettuce, cucumber, green peas, and green beans. Sold to international wholesale buyers and domestic wholesalers.
• Frozen Products IQF (Individual Quick Frozen) products for export including artichoke, pomegranates, broccoli, strawberry, and cauliflower. Targeted at international wholesale buyers requiring long-shelf-life produce.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• PICO Agricultural Investments: Egyptian fruits and vegetables exporter with comparable product range (citrus, grapes, vegetables) and similar B2B export model serving EU, Gulf, and Russian markets. Directly comparable on origin, product mix, and GTM.
• Daltex Egypt: Egyptian fresh produce grower-exporter handling citrus, vegetables and stone fruit for international wholesale markets. Closely comparable as a same-country, same-product exporter with farmer-direct sourcing.
• Agrofresh Egypt: Egypt-based fresh fruits exporter (citrus-led) targeting European, African, and Asian wholesale markets. Overlaps directly with ELSAADA on citrus export, packaging, and wholesale distribution.
• Nafeesa Frozen Foods: Egyptian producer and exporter of IQF frozen fruits and vegetables (strawberry, broccoli, artichoke, pomegranate). Directly comparable to ELSAADA's IQF product line on origin, processing method, and export channels.

Broad incumbents

• Farm Frites: Global frozen potato and vegetable processor supplying foodservice and retail across multiple continents. Comparable on the IQF frozen side of ELSAADA's business and on global B2B foodservice distribution, though focused on potatoes rather than mixed produce.
• Ardo: Belgian frozen vegetables, herbs, and fruit producer supplying European retail and foodservice. Comparable to ELSAADA's IQF line (broccoli, cauliflower, artichoke, strawberry) and a relevant benchmark for frozen produce at industrial scale.
• Greenyard: Belgian-headquartered global market leader in fresh, frozen, and prepared fruit and vegetables serving European retailers. Comparable on the wholesale/fresh produce side; ELSAADA sits as a potential origin supplier into Greenyard's network.
• Bonduelle: French global leader in canned, frozen, and fresh ready-to-eat vegetables. Comparable on the IQF frozen vegetables side and as a benchmark for moving up the value chain from raw produce into processed branded products.
• Fresh Del Monte Produce: Global fresh produce producer and distributor (bananas, pineapples, melons, vegetables) supplying retail and foodservice worldwide. Comparable on multi-country fresh produce distribution and a relevant comp for export-led produce businesses at scale.

Regional players

• Capespan: South Africa-based fresh produce grower-exporter specializing in citrus, grapes, and stone fruit for global markets. Comparable product mix to ELSAADA's fresh fruit line and a regional counterpart as a Southern Hemisphere counter-seasonal supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elsaada