What Bathla does

Bathla (legal entity: The Bathla Group, ABN 98 078 297 748) is a privately held Australian residential property developer and construction company founded in 1997 in New South Wales. The company operates as an integrated developer-builder, executing end-to-end services across research and site acquisition, planning and design, construction, branding and go-to-market, and customer handover. Its product portfolio covers houses, townhouses, apartments, and land-only offerings, delivered primarily in Western Sydney growth corridors with expansion into Victoria, South Australia, and Queensland. Notable projects include Pinnacle II Schofields (194 apartments, completed 2023), Pinnacle III Schofields (270 apartments, April 2024), and a 705-apartment development at 34-36 Terry Road, Box Hill (DA approved 2024). Managing Director Bhart Bhushan leads the business; the workforce exceeds 500 staff speaking 16+ languages.

Name

Bathla

Legal name

THE BATHLA GROUP

Website

https://bathla.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Bathla is an Australian private residential property developer and builder operating across NSW, Victoria, South Australia, and Queensland. The family-owned firm delivers end-to-end services from site acquisition to handover, producing houses, townhouses, apartments, and land projects primarily in Western Sydney growth corridors.

Ownership category

akta.pro rank

Headquarters

HQ city

Girraween

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Development and Sales: Bathla generates revenue through the development and sale of residential properties including houses, townhouses, apartments, and land. The company manages the entire development lifecycle from site acquisition through to construction and market delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bathla is a property developer and construction company that develops and sells residential real estate including houses, townhouses, apartments, and land-only lots across Australian growth corridors in NSW, Victoria, South Australia, and Queensland. The company delivers an end-to-end service covering research and site acquisition, planning and design, construction, marketing, and after-sales support, selling finished properties to first-time buyers, families, up-sizers, down-sizers, and property investors.

Product overview

Bathla is a property developer and construction company offering a unified suite of residential property products and end-to-end development services. The core product portfolio consists of standalone houses, townhouses, apartments, and land-only offerings across Australian suburbs. Bathla provides integrated services covering the full property development lifecycle: from research and site acquisition through planning, design, construction, branding, marketing, customer support, to final handover. The company operates as a single-platform provider, delivering all aspects of property development in-house rather than as separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Houses Standalone residential houses developed by Bathla for families and owner-occupiers, offering private backyard space and full land ownership in Sydney's growth corridors.
• Townhouses Modern multi-level townhouses with strata-managed external maintenance, designed for busy professionals and families seeking premium locations at accessible price points.
• Apartments Contemporary apartments with spacious layouts, premium finishes, and amenities such as rooftop gardens and built-in gyms, located in urban and growth-corridor locations.
• Land Only Residential land parcels in growth corridors sold to buyers who wish to choose their own builder and customize home finishes to current sustainability standards.
• Pinnacle III Schofields Apartment development project of 270 apartments across 6 buildings in Schofields, launched with a promotional lucky draw event in April 2024.
• Pinnacle II Schofields Apartment development project of 194 apartments in Schofields, completed and promoted via a lucky draw event in April 2023 with $1,000,000 invested and a $500,000 first prize.
• 34-36 Terry Road Development (Box Hill) Major apartment development of 705 modern apartments across 12 residential blocks in Box Hill, adjacent to the future Box Hill City Centre, which received Development Approval in 2024.
• Research & Site Acquisition Initial-stage property development service involving market research and identification of suitable residential development sites for the Bathla pipeline.
• Planning & Design Specifications Architectural planning and design specification service for Bathla residential developments, producing functional home designs for houses, townhouses, and apartments.
• Development & Construction Full-scale property development and construction service delivered in-house by Bathla from ground-up build through to project completion.
• Branding & Go-to-Market Marketing and sales positioning service applied to new Bathla property developments, including listings portal presence, social media campaigns, and event promotions such as lucky draws.
• Customer Handover & After-Sales Support Final handover service and post-sale support provided to property buyers through settlement and beyond, completing the end-to-end Bathla purchase journey.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Western Sydney WanderersminorGTM or Marketing PartnerBathla is a proud sponsor of Western Sydney Wanderers sports team, demonstrating community engagement and brand visibility in the Western Sydney region.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Stockland: ASX-listed Australian residential and commercial developer with significant master-planned community exposure; comparable to Bathla as a residential developer, but at materially larger scale and broader geographic footprint.
• Lendlease: Diversified Australian-headquartered property developer and construction company active in residential apartments, masterplans and urban regeneration; comparable in its integrated developer-builder model but vastly larger and globally diversified.
• Mirvac: ASX-listed Australian residential developer with a strong apartments-and-townhouses portfolio across Sydney and other east-coast markets; closely comparable to Bathla's apartment/townhouse product mix, though at significantly greater scale.
• Frasers Property Australia: Australian arm of Frasers Property, developing master-planned communities, apartments and townhouses across the eastern seaboard; comparable in residential product range but at much larger institutional scale.
• Sekisui House: Global Japanese-headquartered residential developer active in Australian master-planned communities and medium-density housing; comparable integrated developer-builder model targeting owner-occupiers in growth corridors.

Direct peers

• AV Jennings: ASX-listed Australian residential developer focused on houses, townhouses and apartments in growth corridors including Western Sydney; the closest direct mid-tier peer to Bathla in product mix and geographic focus.
• Peet Limited: ASX-listed Australian land and residential developer with significant master-planned community exposure; comparable to Bathla in developing and selling residential land and built-form product to owner-occupiers and investors.
• Cedar Woods Properties: ASX-listed Australian residential developer delivering houses, townhouses and apartments across east-coast markets; closely comparable mid-tier peer in product type and development-led business model.

Regional players

• ABN Group: Privately held Western Australian home builder expanding into Victoria and other states; comparable to Bathla in being a privately owned, end-to-end residential builder-developer, though primarily WA-based.
• Metricon Homes: Large Australian volume home builder with detached housing focus across Victoria and other states; comparable to Bathla in builder-developer role serving owner-occupiers in growth corridors, with stronger detached-house tilt.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEAOz9P-D1luD_dT-LyZSWQ
• Facebookfacebook.com/The-Bathla-Group-372618256263147
• LinkedInlinkedin.com/company/the-bathla-group
• Instagraminstagram.com/bathlaau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bathla