Alpine Valley Getaways
Australian holiday accommodation booking and property management company managing 100+ short-term rentals across Bright and the Alpine Valley region of Victoria, serving families, couples, groups, and pet owners seeking regional getaways near Mt Hotham and Falls Creek ski fields.
- Company typePrivate
- Founded2007
- HeadquartersBright, Australia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Alpine Valley Getaways does
Alpine Valley Getaways is a privately held Australian holiday accommodation booking and property management company headquartered at 11 Wills Street, Bright, Victoria. Founded in 2007 by Director Emma Hinchliffe, the company manages over 100 holiday rental properties across the Alpine Valley region, including Bright, Harrietville, Porepunkah, Wandiligong, Mt Beauty, Myrtleford, Mt Buffalo, Smoko, and Freeburgh, with access to Falls Creek and Mt Hotham ski fields. The property portfolio spans family homes, couples retreats, luxury homes, large group accommodation, and 40+ pet-friendly properties, serving travelers seeking regional Victorian holiday experiences.
The core product is short-term holiday rental bookings, supplemented by hotel-like concierge add-ons including personal chefs, in-house massage, grocery shopping, and wedding group coordination. Booking and property management operations are powered by the Homhero platform, which provides real-time availability, instant confirmation, remote check-in/out, and dedicated portals for both guests and property owners. Email marketing is handled through Mailchimp, and the company maintains a maintained Superhost listing on Airbnb with 6,000+ reviews. The company does not have a proprietary mobile app, and technology is largely off-the-shelf third-party tooling rather than custom-developed IP.
The business model is direct-to-consumer booking combined with B2B property management services on behalf of owners. Revenue is generated through commission on bookings (no annual management fees charged to owners) plus ancillary fees including a 1.1% credit card surcharge and the 8.11% Victorian Short Stay Levy. Pricing is nightly (base from ~$285/night at listed properties), with a 10% deposit required at booking and balance due 14 days prior to arrival. Distribution is multi-channel: direct website, phone, email, plus Airbnb marketplace. The company employs approximately 8 office staff plus a dedicated housekeeping team and ground crew, and operates with no external investors, no parent company, and founder-managed ownership.
Alpine Valley Getaways firmographics
Firmographics- Name
- Alpine Valley Getaways
- Legal name
- Alpine Valley Getaways
- Website
- https://alpinevalleygetaways.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Australian holiday accommodation booking and property management company managing 100+ short-term rentals across Bright and the Alpine Valley region of Victoria, serving families, couples, groups, and pet owners seeking regional getaways near Mt Hotham and Falls Creek ski fields.
- Ownership category
- akta.pro rank
Alpine Valley Getaways industry classification
Industry- Product category
- Holiday Accommodation and Short-Term Rental Property Management
- NAICS
- Other Travel Arrangement and Reservation Services (56159)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Mountain & Ski Homes (THAMAAAG)
- akta.pro secondary industries
- Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Ski Luxury Resorts (THAGACAB)
Keywords
Where Alpine Valley Getaways is headquartered
LocationHeadquarters
- HQ city
- Bright
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Alpine Valley Getaways business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Holiday Accommodation Bookings: The primary revenue stream comes from managing and renting holiday homes in Bright and surrounding Alpine Valley regions. Properties are rented to tourists and travelers on short-term basis with nightly rates. The company takes a commission from property owners for managing their rentals.
- Property Management Services: Alpine Valley Getaways offers comprehensive holiday property management services to property owners, including marketing, guest services, cleaning, maintenance coordination, and financial management. Revenue is generated through commission on bookings with no annual management fees charged to owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nightly base rates from $285 per night for properties like Decked Out at Bright (3BR, sleeps 10) |
| Subscription | Pay-as-you-go | Booking deposit of 10% to secure reservation, balance due 14 days prior to arrival |
| Transaction based/ take rate | Multi-year contract | Property owner commission-based model - set commission per booking with no annual management fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Alpine Valley Getaways product offering
Product offeringCore offering
Alpine Valley Getaways curates and manages a portfolio of over 100 short-term holiday rental homes in Bright and surrounding Alpine Valley towns in Victoria, Australia, offering travellers direct booking access with live availability. The company also provides commission-based full-service holiday property management to property owners covering marketing, housekeeping, maintenance coordination, guest services, and financial reporting.
