Truck Centers of Arkansas

What Truck Centers of Arkansas does

Dealer Spike is a B2B dealer growth platform headquartered in Lake Oswego, Oregon, providing custom website platforms, digital marketing, inventory syndication, digital retailing, and eCatalog solutions to 6,800+ dealerships across North America. Its core technology is a web-based dealer management platform with responsive website design, automated inventory syndication to 400+ online classifieds and websites, OEM parts catalog integration (200+ OEM integrations), and modular digital marketing automation. Core products include the Website Platform, Digital Marketing, Digital Retailing, Inventory Syndication, and eCatalog Solutions; add-on modules include PartSmart, Payment Genie, Reputation Management, SEO, SEM, social media marketing, eCommerce, automated email marketing, targeted digital advertising, lead management, inventory merchandising, and web design services. The platform serves eight dealer verticals: truck, powersports, marine, trailer, agriculture, heavy equipment, and outdoor power equipment.

Dealer Spike monetizes primarily through subscription/recurring contracts billed annually, with quote-based pricing determined per dealership rather than public list rates. The go-to-market is enterprise field sales combined with inside sales and an online 'Book a Demo' consultative motion, supported by certified/preferred-partner status with major OEMs (Polaris, BRP, Case IH, New Holland, LiuGong, Mahindra, Ariens, Briggs & Stratton) that channel dealers into the platform. Customer testimonials reference dedicated account representatives, suggesting an account-management overlay on top of the new-business sales motion. Marketing channels span content (blog, case studies, 'State of the Dealer' research), SEO, paid search/social, and trade presence.

The company has operated for nearly 20 years, is privately held, and is currently expanding its OEM/distributor-facing product surface via PartSmart Connect (Data Manager, PartSmart Portal, Data Assist, Insights, Engage) to move up-stack from dealer SaaS into enterprise manufacturer software.

Name

Truck Centers of Arkansas

Legal name

Dealer Spike

Website

https://truckcentersar.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Dealer Spike is a B2B dealer growth platform providing custom websites, digital marketing, inventory syndication across 400+ sites, and digital retailing solutions to 6,800+ dealerships across eight verticals in North America.

Ownership category

akta.pro rank

Product category

Dealer Digital Marketing Platform

akta.pro primary industry

Category Management & Retail Analytics (MPAAAJAI)

Keywords

• Dealer website platform
• Inventory syndication software
• Digital marketing services
• OEM dealer solutions
• Parts catalog management

Headquarters

HQ city

Wilsonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Platform Services: Revenue from providing custom dealer websites with responsive design and digital storefront capabilities. Subscription or contract-based pricing for ongoing website hosting and maintenance.
2. Digital Marketing Services: Revenue from multi-channel digital marketing including Google Ads management, SEO services, social media marketing, and targeted digital advertising campaigns.
3. Inventory Syndication: Revenue from automated inventory listing across 400+ platforms, likely bundled with website platform or sold as standalone service.
4. PartSmart Solutions: Parts catalog and pricing solutions for dealers, providing real-time OEM replacement parts data access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dealer Spike is a dealer growth platform providing custom responsive website platforms, multi-channel digital marketing services, and inventory syndication tools for dealerships across eight verticals including truck, powersports, marine, trailer, agriculture, and heavy equipment. The platform is supported by 200+ OEM integrations and serves 6,800+ dealerships across North America, with offerings bundled around a core website platform and modular add-ons including digital retailing, eCatalog solutions, and parts catalog management.

Product overview

Dealer Spike is a dealer growth platform providing a modular suite of digital solutions for dealerships across eight industries (powersports, marine, trailer, agriculture, truck, heavy equipment, outdoor power equipment). The platform centers on a custom responsive Website Platform as the core product, supported by Digital Marketing, Digital Retailing, Inventory Syndication (400+ sites), and eCatalog Solutions. Additional add-on modules include Automated Email Marketing, eCommerce, PartSmart (parts catalog), Payment Genie (payment calculator), Reputation Management, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Targeted Digital Advertising, Lead Management Tool, Inventory Merchandising, and Web Design services. The platform serves 6,800+ dealerships with 200+ OEM integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Platform

