What easy barf does

Easy-BARF SAS is a French direct-to-consumer pet food company headquartered and manufacturing in Gorron (Mayenne), France, specializing in Biologically Appropriate Raw Food (BARF) nutrition for dogs and cats. The company was founded around 2013 by former dog breeders who observed vitality loss in puppies transitioned from homemade raw diets to industrial kibble, and it now operates as a subsidiary of The Nutriment Company group following a 2024 acquisition by the Stockholm/Düsseldorf-headquartered multinational pet nutrition platform.

The product portfolio is built around three pillars. First, ready-to-use raw BARF menus segmented by species: Nova Canis for dogs and Nova Felis for cats, composed of French-sourced meats and local Normandy/Brittany vegetables, plus raw meaty bones, boneless cuts, organ meats with vegetable mixes, ground complete meals, and whole prey and fish. Second, a cooked line called Menus Frais (Fresh Menus) that is steam-cooked at a low 72°C and immediately frozen to balance nutrient preservation with food safety for pets that cannot tolerate raw diets. Third, an extensive supplements range — algae, plants and herbs (spirulina, kelp, lithothamnion, alfalfa, nettle, rosehip, psyllium, acerola, turmeric), omega-3 oils (salmon, anchovy-sardine, krill), green-lipped mussel, brewer's yeast, and joint formulations — co-developed with a French herbalist. The firm also distributes the German DIBO treats sub-brand and the Nutriment cooked meals sub-brand on its storefront. Core technical differentiators include cold-chain frozen logistics, low-temperature steam-cooking, and a traceability system with independent laboratory analysis and Veterinary Services sanitary approval.

The business model is pure e-commerce. Easy BARF sells directly to French consumers (B2C) through easy-barf.com, with frozen products shipped via parcel courier and supplements via GLS at €6 shipping (free over €70), supplemented by a community-based group ordering program requiring a 200 kg minimum per coordinated drop. A separate B2B reseller portal exists at easy-barf-pro.com. The product catalog is wide but the geographic footprint is intentionally narrow: delivery is restricted to Metropolitan France (including Corsica), excluding French overseas territories. The company currently operates within the European raw and fresh pet food category without AI/ML products, public APIs, or disclosed headcount, generating revenue from one-time unit-priced product sales across price points ranging from approximately €4 to €40.

Name

easy barf

Legal name

Easy-BARF SAS

Website

https://easy-barf.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Easy BARF is a French direct-to-consumer e-commerce company that manufactures and sells BARF raw meals, steam-cooked frozen fresh meals, supplements and treats for dogs and cats from its Gorron facility, now operating as part of The Nutriment Company group.

Ownership category

akta.pro rank

Product category

Raw Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industry

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

Keywords

• Raw pet food
• BARF nutrition
• Frozen pet meals
• Pet supplements
• Natural dog food

Headquarters

HQ city

Gorron

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Pet Food Sales: Direct-to-consumer online sales of BARF raw food and fresh cooked meals for dogs and cats through the company's website. Products include ready-to-use BARF menus, raw meats, supplements, and treats. Revenue generated from product sales at various price points (€4.09 to €39.99 for supplements).
2. Group Ordering Program: Bulk group ordering system where customers organize collective orders with minimum 200kg per group. This allows for coordinated deliveries and potentially reduced shipping costs for participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Easy BARF manufactures and sells raw and freshly cooked BARF (Biologically Appropriate Raw Food) meals, raw meaty bones, organ meats, prey/fish, natural treats, and micronutrient supplements for dogs and cats. The company owns production workshops in Gorron (Mayenne, France) where it prepares ready-to-use BARF menus (Nova Canis, Nova Felis), steam-cooked fresh menus at 72°C (Menus Frais), and distributes the DIBO and Nutriment sub-brands. Frozen products are shipped in cold chain throughout Metropolitan France via its direct e-commerce site, with a coordinated group ordering system for bulk purchases.

Product overview

Easy Barf is a French pet food company offering BARF (Biologically Appropriate Raw Food) nutrition for dogs and cats through its primary brand Easy Barf by Nutriment. The product portfolio centers on ready-to-use BARF menus (Nova Canis for dogs, Nova Felis for cats), fresh cooked steam-frozen meals (Menus Frais), and raw ingredient categories including raw meaty bones, boneless meat, organ meats with vegetable mixes, ground complete meals, and prey/fish products. The company also distributes the DIBO sub-brand (German natural treats and snacks) and the Nutriment sub-brand (cooked steam-frozen meals). A comprehensive supplements line includes algae and plant-based powders (spirulina, kelp, lithothamnion, alfalfa, nettle, rosehip, psyllium, and proprietary blends), omega-3 oils (salmon, anchovy-sardine), krill, green-lipped mussel, brewer's yeast, and joint support formulations, all sourced and manufactured in France (Mayenne) with 100% French meats and local vegetables. The company operates both B2C e-commerce and a B2B professional portal for resellers.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Barf by Nutriment: A brand specialized in BARF food for dogs and cats, offering natural recipes made from fresh meats and rigorously selected ingredients. Designed to respect the biological needs of animals.
• Nutriment
• DIBO