Product overview
Alpine Valley Getaways is a locally-based holiday accommodation specialist offering a curated portfolio of over 100 holiday rental properties in Bright and surrounding Alpine Valley towns of Victoria's High Country. The core product is short-term rental accommodation across various property types including family homes, couples retreats, luxury homes, group accommodation, and pet-friendly properties (over 40). The company operates on a commission-based property management model where owners list their homes and receive marketing, housekeeping, and guest services. Add-on hotel-like services include concierge, linen exchange, personal chef catering, grocery shopping, and in-house spa treatments. The booking and property management is powered by the Homhero platform, with Mailchimp for email marketing communications.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Accommodation Rentals
- Pet Friendly Accommodation
- Cycle Friendly Accommodation
- Holiday Property Management Service
- Hotel-like Concierge Services
- Wedding Group Accommodation Coordination
Companies that use Alpine Valley Getaways
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Alpine Valley Getaways technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Alpine Valley Getaways partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- 15 TreescorePartnership with 15 Trees, an Australian organization dedicated to planting trees where they're needed most. A portion of every booking helps support local revegetation and restoration projects, giving back to the landscapes that make the region special. Part of Alpine Valley Getaways' sustainability commitment.
- Vivus GreencorePartnership to bring premium, plant-based cleaning solutions into holiday homes. Products include handwash, laundry sheets, toilet & dishwashing sheets, and all-purpose cleaner. Made in Australia, plastic-free, non-toxic and biodegradable.
- Dindi NaturalscorePartnership with local North East Victoria brand creating beautiful, natural body care products. Soaps, shampoos and conditioners are free from nasties, gentle on skin, and kind to the environment. Supporting local makers while offering guests feel-good luxury amenities.
- KeepCupminorProviding reusable KeepCup cups in properties to help reduce single-use waste and make it easier for guests to enjoy coffee on the go without landfill impact.
- SkipperminorPartnership to reduce plastic waste through Skipper's clever, low-waste dishwashing tablets. Compact, effective and free from unnecessary fillers, helping cut down on bulky plastic bottles while delivering clean results.
- Honeybird CoffeeminorLocally-based coffee roaster providing ethically produced, compostable and certified organic coffee pods. Supporting responsible farming and production practices while enhancing guest experience.
- About a DogminorSupplying recycled toilet paper and tissues across properties. About a Dog donates a portion of every sale to animal rescue organisations helping dogs in need. Products are made in Australia from 100% recycled materials and packaged plastic-free.
- For AllcorePlant-based cleaner used by cleaning contractors across all properties. Australian made and owned, versatile cleaner for multiple surfaces, reducing need for numerous specialized cleaning products. Safer for cleaning teams, guests and environment.
- Fairtrade Australia & New ZealandcoreCommitment to using Fairtrade certified tea, coffee and sugar across all properties, ensuring farmers and producers are paid fairly, work in safe conditions, and can invest back into their communities.
- Australian & New Zealand Short Term Rental Association (ASTRA)coreActive funding partner and advocacy partner for ASTRA, the peak body representing the short-term residential rental industry. Supporting industry advocacy and best practices development.
- Mystic Mountain Bike ParkminorSponsorship of trail called 'Up and At'em' at Mystic Mountain Bike Park. Sponsorship contributes to upkeep and general maintenance of the park. Properties near the park promoted as cycle-friendly accommodation.
- Myrtleford Savoy Soccer ClubminorLong-standing sponsorship of the Myrtleford Savoy Soccer Club, supporting community initiatives as part of business owners' role in the regional community.
- Hoys Ski HireminorPartnership for ski holiday giveaway promotions. Hoys provides ski/board hire equipment for winners of promotional giveaways. Joint marketing through social media and website promotions.
- Bright Chamber of CommerceminorMember of Bright Chamber of Commerce, supporting local business community and regional tourism development.
- Harrietville Community ForumminorActive member and Vice-chair of Harrietville Community Forum, supporting local community initiatives and regional development.
- Victorian Accommodation Industry Association (VicAIA)minorMember of VicAIA, supporting the accommodation industry in Victoria through advocacy and industry development.
- Alpine ConciergecoreLocal concierge specialist providing advice on tours, shopping services, and in-home dining experiences. Alpine Valley Getaways team connects guests with concierge services for personalized experiences.
