HTH
- Company typePrivate
- Founded1966
- HeadquartersØlgod, Denmark
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
HTH firmographics
Firmographics- Name
- HTH
- Legal name
- HTH Køkkener A/S
- Website
- https://hth-keittio.fi
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Ownership category
- akta.pro rank
HTH industry classification
Industry- Product category
- Kitchen Cabinets and Modular Furniture
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (337110), Custom Architectural Woodwork and Millwork Manufacturing (337212), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Custom Built-Ins (Shelving, Entertainment Centers, Mudrooms) (HSAPAIAH), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)
Keywords
Where HTH is headquartered
LocationHeadquarters
- HQ city
- Ølgod
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
HTH business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Kitchen, bathroom, and wardrobe cabinet sales: HTH's primary revenue stream is the one-time sale of customized cabinet systems for kitchens, bathrooms, wardrobes, and utility rooms. Prices start from approximately €5,711 for a standard kitchen. Additional revenue comes from appliances (Siemens, AEG, Miele, NEFF), sinks, faucets, and worktops sold alongside the cabinet systems.
- Installation and assembly services: Optional turnkey services including delivery, assembly, and professional installation. Customers can choose delivery-only or full installation. This represents a supplementary revenue stream on top of the base cabinet purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard kitchen starting price |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HTH product offering
Product offeringCore offering
HTH designs, manufactures, and supplies customized kitchen, bathroom, wardrobe, and utility-room cabinet systems across approximately 16 kitchen model lines and complementary collections, produced at three Danish factories and distributed through ~120 retail showrooms in Denmark, Finland, Norway, and Sweden. The offering is bundled with a free 3D design proposal delivered within 24 hours, expert in-store and in-home consultation, optional delivery, assembly, and professional installation. Premium positioning is reinforced by a comprehensive sustainability certification stack (Nordic Swan Ecolabel, FSC, PEFC, Indoor Climate Label, Indoor Air Comfort Gold, ISO 9001/14001/45001) and warranty up to 25 years on mechanisms.
Product overview
HTH is a Scandinavian kitchen, bathroom, and wardrobe manufacturer offering a modular, customizable furniture system complemented by a full ecosystem of worktops, appliances, accessories, and design services. The core offering consists of approximately 16 kitchen model lines (Art, Base, Focus, Plain, Mono, Mood, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, Nova, One, Scandinavian Classic, Stockholm, Tendens, and Reflection), mirrored by corresponding bathroom collections and wardrobe/storage solutions. Worktop materials span CoreStone, Corian, granite, ceramic, laminate, stainless steel, and solid wood (HORN brand). Appliances from Siemens, AEG, Miele, and NEFF are offered as integral parts of the kitchen ecosystem. HTH supports its products with design services including free 3D visualization (delivered within 24 hours), expert in-store and in-home consultation, delivery, assembly, and professional installation. Smart kitchen features include CornermoveID, Black Frame, and Frameflex for optimized corner and frame storage. Commercial solutions (HTH Commercial Kitchens) serve housing associations, building companies, architects, and large-scale professional kitchen projects. The company holds Swan-Ecolabel certification across multiple product lines and supports BREEAM, DGNB, and LEED certified building projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Models (Full Range) HTH's core product offering of approximately 16 kitchen model lines covering styles from minimalist to classic, including Art, Base, Focus, Plain, Mono, Mood, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, Nova, One, Scandinavian Classic, Stockholm, Tendens, and Reflection. Customized modular cabinet systems for residential kitchens.
- Bathroom Models Customized bathroom furniture and storage solutions including bathroom model lines such as Focus, Plain, Mono, Next, Nordic Atmosphere, Nordic Creation, Nordic Spirit, Nordic Roots, One, and Stockholm. Designed to complement HTH kitchen collections for residential bathrooms.
Quantifiable outcome
- Nordic Swan Ecolabel certified kitchen cabinets and fronts (certified since 2020, covering multiple kitchen ranges)
- +4 more outcomes
Companies that use HTH
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
HTH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
HTH partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- SiemenscoreSiemens is a key appliance brand partner for HTH kitchens. Siemens appliances (induction hobs, ovens, steam ovens, range hoods, dishwashers) are prominently featured in HTH's kitchen solutions and are included in promotional campaigns (e.g., EUR 3,000 voucher applicable to Siemens appliances on purchases of EUR 12,000+). Specific integrated products include Siemens InductionAir Plus (induction hob with integrated extractor fan).
- AEGcoreAEG is a key appliance brand partner for HTH kitchens. AEG appliances are included in promotional campaigns and featured in HTH's kitchen offerings and catalogs.
- MielesupportingMiele appliances are offered as part of HTH's kitchen appliance selection, providing premium kitchen equipment options for customers.
- NEFFsupportingNEFF appliances are available as part of HTH's kitchen appliance range, offering additional brand options for customers.
- TemptechsupportingTemptech wine cabinets are included in HTH's promotional campaigns. The EUR 3,000 voucher benefit can be applied to Temptech wine cabinets alongside Siemens and AEG appliances.
- QuookersupportingQuooker boiling water taps are offered as an accessory option for HTH kitchens, providing instant boiling water functionality.
