Holiday Rental Specialists

Name

Holiday Rental Specialists

Legal name

Holiday Rental Specialists Pty Ltd

Website

https://holidayrentalspecialists.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Short-Term Rental Property Management

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Vacation & Short-Term Rental Management (BPAJAFAI), Full-Service Vacation Rental Property Management (THAMAKAA), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Holiday rental management
• Short-term rental services
• Vacation property management
• Dynamic pricing software
• Holiday accommodation bookings

Headquarters

HQ city

Mittagong

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Management fees charged to property owners as a percentage of booking revenue. Full-service management includes listings, guest communications, pricing, cleaning coordination, linen service, and compliance. Cleaning and linen costs are charged separately at fixed rates to guests.
2. Booking Fees: Booking fees applied to guest reservations, with direct bookings through company website offering up to 12% savings compared to OTA channels.
3. Pet Surcharges: $100 pet surcharge per pet (negotiable), remitted to owners less management fee, covering additional cleaning and carpet maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Holiday Rental Specialists provides full-service short-term holiday rental management for property owners, handling listing creation, professional photography, multi-platform distribution across Airbnb, Stayz, Booking.com and other OTAs, dynamic pricing, 24/7 guest communications, cleaning and linen coordination, maintenance management, and regulatory compliance. The company manages 400+ holiday properties across New South Wales, Victoria, and South Australia and serves as a single point of contact between property owners and guests.

Product overview

Holiday Rental Specialists operates as a full-service short-term holiday rental management company offering a unified platform for property owners and guests. The core offering is professional holiday rental property management encompassing marketing and listings services (professional photography, multi-platform distribution via Airbnb, Stayz, Booking.com), dynamic pricing and revenue management powered by AI-driven software, 24/7 guest management, operations coordination (cleaning, linen, maintenance), and compliance handling. The portfolio includes over 400 managed properties across Australian regions (Southern Highlands, South Coast, Port Stephens, Victoria, South Australia). Additional offerings include an owner portal for booking and financial management, mid-to-long term rental options (21-89 nights), property styling services, and promotional offers like Stay 3 Pay 2. The company also provides a dedicated affiliate program for real estate professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Rental Property Management Full-service short-term holiday rental management for property owners covering listing creation, professional photography, multi-platform distribution, dynamic pricing, 24/7 guest communications, cleaning and linen coordination, maintenance management, and compliance handling across NSW, VIC, and SA regions.
• Mid & Long Term Rentals Fully furnished homes with bills included and mid-stay cleans for stays of 21 to 89 nights, designed for relocating workers, remote workers, or those managing life between homes.
• Property Styling Services Partnership with professional property stylists providing consultation, furniture and accessory recommendations, styling for photography day, and ongoing advice to keep properties guest-ready, offered to homeowners as an add-on.
• Holiday Accommodation Bookings (Guest Stays) Bookable short-term stays across a 400+ property portfolio of beach houses, houses, cottages, and apartments in Southern Highlands (NSW), South Coast (Shoalhaven, Kiama, Illawarra), Port Stephens (NSW), Victoria (Geelong, Gippsland, Bendigo), and South Australia (Barossa Valley, Clare Valley), with 24/7 guest support and a 4.6-star Google rating.

Quantifiable outcome

• Burrawang House generated $202,087 revenue in FY25 vs $156,999 in FY24 through strategic pricing adjustments
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ShoalhavencoreStrategic or Co-development PartnerRegional tourism partnership supporting the Shoalhaven region on the NSW South Coast. Mutual collaboration promoting holiday accommodations in Shoalhaven area including Culburra Beach, Currarong, and surrounding suburbs.
• Port Stephens CouncilcoreStrategic or Co-development PartnerOfficial partnership with Port Stephens Council supporting short-term rental growth in the Port Stephens region. Collaboration on tourism promotion and regulatory compliance.
• Destination KIAMAcoreStrategic or Co-development PartnerRegional destination marketing partnership with Destination KIAMA for tourism promotion of Kiama and surrounding Illawarra coast.
• BerrycoreStrategic or Co-development PartnerPartnership with Berry tourism promoting holiday rentals in the Berry region of the Shoalhaven, Southern Highlands.
• VRAMA (Vacation Rental Management Association)minorStrategic or Co-development PartnerPartnership with VRAMA for industry standards, professional development, and short-term rental industry representation.
• Destination NSWcoreStrategic or Co-development PartnerOfficial destination marketing partnership with Destination NSW promoting NSW as a premier holiday destination.
• Southern Highlands NSWcoreStrategic or Co-development PartnerRegional tourism partnership promoting Southern Highlands NSW including Bowral, Moss Vale, Berrima, and surrounding villages.
• EBM Rent CoverminorOthersRecommended insurance provider for landlord coverage. EBM's Short-Term Policy offers comprehensive cover with excess of no more than $350 per claim including landlord liability, guest damage, loss of rent, and pet damage.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Hometime: Australia-based vacation rental management company offering full-service STR management, dynamic pricing, and cleaning coordination. Competes head-to-head for property owners in similar Australian coastal and lifestyle markets.
• MadeComfy: Australian full-service short-term rental management company operating across Sydney and other major metro and regional markets. Directly competes with HRS for property owners and guests in overlapping Australian geographies.
• GuestReady: Global short-term rental management company with operations across APAC, Europe, and the Middle East. Overlaps directly with HRS in full-service STR management, dynamic pricing, and multi-channel distribution.
• BnB Management: Australian boutique short-term rental management company providing full-service management and listing optimization. Comparable in service scope and target customer base to HRS in the Australian market.

Broad incumbents

• Vacasa: Largest professional vacation rental management company in North America with growing international presence. Comparable business model of full-service STR management at scale, though operates across broader geographies than HRS.
• Stayz: Leading Australian short-term rental marketplace owned by Expedia (sibling to Vrbo). Acts as both a key distribution channel for HRS and a broader incumbent in the Australian holiday rental category.
• Airbnb: Global short-term rental marketplace and increasingly a host-services provider. While not a direct STR manager in HRS's sense, Airbnb's host-facing offerings (cleaning, co-host, AirCover) represent both a critical distribution channel and a competitive threat.
• Evolve Vacation Rental: US-based vacation rental management company with a tech-enabled, full-service model. Relevant benchmark for HRS's full-service STR management offering, though predominantly North American.

Others

• Hostaway: Channel manager and vacation rental PMS with strong penetration among Australian STR managers. Comparable as an enabling technology stack competing with or complementing HRS's internal owner portal and channel manager setup.
• Guesty: Property management software platform purpose-built for short-term rental managers. Comparable as enabling technology that powers many STR operators including competitors and adjacent managers to HRS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@holidayrentalspecialists35
• Facebookfacebook.com/holidayrentalspecialists
• Instagraminstagram.com/holidayrentalspecialists
• TikToktiktok.com/@holidayrentalspecialists

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Rental Specialists