- Local Food & Wine ProvidersminorNetwork of local providers offering gourmet BBQ packs, hearty dinners, platters and hampers that can be arranged for guests. Connects guests with local culinary experiences including personal chef services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Alpine Valley Getaways competitors and assessment
Company assessmentDirect peers
- Stayz: Australia's largest vacation rental marketplace, now part of Expedia Group. Directly comparable as a leading Australian platform for booking holiday home accommodation with a similar property-owner and guest model to Alpine Valley Getaways.
- Mt Hotham Accommodation: Official accommodation provider for Mt Hotham ski resort in Victoria. Directly comparable as a competitor serving the same snow-visitor segment in the same alpine region as Alpine Valley Getaways.
- Falls Creek Accommodation: Official accommodation and on-mountain lodging provider for Falls Creek, the second major ski field near Bright. Directly comparable to Alpine Valley Getaways as a Victorian alpine accommodation competitor targeting the same snow and four-season leisure traveler.
- Holiday Rental Specialists: Established Australian holiday rental management agency with a similar owner-commission model and curated portfolio approach. Comparable to Alpine Valley Getaways in service offering and target customers.
- Mt Buller Accommodation: Official accommodation provider for Mt Buller ski resort in Victoria. Comparable to Alpine Valley Getaways as another Victorian alpine vacation rental operator serving snow visitors and four-season leisure travelers in a competing ski region.
- Boutique Stays: Australian boutique holiday accommodation manager curating distinctive regional properties. Comparable to Alpine Valley Getaways in targeting design- and experience-led leisure travelers seeking premium, character-rich stays outside major cities.
- Thredbo Resort: Major NSW alpine resort offering on- and off-mountain accommodation, dining and ski services. Comparable to Alpine Valley Getaways as an Australian alpine vacation accommodation operator, though operating a broader integrated resort model.
Broad incumbents
- Airbnb: Global short-term rental platform on which Alpine Valley Getaways lists a substantial portion of its portfolio (6000+ reviews, Superhost status). Comparable as a much larger incumbent in the same category but operating a global marketplace rather than a curated regional offering.
Regional players
- Bookabach: New Zealand-focused holiday rental marketplace, part of the same broader Australian/NZ short-term rental ecosystem and ASTRA constituency. Comparable to Alpine Valley Getaways as a regional vacation rental platform but serving the trans-Tasman market.
Others
- Homhero: Australian property management and booking platform used by Alpine Valley Getaways for live availability, guest/owner portals and remote check-in. Comparable as the technology infrastructure provider enabling AVG's operations rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Alpine Valley Getaways social profiles
Digital presenceAlpine Valley Getaways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Valley Getaways leadership team
Management profileNumber of profiles
Profiles8 records
Alpine Valley Getaways funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Valley Getaways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Valley Getaways
What does Alpine Valley Getaways do?
Alpine Valley Getaways curates and manages a portfolio of over 100 short-term holiday rental homes in Bright and surrounding Alpine Valley towns in Victoria, Australia, offering travellers direct booking access with live availability. The company also provides commission-based full-service holiday property management to property owners covering marketing, housekeeping, maintenance coordination, guest services, and financial reporting.
Is Alpine Valley Getaways a public or private company?
Alpine Valley Getaways is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpine Valley Getaways founded?
Alpine Valley Getaways was founded in 2007.
Where is Alpine Valley Getaways based?
Alpine Valley Getaways is headquartered in Bright, Australia, in the Oceania region.
How does Alpine Valley Getaways make money?
Two revenue lines are on record. Holiday Accommodation Bookings are the primary driver. The others are property Management Services.
Who are Alpine Valley Getaways's main competitors?
Direct peers on record are Stayz, Mt Hotham Accommodation, Falls Creek Accommodation, Holiday Rental Specialists, Mt Buller Accommodation, Boutique Stays and Thredbo Resort. Airbnb is listed as a broad incumbent. Bookabach is listed as a regional player. Homhero is listed as an others.
Does Alpine Valley Getaways have an API?
No public API is recorded for Alpine Valley Getaways.
What industry is Alpine Valley Getaways in?
Alpine Valley Getaways's product category is Holiday Accommodation and Short-Term Rental Property Management. Its primary akta.pro industry code is THAMAAAG, Mountain & Ski Homes, with a secondary code of THAMADAL, Snow & Mountain Unique Stays (Chalets, Ski Cabins). Its NAICS code is 56159 and its SIC code is 7000.