- RørosHettasupportingRørosHetta (Norwegian manufacturer of kitchen extractor hoods) is featured in HTH's appliance catalog as an extractor hood option.
- GrohesupportingGrohe faucets are specified in HTH kitchen solutions, such as the Grohe stainless steel mixer tap featured with the Reflection kitchen's worktop and sink configuration.
- IntrasupportingIntra sinks (e.g., Intra sink integrated into the Reflection kitchen's worktop) are specified as part of HTH's kitchen sink and faucet combinations.
- Pressalit CaresupportingHTH has collaborated with Pressalit Care specialists when designing customized ergonomic kitchen solutions for care homes and institutions. Pressalit Care provides expertise in accessibility and ergonomic kitchen design for users with diverse needs.
- Nobia ABcoreHTH is a subsidiary of Nobia Danmark A/S, which is a wholly owned subsidiary of Swedish Nobia AB — one of Europe's leading kitchen manufacturers with approximately 20 major kitchen brands. Nobia AB provides group-level governance, shared sustainability standards, and cross-brand synergies in manufacturing and purchasing.
- HTH franchise store ownerscoreHTH distributes through a network of 29 showrooms in Denmark and 4 in Finland, which include franchise-operated stores. Franchise partners operate under the HTH brand and access the full HTH product range, design tools, and installation services.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
HTH competitors and assessment
Company assessmentDirect peers
- Ballingslöv: Swedish kitchen manufacturer with a similar custom-cabinet, showroom-led go-to-market. Direct Nordic competitor to HTH with overlapping product positioning and showroom distribution.
- Marbodal: Swedish kitchen manufacturer and a sister brand within the Nobia AB group alongside HTH. Operates with a comparable Nordic custom-cabinet manufacturing model and competes directly in the Swedish and Finnish markets.
- Magnet: UK kitchen retailer/manufacturer also owned by Nobia AB. Operates a near-identical showroom-plus-trade model serving consumers and trade installers, making it a same-parent comparable for HTH's omnichannel strategy.
- Wren Kitchens: UK-based vertically integrated kitchen manufacturer-retailer with owned showrooms and large factory capacity. Closest international comparable on showroom density, vertical integration, and price-positioned custom cabinetry.
- Schmidt Groupe: French family-owned kitchen manufacturer with a large European showroom network. Closely comparable on the showroom-plus-custom-cabinet model, with overlapping presence in multiple European markets.
Broad incumbents
- IKEA (Inter IKEA / Kitchen division): Global furniture and kitchen retailer whose METOD kitchen system competes head-on with HTH in the Nordic value-to-mid segment through self-assembly and click-and-collect, putting sustained pricing pressure on HTH's entry-level configurations.
- Howden Joinery: UK market leader in kitchens supplied via trade installers with local depots. Highly relevant comparable on the B2B-trade and project-channel mechanics that increasingly drive HTH's housing-association business.
- Nolte Küchen: German mid-premium kitchen manufacturer with significant European market share. Comparable on custom-cabinet manufacturing scale and trade/dealer-channel distribution that competes for project specifications.
Emerging players
- Häcker Systemat: German kitchen manufacturer with growing international footprint focused on trade partners and project business. Comparable to HTH on custom-cabinet manufacturing and dealer/showroom-channel go-to-market.
- Poggenpohl: Premium German kitchen manufacturer with global distribution. Provides a comparable premium end of the custom-kitchen space where HTH's higher-spec ranges and sustainability credentials compete.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HTH compliance and trust
Trust signalCompliance12 records
HTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
HTH leadership team
Management profileNumber of profiles
Profiles1 record
HTH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HTH
What does HTH do?
HTH designs, manufactures, and supplies customized kitchen, bathroom, wardrobe, and utility-room cabinet systems across approximately 16 kitchen model lines and complementary collections, produced at three Danish factories and distributed through ~120 retail showrooms in Denmark, Finland, Norway, and Sweden. The offering is bundled with a free 3D design proposal delivered within 24 hours, expert in-store and in-home consultation, optional delivery, assembly, and professional installation. Premium positioning is reinforced by a comprehensive sustainability certification stack (Nordic Swan Ecolabel, FSC, PEFC, Indoor Climate Label, Indoor Air Comfort Gold, ISO 9001/14001/45001) and warranty up to 25 years on mechanisms.
Is HTH a public or private company?
HTH is a private company. It is classified as corporate owned and is currently operating.
When was HTH founded?
HTH was founded in 1966.
Where is HTH based?
HTH is headquartered in Ølgod, Denmark, in the Europe region.
How does HTH make money?
Two revenue lines are on record. Kitchen, bathroom, and wardrobe cabinet sales are the primary driver. The others are installation and assembly services.
Who are HTH's main competitors?
Direct peers on record are Ballingslöv, Marbodal, Magnet, Wren Kitchens and Schmidt Groupe. Broad incumbents are IKEA (Inter IKEA / Kitchen division), Howden Joinery and Nolte Küchen. Emerging players are Häcker Systemat and Poggenpohl.
Does HTH have an API?
No public API is recorded for HTH.
What industry is HTH in?
HTH's product category is Kitchen Cabinets and Modular Furniture. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms. Its NAICS code is 337110 and its SIC code is 2511.