Stonewood Homes

What Stonewood Homes does

Stonewood Homes Pty Ltd is a private, Queensland-based residential home builder founded in 1987, operating a franchise model across multiple Australian locations including Townsville, Toowoomba, and Sunshine Coast, with announced expansion to Ipswich and Gold Coast North. The company sells customisable house designs (270+ plans ranging from 150m² to 400m²+) and integrated house-and-land packages, including its own 46-lot Claybrook Estate development in Meringandan West (Toowoomba region). Customers are individual home buyers — first-home buyers, families, acreage/lifestyle purchasers, and property investors — served through local franchise owners acting as dedicated New Home Consultants via a structured 15-step build journey.

The technology layer centres on HOMEi, a proprietary real-time 3D design studio that lets customers configure floor plans and fixtures while receiving live cost updates; this is paired with the third-party Buildertrend customer portal for build tracking. The product portfolio is tiered across three inclusion packages (Essential, Classic, Luxe) covering entry-level through premium finishes, and is supported by virtual and physical display homes plus a downloadable Plan Book.

Revenue is generated primarily from one-time sale of house and land packages, supplemented by ongoing franchise fees and royalties paid by franchise operators (BK Ball Industries, Carrie Builders, Sunshine Coast Building CO). Pricing is project-based: build budgets are segmented into four bands from $350K to $650K+, while integrated house-and-land packages at Claybrook Estate range from approximately $1.1M to $1.5M+. Distribution is domestic only (Australia/Queensland), targeting SMB and individual consumer segments via direct field sales, inside sales (national toll-free and online enquiry), and display-home channels. The company has built 8,000+ homes since inception and is QBCC-licensed, HIA- and Master Builders Queensland-affiliated, with no external funding rounds or investor ownership disclosed.

Name

Stonewood Homes

Legal name

Stonewood Homes Pty Ltd

Website

https://stonewoodhomes.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Stonewood Homes is a Queensland-based franchise home builder founded in 1987, designing and constructing 270+ customisable residential house plans and integrated house-and-land packages for individual buyers, families, and lifestyle purchasers across regional Queensland via local franchise owners.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential home building
• Custom home designs
• House and land packages
• Franchise home builder
• New home construction

GTM type

B2C

Offering type

Services

Revenue model

1. House and Land Package Sales: Stonewood Homes generates the majority of its revenue from the sale of customisable house and land packages. Customers purchase a completed home design (from 250+ options) built on their own land or on land sold through Stonewood's Claybrook Estate. Packages are offered across three inclusion tiers (Essential, Classic, Luxe) with varying levels of finishes, fixtures, and pricing.
2. Franchise Fees and Royalties: Stonewood Homes operates a franchise model with local operators running regional offices (e.g., Townsville, Toowoomba, Sunshine Coast, Ipswich, Gold Coast). Franchisees pay fees to operate under the Stonewood brand, access proprietary software (HOMEi), marketing support, and the company's 270+ home design library.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stonewood Homes designs, customises, and constructs residential houses across Queensland, Australia through a franchise network. The company offers 250+ award-winning fully customisable home designs across single storey, double storey, and dual occupancy configurations, sold as standalone builds or combined with land through house-and-land packages including its own Claybrook Estate development. Customers personalise their build using the proprietary HOMEi real-time 3D design studio and are supported through a structured 15-step build journey by local franchise owners.

Product overview

Stonewood Homes is a Queensland-based residential home building company operating a franchise model across multiple Australian locations. The company offers a unified home building platform anchored by its proprietary HOMEi™ design studio, which provides real-time 3D visualisation and instant pricing for customising over 270 home designs. The product portfolio consists of core offerings (home designs, house & land packages, display homes, and a downloadable Plan Book) complemented by three tiers of inclusion packages (Essential, Classic, and Luxe) that tier the quality of finishes, fixtures, and features. The company also operates the Claybrook Estate development offering acreage lots, and provides franchise opportunities across Queensland including Toowoomba, Sunshine Coast, Townsville, Ipswich, and Gold Coast locations.

Differentiator

Problem solved

Functional benefit

Brands

• HOMEi: Innovative design studio platform that allows clients to customise every detail of their home, from floor plans to fixtures, while visualising changes in a 3D model in real time. Also provides instant pricing updates.
• Claybrook Estate

Quantifiable outcome

• 8,000+ homes built since 1987
• +3 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metricon Homes: Australia's largest privately held home builder, offering project and custom homes across multiple states with extensive design libraries and display home networks — directly comparable to Stonewood's custom home model and franchise/dealer-style regional presence.
• Henley Properties: Large Victorian-based residential home builder offering customisable house-and-land packages with broad design portfolios — comparable to Stonewood's house-and-land and customisable design strategy.
• BGC Australia: Vertically integrated Western Australian residential home builder with house-and-land packages, in-house software tools, and a large design range — comparable business model and target customer to Stonewood.
• ABN Group: Western Australia's largest residential construction group covering home building, commercial construction, and property development — comparable vertical integration and franchise/dealer-like regional structure to Stonewood.
• Porter Davis Homes: Victorian-based volume builder offering customisable home designs and house-and-land packages across multiple states — comparable product model and franchise-style sales consultant network.
• Rawson Homes: NSW/ACT-based custom home builder with an extensive design range and display home network — comparable custom home positioning and design library approach to Stonewood.
• Eden Brae Homes: Large NSW-based home builder offering customisable designs and house-and-land packages — comparable customer segment (owner-occupiers and first-home buyers) and design-tiered offering.
• Simonds Homes: Victorian-based residential builder with display home networks and customisable house designs — comparable mid-market custom home offering and franchise-style regional model.
• Carlisle Homes: Melbourne-based residential builder offering customisable home designs with multiple inclusion tiers — directly comparable tiered inclusions (Standard/Premium/Luxury) approach to Stonewood's Essential/Classic/Luxe model.
• Masterton Homes: NSW-based custom home builder with display homes and a broad design range — comparable custom home focus and mid-to-premium market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Stonewood-Homes-AU/61553985412995
• LinkedInlinkedin.com/company/stonewood-homes-au
• Instagraminstagram.com/stonewood_homes_australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonewood Homes