Products and services

• Easy Barf by Nutriment Primary BARF brand offering raw meat-based meals, meat cuts, raw bones, organ meats, and supplements for dogs and cats, prepared in the company's own facility in Mayenne, France.
• Nova Canis Ready-to-use BARF menus specifically formulated for dogs, made from fresh French meats and vegetables, ready to serve.
• Nova Felis Ready-to-use BARF menus specifically formulated for cats, composed of raw meat and ingredients meeting feline nutritional requirements.
• Menus Frais (Fresh Menus) Cooked steam-frozen ready meals for dogs, prepared at 72°C in their own juices to preserve nutrients while offering an alternative for dogs that cannot tolerate raw food, including options for sensitive stomachs.
• DIBO Natural Treats German sub-brand of natural BARF treats and snacks for dogs and cats, made from freshly slaughtered meat and organ by-products without artificial additives, colorants, or preservatives.
• Os charnus (Raw Meaty Bones) Raw meaty bones for dogs and cats to chew, providing dental hygiene and calcium supplementation as part of a BARF diet.
• Viande sans os (Boneless Meat) Boneless meat cuts for composing custom BARF meals, allowing owners to control portions and balance ratios.
• Abats et mix légumes (Organ Meats and Vegetable Mixes) Nutrient-rich organ meats and pre-mixed vegetable blends to supplement BARF meals with essential micronutrients.
• Proies et poissons (Prey and Fish) Whole prey options and fish products for species-appropriate nutrition and omega-3 fatty acid supplementation.
• Nutriment Brand European brand offering cooked steam-frozen fresh meals for dogs and cats, formulated with nutritionists and veterinary partners.
• Spiruline 300 g Dried spirulina powder supplement rich in minerals, trace elements, and vitamins (A, B1-B12, D, E, K, beta-carotene) for immune support and detoxification in pets.
• Mélange Articulations 400 g (Joint Blend) Plant-based blend of harpagophytum, blackcurrant leaf, white willow bark, meadowsweet, and nettle in superfine powder form, to support joint health in dogs.
• Moule Verte de Nouvelle-Zélande (New Zealand Green Mussel) Freeze-dried green-lipped mussel powder (Perna canaliculus) with omega-3 fatty acids and glycosaminoglycans, supporting joint health in dogs and cats.
• Huile de Saumon 500 mL (Salmon Oil) Pure salmon oil rich in omega-3 fatty acids (EPA >7%, DHA >9%, total omega-3 >25%) for coat health and joint support in pets.
• Huile Anchois et Sardines (Anchovy and Sardine Oil) Wild-caught anchovy and sardine oil high in omega-3 DHA and EPA (>18% EPA, >12% DHA, >35% total omega-3) without chemical additives.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• The Nutriment CompanycoreStrategic or Co-development PartnerEasy BARF recently joined The Nutriment Company group to develop new products adapted to animal needs. The Nutriment Company is the parent company headquartered in Stockholm (Sweden) and Düsseldorf (Germany), with brands including Nutriment and DIBO.
• NutrimentflagshipStrategic or Co-development PartnerSince 2013, Nutriment has been at the forefront of raw pet food revolution in Europe, offering cooked fresh meals. Easy BARF offers Nutriment's Menus Frais (Fresh Menus) product line on their website, featuring steam-cooked meals prepared at 72°C.
• DIBOcoreChannel Partner/ Reseller/ DistributorDIBO is a German brand with over 30 years of history producing natural treats for dogs and cats. Easy BARF distributes DIBO products as part of their treats category, featuring BARF treats and natural snacks made from freshly slaughtered meat and offal without artificial additives.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nutriment: European raw and fresh-cooked pet food brand offering steam-frozen meals for dogs and cats since 2013. Sibling brand under The Nutriment Company group alongside Easy BARF, with overlapping product positioning in BARF and fresh cooked meals; directly comparable in formulation and target customer.
• DIBO: German natural pet treat brand with 30+ years of history producing BARF treats from freshly slaughtered meat and offal without additives. Distributed by Easy BARF in France under the same parent group, making it a directly comparable natural pet food peer.
• Terra Canis: German pioneer in natural and raw pet food manufacturing offering complete BARF menus, cooked fresh meals, and supplements for dogs and cats. Directly comparable in product category, European distribution focus, and premium natural positioning.
• BARF France (Rations Barf): French BARF raw pet food manufacturer offering frozen raw menus and supplements for dogs and cats. Operates in the same French market as Easy BARF with directly comparable product range and direct-to-consumer distribution model.
• Carnivora: German manufacturer of raw and natural pet food (BARF) for dogs and cats offering frozen menus, supplements, and bones. Directly comparable European BARF specialist with similar product portfolio and premium natural positioning.

Broad incumbents

• Primal Pet Foods: US-based established raw and freeze-dried pet food brand offering frozen raw meals, freeze-dried formulas, and supplements for dogs and cats. Operates at significantly larger scale in the same raw/fresh pet food category, serving as a benchmark for category leadership.
• Stella & Chewy's: US raw and freeze-dried pet food brand offering frozen raw dinners, patties, and meal mixers for dogs and cats. Larger incumbent in the same raw pet food category with broad retail distribution and comparable product positioning around natural, minimally processed nutrition.
• Open Farm: Premium North American pet food brand offering responsibly sourced raw, fresh, dry, and wet food for dogs and cats. Comparable in premium natural positioning and supply-chain transparency (sourcing claims), though broader in product format than Easy BARF.
• Acana (Champion Petfoods): Premium pet food brand under Champion Petfoods offering biologically appropriate dry kibble, freeze-dried, and raw diets for dogs and cats. A large established player expanding into the raw/fresh category where Easy BARF competes.

Emerging players

• PLNT (formerly Darwin's Natural Pet Products): US direct-to-consumer raw and fresh pet food company delivering custom-portioned raw meals to pet owners' homes. Operates in the same raw pet food category with a similar DTC subscription model and comparable cold-chain distribution challenge.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easy barf