Quantifiable outcome

• 30% Lead Increase – Minimum – Guaranteed

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• ArienscoreGTM or Marketing PartnerDealer Spike partners with Ariens to provide the innovative PartSmart Connect suite for parts revenue and after-sale support. This partnership enables Ariens dealers to access OEM replacement parts data and pricing information.
• BRPcoreGTM or Marketing PartnerDealer Spike is a certified website provider for the BRP Dealer Website Program, offering results-driven digital solutions specifically designed for BRP dealers (Sea-Doo, Ski-Doo, Can-Am brands).
• Briggs & StrattonsupportingGTM or Marketing PartnerDealer Spike offers top-notch website and marketing solutions with exclusive program savings for Briggs & Stratton dealers. Provides digital tools to support authorized dealer networks.
• Case IHcoreGTM or Marketing PartnerCase IH partnered with Dealer Spike to provide websites and digital marketing tailored to dealers' needs, ensuring a seamless experience and improved online results for agricultural equipment dealers.
• LiuGong North AmericacoreGTM or Marketing PartnerAs the exclusively preferred LiuGong North America digital partner, Dealer Spike delivers dynamic online shopping experiences for heavy equipment dealers.
• Mahindra / ROXORsupportingGTM or Marketing PartnerThrough a strategic partnership with Mahindra and ROXOR, Dealer Spike develops branded digital experiences to drive long-term results for Mahindra/ROXOR dealer networks.
• New Holland ConstructioncoreGTM or Marketing PartnerDealer Spike is the preferred website provider for New Holland Construction dealers, offering branded websites and digital marketing services for construction equipment dealers.
• PolariscoreGTM or Marketing PartnerDealer Spike is a certified website provider for the Polaris Certified Web Program. Enrolled dealers receive many program-specific benefits including custom branded websites and marketing tools.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• DealerOn: DealerOn is a direct competitor providing custom dealer websites, digital marketing, SEO, and inventory merchandising for automotive, powersports, and other dealer verticals—closely matching Dealer Spike's core platform offering.
• AutoLoop: AutoLoop delivers automated marketing, customer retention, and equity mining tools to automotive dealers, overlapping with Dealer Spike's email marketing, targeted advertising, and lead management modules.
• Dominion Dealer Solutions: Dominion Dealer Solutions offers dealer CRM, desking, digital marketing, and inventory management tools targeted at automotive dealers, with overlapping functionality to Dealer Spike's marketing and inventory syndication products.
• PBS Systems: PBS Systems is a dealership management system provider specializing in RV, marine, and powersports dealers—directly aligned with several of Dealer Spike's core verticals of marine, powersports, and trailer dealers.
• DealerCenter: DealerCenter provides an all-in-one dealer management platform with website, CRM, inventory, and desking tools for independent and franchise dealers, directly competing with Dealer Spike's integrated digital storefront offering.
• Frazer Computing: Frazer provides dealer management software and digital retailing tools for independent auto dealers, competing with Dealer Spike's website platform, digital retailing, and inventory products.

Broad incumbents

• Dealer.com (Cox Automotive): Dealer.com is the flagship dealer website and digital marketing provider owned by Cox Automotive, serving tens of thousands of franchise auto dealers with integrated website, advertising, and CRM offerings under a much broader portfolio.
• VinSolutions (Cox Automotive): VinSolutions provides dealer CRM, digital retailing, and marketing tools as part of Cox Automotive's full-stack offering, competing with Dealer Spike's website/marketing suite at the intersection of CRM and digital marketing.
• Cox Automotive (parent): Cox Automotive is the dominant incumbent in dealer technology, owning Dealer.com, VinSolutions, Kelley Blue Book, and Autotrader; its scale and bundling power represent the most significant competitive threat to Dealer Spike's standalone dealer marketing model.

Emerging players

• Tekion: Tekion offers a cloud-native automotive dealer management platform with built-in CRM, digital retailing, and consumer experience tools, emerging as a modern alternative that overlaps with Dealer Spike's website and digital retailing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/truckcentersar
• Facebookfacebook.com/truckcentersar
• LinkedInlinkedin.com/company/truck-centers-of-arkansas
• Instagraminstagram.com/dealer_spike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truck Centers of Arkansas